{"id":4791,"date":"2025-01-15T13:59:46","date_gmt":"2025-01-15T13:59:46","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4791"},"modified":"2025-01-27T11:59:11","modified_gmt":"2025-01-27T11:59:11","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%a4%be%e4%bc%9a%e8%ae%a4%e5%90%8c%ef%bc%9f%e5%ae%83%e4%b8%8e%e8%af%84%e4%bb%b7%e6%9c%89%e4%bb%80%e4%b9%88%e5%85%b3%e7%b3%bb%ef%bc%9f","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a4%be%e4%bc%9a%e8%ae%a4%e5%90%8c%ef%bc%9f%e5%ae%83%e4%b8%8e%e8%af%84%e4%bb%b7%e6%9c%89%e4%bb%80%e4%b9%88%e5%85%b3%e7%b3%bb%ef%bc%9f\/","title":{"rendered":"\u4ec0\u4e48\u662f\u793e\u4f1a\u8ba4\u540c\uff1f\u5b83\u4e0e\u5ba2\u6237\u8bc4\u4ef7\u6709\u4ec0\u4e48\u5173\u7cfb\uff1f"},"content":{"rendered":"<h2 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class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u793e\u4f1a\u8ba4\u540c\u53ef\u4ee5\u5f71\u54cd\u987e\u5ba2\u7684\u51b3\u7b56\uff0c\u5e76\u53ef\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u4fe1\u4efb\u5ea6\u3001\u4fe1\u8a89\u5ea6\u548c\u8f6c\u5316\u7387\u3002\u5b83\u8fd8\u6709\u52a9\u4e8e\u4e86\u89e3\u4e0d\u540c\u7c7b\u578b\u7684\u793e\u4f1a\u8ba4\u540c\u53ca\u5176\u5229\u7528\u65b9\u5f0f\uff0c\u4ece\u800c\u5236\u5b9a\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u7684\u9002\u5f53\u8425\u9500\u7b56\u7565\u3002\u5728\u8003\u8651\u793e\u4f1a\u8ba4\u540c\u65f6\uff0c\u4e0d\u59a8\u8003\u8651\u52a0\u5165 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e8%af%84%e4%bb%b7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e6%94%b6%e9%9b%86%e5%ae%83%e4%bb%ac\/\">\u5ba2\u6237\u8bc4\u4ef7<\/a>, <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%a8%e6%88%b7%e7%94%9f%e6%88%90%e5%86%85%e5%ae%b9\/\">\u7528\u6237\u751f\u6210\u5185\u5bb9<\/a>\uff0c\u4e00\u79cd\u7ed3\u5408\u53d7\u4f17\u4e92\u52a8\u7684\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u53ef\u80fd\u5bf9\u60a8\u7684\u54c1\u724c\u76ee\u6807\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u7684\u7ec4\u5408\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the different types of social proof? The different types of social proof are: How do testimonials work as social proof? Testimonials rely on the influence of word-of-mouth to establish trust and enhance credibility within the marketing industry. Consumers seeking such services or products are more likely to trust the information presented to them [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4810,"template":"","answers_category":[18],"class_list":["post-4791","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":null,"card_image":4810,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u793e\u4f1a\u8ba4\u540c\uff1f\u5b83\u4e0e\u8bc4\u4ef7\u6709\u4ec0\u4e48\u5173\u7cfb\uff1f","descriptions":"Social proof is the concept that people are more inclined to take certain actions when they observe other individuals doing the same. This inclination arises from a natural tendency to seek assistance from others during unknown circumstances. Testimonials can provide insight into various tools or services' real-world applications and advantages.\r\n\r\nThere are several principles related to social proof that drive our decision-making processes, including:\r\n\r\n\u2022 <strong>Conformity<\/strong>: When in doubt, we observe how our peers act for guidance.\r\n\r\n\u2022 <strong>Authority<\/strong>: We tend to trust authorities and influential figures in a particular domain.\r\n\r\n\u2022 <strong>Liking<\/strong>: People tend to listen to people they respect and admire.\r\n\r\n\u2022 <strong>Scarcity<\/strong>: The lesser the supply, the higher the demand and desire.\r\n\r\n\u2022 <strong>Consensus<\/strong>: The behavior of other like-minded individuals affects us.\r\n\r\nExamples of the influence of social proof influences on our everyday choices:\r\n\r\n\u2022 <strong>Choosing a restaurant<\/strong>: A busy restaurant usually appears more attractive than an empty one.\r\n\r\n\u2022 <strong>Buying a product<\/strong>: Several encouraging endorsements can convince you to buy a certain product.","tip_label":"Pro Tip","tip":"Make strategic use of social proof on your site and materials. Share reviews, display customer testimonials, and highlight any awards or recognition your company has earned.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Display testimonials to build trust and drive sales","body":""},{"label":"Use all kinds of social proof. Influencers, case studies, and social media matter","body":""},{"label":"Get your audience talking. Reviews and contests build community","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4810"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4791"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}