{"id":4494,"date":"2024-11-15T16:51:02","date_gmt":"2024-11-15T16:51:02","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4494"},"modified":"2025-01-27T12:06:22","modified_gmt":"2025-01-27T12:06:22","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%9c%b0%e7%90%86%e5%9b%b4%e6%a0%8f%e8%90%a5%e9%94%80","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%9c%b0%e7%90%86%e5%9b%b4%e6%a0%8f%e8%90%a5%e9%94%80\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5730\u7406\u56f4\u680f\u8425\u9500\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-types-of-businesses-are-using-geofencing-marketing-for-advertising\">\u54ea\u4e9b\u7c7b\u578b\u7684\u4f01\u4e1a\u6b63\u5728\u4f7f\u7528\u5730\u7406\u56f4\u680f\u8425\u9500\u8fdb\u884c\u5e7f\u544a\u5ba3\u4f20\uff1f\u00a0<\/a><\/li><li><a href=\"#what-are-the-limitations-of-geofencing-marketing\">\u5730\u7406\u56f4\u680f\u8425\u9500\u7684\u5c40\u9650\u6027\u662f\u4ec0\u4e48\uff1f\u00a0<\/a><\/li><li><a href=\"#what-key-aspects-contribute-to-crafting-effective-geofencing-messages-and-creatives\">\u54ea\u4e9b\u5173\u952e\u65b9\u9762\u6709\u52a9\u4e8e\u6253\u9020\u6709\u6548\u7684\u5730\u7406\u56f4\u680f\u8425\u9500\u4fe1\u606f\u548c\u521b\u610f\uff1f\u00a0<\/a><\/li><li><a href=\"#can-you-provide-examples-of-successful-geofencing-campaigns\">\u80fd\u5426\u63d0\u4f9b\u4e00\u4e9b\u6210\u529f\u7684\u5730\u7406\u56f4\u680f\u8425\u9500\u6848\u4f8b\uff1f\u00a0<\/a><\/li><li><a href=\"#what-ethical-considerations-are-involved-in-geofencing-marketing\">\u5730\u7406\u56f4\u680f\u8425\u9500\u6d89\u53ca\u54ea\u4e9b\u4f26\u7406\u65b9\u9762\u7684\u8003\u8651\uff1f\u00a0<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>\u5b9a\u5411\u5e7f\u544a\u662f\u5730\u7406\u56f4\u680f\u8425\u9500\u6700\u5e38\u89c1\u7684\u5f62\u5f0f\u4e4b\u4e00\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u5728\u5ea6\u5047\u65f6\u4f7f\u7528\u624b\u673a\uff0c\u60a8\u53ef\u80fd\u4f1a\u770b\u5230\u4ee5\u60a8\u6240\u8bbf\u95ee\u5730\u533a\u7684\u6bcd\u8bed\u663e\u793a\u7684\u5e7f\u544a\u3002\u6709\u65f6\u4e5f\u4f1a\u4f7f\u7528\u63a8\u9001\u901a\u77e5\uff1b\u4e0d\u8fc7\uff0c\u8fd9\u901a\u5e38\u662f\u5728\u5e94\u7528\u7a0b\u5e8f\u4e2d\u4f7f\u7528\uff0c\u800c\u4e0d\u662f\u901a\u8fc7\u77ed\u4fe1\u3002&nbsp;<\/p>\n\n\n\n<p>\u7531\u4e8e\u8bb8\u591a\u4eba\u4f7f\u7528\u79fb\u52a8\u8bbe\u5907\u8d2d\u4e70\u5546\u54c1\u548c\u6d4f\u89c8\u7f51\u9875\uff0c\u5730\u7406\u56f4\u680f\u8425\u9500\u81f3\u5173\u91cd\u8981\u3002\u60a8\u9700\u8981\u4e00\u79cd\u5728\u7406\u60f3\u65f6\u95f4\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u7684\u65b9\u6cd5\uff0c\u800c\u5730\u7406\u56f4\u680f\u662f\u5b9e\u73b0\u6b64\u76ee\u6807\u7684\u4e00\u79cd\u6f5c\u5728\u9009\u62e9\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u5e94\u8be5\u8003\u8651\u8fd9\u79cd\u8425\u9500\u5f62\u5f0f\u5bf9\u4ee5\u4e0b\u65b9\u9762\u7684\u5f71\u54cd\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u83b7\u5f97\u5546\u5e97\u8bbf\u95ee\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ea7\u751f\u6536\u5165\uff08\u7ebf\u4e0a\u548c\u7ebf\u4e0b\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6536\u96c6\u5ba2\u6237\u6570\u636e\u5e76\u4e86\u89e3\u53d7\u4f17\u7684\u53c2\u4e0e\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5982\u679c\u4e00\u4e2a\u670d\u88c5\u54c1\u724c\u5e0c\u671b\u66f4\u591a\u7684\u4eba\u8bbf\u95ee\u5176\u65d7\u8230\u5e97\u5e76\u53ef\u80fd\u8d2d\u4e70\uff0c\u5b83\u53ef\u4ee5\u56f4\u7ed5\u8be5\u65d7\u8230\u5e97\u5efa\u7acb\u4e00\u4e2a\u5730\u7406\u56f4\u680f\u3002\u5f53\u6f5c\u5728\u5ba2\u6237\u8bbf\u95ee\u7f51\u7ad9\u65f6\uff0c\u53ef\u80fd\u4f1a\u6839\u636e\u4ed6\u4eec\u7684\u4f4d\u7f6e\u5411\u4ed6\u4eec\u5c55\u793a\u5b9a\u5411\u5e7f\u544a\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-types-of-businesses-are-using-geofencing-marketing-for-advertising\">\u54ea\u4e9b\u7c7b\u578b\u7684\u4f01\u4e1a\u6b63\u5728\u4f7f\u7528\u5730\u7406\u56f4\u680f\u8425\u9500\u8fdb\u884c\u5e7f\u544a\u5ba3\u4f20\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u867d\u7136\u5730\u7406\u56f4\u680f\u8425\u9500\u662f\u5c0f\u5730\u65b9\u4f01\u4e1a\u7684\u4ee3\u540d\u8bcd\uff0c\u4f46\u8fd9\u5e76\u975e\u552f\u4e00\u4f7f\u7528\u8fd9\u79cd\u7b56\u7565\u7684\u516c\u53f8\u7c7b\u578b\u3002\u66f4\u5927\u7684\u516c\u53f8\u4e5f\u53ef\u80fd\u4f1a\u5c06\u5730\u7406\u56f4\u680f\u7528\u4e8e\u4ed6\u4eec\u5e0c\u671b\u6269\u5c55\u5230\u7684\u5730\u533a\u7684\u57ce\u5e02\u548c\u7701\u4efd\u3002&nbsp;<\/p>\n\n\n\n<p>\u516c\u53f8\u89c4\u6a21\u65e0\u5173\u7d27\u8981\uff0c\u4f46\u60a8\u9700\u8981\u77e5\u9053\u5982\u4f55\u7ec6\u5206\u6570\u636e\u3002\u5982\u679c\u60a8\u60f3\u770b\u5230<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e6%98%af%e4%bb%80%e4%b9%88\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-roi\/\"> \u6295\u8d44\u56de\u62a5\u7387 (ROI)<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5982\u679c\u60a8\u77e5\u9053\u67d0\u4eba\u5df2\u7ecf\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u6216\u8bbf\u95ee\u8fc7\u5b9e\u4f53\u5e97\uff0c\u8bf7\u4f7f\u7528\u5730\u7406\u56f4\u680f\u8bf4\u670d\u4ed6\u4eec\u8fdb\u884c\u8d2d\u4e70\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-limitations-of-geofencing-marketing\">\u5730\u7406\u56f4\u680f\u8425\u9500\u7684\u5c40\u9650\u6027\u662f\u4ec0\u4e48\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u6b63\u5728\u8003\u8651\u5c06\u5730\u7406\u56f4\u680f\u4f5c\u4e3a\u8425\u9500\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u5219\u9700\u8981\u8003\u8651\u5176\u4e24\u9762\u6027\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u8003\u8651\u7684\u91cd\u8981\u4e8b\u9879\uff0c\u5b83\u4eec\u53ef\u80fd\u4f1a\u5f71\u54cd\u60a8\u7684\u7b56\u7565\uff1b\u8003\u8651\u4e00\u4e9b\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u7684\u65b9\u6cd5\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76ee\u6807\u7cbe\u51c6\u5ea6\uff1a <\/strong>\u60a8\u7684\u5e7f\u544a\u4e0d\u4ec5\u9700\u8981\u8986\u76d6\u7279\u5b9a\u533a\u57df\u7684\u53d7\u4f17\uff0c\u8fd8\u9700\u8981\u4e0e\u4ed6\u4eec\u76f8\u5173\u3002\u8003\u8651\u5bf9\u4e0d\u540c\u7684\u521b\u610f\u7d20\u6750\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\uff0c\u770b\u770b\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u62a5\u544a\/\u6d1e\u5bdf\uff1a <\/strong>\u786e\u4fdd\u4f60\u5df2\u5b9e\u65bd\u62a5\u544a\/\u6d1e\u5bdf\u5de5\u5177\uff0c\u4ee5\u4fbf\u8861\u91cf\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u6548\u679c\u3002\u8003\u8651\u4f60\u9700\u8981\u8ddf\u8e2a\u54ea\u4e9b\u6307\u6807\uff0c\u4f8b\u5982\u70b9\u51fb\u7387\u3002\u8fd9\u4e9b\u6307\u6807\u5e94\u8be5\u4e0e\u4f60\u7684\u4e1a\u52a1\u76ee\u6807\u76f8\u5173\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bbe\u5907\u548c\u5e73\u53f0\u517c\u5bb9\u6027\uff1a<\/strong> \u8003\u8651\u5730\u7406\u56f4\u680f\u8425\u9500\u662f\u5426\u5bf9\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u6709\u610f\u4e49\uff1b\u5b83\u9700\u8981\u5728\u4ed6\u4eec\u7684\u8bbe\u5907\u4e0a\u53ef\u7528\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53ef\u6269\u5c55\u6027\uff1a <\/strong>\u8003\u8651\u4e3a\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u9009\u62e9\u51e0\u4e2a\u533a\u57df\u3002\u4f60\u5e94\u8be5\u5728\u53ef\u5206\u914d\u7684\u8d44\u6e90\u8303\u56f4\u5185\u5f00\u5c55\u5de5\u4f5c\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9690\u79c1\uff1a<\/strong> \u786e\u4fdd\u4f60\u9075\u5b88\u5f53\u5730\u6cd5\u5f8b\uff0c\u5e76\u4e14\u4e0d\u8fdd\u53cd\u7528\u6237\u7684\u610f\u613f\u3002\u4f60\u8fd8\u9700\u8981\u8003\u8651\u5ba2\u6237\u662f\u5426\u5141\u8bb8\u5728\u5176\u8bbe\u5907\u4e0a\u8fdb\u884c\u8ddf\u8e2a\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06\u5730\u7406\u56f4\u680f\u4e0e\u8fd1\u8ddd\u79bb\u8425\u9500\u548c\u5176\u4ed6\u57fa\u4e8e\u4f4d\u7f6e\u7684\u8425\u9500\u7b56\u7565\u7ed3\u5408\u4f7f\u7528\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-key-aspects-contribute-to-crafting-effective-geofencing-messages-and-creatives\">\u54ea\u4e9b\u5173\u952e\u65b9\u9762\u6709\u52a9\u4e8e\u6253\u9020\u6709\u6548\u7684\u5730\u7406\u56f4\u680f\u8425\u9500\u4fe1\u606f\u548c\u521b\u610f\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u8bbe\u7f6e\u5730\u7406\u56f4\u680f\u53ea\u662f\u7b49\u5f0f\u7684\u4e00\u90e8\u5206\uff1b\u60a8\u8fd8\u9700\u8981\u8003\u8651\u5185\u5bb9\u521b\u5efa\u3002\u4f8b\u5982\uff0c\u60a8\u7684\u4fe1\u606f\u5e94\u9075\u5faa\u5176\u4ed6\u5730\u65b9\u7684\u5176\u4ed6\u8425\u9500\u65b9\u9762\uff1b\u5b83\u4eec\u9700\u8981\u4e0e\u60a8\u7684\u53d7\u4f17\u76f8\u5173\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u8fdb\u884c\u80cc\u666f\u7814\u7a76\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u5fc5\u987b\u4e86\u89e3\u60a8\u5728\u4ee5\u4e0b\u6bcf\u4e2a\u9886\u57df\u7684\u53d7\u4f17\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5174\u8da3\uff08\u5305\u62ec\u7231\u597d\uff09&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u53e3\u7edf\u8ba1\uff08\u5e74\u9f84\u3001\u6027\u522b\u3001\u79cd\u65cf\u3001\u6536\u5165\u6c34\u5e73\u7b49\uff09&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u884c\u4e3a\uff08\u4f8b\u5982\uff0c\u4ed6\u4eec\u559c\u6b22\u5982\u4f55\u8d2d\u7269\uff1f\uff09&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u83b7\u5f97\u8fd9\u4e9b\u4fe1\u606f\u540e\uff0c\u8bf7\u4e13\u6ce8\u4e8e\u4e2a\u6027\u5316\u60a8\u7684\u6d88\u606f\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5411\u4e0d\u540c\u7684\u4eba\u63d0\u4f9b\u4e0d\u540c\u7684\u4f18\u60e0\u3002\u60a8\u8fd8\u5e94\u8be5\u786e\u4fdd\u60a8\u5ba3\u4f20\u7684\u662f\u7528\u6237\u53ef\u80fd\u611f\u5174\u8da3\u7684\u4ea7\u54c1\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u8fd8\u9700\u8981\u8003\u8651\u5176\u4ed6\u4e00\u4e9b\u4e8b\u9879\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6280\u672f\uff1a<\/strong> \u60a8\u9700\u8981\u9009\u62e9\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6280\u672f\u6765\u8986\u76d6\u60a8\u7684\u53d7\u4f17\u3002\u81f3\u5173\u91cd\u8981\u7684\u662f\uff0c\u60a8\u8981\u660e\u786e\u5b9a\u4e49\u60f3\u8981\u5b9a\u4f4d\u5e7f\u544a\u7684\u533a\u57df\uff0c\u5e76\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u5174\u8da3\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B \u6d4b\u8bd5\uff1a <\/strong>\u5b9a\u671f\u5bf9\u4f60\u7684\u8d44\u4ea7\u3001\u6d88\u606f\u3001\u62a5\u4ef7\u7b49\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u2014\u2014\u8fd9\u5bf9\u4e8e\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\u53cd\u5e94\u81f3\u5173\u91cd\u8981\u3002A\/B \u6d4b\u8bd5\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u5c3d\u7ba1\u5b83\u7684\u540d\u79f0\u5982\u6b64\uff0c\u4f46\u4f60\u53ef\u4ee5\u540c\u65f6\u6d4b\u8bd5\u4e24\u4e2a\u4ee5\u4e0a\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4fdd\u6301\u4fe1\u606f\u66f4\u65b0: <\/strong>\u76d1\u63a7\u4e0e\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u76f8\u5173\u7684\u6307\u6807\uff0c\u4f8b\u5982 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-website-conversion-rate\/\">\u8f6c\u5316\u7387<\/a>\u3002\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff1b\u5982\u679c\u67d0\u4e9b\u6709\u6548\uff0c\u800c\u53e6\u4e00\u4e9b\u65e0\u6548\uff0c\u8bf7\u786e\u5b9a\u5176\u539f\u56e0\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6162\u6162\u6765: <\/strong>\u5206\u914d\u8db3\u591f\u7684\u65f6\u95f4\u6765\u5efa\u7acb\u53d7\u4f17\u7fa4\u4f53\u3002\u4f60\u9700\u8981\u82b1\u8d39\u6570\u6708\u751a\u81f3\u6570\u5e74\u7684\u65f6\u95f4\u6765\u6784\u5efa\uff1b\u786e\u4fdd\u4f60\u76f8\u5e94\u5730\u8bbe\u5b9a\u76ee\u6807\u3002\u4f60\u8fd8\u5e94\u8be5\u4ed4\u7ec6\u68c0\u67e5\u4f60\u7684\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4f60\u7684\u53d7\u4f17\u8fdb\u884c\u8c03\u6574\u3002\u6709\u65f6\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u4e3a\u7279\u5b9a\u53d7\u4f17\u521b\u5efa\u65b0\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c0a\u91cd\u9690\u79c1:<\/strong> \u5c3d\u7ba1\u5730\u7406\u56f4\u680f\u8425\u9500\u5f88\u6709\u6548\uff0c\u4f46\u4f60\u4e5f\u9700\u8981\u786e\u4fdd\u4f60\u5c0a\u91cd\u4f60\u7684\u5ba2\u6237\u53ca\u5176\u4e2a\u4eba\u7a7a\u95f4\u3002\u8c28\u614e\u4f7f\u7528\u5730\u7406\u56f4\u680f\u8425\u9500\uff0c\u5e76\u786e\u4fdd\u5176\u76f8\u5173\u6027\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-you-provide-examples-of-successful-geofencing-campaigns\">\u80fd\u5426\u63d0\u4f9b\u4e00\u4e9b\u6210\u529f\u7684\u5730\u7406\u56f4\u680f\u8425\u9500\u6848\u4f8b\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u4e00\u4e9b\u4f01\u4e1a\u5df2\u7ecf\u5f00\u5c55\u4e86\u5730\u7406\u56f4\u680f\u8425\u9500\u6d3b\u52a8\uff1b\u4ece\u4e2d\u5b66\u4e60\u975e\u5e38\u91cd\u8981\uff0c\u4f46\u4f60\u4e0d\u5e94\u8be5\u76f4\u63a5\u590d\u5236\u5b83\u4eec\u3002\u5730\u7406\u56f4\u680f\u8425\u9500\u6d3b\u52a8\u793a\u4f8b\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starbucks\uff1a<\/strong> \u5f53\u7528\u6237\u9760\u8fd1\u95e8\u5e97\u65f6\uff0c\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u53d1\u9001\u901a\u77e5\uff0c\u5e76\u53ef\u80fd\u63d0\u4f9b\u996e\u6599\u6298\u6263\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sephora\uff1a <\/strong>\u521b\u5efa\u5e94\u7528\u5185\u201c\u95e8\u5e97\u6a21\u5f0f\u201d\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Burger King\uff1a <\/strong>\u4f7f\u7528\u201c\u7687\u5821\u7ed5\u9053\u201d\u6d3b\u52a8\u5c06\u7528\u6237\u4eceMcDonald\u2019s\u5438\u5f15\u5230\u4ed6\u4eec\u7684\u9910\u5385\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-ethical-considerations-are-involved-in-geofencing-marketing\">\u5730\u7406\u56f4\u680f\u8425\u9500\u6d89\u53ca\u54ea\u4e9b\u4f26\u7406\u65b9\u9762\u7684\u8003\u8651\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u867d\u7136\u5728\u6b63\u786e\u4f7f\u7528\u5730\u7406\u56f4\u680f\u6280\u672f\u65f6\u53ef\u4ee5\u4fdd\u62a4\u9690\u79c1\uff0c\u4f46\u4f60\u4ecd\u7136\u5fc5\u987b\u8003\u8651\u9053\u5fb7\u65b9\u9762\u3002\u4f60\u5fc5\u987b\u5b8c\u5168\u900f\u660e\u5730\u516c\u5f00\u4f60\u7684\u6570\u636e\u6536\u96c6\u548c\u4f7f\u7528\u60c5\u51b5\uff1b\u4f60\u7684\u9690\u79c1\u653f\u7b56\u5e94\u8be5\u6982\u8ff0\u6240\u6709\u8fd9\u4e9b\u5185\u5bb9\u3002&nbsp;<\/p>\n\n\n\n<p>\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u4f60\u5e94\u8be5\u5141\u8bb8\u7528\u6237\u9009\u62e9\u9000\u51fa\uff0c\u5e76\u8ba9\u4ed6\u4eec\u66f4\u597d\u5730\u63a7\u5236\u4f60\u7684\u6570\u636e\u2014\u2014\u9664\u4e86\u6709\u5229\u4e8e\u4f60\u7684\u58f0\u8a89\u5916\uff0c\u8fd9\u5728\u67d0\u4e9b\u5730\u533a\u4e5f\u662f\u4e00\u9879\u6cd5\u5f8b\u4e49\u52a1\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u5b9e\u65bd\u8fd9\u4e9b\u7c7b\u578b\u7684\u8425\u9500\u6d3b\u52a8\u4e4b\u524d\uff0c\u8bf7\u786e\u4fdd\u60a8\u4e86\u89e3\u6240\u6709\u5f53\u5730\u7684\u9690\u79c1\u6cd5\u5f8b\u3002\u60a8\u8fd8\u5e94\u8be5\u7814\u7a76\u7b26\u5408\u6cd5\u89c4\u7684\u5408\u89c4\u8f6f\u4ef6\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u603b\u7ed3<\/h2>\n\n\n\n<p>\u5730\u7406\u56f4\u680f\u8425\u9500\u662f\u4e00\u79cd\u57fa\u4e8e\u4f4d\u7f6e\u7684\u8425\u9500\u5f62\u5f0f\uff0c\u60a8\u5e94\u8be5\u5c06\u5176\u4f5c\u4e3a\u6218\u7565\u7684\u4e00\u90e8\u5206\u8ba4\u771f\u8003\u8651\u3002\u867d\u7136\u4e0d\u662f\u5f3a\u5236\u6027\u7684\uff0c\u4f46\u8fd9\u79cd\u7b56\u7565\u7ecf\u5e38\u88ab\u5bfb\u6c42\u6539\u8fdb\u6f5c\u5728\u5ba2\u6237\u5b9a\u4f4d\u7684\u4f01\u4e1a\u91c7\u7528\u3002&nbsp;<\/p>\n\n\n\n<p>\u8981\u6210\u529f\u5b9e\u65bd\u5730\u7406\u56f4\u680f\u8425\u9500\uff0c\u60a8\u5fc5\u987b\u8003\u8651\u5176\u4f18\u7f3a\u70b9\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\u8981\u8003\u8651\u5982\u4f55\u7ec6\u5206\u53d7\u4f17\uff0c\u4f8b\u5982\u4ed6\u4eec\u7684\u5174\u8da3\u548c\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u77e5\u9053\u8981\u8ddf\u8e2a\u54ea\u4e9b\u6307\u6807\u3002&nbsp;<\/p>\n\n\n\n<p>\u9664\u4e86\u8425\u9500\u65b9\u9762\uff0c\u60a8\u8fd8\u9700\u8981\u4e86\u89e3\u9053\u5fb7\u65b9\u9762\u3002 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e5%9b%bd%e9%99%85%e6%95%b0%e6%8d%ae%e9%9a%90%e7%a7%81%e6%b3%95%e6%a6%82%e8%bf%b0\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-are-international-data-privacy-laws\/\">\u7814\u7a76\u9690\u79c1\u6cd5\u5f8b<\/a> \u5728\u5b9e\u65bd\u4efb\u4f55\u6d3b\u52a8\u4e4b\u524d\uff0c\u5e76\u5236\u5b9a\u660e\u786e\u7684\u9690\u79c1\u653f\u7b56\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u7528\u6237\u53ef\u4ee5\u6839\u636e\u9700\u8981\u9009\u62e9\u9000\u51fa\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Targeted ads are one of the most common forms of geofencing marketing. For instance, if you use your phone during your holiday, you might see advertisements in the native language of the place you&#8217;re visiting. Push notifications are also sometimes used; this will tend to be with apps rather than SMS messaging, though.&nbsp; Geofencing marketing [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4495,"template":"","answers_category":[19],"class_list":["post-4494","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":4495,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5730\u7406\u56f4\u680f\u8425\u9500\uff1f","descriptions":"Geofencing marketing is a form of marketing that targets customers within a specified area. It identifies a user\u2019s location in multiple ways, such as Wi-Fi and GPS. Sometimes, businesses might know where a user is because they\u2019re using cellular data in a physical location.\r\n\r\nTo use geofencing marketing, you need to create geographical boundaries (also known as geofences). Sometimes, geofencing marketing covers full districts and states. However, it might be smaller on other occasions; some businesses will market at specific events or within their stores.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Geofencing marketing is about being very specific with who you target; you need to prioritize timing","body":""},{"label":"Geofencing is used by small and large companies, and it\u2019s an essential form of localization","body":""},{"label":"Geofencing requires personalization if you want it to be as successful as possible","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4495"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4494"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}