{"id":4480,"date":"2024-11-15T11:22:17","date_gmt":"2024-11-15T11:22:17","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4480"},"modified":"2025-01-27T12:07:17","modified_gmt":"2025-01-27T12:07:17","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%a8%8b%e5%ba%8f%e5%8c%96%e5%b9%bf%e5%91%8a","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a8%8b%e5%ba%8f%e5%8c%96%e5%b9%bf%e5%91%8a\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-the-benefits-of-programmatic-advertising\">\u7a0b\u5e8f\u5316\u5e7f\u544a\u6709\u4ec0\u4e48\u597d\u5904\uff1f\u00a0<\/a><\/li><li><a href=\"#who-are-the-key-players-in-programmatic-advertising\">\u8c01\u662f\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u5173\u952e\u53c2\u4e0e\u8005\uff1f\u00a0<\/a><\/li><li><a href=\"#how-can-i-get-started-with-programmatic-advertising\">\u6211\u5982\u4f55\u5f00\u59cb\u4f7f\u7528\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1f\u00a0<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-benefits-of-programmatic-advertising\"><strong>\u7a0b\u5e8f\u5316\u5e7f\u544a\u6709\u4ec0\u4e48\u597d\u5904\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u6548\u679c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6548\u7387\u63d0\u5347\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u52a8\u5316\u8282\u7701\u65f6\u95f4\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9884\u7b97\u9009\u9879\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7cbe\u51c6\u7684\u53d7\u4f17\u5b9a\u4f4d\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528AI\u8fdb\u884c\u5b9e\u65f6\u7ade\u4ef7\u548c\u6d1e\u5bdf\u529b\u7684\u6570\u636e\u6536\u96c6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u5e7f\u544a\u7cfb\u5217\u81ea\u52a8\u5316\u7b80\u5316\u4e86\u539f\u672c\u9700\u8981\u6295\u5165\u7684\u65f6\u95f4\u548c\u8d22\u52a1\u8d44\u6e90\u3002\u7a0b\u5e8f\u5316\u5e73\u53f0\u4e0a\u7684\u4f17\u591a\u9884\u7b97\u6a21\u578b\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u6839\u636e\u7f51\u7ad9\u6240\u6709\u8005\u7684\u76ee\u6807\u548c\u8d22\u52a1\u9650\u5236\u8fdb\u884c\u652f\u51fa\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u9274\u4e8e\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u590d\u6742\u6027\uff0c\u6709\u5fc5\u8981\u4e86\u89e3\u76f8\u5173\u6280\u672f\u548c\u5b9a\u4f4d\u9009\u9879\uff0c\u624d\u80fd\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5b83\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-are-the-key-players-in-programmatic-advertising\"><strong>\u8c01\u662f\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u5173\u952e\u53c2\u4e0e\u8005\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u5173\u952e\u53c2\u4e0e\u8005\u662f\u53d1\u5e03\u5546\u3001\u5e7f\u544a\u5546\u3001\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548c\u5e7f\u544a\u7f51\u7edc\u3002\u6bcf\u4e2a\u53c2\u4e0e\u8005\u5728\u5e7f\u544a\u4f4d\u7684\u81ea\u52a8\u5316\u4e70\u5356\u4e2d\u90fd\u626e\u6f14\u7740\u72ec\u7279\u7684\u89d2\u8272\u3002<\/p>\n\n\n\n<p>\u5f53\u53d1\u5e03\u5546\u901a\u8fc7\u5e7f\u544a\u670d\u52a1\u5668\u548c SSP \u63d0\u4f9b\u5e7f\u544a\u8d44\u6e90\u65f6\uff0c\u5e7f\u544a\u4e3b\u5229\u7528 DSP \u540c\u65f6\u7ade\u4ef7\u8fd9\u4e9b\u8d44\u6e90\u3002\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u662f\u4e70\u5356\u53cc\u65b9\u8fdb\u884c\u4ea4\u6613\u7684\u5e73\u53f0\u3002\u5e7f\u544a\u8054\u76df\u4ece\u8bb8\u591a\u53d1\u5e03\u5546\u6536\u96c6\u5e7f\u544a\u8d44\u6e90\uff0c\u800c\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u5219\u5728\u5e7f\u544a\u4ea4\u6613\u4e2d\u626e\u6f14\u7740\u516c\u6b63\u7684\u4e2d\u95f4\u4eba\u89d2\u8272\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-i-get-started-with-programmatic-advertising\"><strong>\u6211\u5982\u4f55\u5f00\u59cb\u4f7f\u7528\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u8981\u5f00\u59cb\u8fdb\u884c\u7a0b\u5e8f\u5316\u5e7f\u544a\uff0c\u60a8\u9700\u8981\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\uff0c\u4ee5\u4fbf\u8861\u91cf\u6210\u6548\u5e76\u5728\u5fc5\u8981\u65f6\u8fdb\u884c\u4f18\u5316\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u4ee5\u786e\u4fdd\u5c06\u5e7f\u544a\u6295\u653e\u7ed9\u5408\u9002\u7684\u53d7\u4f17\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u8fc7\u8c03\u6574\u9884\u7b97\u3001\u76ee\u6807\u53d7\u4f17\u548c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%bc%95%e4%ba%ba%e6%b3%a8%e7%9b%ae%e7%9a%84%e6%a0%87%e9%a2%98\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-compelling-headline\/\">\u771f\u6b63\u80fd\u4e0e\u5ba2\u6237\u4ea7\u751f\u5171\u9e23\u7684\u4fe1\u606f\u6765\u638c\u63a7\u60a8\u7684\u5e7f\u544a\u7cfb\u5217<\/a>;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a2\u7d22\u5404\u79cd\u7a0b\u5e8f\u5316\u5e7f\u544a\u65b9\u6cd5\u4ee5\u83b7\u5f97\u6700\u4f73\u7ed3\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u7a0b\u5e8f\u5316\u5e7f\u544a\u6b63\u5728\u6539\u53d8\u8425\u9500\u4eba\u5458\u8d2d\u4e70\u5e7f\u544a\u7a7a\u95f4\u7684\u65b9\u5f0f\u3002\u81ea\u52a8\u5316\u6d41\u7a0b\u540e\uff0c\u5e7f\u544a\u6d3b\u52a8\u53ef\u4ee5\u7cbe\u51c6\u53ca\u65f6\u5730\u5b9a\u5411\u76ee\u6807\u53d7\u4f17\uff0c\u540c\u65f6\u8fd8\u80fd\u660e\u667a\u5730\u5229\u7528\u8d22\u52a1\u8d44\u6e90\u5e76\u6536\u96c6\u6570\u636e\u4ee5\u4f9b\u672a\u6765\u5206\u6790\u3002\u7a0b\u5e8f\u5316\u5e7f\u544a\u5728\u6570\u5b57\u5e7f\u544a\u9886\u57df\u4e2d\u65e5\u76ca\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\uff0c\u5b83\u901a\u8fc7\u7cbe\u51c6\u8bc6\u522b\u548c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\uff0c\u4e3a\u8425\u9500\u5de5\u4f5c\u7684\u6269\u5927\u63d0\u4f9b\u4e86\u673a\u4f1a\uff0c\u6700\u7ec8\u53ef\u80fd\u6709\u52a9\u4e8e\u5b9e\u73b0\u8425\u9500\u76ee\u6807\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the benefits of programmatic advertising?&nbsp; The outcomes of programmatic advertising include: Ad campaign automation streamlines time and financial resources that would originally require investment. Numerous budget models on programmatic platforms enable advertisers to spend according to website owners&#8217; goals and financial limitations. Pro Tip:\u00a0 Given the complexity of programmatic advertising, it is necessary [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4481,"template":"","answers_category":[19],"class_list":["post-4480","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":4481,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1f","descriptions":"Programmatic advertising is the automated system of purchasing and selling advertisements on various digital platforms. AdTech platforms connect advertisers with publishers in this process.\r\n\r\nAdvertisers formulate specific parameter settings to target audiences and define campaign objectives. Subsequently, real-time optimization is performed as ads are placed via a bidding method that matches ad impressions that can sell for the highest amount.\r\n\r\n<strong>Example<\/strong>: An advertiser marketing sporting footwear could create a campaign that targets fitness site visitors who are sports fanatics. The advertising would then automatically look for ad space on those websites and bid for it.","tip_label":"Pro Tip","tip":"Commit to grasping the nuances of the process and give preference to credible AdTech platforms.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Programmatic advertising acts as a connector between advertisers and publishers through an ad exchange","body":""},{"label":"Programmatic advertising has advantages such as time efficiency, budget control, and audience targeting","body":""},{"label":"Getting started with programmatic advertising involves understanding your audience, controlling campaigns, and exploring programmatic methods","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4481"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4480"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}