{"id":4786,"date":"2025-01-13T10:45:03","date_gmt":"2025-01-13T10:45:03","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4786"},"modified":"2025-01-27T12:00:00","modified_gmt":"2025-01-27T12:00:00","slug":"%e8%af%84%e4%bb%b7%e8%83%8c%e5%90%8e%e7%9a%84%e5%bf%83%e7%90%86%e5%ad%a6","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e8%af%84%e4%bb%b7%e8%83%8c%e5%90%8e%e7%9a%84%e5%bf%83%e7%90%86%e5%ad%a6\/","title":{"rendered":"\u5ba2\u6237\u8bc4\u4ef7\u80cc\u540e\u7684\u5fc3\u7406\u5b66\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u54ea\u4e9b\u5fc3\u7406\u5b66\u539f\u7406\u4f7f\u8bc4\u4ef7\u6709\u6548\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e3b\u8981\u7684\u5fc3\u7406\u5b66\u539f\u7406\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u793e\u4f1a\u8ba4\u540c\uff1a<\/strong> 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class=\"wp-block-heading\"><strong>\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\u8bc4\u4ef7\u5728\u4e0d\u540c\u60c5\u51b5\u4e0b\u662f\u5426\u6548\u679c\u66f4\u597d\uff1f<\/strong><\/h2>\n\n\n\n<p>\u662f\u7684\u3002\u4e0d\u540c\u7c7b\u578b\u7684\u8bc4\u4ef7\u4f1a\u5438\u5f15\u4e0d\u540c\u7684\u5ba2\u6237\u548c\u8d2d\u4e70\u52a8\u673a\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u770b\u770b\u4ee5\u4e0b\u7c7b\u578b\u7684\u8bc4\u4ef7\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%a7%86%e9%a2%91%e6%8e%a8%e8%8d%90\/\"><strong>\u89c6\u9891\u8bc4\u4ef7<\/strong> <\/a>\u4e0e\u60c5\u611f\u8bc9\u6c42\u76f8\u5173\u8054\uff0c\u53ef\u4ee5\u5f71\u54cd\u53d7\u4f17\u7684\u51b3\u7b56\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6587\u5b57\u8bc4\u4ef7<\/strong> 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mt-4\">\n\n\u5efa\u8bae\u5b9a\u671f\u8bc4\u4f30\u60a8\u7684\u8bc4\u4ef7\u5e76\u786e\u4fdd\u5176\u6709\u6548\u6027\u3002\u8fc7\u65f6\u6216\u4e0d\u6070\u5f53\u7684\u5185\u5bb9\u5e94\u8fdb\u884c\u5ba1\u67e5\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u5c06\u5176\u5220\u9664\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e8%af%84%e4%bb%b7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e6%94%b6%e9%9b%86%e5%ae%83%e4%bb%ac\/\">\u63a8\u8350<\/a> \u662f\u5f71\u54cd\u60a8\u4ea7\u54c1\u6216\u670d\u52a1\u611f\u77e5\u4ef7\u503c\u7684\u4e00\u79cd\u793e\u4f1a\u8bc1\u660e\u5f62\u5f0f\u3002\u4e00\u65e6\u60a8\u638c\u63e1\u4e86\u63a8\u8350\u80cc\u540e\u7684\u5fc3\u7406\u5b66\u2014\u2014\u5b83\u4eec\u5982\u4f55\u5229\u7528\u793e\u4f1a\u8bc1\u660e\u3001\u6743\u5a01\u548c\u559c\u597d\u7b49\u2014\u2014\u60a8\u5c31\u53ef\u4ee5\u9002\u5f53\u5730\u4f7f\u7528\u5b83\u4eec\u6765\u4e0e\u60a8\u7684\u53d7\u4f17\u548c\u89d2\u5ea6\u5efa\u7acb\u4fe1\u4efb\u3002\u8bb0\u4f4f\u8981\u4fdd\u6301\u771f\u8bda\uff0c\u5e76\u4f7f\u7528\u5176\u4ed6\u6280\u5de7\u6765\u8f85\u52a9\u63a8\u8350\uff0c\u4ee5\u8fbe\u5230\u6700\u5927\u6548\u679c\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What psychological principles make testimonials effective? Key psychological principles include: Pro Tip:\u00a0 Use a combination of principles for increased efficiency. As an example, well-regarded experts can be used to create video testimonials that integrate both authority and liking. Do different types of testimonials work better in different situations? Yes. Different types of testimonials appeal to [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4787,"template":"","answers_category":[18],"class_list":["post-4786","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":null,"card_image":4787,"content":[{"acf_fc_layout":"header_section","title":"\u5ba2\u6237\u8bc4\u4ef7\u80cc\u540e\u7684\u5fc3\u7406\u5b66\u662f\u4ec0\u4e48\uff1f","descriptions":"Testimonials use several psychological principles that play a crucial role in the behavior of consumers. They are effective because they leverage our natural predisposition to rely on other people\u2019s experiences.\r\n\r\nThis further \u201csocial proof\u201d helps when making decisions, especially if the customer hasn't made the choice. Think of it as a way to gain a new perspective on your situation from someone relevant to you.","tip_label":"Pro Tip","tip":"Include testimonials by people who are as close as possible to your target audience. This approach can impact the effectiveness of social proof.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Testimonials act as validation, which may affect customers\u2019 decisions and increase the chances of them making a purchase","body":""},{"label":"Ensure the showcased testimonials are truthful and updated","body":""},{"label":"Use testimonials combined with other effective techniques","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4787"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4786"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}