{"id":4740,"date":"2025-01-03T11:34:40","date_gmt":"2025-01-03T11:34:40","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4740"},"modified":"2025-01-27T12:00:42","modified_gmt":"2025-01-27T12:00:42","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%8f%e8%a7%82%e8%bd%ac%e5%8c%96","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%8f%e8%a7%82%e8%bd%ac%e5%8c%96\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5b8f\u8f6c\u5316\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u4e3b\u8981\u8f6c\u5316\u548c\u6b21\u8981\u8f6c\u5316\u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5b8f\u89c2\u8f6c\u5316\u53ef\u4ee5\u6307\u4e3b\u8981\u76ee\u6807\uff0c\u4f8b\u5982\u5b8c\u6210\u9500\u552e\u3002 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%be%ae%e8%bd%ac%e5%8c%96\/\">\u5fae\u89c2\u8f6c\u5316<\/a> \u53e6\u4e00\u65b9\u9762\uff0c\u5fae\u89c2\u8f6c\u5316\u662f\u63a8\u52a8\u7528\u6237\u5b8c\u6210\u5b8f\u89c2\u8f6c\u5316\u7684\u5b50\u76ee\u6807\uff0c\u4f8b\u5982\u6ce8\u518c\u7535\u5b50\u90ae\u4ef6\u3002\u00a0<\/p>\n\n\n\n<p>\u4e24\u8005\u90fd\u5f88\u91cd\u8981\uff0c\u4f46\u5b8f\u89c2\u8f6c\u5316\u663e\u7136\u5bf9\u516c\u53f8\u7684\u4e1a\u7ee9\u66f4\u6709\u4ef7\u503c\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u8fd9\u4e00\u70b9\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<p><strong>\u5b8f\u89c2\u4e0e\u5fae\u89c2\u4e4b\u95f4\u7684\u5173\u7cfb\uff1a<\/strong> \u5fae\u89c2\u8f6c\u5316\u4e3a\u5b8f\u89c2\u8f6c\u5316\u521b\u9020\u4e86\u673a\u4f1a\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b8f\u89c2\uff1a <\/strong>\u8fd9\u662f\u884c\u52a8\u8fc7\u7a0b\u4e2d\u7684\u6700\u7ec8\u76ee\u6807\uff08\u4f8b\u5982\uff1a\u8d2d\u4e70\u5546\u54c1\uff0c\u6ce8\u518c\u670d\u52a1\uff09<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fae\u89c2\uff1a <\/strong>\u4fc3\u6210\u5b8f\u89c2\u76ee\u6807\u7684\u5c0f\u6b65\u9aa4\uff08\u4f8b\u5982\uff1a\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\uff0c\u4e0b\u8f7d\u8d44\u6e90\uff09<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8ddf\u8e2a\u5b8f\u89c2\u8f6c\u5316\u5b58\u5728\u54ea\u4e9b\u5e38\u89c1\u6311\u6218\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8981\u7406\u89e3\u662f\u4ec0\u4e48\u4fc3\u4f7f\u67d0\u4eba\u8f6c\u5316\uff0c\u627e\u51fa\u786e\u5207\u539f\u56e0\u53ef\u80fd\u662f\u4e00\u9879\u6311\u6218\u3002\u662f\u5e7f\u544a\u3001\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u5e16\u5b50\uff0c\u8fd8\u662f\u901a\u8fc7\u641c\u7d22\uff1f\u8861\u91cf\u5b8f\u89c2\u8f6c\u5316\u53ef\u80fd\u4f1a\u56e0\u9700\u8981\u786e\u5b9a\u8f6c\u5316\u6765\u6e90\u800c\u53d8\u5f97\u590d\u6742\uff0c\u8fd9\u4e00\u8fc7\u7a0b\u79f0\u4e3a\u201c\u5f52\u56e0\u201d\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u9700\u8981\u514b\u670d\u7684\u969c\u788d\u662f\u786e\u4fdd\u8ddf\u8e2a\u5de5\u5177\u7684\u6709\u6548\u6027\u548c\u5b8c\u6574\u6027\u3002\u63d0\u9ad8\u7f51\u7ad9 effectiveness \u9700\u8981\u51c6\u786e\u7684\u6570\u636e\u6765\u505a\u51fa\u5408\u7406\u7684\u5224\u65ad\u5e76\u6307\u5bfc\u60a8\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n<p>\u8003\u8651\u4ee5\u4e0b\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f52\u56e0\uff1a<\/strong> \u786e\u5b9a\u5bfc\u81f4\u9500\u552e\u6216\u9884\u671f\u884c\u4e3a\u7684\u786e\u5207\u56e0\u7d20\u53ef\u80fd\u5f88\u56f0\u96be\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6570\u636e\u51c6\u786e\u6027\uff1a<\/strong> \u786e\u4fdd\u6b63\u786e\u914d\u7f6e\u8ddf\u8e2a\u5de5\u5177\u4ee5\u63d0\u4f9b\u51c6\u786e\u4fe1\u606f\u975e\u5e38\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8de8\u8bbe\u5907\u8ddf\u8e2a\uff1a<\/strong> \u7528\u6237\u53ef\u80fd\u4f1a\u4f7f\u7528\u591a\u53f0\u8bbe\u5907\u6765\u67e5\u770b\u7f51\u7ad9\uff0c\u7136\u540e\u5728\u5355\u53f0\u8bbe\u5907\u4e0a\u8fdb\u884c\u8f6c\u5316\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f7f\u7528\u5206\u6790\u5de5\u5177\uff08\u4f8b\u5982 Google Analytics\uff09\u76d1\u63a7\u5e76\u5206\u6790\u60a8\u7f51\u7ad9\u7684\u7528\u6237\u6d3b\u52a8\u6a21\u5f0f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f01\u4e1a\u5982\u4f55\u4f18\u5316\u5b8f\u89c2\u8f6c\u5316\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4f18\u5316\u5b8f\u89c2\u8f6c\u5316\u9700\u8981\u4ee5\u4e0b\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8ba9\u60a8\u7684 <\/strong><strong>\u7f51\u7ad9\u76f4\u89c2\u6613\u7528\uff1a<\/strong> \u5ba2\u6237\u5fc5\u987b\u6e05\u695a\u5730\u4e86\u89e3\u5982\u4f55\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u3002\u63d0\u4f9b\u7b80\u6d01\u7684\u5e03\u5c40\uff0c\u5e76\u4f7f\u8d2d\u4e70\u6d41\u7a0b\u5c3d\u53ef\u80fd\u7b80\u5355\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff1a<\/strong> \u4e3a\u7528\u6237\u63d0\u4f9b\u6709\u52a9\u4e8e\u4ed6\u4eec\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u7684\u6709\u7528\u4fe1\u606f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d4b\u8bd5\u60a8\u7f51\u7ad9\u7684\u4e0d\u540c\u7248\u672c\uff1a<\/strong> \u5c1d\u8bd5\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u653e\u7f6e\u4e0d\u540c\u7684\u6807\u9898\u3001\u56fe\u7247\u548c\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u4ee5\u4e86\u89e3\u54ea\u4e9b\u53ef\u4ee5\u4ea7\u751f\u6700\u4f73\u6548\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u63d0\u9ad8\u5b8f\u89c2\u8f6c\u5316\u7387\u7684\u7b56\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f18\u5316\u60a8\u7f51\u7ad9\u7684\u7528\u6237\u4f53\u9a8c (UX)\uff1a<\/strong> \u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\u8ba9\u7528\u6237\u4fdd\u6301\u53c2\u4e0e\u5ea6\uff0c\u5e76\u613f\u610f\u4f7f\u7528\u7f51\u7ad9\u6267\u884c\u9884\u671f\u7684\u64cd\u4f5c\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bbe\u8ba1\u53ef\u64cd\u4f5c\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e4%b8%ad%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac-cta\/\">CTA<\/a>:<\/strong> \u4f7f\u7528\u6e05\u6670\u3001\u7b80\u6d01\u548c\u6709\u8bf4\u670d\u529b\u7684 CTA \u5f15\u5bfc\u7528\u6237\u8fdb\u884c\u6240\u9700\u7684\u884c\u4e3a\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f7f\u7528 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afa-b%e6%b5%8b%e8%af%95\/\">A\/B \u6d4b\u8bd5 <\/a>\u4ee5\u8bd5\u9a8c\u4e0d\u540c\u7684\u5143\u7d20\uff1a<\/strong> \u63d0\u4f9b\u7f51\u9875\u7684\u5907\u7528\u7248\u672c\uff0c\u770b\u770b\u54ea\u4e2a\u7248\u672c\u66f4\u80fd\u5438\u5f15\u4f60\u7684\u5ba2\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7528\u6237\u4f53\u9a8c (UX) \u5728\u63d0\u5347\u5b8f\u8f6c\u5316\u65b9\u9762\u626e\u6f14\u7740\u4ec0\u4e48\u89d2\u8272\uff1f<\/strong><\/h3>\n\n\n\n<p>\u7528\u6237\u4f53\u9a8c\u4e3a\u4f55\u5982\u6b64\u91cd\u8981\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5bf9\u4fe1\u4efb\u7684\u5f71\u54cd\uff1a<\/strong> \u4e00\u4e2a\u4e13\u4e1a\u8bbe\u8ba1\u7684\u7f51\u7ad9\u53ef\u80fd\u4f1a\u5f71\u54cd\u7528\u6237\u7684\u611f\u77e5\u548c\u4fe1\u4efb\uff0c\u4ece\u800c\u5f71\u54cd\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u7684\u610f\u613f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51cf\u5c11\u969c\u788d\uff1a <\/strong>\u4e00\u4e2a\u7cbe\u7b80\u7684\u7528\u6237\u754c\u9762\u901a\u8fc7\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u6f5c\u5728\u7684\u6469\u64e6\u70b9\uff0c\u6709\u52a9\u4e8e\u5b9e\u73b0\u66f4\u987a\u7545\u7684\u8f6c\u5316\u8fc7\u7a0b\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bc%98%e8%b4%a8%e7%bd%91%e7%ab%99%e5%af%bc%e8%88%aa%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7\/\">\u5bfc\u822a\u6709\u6548\u6027<\/a>:<\/strong> \u8be5\u8bbe\u8ba1\u65e8\u5728\u63d0\u9ad8\u5bfc\u822a\u6548\u7387\uff0c\u8ba9\u7528\u6237\u8f7b\u677e\u6d4f\u89c8\u7f51\u7ad9\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5f81\u6c42\u7528\u6237\u5bf9\u4f60\u7f51\u9875\u7528\u6237\u4f53\u9a8c\u7684\u610f\u89c1\uff0c\u4ee5\u4fbf\u627e\u51fa\u76f8\u5173\u7684\u75db\u70b9\u6216\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u5b8f\u89c2\u8f6c\u5316\u662f\u5728\u7ebf\u6d3b\u52a8\u5e94\u52aa\u529b\u5b9e\u73b0\u7684\u6700\u91cd\u8981\u7684\u4e1a\u52a1\u76ee\u6807\u3002\u901a\u8fc7\u4f18\u5148\u8003\u8651\u5b8f\u89c2\u8f6c\u5316\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u7f51\u7ad9\u4e13\u6ce8\u4e8e\u5173\u952e\u76ee\u6807\u3002\u5bc6\u5207\u8ddf\u8e2a\u5b8f\u89c2\u8f6c\u5316\uff0c\u7b80\u5316 <a href=\"https:\/\/hocoos.com\/zh\/\">\u7f51\u7ad9<\/a>\u5e76\u63a2\u7d22\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u4ee5\u53d1\u73b0\u6700\u6709\u6548\u7684\u65b9\u6cd5\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What is the difference between a macro conversion and a micro conversion? Macro conversions can be referred to as the primary objectives, such as making a sale. Micro conversions on the other hand are sub-goals that advance a user\u2019s journey to completing the macro conversions, for example, signing up for emails.\u00a0 Both are important but [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4748,"template":"","answers_category":[25],"class_list":["post-4740","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-analytics-and-tracking"],"acf":{"image":null,"card_image":4748,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5b8f\u8f6c\u5316\uff1f","descriptions":"A macro conversion represents the main objective of your website or any marketing campaign. It is the main thing you want users to perform, and it is a phenomenon that usually relates to most of your business objectives. Consider it as the end goal that you wish to achieve.\r\n\r\n<strong>Examples of macro conversions<\/strong>: These are the actions that most contribute to the completion of your business goals.\r\n\r\n\u2022 Purchasing an item through the online store.\r\n\r\n\u2022 Activating a paid subscription.\r\n\r\n\u2022 Completing a lead generation form.\r\n\r\n\u2022 Asking for a demo or meeting with a consultant.\r\n\r\n<strong>Why they matter<\/strong>: Macro \u0441onversions are necessary for tracking and enhancing your success on the web.\r\n\r\n\u2022 Illustrate how effective your website is in achieving your business objectives.\r\n\r\n\u2022 Allows the evaluation of results and identification of improvement opportunities.\r\n\r\n\u2022 Has a direct influence on revenue and expansion.","tip_label":"Pro Tip","tip":"In the beginning, visualize the big picture on your website by determining 1-3 most important long-term goals. Take a methodical approach to tracking; don't try to track everything at once.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Assess the success of your website by keeping track of macro conversions, like sales and leads","body":""},{"label":"Explore ways to optimize website usability, as it can improve conversion outcomes","body":""},{"label":"Examine various components of the site to determine which attracts the most conversions","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4748"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4740"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}