{"id":4496,"date":"2024-11-18T15:58:27","date_gmt":"2024-11-18T15:58:27","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4496"},"modified":"2025-01-27T12:06:15","modified_gmt":"2025-01-27T12:06:15","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%af%bc%e8%88%aa%e6%a0%87%e7%ad%be","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%af%bc%e8%88%aa%e6%a0%87%e7%ad%be\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7f51\u7ad9\u5bfc\u822a\u6807\u7b7e\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-makes-good-navigation-labels\">\u597d\u7684\u7f51\u7ad9\u5bfc\u822a\u6807\u7b7e\u6709\u4ec0\u4e48\u7279\u70b9\uff1f<\/a><\/li><li><a href=\"#where-are-navigation-labels-used\">\u5bfc\u822a\u6807\u7b7e\u5728\u54ea\u91cc\u4f7f\u7528\uff1f<\/a><\/li><li><a href=\"#are-there-any-words-to-avoid-in-navigation-labels\">\u5bfc\u822a\u6807\u7b7e\u4e2d\u662f\u5426\u6709\u9700\u8981\u907f\u514d\u4f7f\u7528\u7684\u8bcd\u8bed\uff1f<\/a><\/li><li><a href=\"#what-are-some-common-mistakes-with-navigation-labels\">\u5bfc\u822a\u6807\u7b7e\u4e2d\u7684\u4e00\u4e9b\u5e38\u89c1\u9519\u8bef\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-good-navigation-labels\"><strong>\u597d\u7684\u7f51\u7ad9\u5bfc\u822a\u6807\u7b7e\u6709\u4ec0\u4e48\u7279\u70b9\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6709\u6548\u7684\u5bfc\u822a\u6807\u7b7e\u5728\u6574\u4e2a\u7f51\u7ad9\u7684\u7ed3\u6784\u548c\u683c\u5f0f\u4e0a\u4fdd\u6301\u4e00\u81f4\uff0c\u4e3a\u7528\u6237\u8425\u9020\u4e00\u79cd\u719f\u6089\u611f\u548c\u53ef\u9884\u6d4b\u6027\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6e05\u6670\u7b80\u6d01\uff1a<\/strong> \u907f\u514d\u4f7f\u7528\u6280\u672f\u6027\u4fe1\u606f\uff0c\u9009\u62e9\u7b80\u5355\u7684\u5355\u8bcd\u548c\u77ed\u8bed\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51c6\u786e\uff1a<\/strong> \u6807\u7b7e\u5e94\u4e0e\u5176\u94fe\u63a5\u5230\u7684\u9875\u9762\u76f8\u5bf9\u5e94\uff0c\u8fd9\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u57fa\u672c\u8981\u6c42\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e00\u81f4\u6027\uff1a<\/strong> \u6240\u6709\u6807\u7b7e\u7684\u98ce\u683c\u548c\u8bed\u6c14\u5e94\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u719f\u6089\u5ea6\uff1a<\/strong> \u4f7f\u7528\u76ee\u6807\u7528\u6237\u5728\u67e5\u627e\u4fe1\u606f\u65f6\u7ecf\u5e38\u641c\u7d22\u7684\u8bcd\u8bed\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u793a\u4f8b\uff1a <\/strong>\u6807\u7b7e<strong> <\/strong>\u201c\u8054\u7cfb\u6211\u4eec\u201d\u6bd4\u201c\u4fdd\u6301\u8054\u7cfb\u201d\u66f4\u5bb9\u6613\u7406\u89e3\uff0c\u56e0\u4e3a\u5b83\u662f\u4e00\u4e2a\u5e38\u7528\u672f\u8bed\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f7f\u7528 Google \u8d8b\u52bf\u7b49\u5de5\u5177\u6765\u5206\u6790\u7528\u6237\u5bf9\u4e0e\u60a8\u7f51\u7ad9\u76f8\u5173\u7684\u7279\u5b9a\u5173\u952e\u8bcd\u8fdb\u884c\u7684\u5173\u952e\u8bcd\u7814\u7a76\u91cf\u3002\u8fd9\u5728\u786e\u5b9a\u6700\u76f8\u5173\u7684\u5bfc\u822a\u6807\u7b7e\u65f6\u975e\u5e38\u6709\u7528\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-are-navigation-labels-used\"><strong>\u5bfc\u822a\u6807\u7b7e\u5728\u54ea\u91cc\u4f7f\u7528\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5bfc\u822a\u6807\u7b7e\u53ef\u4ee5\u5728\u7f51\u7ad9\u7684\u4ee5\u4e0b\u533a\u57df\u627e\u5230\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9762\u5305\u5c51\u5bfc\u822a\uff1a<\/strong> <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e9%9d%a2%e5%8c%85%e5%b1%91%e5%af%bc%e8%88%aa\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-breadcrumb-trail\/\">\u9762\u5305\u5c51\u5bfc\u822a<\/a> \u5141\u8bb8\u60a8\u4e86\u89e3\u5f53\u524d\u5728\u7f51\u7ad9\u5c42\u6b21\u7ed3\u6784\u4e2d\u7684\u7279\u5b9a\u9875\u9762\uff08\u4f8b\u5982\uff0c\u9996\u9875 &gt; \u5173\u4e8e &gt; \u6211\u4eec\u7684\u56e2\u961f\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9875\u811a\uff1a<\/strong> <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e9%a1%b5%e8%84%9a%e5%af%bc%e8%88%aa\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-footer-navigation\/\">\u9875\u811a <\/a>\u5305\u542b\u5404\u79cd\u7c7b\u578b\u7684\u94fe\u63a5\uff0c\u901a\u5e38\u662f\u6700\u91cd\u8981\u7684\u94fe\u63a5\uff0c\u4f8b\u5982\u201c\u8054\u7cfb\u65b9\u5f0f\u201d\u6216\u201c\u9690\u79c1\u653f\u7b56\u201d\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9875\u9762\u5185\u5bfc\u822a\uff1a<\/strong> \u6b64\u529f\u80fd\u5141\u8bb8\u7528\u6237\u5728\u957f\u9875\u9762\u5185\u4ece\u4e00\u4e2a\u90e8\u5206\u8df3\u8f6c\u5230\u53e6\u4e00\u4e2a\u90e8\u5206\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u603b\u800c\u8a00\u4e4b\uff0c\u5bfc\u822a\u6807\u7b7e\u53ef\u4ee5\u7528\u4e8e\u7f51\u7ad9\u4e0a\u7684\u4efb\u4f55\u9700\u8981\u5f15\u5bfc\u8bbf\u5ba2\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"are-there-any-words-to-avoid-in-navigation-labels\"><strong>\u5bfc\u822a\u6807\u7b7e\u4e2d\u662f\u5426\u6709\u9700\u8981\u907f\u514d\u4f7f\u7528\u7684\u8bcd\u8bed\uff1f<\/strong><\/h2>\n\n\n\n<p>\u662f\u7684\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u907f\u514d\u7684\u8bcd\u8bed\u793a\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u901a\u7528\u8bed\u8a00\uff1a <\/strong>\u4f8b\u5982\u201c\u66f4\u591a\u201d\u3001\u201c\u4fe1\u606f\u201d\u548c\u201c\u70b9\u51fb\u8fd9\u91cc\u201d<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u516c\u53f8\u7279\u5b9a\u7684\u672f\u8bed\uff1a <\/strong>\u4ec5\u5f53\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u5df2\u7ecf\u4e86\u89e3\u8fd9\u4e9b\u672f\u8bed\u65f6\u624d\u4f7f\u7528\u5b83\u4eec\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bd9\u8c10\u7684\u6807\u7b7e\uff1a<\/strong> \u6e05\u6670\u5ea6\u4f18\u5148\uff0c\u521b\u610f\u6b21\u4e4b\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u4e3a\u4e86\u6e05\u6670\u548c\u51c6\u786e\uff0c\u907f\u514d\u4f7f\u7528\u5bbd\u6cdb\u7684\u672f\u8bed\u201cOur Offerings\u201d\uff0c\u800c\u5e94\u9009\u62e9\u7279\u5b9a\u63cf\u8ff0\uff0c\u4f8b\u5982\u5728\u6307\u4ee3\u4f60\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u65f6\u4f7f\u7528\u201cProducts\u201d\u6216\u201cServices\u201d\u3002<br\/><br\/>\n\u2022 \u5982\u679c\u4f60\u4ecd\u7136\u4e0d\u786e\u5b9a\u6b64\u6807\u7b7e\u4e0e\u53d7\u4f17\u7684\u76f8\u5173\u6027\uff0c\u8bf7\u54a8\u8be2\u516c\u53f8\u5916\u90e8\u4eba\u5458\u3002\u5728\u53d1\u73b0\u6240\u6709\u53ef\u80fd\u7684\u95ee\u9898\u65b9\u9762\uff0c\u4eba\u591a\u529b\u91cf\u5927\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-common-mistakes-with-navigation-labels\"><strong>\u5bfc\u822a\u6807\u7b7e\u4e2d\u7684\u4e00\u4e9b\u5e38\u89c1\u9519\u8bef\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5bfc\u822a\u6807\u7b7e\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u91cd\u53e0\u7684\u7c7b\u522b\uff1a<\/strong> \u786e\u4fdd <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%b1%bb%e5%88%ab%e9%a1%b5%e9%9d%a2\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-category-page\/\">\u7c7b\u522b<\/a> \u662f\u4e0d\u540c\u7684\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9690\u85cf\u91cd\u8981\u9875\u9762\uff1a<\/strong> \u91cd\u8981\u9875\u9762\u5e94\u8be5\u6613\u4e8e\u8bbf\u95ee\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5bf9\u591a\u4e2a\u9875\u9762\u4f7f\u7528\u76f8\u540c\u7684\u6807\u7b7e\uff1a<\/strong>&nbsp; \u4e3a\u9875\u9762\u5206\u914d\u552f\u4e00\u7684\u6807\u7b7e\u6709\u52a9\u4e8e\u7528\u6237\u66f4\u5bb9\u6613\u5730\u533a\u5206\u5b83\u4eec\uff0c\u4ece\u800c\u9632\u6b62\u6f5c\u5728\u7684\u6df7\u6dc6\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ffd\u7565\u79fb\u52a8\u7aef\u5bfc\u822a\uff1a<\/strong> \u5e94\u8003\u8651\u79fb\u52a8\u7aef\u5bfc\u822a\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u6807\u7b7e\u9488\u5bf9\u8f83\u5c0f\u7684\u5c4f\u5e55\u8fdb\u884c\u4e86\u4f18\u5316\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u786e\u4fdd\u201c\u8054\u7cfb\u201d\u9875\u9762\u53ef\u4ee5\u4ece\u4e3b\u83dc\u5355\u8f7b\u677e\u8bbf\u95ee\uff0c\u4ee5\u65b9\u4fbf\u7528\u6237\u3002\u4fdd\u6301\u5176\u9192\u76ee\uff01<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u60a8\u4e0d\u65ad\u5f00\u53d1\u7f51\u7ad9\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6301\u7eed\u8bc4\u4f30\u548c\u4fee\u8ba2\u60a8\u7684\u5bfc\u822a\u6807\u7b7e\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bc%98%e8%b4%a8%e7%bd%91%e7%ab%99%e5%af%bc%e8%88%aa%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/why-does-good-website-navigation-matter\/\">\u7f51\u7ad9\u4e0a\u7684\u9ad8\u6548\u5bfc\u822a<\/a> \u53d6\u51b3\u4e8e\u4e86\u89e3\u7528\u6237\u7684\u9700\u6c42\u3002\u8bbe\u8eab\u5904\u5730\u4e3a\u7528\u6237\u7740\u60f3\uff0c\u5e76\u8003\u8651\u4ed6\u4eec\u7684\u4f53\u9a8c\uff0c\u4ee5\u521b\u5efa\u4e00\u4e2a\u7528\u6237\u53cb\u597d\u7684\u73af\u5883\uff0c\u5305\u62ec\u63d0\u4f9b\u5bf9\u4e0d\u540c\u9875\u9762\u7684\u8f7b\u677e\u8bbf\u95ee\u3002\u6e05\u6670\u7684\u6807\u7b7e\u5bf9\u4e8e\u6709\u6548\u7684\u5bfc\u822a\u4e5f\u662f\u5fc5\u8981\u7684\uff0c\u8fd9\u5c06\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\uff0c\u964d\u4f4e<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%b7%b3%e5%87%ba%e7%8e%87\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-bounce-rate\/\"> \u8df3\u51fa\u7387<\/a> \u5e76\u6539\u5584\u7f51\u7ad9\u7684\u6574\u4f53\u6c1b\u56f4\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What makes good website navigation labels? Effective navigation labels are consistent in their structure and format throughout the website, creating a sense of familiarity and predictability for users, such as: Example: The label \u201cContact Us\u201d is easier to interpret if compared to \u201cGet in Touch\u201d since it is a common term. Pro Tip:\u00a0 Use a [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4509,"template":"","answers_category":[29],"class_list":["post-4496","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-navigation"],"acf":{"image":null,"card_image":4509,"content":[{"acf_fc_layout":"header_section","title":"What are Navigation Labels?","descriptions":"Navigation labels are the words or phrases visitors click on within a website\u2019s menu to go from one page to another. Navigation labels act as guides that help visitors move around the site, as road signs help on a long journey.\r\n\r\nIf navigation labels are clear, visitors will find it easier to locate what they have in mind, contributing to a pleasant experience. Hence, visitors will be motivated to view more pages thus extending their time spent on your website.","tip_label":"Pro Tip","tip":"Examine your website traffic to know the favorite pages among your viewers. This will help you choose the pages that should be highlighted in your navigation.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Clear word choice","body":"Use unambiguous labels to aid users when searching for particular items."},{"label":"No jargon or ambiguous words","body":"Consider simple words that your audience knows."},{"label":"Test your navigation","body":"Ensure browsing is effortless on all devices."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4509"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4496"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}