{"id":4713,"date":"2024-12-26T15:35:43","date_gmt":"2024-12-26T15:35:43","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4713"},"modified":"2025-01-27T12:02:34","modified_gmt":"2025-01-27T12:02:34","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e7%a3%81%e9%93%81","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e7%a3%81%e9%93%81\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6f5c\u5728\u5ba2\u6237\u78c1\u94c1\uff1f"},"content":{"rendered":"<h2 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does the use of lead magnets apply to different types of businesses?&nbsp; Businesses of all sizes and in multiple industries can use lead magnets; what you use will typically depend on the types of customers you\u2019re looking to convert. For example, a small local interior design company might offer an eBook showing users how [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4714,"template":"","answers_category":[19],"class_list":["post-4713","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":4714,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u6f5c\u5728\u5ba2\u6237\u78c1\u94c1\uff1f","descriptions":"Lead magnets are assets, often digital, that you offer to users for free if they give you their contact details. Most of the time, businesses ask for email addresses; once the user has submitted this, the lead magnet is typically sent to their inbox for downloading.\r\n\r\nThe aim of lead magnets is to determine possible leads, and it can sometimes be used to build a mailing list for newsletter distribution. Before someone opts to receive a lead magnet, they typically will see a landing page. Here, they will then enter the required information for them to receive the product.\r\n\r\nOnce the user has given you their details, you will normally see these in your mailing list. They may also appear in the backend of your customer relationship management (CRM) software if you use this tool. It\u2019s important to ensure that lead magnets are relevant to your audience so that you have a chance of converting them into a paying customer.","tip_label":"Deep Dive","tip":"A website offering SEO services might use a beginner\u2019s SEO checklist as their lead magnet, asking users to submit their email address before receiving it. The user will get the checklist in their inbox, and the website will then send follow-up emails with the aim of nurturing them further. Though sometimes done with sequence emails, some businesses may opt for ordinary newsletters instead. ","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Use lead magnets to get essential details (e.g. emails) and attract potential leads","body":""},{"label":"eBooks, checklists, and videos are some examples of lead magnets used by businesses","body":""},{"label":"Understanding which metrics to track (e.g. engagement and conversion rates) is crucial for measuring results","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4714"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4713"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}