{"id":4564,"date":"2024-11-28T16:08:39","date_gmt":"2024-11-28T16:08:39","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4564"},"modified":"2025-01-27T12:05:42","modified_gmt":"2025-01-27T12:05:42","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e4%b8%aa%e6%80%a7%e5%8c%96%e8%90%a5%e9%94%80","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%b8%aa%e6%80%a7%e5%8c%96%e8%90%a5%e9%94%80\/","title":{"rendered":"\u4ec0\u4e48\u662f\u4e2a\u6027\u5316\u8425\u9500\uff1f"},"content":{"rendered":"<p>\u5728\u5229\u7528\u4e2a\u6027\u5316\u8425\u9500\u65f6\uff0c\u60a8\u4e0d\u4ec5\u9700\u8981\u8003\u8651\u60a8\u7684\u4fe1\u606f\u4f20\u9012\uff0c\u8fd8\u9700\u8981\u8003\u8651\u60a8\u63a8\u8350\u7684\u4ea7\u54c1\u3002\u5982\u679c\u60a8\u4e0d\u4ec5\u60f3\u63d0\u9ad8\u9500\u91cf\uff0c\u8fd8\u60f3\u786e\u4fdd\u5ba2\u6237\u611f\u5230\u60a8\u4e86\u89e3\u4ed6\u4eec\uff0c\u90a3\u4e48\u8fd9\u6837\u505a\u81f3\u5173\u91cd\u8981\u3002\u9759\u6001\u548c\u52a8\u6001\u5185\u5bb9\u90fd\u540c\u6837\u91cd\u8981\uff1b\u786e\u4fdd\u60a8\u5173\u6ce8\u8fd9\u4e24\u4e2a\u65b9\u9762\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8bc4\u4f30\u5ba2\u6237\u4ee5\u524d\u7684\u8d2d\u4e70\/\u6d4f\u89c8\u5386\u53f2\u8bb0\u5f55\uff0c\u5e76\u6839\u636e\u8fd9\u4e9b\u5386\u53f2\u8bb0\u5f55\u5411\u4ed6\u4eec\u63d0\u4f9b\u63a8\u8350\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2a\u6027\u5316\u8425\u9500\u5bf9\u5c0f\u578b\u4f01\u4e1a\u6709\u54ea\u4e9b\u597d\u5904\u548c\u6311\u6218\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u4e2a\u6027\u5316\u8425\u9500\u6709\u51e0\u4e2a\u4f18\u70b9\u548c\u7f3a\u70b9\uff0c\u4e86\u89e3\u8fd9\u4e24\u8005\u5bf9\u4e8e\u6b63\u786e\u5b9e\u65bd\u5b83\u81f3\u5173\u91cd\u8981\u3002\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u5148\u770b\u770b\u4f18\u52bf\uff0c\u7136\u540e\u518d\u7ee7\u7eed\u8bc4\u4f30\u6f5c\u5728\u7684\u7f3a\u70b9\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e2a\u6027\u5316\u8425\u9500\u7684\u4f18\u52bf\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53d7\u4f17\u53c2\u4e0e\u5ea6\uff1a <\/strong>\u4f7f\u7528\u4e2a\u6027\u5316\u8425\u9500\u4e0e\u60a8\u7684\u53d7\u4f17\u4e92\u52a8\uff0c\u5e76\u786e\u4fdd\u60a8\u7684\u4fe1\u606f\u4f1a\u5f71\u54cd\u8f6c\u5316\u7387\u3002\u76d1\u63a7\u6570\u636e\u540e\uff0c\u60a8\u5e94\u8be5\u66f4\u6709\u6548\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e6%98%af%e4%bb%80%e4%b9%88\/\">ROI<\/a>:<\/strong> \u4e86\u89e3\u60a8\u7684\u53d7\u4f17\u5bf9\u4e8e\u5b9e\u73b0\u79ef\u6781\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u81f3\u5173\u91cd\u8981\u3002\u867d\u7136\u4e2a\u6027\u5316\u8425\u9500\u53ef\u80fd\u4f1a\u8be6\u7ec6\u8bc6\u522b\u5ba2\u6237\u7684\u9700\u6c42\u548c\u5174\u8da3\uff0c\u4f46\u4e0d\u786e\u5b9a\u5b83\u662f\u5426\u4f1a\u76f4\u63a5\u5bfc\u81f4 ROI \u7684\u589e\u52a0\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8425\u9500\u6d3b\u52a8\u5206\u6790\uff1a<\/strong> \u5206\u6790\u6765\u81ea\u4e2a\u6027\u5316\u8425\u9500\u4e92\u52a8\u7684\u6570\u636e\uff0c\u4e3a\u672a\u6765\u7684\u8425\u9500\u6d3b\u52a8\u7b56\u7565\u63d0\u4f9b\u4fe1\u606f\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76ee\u6807\u5b9a\u4f4d\uff1a<\/strong> \u6709\u65f6\u5f88\u96be\u627e\u5230\u5408\u9002\u7684\u5ba3\u4f20\u4fe1\u606f\uff1b\u4f7f\u7528\u4e2a\u6027\u5316\u8425\u9500\u6765\u66f4\u6709\u6548\u5730\u5b9a\u4f4d\u76ee\u6807\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u5c3d\u7ba1\u4e2a\u6027\u5316\u8425\u9500\u6709\u5f88\u591a\u597d\u5904\uff0c\u4f46\u60a8\u4e5f\u9700\u8981\u4e86\u89e3\u5176\u7f3a\u70b9\uff1b\u8fd9\u4e9b<strong> <\/strong>\u5982\u4e0b\u6240\u5217\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6570\u636e\u8d28\u91cf\uff1a<\/strong> \u60a8\u7684\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u548c\u4fe1\u606f\u4f20\u9012\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u6570\u636e\u7684\u8d28\u91cf\u3002\u56e0\u6b64\uff0c\u60a8\u9700\u8981\u4f7f\u7528\u5177\u6709\u51c6\u786e\u6570\u636e\u7684\u8f6f\u4ef6\uff0c\u5e76\u5b66\u4e60\u5982\u4f55\u89e3\u8bfb\u4e0d\u540c\u7684\u6307\u6807\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u94fe\u63a5\u6280\u672f\uff1a <\/strong>\u5728\u5f00\u59cb\u8ddf\u8e2a\u6570\u636e\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u4e00\u5207\u8bbe\u7f6e\u6b63\u786e\u3002\u60a8\u53ef\u4ee5\u81ea\u5df1\u7f16\u5199\u4ee3\u7801\uff0c\u4f46\u5bf9\u4e8e\u521d\u5b66\u8005\u6765\u8bf4\uff0c\u4f7f\u7528\u5e26\u6709\u63d2\u4ef6\u7684\u7f51\u7ad9\u6784\u5efa\u5668\u4f1a\u66f4\u5bb9\u6613\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9690\u79c1\uff1a <\/strong>\u4f5c\u4e3a\u4f01\u4e1a\uff0c\u60a8\u5fc5\u987b\u9075\u5b88\u6570\u636e\u6cd5\u89c4\uff08\u4f8b\u5982 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/ccpa%e6%98%af%e4%bb%80%e4%b9%88\/\">CCPA<\/a>\/<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af-gdpr\/\">GDPR<\/a>\uff09\u3002\u56e0\u6b64\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u60a8\u7684\u4e2a\u6027\u5316\u8425\u9500\u7b26\u5408\u8fd9\u4e9b\u6cd5\u5f8b\uff0c\u5e76\u5927\u529b\u5f3a\u8c03\u9690\u79c1\u548c\u9053\u5fb7\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e86\u89e3\u4e3b\u8981\u7684\u9690\u79c1\u95ee\u9898\uff0c\u5e76\u5728\u8fd9\u4e9b\u8303\u56f4\u5185\u8fdb\u884c\u4e2a\u6027\u5316\u8bbe\u7f6e\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6709\u54ea\u4e9b\u6210\u529f\u7684\u4e2a\u6027\u5316\u8425\u9500\u6848\u4f8b\uff1f<\/h2>\n\n\n\n<p>\u8bb8\u591a\u516c\u53f8\u5728\u5176\u8425\u9500\u6d3b\u52a8\u4e2d\u90fd\u4f7f\u7528\u4e86\u4e2a\u6027\u5316\u8425\u9500\u3002\u4ed6\u4eec\u901a\u8fc7\u5404\u79cd\u5f62\u5f0f\u7684\u5a92\u4f53\u6765\u5b9e\u73b0\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%bd%e5%9c%b0%e9%a1%b5\/\">\u5b9a\u5236\u767b\u5f55\u9875\u9762<\/a> \u548c <a href=\"https:\/\/hocoos.com\/zh\/\">\u7f51\u7ad9<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80\/\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e8%90%a5%e9%94%80\/\">\u4ed8\u8d39\u5e7f\u544a<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u4f7f\u7528\u4e2a\u6027\u5316\u8425\u9500\u7684\u4f01\u4e1a\u793a\u4f8b\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon\uff1a <\/strong>\u7528\u6237\u5728\u8d2d\u7269\u65f6\u4f1a\u770b\u5230\u6839\u636e\u4ed6\u4eec\u7684\u6d4f\u89c8\u548c\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u751f\u6210\u7684\u4e2a\u6027\u5316\u63a8\u8350\u3002\u4f8b\u5982\uff0c\u5728\u4e3b\u9875\u4e0a\uff0c\u4f60\u4f1a\u770b\u5230\u4e00\u4e2a\u201c\u4e0e\u4f60\u770b\u8fc7\u7684\u5546\u54c1\u76f8\u5173\u7684\u201d\u7248\u5757\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix\uff1a <\/strong>\u5f53\u4f60\u6d4f\u89c8\u6b64\u6d41\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u65f6\uff0c\u4f60\u4f1a\u770b\u5230\u63a8\u8350\u7684\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domino\u2019s\uff1a <\/strong>\u8fd9\u5bb6\u62ab\u8428\u5916\u5356\u5e97\u8fc7\u53bb\u66fe\u4f7f\u7528\u63a8\u9001\u901a\u77e5\uff0c\u5f53\u5b83\u8ba4\u4e3a\u7528\u6237\u53ef\u80fd\u5bf9\u67d0\u4e2a\u4f18\u60e0\u611f\u5174\u8da3\u65f6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u5b9e\u65bd\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u8bc4\u4f30\u591a\u4e2a\u516c\u53f8\u9875\u9762\/\u5e94\u7528\u7a0b\u5e8f\/\u5e7f\u544a\uff0c\u5e76\u6279\u5224\u6027\u5730\u8bc4\u4f30\u5b83\u4eec\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5982\u679c\u60a8\u5177\u5907\u76f8\u5e94\u6280\u672f\uff0c\u8bf7\u5229\u7528\u591a\u4e2a\u6570\u636e\u70b9\u3002\u4f8b\u5982\uff0c\u5f53\u60a8\u6d4f\u89c8Amazon\u65f6\uff0c\u60a8\u4f1a\u770b\u5230\u641c\u7d22\u67e5\u8be2\u548c\u5176\u4ed6\u63a8\u8350\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2a\u6027\u5316\u8425\u9500\u4e2d\u6709\u54ea\u4e9b\u4f26\u7406\u65b9\u9762\u7684\u8003\u8651\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u4e2a\u6027\u5316\u8425\u9500\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6218\u7565\uff0c\u9700\u8981\u8003\u8651\u5b9e\u65bd\uff0c\u4f46\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u91cd\u8981\u7684\u662f\u8981\u8003\u8651\u4e0d\u540c\u7684\u4f26\u7406\u65b9\u9762\u3002\u8fd9\u6837\u505a\u5bf9\u4e8e\u907f\u514d\u6f5c\u5728\u7684\u610f\u5916\u975e\u5e38\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u9700\u8981\u8003\u8651\u7684\u65b9\u9762\u6709\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6570\u636e\u5b89\u5168\uff1a 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href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e5%9b%bd%e9%99%85%e6%95%b0%e6%8d%ae%e9%9a%90%e7%a7%81%e6%b3%95%e6%a6%82%e8%bf%b0\/?_gl=1%2Adkqidu%2A_up%2AMQ..%2A_gs%2AMQ..&amp;gclid=Cj0KCQiAo5u6BhDJARIsAAVoDWuias1r9Th1ZINc5yyqAtUkrgGBrN4_MlT5woeg2pUL6poTcMKzsnwaApFdEALw_wcB\">\u6240\u5728\u5730\u533a\u5404\u81ea\u7684\u6570\u636e\u6cd5\u5f8b<\/a>\u3002\u60a8\u5e94\u8be5\u8003\u8651\u5982\u4f55\u5728\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u3002&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u901a\u8fc7\u9605\u8bfb\u6587\u7ae0\u3001\u89c2\u770b\u89c6\u9891\u7b49\u65b9\u5f0f\u968f\u65f6\u4e86\u89e3\u8fd9\u4e9b\u4e3b\u9898\u7684\u6700\u65b0\u4fe1\u606f\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p>\u9274\u4e8e\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u91c7\u7528\u4e2a\u6027\u5316\u8425\u9500\uff0c\u968f\u7740\u8425\u9500\u548c\u5ba2\u6237\u4e92\u52a8\u65b9\u5f0f\u7684\u672a\u6765\u8f6c\u578b\uff0c\u4e2a\u6027\u5316\u8425\u9500\u503c\u5f97\u6211\u4eec\u6df1\u601d\u3002\u601d\u8003\u4e00\u4e0b\u8fd9\u79cd\u8425\u9500\u65b9\u5f0f\u4f1a\u5982\u4f55\u5f71\u54cd\u60a8\u7684\u5ba2\u6237<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-website-conversion-rate\/\"> \u8f6c\u5316\u7387 <\/a>\u7684\u53c2\u4e0e\u5ea6\u3002\u00a0<\/p>\n\n\n\n<p>\u4e86\u89e3\u4e2a\u6027\u5316\u8425\u9500\u5bf9\u60a8\u548c\u5ba2\u6237\u7684\u4f18\u52bf\uff0c\u5e76\u786e\u4fdd\u60a8\u4e5f\u8ba4\u8bc6\u5230\u5176\u53ef\u80fd\u7684\u7f3a\u70b9\u3002\u4e00\u65e6\u4e86\u89e3\u4e86\u8fd9\u4e9b\uff0c\u5c31\u76f8\u5e94\u5730\u6784\u5efa\u4e00\u4e2a\u7cfb\u7edf\u3002<\/p>\n\n\n\n<p>\u4e2a\u6027\u5316\u8425\u9500\u5728\u672a\u6765\u5c06\u4e0d\u65ad\u53d8\u5316\uff0c\u53ca\u65f6\u4e86\u89e3\u6700\u65b0\u6280\u672f\u81f3\u5173\u91cd\u8981\u3002\u4e86\u89e3\u5982\u4f55\u5728\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u5229\u7528\u5b83\u4eec\uff0c\u5e76\u5728\u5f00\u59cb\u4e4b\u540e\uff0c\u786e\u4fdd\u4e0d\u65ad\u8fed\u4ee3\u6539\u8fdb\u3002&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>When utilizing personalized marketing, you\u2019ll need to think not just about your messaging but also the products you recommend. Doing so is vital if you want not only to increase sales, but to ensure that customers feel like you know them. Static and dynamic content are both as important; make sure you look at both [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4565,"template":"","answers_category":[19],"class_list":["post-4564","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":4565,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u4e2a\u6027\u5316\u8425\u9500\uff1f","descriptions":"Personalized marketing is when businesses alter their messaging for different audiences. The objective is to be as specific as possible, which is important for influencing customers\u2019 buying decisions. When utilizing this strategy, the quality of information available will play a huge role in whether or not these campaigns are successful.\r\n\r\nCompanies implementing personalized marketing strategies need to think about numerous aspects. These include, but are not limited to:\r\n\r\n\u2022 <strong>Demographics<\/strong>: The age, race, gender, etc. of the customer(s) they\u2019re aiming to market to.\r\n\r\n\u2022 <strong>Behaviors<\/strong>: How users interact with brands online and the types of content they\u2019re more likely to interact with.\r\n\r\n\u2022 <strong>Interests<\/strong>: Their personal hobbies and professional interests.\r\n\r\n\u2022 <strong>Preferences<\/strong>: The target customer\u2019s preferred devices to use, along with their payment methods and so on.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways: ","key_takeaways":[{"label":"Your personalized marketing content needs to understand what a specific user is interested in","body":""},{"label":"Make sure that you understand the key ethical considerations when implementing a personalized marketing strategy","body":""},{"label":"Personalized marketing will require a mixture of artificial intelligence (AI) and human input going forward","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4565"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4564"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}