{"id":4615,"date":"2024-12-09T18:12:33","date_gmt":"2024-12-09T18:12:33","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4615"},"modified":"2025-02-26T13:23:29","modified_gmt":"2025-02-26T13:23:29","slug":"%e4%bb%80%e4%b9%88%e6%98%afgoogle-ads","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afgoogle-ads\/","title":{"rendered":"\u4ec0\u4e48\u662f Google Ads\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Google\u5982\u4f55\u51b3\u5b9a\u5c55\u793a\u54ea\u4e9b\u5e7f\u544a\uff1f<\/strong><\/h2>\n\n\n\n<p>Google \u4f7f\u7528\u7ade\u4ef7\u7cfb\u7edf\u6765\u51b3\u5b9a\u663e\u793a\u54ea\u4e9b\u5e7f\u544a\u3002\u5f53\u7528\u6237\u8fdb\u884c\u641c\u7d22\u65f6\uff0cGoogle \u4f1a\u8003\u8651\u5e7f\u544a\u4e3b\u7684\u51fa\u4ef7\u3001\u5e7f\u544a\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\u4ee5\u53ca\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u53ef\u80fd\u6027\u7b49\u56e0\u7d20\u3002\u4f7f\u5e7f\u544a\u4e0e\u7528\u6237\u504f\u597d\u4fdd\u6301\u4e00\u81f4\u53ef\u80fd\u4f1a\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u5e7f\u544a\u4e3b\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u52aa\u529b\u63d0\u9ad8\u5e7f\u544a\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u56e0\u7d20\u4f1a\u5f71\u54cd\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u3002\u9ad8\u8d28\u91cf\u8bc4\u5206\u53ef\u80fd\u4f1a\u5f71\u54cd\u60a8\u7684\u5e7f\u544a\u6392\u540d\u548c\u6210\u672c\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u60a8\u5e94\u8be5\u4f7f\u7528\u54ea\u4e9b\u7c7b\u578b\u7684 Google Ads\uff1f<\/strong><\/h2>\n\n\n\n<p>Google Ads \u6839\u636e\u4e0d\u540c\u7684\u9700\u6c42\u63d0\u4f9b\u591a\u79cd\u5e7f\u544a\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u641c\u7d22\u5e7f\u544a\uff1a<\/strong> \u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\u4e0a\u7684\u6587\u5b57\u5e7f\u544a\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u5e7f\u544a\uff1a<\/strong> \u57fa\u4e8e\u56fe\u7247\u7684\u5e7f\u544a\u4f1a\u5c55\u793a\u5728 Google \u6574\u4e2a\u7f51\u7edc\u7684\u7f51\u7ad9\u4e0a\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%a7%86%e9%a2%91%e8%90%a5%e9%94%80\/\">\u89c6\u9891\u5e7f\u544a<\/a>:<\/strong> \u5728 YouTube \u548c\u5408\u4f5c\u4f19\u4f34\u7f51\u7ad9\u4e0a\u6295\u653e\u7684\u5e7f\u544a\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8d2d\u7269\u5e7f\u544a\uff1a<\/strong> \u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u5e26\u6709\u56fe\u7247\u548c\u4ef7\u683c\u7684\u4ea7\u54c1\u5217\u8868\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e94\u7528\u5e7f\u544a\u7cfb\u5217\uff1a<\/strong> \u5728 Google \u7684\u5404\u4e2a\u5e73\u53f0\u4e0a\u63a8\u5e7f\u60a8\u7684\u79fb\u52a8\u5e94\u7528\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u9009\u62e9\u4e0e\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u4e00\u81f4\u5e76\u80fd\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u5171\u9e23\u7684\u683c\u5f0f\u3002\u4f8b\u5982\uff0c\u6839\u636e\u4e0d\u540c\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u8d2d\u7269\u5e7f\u544a\u5bf9\u7535\u5546\u5546\u5e97\u7684\u5f71\u54cd\u53ef\u80fd\u66f4\u5927\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f7f\u7528 Google Ads \u6709\u54ea\u4e9b\u597d\u5904\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4f7f\u7528 Google Ads \u540e\u60a8\u53ef\u4ee5\u9884\u671f\u7684\u6548\u679c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76ee\u6807\u8986\u76d6\u8303\u56f4\uff1a<\/strong> \u627e\u5230\u5e76\u89e6\u8fbe\u6b63\u5728\u5bfb\u627e\u60a8\u4ea7\u54c1\u7684\u5ba2\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53ef\u8861\u91cf\u7684\u7ed3\u679c\uff1a<\/strong> \u8861\u91cf\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\uff0c\u5e76\u67e5\u770b\u5e7f\u544a\u7684\u6d3b\u8dc3\u7a0b\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7075\u6d3b\u7684\u9884\u7b97\uff1a <\/strong>\u786e\u5b9a\u652f\u51fa\u9650\u989d\uff0c\u5e76\u6839\u636e\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u8fdb\u884c\u8c03\u6574\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u54c1\u724c\u5efa\u8bbe\uff1a<\/strong> \u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u548c\u54c1\u724c\u5f71\u54cd\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5438\u5f15\u6d41\u91cf\uff1a<\/strong> \u5c06\u6f5c\u5728\u5ba2\u6237\u5438\u5f15\u5230\u60a8\u7684\u7f51\u7ad9\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u867d\u7136 Google Ads \u4e3a\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5728\u7ebf\u589e\u957f\u7684\u6f5c\u5728\u4f18\u52bf\uff0c\u4f46\u5176\u6548\u679c\u53ef\u80fd\u4f1a\u56e0\u884c\u4e1a\u548c\u76ee\u6807\u53d7\u4f17\u7b49\u56e0\u7d20\u800c\u5f02\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u8bbe\u7f6eGoogle Ads\u5e7f\u544a\u7cfb\u5217\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u8bbe\u7f6e Google Ads \u5e7f\u544a\u7cfb\u5217\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u660e\u786e\u60a8\u7684\u76ee\u6807\uff1a<\/strong> \u60a8\u60f3\u8981\u8fbe\u6210\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\uff08\u4f8b\u5982\uff1a\u66f4\u591a\u7684\u7f51\u7ad9\u6d41\u91cf\u3001\u6f5c\u5728\u5ba2\u6237\u3001\u9500\u552e\u989d\uff09<\/li>\n\n\n\n<li><strong>\u786e\u5b9a\u60a8\u7684\u76ee\u6807\u53d7\u4f17\uff1a<\/strong> \u60a8\u7684\u76ee\u6807\u53d7\u4f17\u662f\u8c01\uff1f<\/li>\n\n\n\n<li><strong>\u9009\u62e9\u60a8\u7684\u5173\u952e\u8bcd\uff1a<\/strong> \u6f5c\u5728\u5ba2\u6237\u4f1a\u641c\u7d22\u54ea\u4e9b\u5173\u952e\u8bcd\uff1f<\/li>\n\n\n\n<li><strong>\u8bbe\u7f6e\u4f60\u7684\u9884\u7b97\uff1a<\/strong> \u786e\u5b9a\u60a8\u6253\u7b97\u6295\u5165\u591a\u5c11\u9884\u7b97\u3002<\/li>\n\n\n\n<li><strong>\u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u5e7f\u544a\uff1a<\/strong> \u521b\u5efa\u6e05\u6670\u6613\u61c2\u7684\u5e7f\u544a\u6587\u6848\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u7cbe\u5fc3\u7b56\u5212\u7684\u5e7f\u544a\u7cfb\u5217\u66f4\u6709\u53ef\u80fd\u901a\u8fc7\u76f8\u5173\u7684\u4fe1\u606f\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f7f\u7528 Google \u5173\u952e\u8bcd\u89c4\u5212\u5de5\u5177\u7814\u7a76\u5173\u952e\u8bcd\u53ca\u5176\u641c\u7d22\u91cf\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u521b\u5efa\u4f18\u5316\u7684\u5e7f\u544a\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5728\u521b\u5efa\u6709\u6548\u7684 Google Ads \u65f6\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76f8\u5173\u7684\u5173\u952e\u8bcd\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u7528\u6237\u53ef\u80fd\u641c\u7d22\u7684\u5173\u952e\u8bcd\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%bc%95%e4%ba%ba%e6%b3%a8%e7%9b%ae%e7%9a%84%e6%a0%87%e9%a2%98\/?_thumbnail_id=3838\">\u5f15\u4eba\u6ce8\u76ee\u7684\u6807\u9898<\/a>:<\/strong> \u4f7f\u7528\u5177\u6709\u5f71\u54cd\u529b\u548c\u4ee5\u5229\u76ca\u4e3a\u5bfc\u5411\u7684\u6807\u9898\u6765\u5438\u5f15\u6ce8\u610f\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/?post_type=answer&amp;p=3846&amp;preview=true&amp;_thumbnail_id=3848\">\u5f3a\u70c8\u7684\u53f7\u53ec\u6027\u7528\u8bed\uff1a <\/a><\/strong>\u4f7f\u7528\u6e05\u6670\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u4f8b\u5982\u201c\u7acb\u5373\u8d2d\u4e70\u201d\uff0c\u4fc3\u4f7f\u53d7\u4f17\u70b9\u51fb\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afa-b%e6%b5%8b%e8%af%95\/\">A\/B \u6d4b\u8bd5<\/a>:<\/strong> \u6d4b\u8bd5\u4e0d\u540c\u7248\u672c\u7684\u5e7f\u544a\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%bd%e5%9c%b0%e9%a1%b5\/\">\u7740\u9646\u9875 <\/a>\u4f18\u5316\uff1a<\/strong> \u786e\u4fdd\u60a8\u7684\u843d\u5730\u9875\u5177\u6709\u76f8\u5173\u6027\u4e14\u7528\u6237\u53cb\u597d\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f18\u5316\u5e7f\u544a\u53ef\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u7ed3\u679c\u548c<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e6%98%af%e4%bb%80%e4%b9%88\/\"> ROI<\/a>.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Ads \u7684\u8d39\u7528\u662f\u591a\u5c11\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8d39\u7528\u53ef\u80fd\u56e0\u4ee5\u4e0b\u56e0\u7d20\u800c\u5f02\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7ade\u4e89\u7a0b\u5ea6\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u7684\u51fa\u4ef7\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u8d28\u91cf\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u6807\u5b9a\u4f4d\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u5b9a\u4ef7\u65b9\u9762\uff0cGoogle Ads \u91c7\u7528\u6309\u6548\u679c\u4ed8\u8d39\u6a21\u5f0f\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u53ea\u6709\u5728\u5e7f\u544a\u6d3b\u52a8\u4ea7\u751f\u6548\u679c\u65f6\u624d\u4f1a\u4ea7\u751f\u8d39\u7528\uff0c\u4f7f\u60a8\u7684\u652f\u51fa\u4e0e\u6548\u679c\u76f8\u7b26\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u786e\u5b9a\u6bcf\u65e5\u6216\u6bcf\u6708\u9884\u7b97\uff0c\u4ee5\u4fbf\u60a8\u7684\u652f\u51fa\u53ef\u63a7\uff0c\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u5f00\u652f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>Google Ads \u63d0\u4f9b\u4e86\u5404\u79cd\u5de5\u5177\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u6765\u8054\u7cfb\u4ed6\u4eec\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-target-audience\/\">\u76ee\u6807\u53d7\u4f17 <\/a>\u5728\u6570\u5b57\u9886\u57df\u4e2d\u3002\u901a\u8fc7\u4e86\u89e3\u5404\u79cd\u5e7f\u544a\u683c\u5f0f\u3001\u4e0d\u540c\u7684\u51fa\u4ef7\u7b56\u7565\u4ee5\u53ca\u5982\u4f55\u4f18\u5316\u5e7f\u544a\uff0c\u516c\u53f8\u53ef\u4ee5\u5145\u5206\u5229\u7528 Google Ads \u4e3a\u5176\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\uff0c\u5e76\u5c06\u6d41\u91cf\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\uff0c\u6700\u7ec8\u8f6c\u5316\u4e3a\u9500\u552e\u989d\u3002\u867d\u7136 Google Ads \u786e\u5b9e\u9700\u8981\u5927\u91cf\u65f6\u95f4\u548c\u8d44\u6e90\u6765\u5b66\u4e60\u548c\u5b8c\u5584\uff0c\u4f46\u6f5c\u5728\u7684\u56de\u62a5\u4f7f Google Ads \u6210\u4e3a\u4efb\u4f55\u6570\u5b57\u8425\u9500\u7b56\u7565\u4e2d\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How does Google decide which ads to show? Google uses an auction system to determine which ads appear. When someone searches, Google looks at factors like the advertiser&#8217;s bid, the ad&#8217;s quality and relevance, and the likelihood of it being clicked. Aligning ads with user preferences may result in a higher probability of user engagement [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4616,"template":"","answers_category":[19],"class_list":["post-4615","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":4616,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f Google Ads\uff1f","descriptions":"Google Ads is a web-based promotion platform through which companies promote their advertisement messages across the Google network in a way that is targeted at desired groups. It\u2019s similar to an online auction where businesses compete with each other to be able to place their ads in front of those who search for products or services they are offering.\r\n\r\nSuch placement helps businesses reach and advertise to customers who are likely to be interested in purchasing what they sell thus increasing the possibility of such people clicking on the advertisements and turning into customers.","tip_label":"Pro Tip","tip":"A modest amount of money is needed to initiate a Google Ads campaign. Start with a limited campaign to increase your return on investment (ROI).","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Target your audience","body":"Connect with potential clients already looking for what you are selling."},{"label":"Pay for clicks","body":"Manage your advertising budget by paying only when your advertisement generates clicks."},{"label":"Refine your ads","body":"Develop persuasive ad content and monitor their performance for potential improvements."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4616"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4615"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}