{"id":4503,"date":"2024-11-18T15:44:45","date_gmt":"2024-11-18T15:44:45","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4503"},"modified":"2025-01-27T12:06:17","modified_gmt":"2025-01-27T12:06:17","slug":"%e7%bd%91%e7%ab%99%e5%af%bc%e8%88%aa%e4%b8%ad%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e5%af%bc%e8%88%aa%e4%b8%ad%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac%e6%98%af%e4%bb%80%e4%b9%88\/","title":{"rendered":"\u5bfc\u822a\u4e2d\u7684\u201c\u884c\u52a8\u53f7\u53ec\u201d\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-the-different-types-of-ct-as-in-navigation\">\u5bfc\u822a\u4e2d\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684 CTA\uff1f<\/a><\/li><li><a href=\"#how-can-ct-as-in-navigation-be-optimized-for-different-devices-and-screen-sizes\">\u5982\u4f55\u9488\u5bf9\u4e0d\u540c\u7684\u8bbe\u5907\u548c\u5c4f\u5e55\u5c3a\u5bf8\u4f18\u5316\u5bfc\u822a\u4e2d\u7684 CTA\uff1f<\/a><\/li><li><a href=\"#what-are-some-examples-of-successful-ct-as-in-navigation\">\u5bfc\u822a\u4e2d\u6709\u54ea\u4e9b\u6210\u529f\u7684 CTA \u793a\u4f8b\uff1f<\/a><\/li><li><a href=\"#how-can-analytics-be-used-to-measure-the-effectiveness-of-ct-as-in-navigation\">\u5982\u4f55\u4f7f\u7528\u5206\u6790\u6765\u8861\u91cf\u5bfc\u822a\u4e2d CTA \u7684\u6709\u6548\u6027\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-different-types-of-ct-as-in-navigation\">\u5bfc\u822a\u4e2d\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684 CTA\uff1f<\/h2>\n\n\n\n<p>\u60a8\u7ecf\u5e38\u4f1a\u770b\u5230\u4e3b\u8981\u3001\u6b21\u8981\u548c\u7b2c\u4e09 CTA\uff1b\u5b83\u4eec\u5404\u81ea\u670d\u52a1\u4e8e\u4e0d\u540c\u7684\u76ee\u6807\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u6240\u6709\u8fd9\u4e09\u79cd CTA\u3002\u5b83\u4eec\u7684\u4f18\u5148\u7ea7\u4ece\u4e0a\u5230\u4e0b\u4f9d\u6b21\u6392\u5217\uff0c\u4f46\u6700\u597d\u8ba4\u771f\u5bf9\u5f85\u6240\u6709 CTA\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e3b\u8981 CTA\uff1a<\/strong> \u6700\u7a81\u51fa\u7684\uff1b\u5b83\u4eec\u5305\u62ec\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u3001\u201c\u7ed3\u8d26\u201d\u548c\u201c\u5b89\u6392\u6f14\u793a\u201d\u7b49\u64cd\u4f5c\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6b21\u8981 CTA\uff1a <\/strong>\u7b2c\u4e8c\u91cd\u8981\u7684\uff1b\u60a8\u4f1a\u5728\u6b64\u5904\u770b\u5230\u201c\u67e5\u770b\u8d2d\u7269\u8f66\u201d\u7b49\u672f\u8bed\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7b2c\u4e09\u5c42\u7ea7\u53f7\u53ec\u6027\u7528\u8bed\uff1a<\/strong> \u91cd\u8981\u6027\u4f4e\u4e8e\u524d\u4e24\u79cd\uff0c\u4f46\u4ecd\u7136\u5fc5\u4e0d\u53ef\u5c11\u3002\u201c\u5173\u4e8e\u6211\u4eec\u201d\u548c\u201c\u4fe1\u606f\u62ab\u9732\u201d\u662f\u4e24\u4e2a\u4f8b\u5b50\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8003\u8651\u4f7f\u7528\u4e00\u4e9b CTA \u7684\u66ff\u4ee3\u65b9\u6848\uff1b\u60a8\u53ef\u4ee5\u5c06\u5b83\u4eec\u4e0e CTA \u4e00\u8d77\u4f7f\u7528\uff0c\u4e5f\u53ef\u4ee5\u5355\u72ec\u4f7f\u7528\u3002\u66f4\u76f4\u63a5\u7684\u6587\u6848\uff0c\u5c24\u5176\u662f\u5728\u4ea7\u54c1\u9875\u9762\u4e0a\uff0c\u53ef\u80fd\u662f\u4e00\u4e2a\u9009\u62e9\u3002\u4f46\u662f\uff0c\u60a8\u5e94\u8be5\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u770b\u770b\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-ct-as-in-navigation-be-optimized-for-different-devices-and-screen-sizes\">\u5982\u4f55\u9488\u5bf9\u4e0d\u540c\u7684\u8bbe\u5907\u548c\u5c4f\u5e55\u5c3a\u5bf8\u4f18\u5316\u5bfc\u822a\u4e2d\u7684 CTA\uff1f<\/h2>\n\n\n\n<p>\u5728\u8bbe\u8ba1\u548c\u53d1\u5e03 CTA \u65f6\uff0c\u54cd\u5e94\u901f\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u6d4b\u8bd5\u5b83\u4eec\u5728\u684c\u9762\u548c\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u5916\u89c2\uff0c\u4ee5\u786e\u4fdd\u5b83\u4eec\u80fd\u9002\u5e94\u7528\u6237\u6240\u4f7f\u7528\u7684\u5c4f\u5e55\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u8fd8\u9700\u8981\u8003\u8651\u5177\u4f53\u7684\u5c3a\u5bf8\u5927\u5c0f\u3002\u8fd9\u548c\u60a8\u7684\u4fe1\u606f\u4e00\u6837\uff0c\u53ef\u80fd\u9700\u8981\u8fdb\u884c\u5b9e\u9a8c\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u53f7\u53ec\u6027\u7528\u8bed (CTA) \u5e94\u8be5\u653e\u7f6e\u5728\u7528\u6237\u5bb9\u6613\u70b9\u51fb\u7684\u5c4f\u5e55\u4f4d\u7f6e\u3002<br\/><br\/>\n\u2022 \u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u770b\u770b\u60a8\u5e94\u8be5\u5728\u9875\u9762\u4e0a\u4f7f\u7528\u54ea\u4e9b\u8bbe\u8ba1\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-examples-of-successful-ct-as-in-navigation\">\u5bfc\u822a\u4e2d\u6709\u54ea\u4e9b\u6210\u529f\u7684 CTA \u793a\u4f8b\uff1f<\/h2>\n\n\n\n<p>\u60a8\u4f1a\u5728\u51e0\u4e4e\u6240\u6709\u7f51\u7ad9\u4e0a\u627e\u5230 CTA\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u793a\u4f8b\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spotify\uff1a<\/strong> \u201c\u63a2\u7d22\u9ad8\u7ea7\u7248\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hocoos\uff1a<\/strong> \u201c\u83b7\u53d6\u60a8\u7684 AI \u7f51\u7ad9\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Duolingo\uff1a <\/strong>\u201c\u5f00\u59cb\u8ff7\u4f60\u590d\u4e60\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google \u5730\u56fe\uff1a <\/strong>\u201c\u5728\u6b64\u641c\u7d22\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u9009\u9879\u5404\u81ea\u5177\u6709\u4e0d\u540c\u7684\u7528\u9014\uff0c\u60a8\u770b\u5230\u7684\u9009\u9879\u53ef\u80fd\u4f1a\u6839\u636e\u60a8\u4e4b\u524d\u4f7f\u7528\u8be5\u5e94\u7528\u7a0b\u5e8f\u7684\u60c5\u51b5\u800c\u6709\u6240\u4e0d\u540c\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5728\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\/\u5e94\u7528\u7a0b\u5e8f\u65f6\u60f3\u8981\u8fbe\u6210\u7684\u76ee\u6807\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-analytics-be-used-to-measure-the-effectiveness-of-ct-as-in-navigation\">\u5982\u4f55\u4f7f\u7528\u5206\u6790\u6765\u8861\u91cf\u5bfc\u822a\u4e2d CTA \u7684\u6709\u6548\u6027\uff1f<\/h2>\n\n\n\n<p>\u5206\u6790\u8f6f\u4ef6\u5bf9\u4e8e\u8861\u91cf CTA \u6548\u679c\u81f3\u5173\u91cd\u8981\uff0c\u60a8\u5e94\u8be5\u63d0\u524d\u8bbe\u7f6e\u597d\u8fd9\u4e9b\u8f6f\u4ef6\u3002\u8ddf\u8e2a\u4e0d\u540c\u7684\u6307\u6807\u5e76\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u786e\u5b9a\u60a8\u7684\u540e\u7eed\u6b65\u9aa4\u4e5f\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6d4b\u8bd5 CTA \u65f6\u5e94\u8ddf\u8e2a\u7684\u4e00\u4e9b\u6307\u6807\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u70b9\u51fb\u7387\uff1a<\/strong> \u8fd9\u4e5f\u88ab\u79f0\u4e3a\u70b9\u51fb\u7387 (CTR)\uff0c\u662f\u6307\u70b9\u51fb\u60a8\u7684 CTA \u7684\u7528\u6237\u6570\u91cf\uff1b\u5b83\u4e0e\u60a8\u7684\u9875\u9762\u603b\u6d4f\u89c8\u91cf\u8fdb\u884c\u6bd4\u8f83\u3002\u5982\u679c\u60a8\u7684\u70b9\u51fb\u7387\u8f83\u4f4e\uff0c\u60a8\u53ef\u4ee5\u5c1d\u8bd5\u4e0d\u540c\u7684\u4fe1\u606f\u5e76\u91cd\u65b0\u5b9a\u4f4d\u6309\u94ae\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8f6c\u5316\u7387\uff1a<\/strong> \u70b9\u51fb\u7387\u8861\u91cf\u7684\u662f\u70b9\u51fb\u7684\u4eba\u6570\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-website-conversion-rate\/\">\u8f6c\u5316\u7387 <\/a>\u662f\u6307\u5b8c\u6210\u67d0\u4e2a\u64cd\u4f5c\u7684\u7528\u6237\u6570\u91cf\u3002\u8fd9\u662f\u76f8\u5bf9\u4e8e\u6700\u521d\u70b9\u51fb\u8bbf\u95ee\u7684\u7528\u6237\u800c\u8a00\u7684\uff0c\u800c\u6240\u8c13\u7684\u201c\u8f6c\u5316\u201d\u53d6\u51b3\u4e8e\u60a8\u4e3a\u81ea\u5df1\u8bbe\u5b9a\u7684\u76ee\u6807\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e9%a1%b5%e9%9d%a2%e5%81%9c%e7%95%99%e6%97%b6%e9%97%b4\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-time-on-page\/\">\u9875\u9762\u505c\u7559\u65f6\u95f4<\/a>:<\/strong> \u8fd9\u662f\u7528\u6237\u5728\u60a8\u7684\u9875\u9762\u4e0a\u505c\u7559\u7684\u65f6\u957f\u3002\u5176\u5de5\u4f5c\u65b9\u5f0f\u4e0e\u60a8\u7ba1\u7406\u9875\u9762\u505c\u7559\u65f6\u95f4\u7684\u65b9\u5f0f\u76f8\u540c<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%8d%9a%e5%ae%a2%e6%96%87%e7%ab%a0\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-blog-post\/\"> \u535a\u5ba2\u6587\u7ae0 <\/a>\u548c\u5176\u4ed6\u9875\u9762\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9000\u56de\u7387\uff1a<\/strong> \u662f\u6307\u8bbf\u95ee\u7f51\u9875\u540e\u672a\u4e0e\u5176\u4ed6\u5185\u5bb9\u4e92\u52a8\u5c31\u79bb\u5f00\u7684\u7528\u6237\u767e\u5206\u6bd4\u3002\u5982\u679c\u9875\u9762\u7684\u8be5\u6bd4\u7387\u8f83\u9ad8\uff0c\u5219\u8c03\u67e5\u539f\u56e0\u5e76\u5b9e\u65bd\u8c03\u6574\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%b7%b3%e5%87%ba%e7%8e%87\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-bounce-rate\/\">\u8df3\u51fa\u7387<\/a>\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u8c03\u6574\u60a8\u7684\u6587\u6848\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u70ed\u529b\u56fe\uff1a<\/strong> \u4f7f\u7528 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e7%83%ad%e5%8a%9b%e5%9b%be\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-website-heatmap\/\">\u70ed\u529b\u56fe<\/a> \u4ee5\u786e\u5b9a\u7528\u6237\u5728\u60a8\u9875\u9762\u4e0a\u7684\u4e92\u52a8\u4f4d\u7f6e\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5c06\u60a8\u7684 CTA  \u79fb\u5230\u8f83\u70ed\u7684\u533a\u57df\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B \u6d4b\u8bd5\uff1a<\/strong> \u4e3a\u60a8\u7684 CTA \u5c1d\u8bd5\u4e0d\u540c\u7684\u6d88\u606f\u548c\u56fe\u6807\u3002\u60a8\u53ef\u80fd\u8fd8\u9700\u8981\u8003\u8651\u66f4\u6539\u989c\u8272\uff0c\u4f46\u9700\u8981\u4e0e\u60a8\u7684\u54c1\u724c\u4fdd\u6301\u4e00\u81f4\u3002\u540c\u65f6\u8003\u8651\u60a8\u5e0c\u671b\u5c06 CTA \u653e\u7f6e\u5728\u9875\u9762\u7684\u54ea\u4e2a\u4f4d\u7f6e\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u53ef\u80fd\uff0c\u8bf7\u4f7f\u7528\u4e0e\u60a8\u7684\u7f51\u7ad9\u6784\u5efa\u5668\u96c6\u6210\u7684\u5206\u6790\u8f6f\u4ef6\u3002\u5982\u679c\u60a8\u60f3\u5728\u4e00\u4e2a\u5730\u65b9\u8861\u91cf\u6240\u6709\u5185\u5bb9\uff0c\u8fd9\u6837\u505a\u5f88\u91cd\u8981\u3002\u60a8\u8fd8\u5e94\u8be5\u957f\u671f\u8861\u91cf\u7ed3\u679c\u5e76\u4e0d\u65ad\u8fed\u4ee3\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u603b\u7ed3<\/h2>\n\n\n\n<p>CTA \u662f\u8bb8\u591a\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u7684\u57fa\u77f3\uff0c\u60a8\u5e94\u786e\u4fdd\u5236\u5b9a\u6b63\u786e\u7684\u7b56\u7565\u6765\u6700\u5927\u5316\u8fd9\u4e9b CTA\u3002\u4e86\u89e3\u5982\u4f55\u8861\u91cf\u5b83\u4eec\u7684\u6210\u529f\uff0c\u5e76\u8003\u8651\u53ef\u80fd\u5f71\u54cd\u8fd9\u4e00\u70b9\u7684\u65b9\u9762\uff0c\u4f8b\u5982\u5c06\u5b83\u4eec\u653e\u7f6e\u5728\u9875\u9762\u4e0a\u7684\u4f4d\u7f6e\u3002&nbsp;<\/p>\n\n\n\n<p>\u5b9a\u4e49\u60a8\u5e0c\u671b\u7528\u6237\u6267\u884c\u7684\u64cd\u4f5c\u4e5f\u5f88\u91cd\u8981\u3002\u5177\u4f53\u8bf4\u660e\uff0c\u5e76\u4f7f\u7528\u7b80\u6d01\u7684\u6587\u6848\u3002\u5c1d\u8bd5\u4e0d\u540c\u7684\u989c\u8272\u3001\u56fe\u6807\u7b49\uff0c\u5e76\u5b9a\u671f\u8fed\u4ee3\u3002\u786e\u4fdd\u60a8\u8fd8\u4e86\u89e3\u4e3b\u8981 CTA\u3001\u6b21\u8981 CTA \u548c\u7b2c\u4e09 CTA \u4e4b\u95f4\u7684\u533a\u522b\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the different types of CTAs in navigation? You\u2019ll often see primary, secondary, and tertiary CTAs; each of them serves a different goal, and you need to understand all three. Their priority goes in order from top to bottom, but it\u2019s a good idea to treat all of them seriously.&nbsp; Deep Dive:\u00a0 Consider using [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4504,"template":"","answers_category":[29],"class_list":["post-4503","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-navigation"],"acf":{"image":null,"card_image":4504,"content":[{"acf_fc_layout":"header_section","title":"What is a Call to Action in Navigation?","descriptions":"Calls-to-action (CTAs) are action-specific elements, normally in the form of buttons. You may also see these appear at the bottom of a blog post with a hyperlink; it depends on the company\u2019s branding and style.\r\n\r\nThe aim of a CTA is to encourage users to take whichever action they desire (e.g. signing up for a product\u2019s free trial).Besides buttons and links, you may see visual content used as a CTA; some ads will use animations, for example.\r\n\r\nCTA placing may vary, but you\u2019ll often find them in a header or footer. They may also appear in a website\u2019s navigation section.\r\n\r\nWhen writing your CTA, it should tell the user precisely what you want them to do. Moreover, you must put them in a place where people will see them; building prior trust is essential.","tip_label":"Pro Tip","tip":"Use simple language in your CTAs, and keep them short. CTAs should also have one specific goal. ","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Calls-to-action, also known as CTAs, appear in blog posts, emails, on pages, and in other places","body":""},{"label":"You must use CTAs across multiple touchpoints where your users are likely to navigate","body":""},{"label":"Integrate analytics tools and understand how your CTAs will interact on different devices","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4504"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4503"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}