{"id":4425,"date":"2024-11-01T18:10:53","date_gmt":"2024-11-01T18:10:53","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4425"},"modified":"2025-01-27T12:08:33","modified_gmt":"2025-01-27T12:08:33","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e8%90%a5%e9%94%80","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e8%90%a5%e9%94%80\/","title":{"rendered":"\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u8425\u9500 (SEM)\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"how-does-sem-differ-from-seo\">SEM \u4e0e SEO \u6709\u4f55\u4e0d\u540c\uff1f<\/h2>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#how-does-sem-differ-from-seo\">SEM \u4e0e SEO \u6709\u4f55\u4e0d\u540c\uff1f<\/a><\/li><li><a href=\"#why-is-sem-important\">SEM \u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f\u00a0<\/a><\/li><li><a href=\"#what-are-the-key-components-of-an-sem-strategy\">SEM \u7b56\u7565\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#how-do-you-measure-sem-success\">\u5982\u4f55\u8861\u91cf SEM \u7684\u6210\u529f\uff1f<\/a><\/li><li><a href=\"#what-are-some-common-sem-tactics-and-strategies\">\u4e00\u4e9b\u5e38\u89c1\u7684 SEM \u7b56\u7565\u548c\u6280\u5de7\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>SEM \u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u7ecf\u5e38\u4e92\u6362\u4f7f\u7528\uff0c\u4f46\u867d\u7136\u4e24\u8005\u90fd\u65e8\u5728\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u7684\u66dd\u5149\u7387\uff0c\u4f46\u5b83\u4eec\u5e76\u4e0d\u662f\u4e00\u56de\u4e8b\u3002SEM \u4e3b\u8981\u4f9d\u9760\u4ed8\u8d39\u5e7f\u544a\u6765\u4fc3\u8fdb\u589e\u957f\uff0c\u800c SEO \u5219\u662f\u901a\u8fc7\u521b\u4f5c\u5185\u5bb9\uff08\u4f8b\u5982\u535a\u5ba2\u6587\u7ae0\u548c\u64ad\u5ba2\uff09\u5e76\u4f18\u5316\u7f51\u7ad9\u9875\u9762\u3001\u7c7b\u522b\u548c\u56fe\u7247\uff0c\u4ece\u800c\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u81ea\u7136\u6392\u540d\u3002&nbsp;<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u6709\u4ed8\u8d39\u5e7f\u544a\u7684\u9884\u7b97\uff0c\u60a8\u5e94\u8be5\u6574\u5408 SEM \u548c SEO\uff1b\u5982\u679c\u60a8\u6ca1\u6709\u592a\u591a\u8d44\u91d1\uff0c\u76ee\u524d\u53ea\u4e13\u6ce8\u4e8e SEO \u5373\u53ef\u3002\u4ed8\u8d39 SEM \u66f4\u591a\u7684\u662f\u4e00\u79cd\u77ed\u671f\u7b56\u7565\uff0c\u800c SEO \u5219\u662f\u4e00\u9879\u957f\u671f\u5de5\u4f5c\u3002SEM \u6d3b\u52a8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728\u7b49\u5f85\u83b7\u5f97\u5173\u6ce8\u5ea6\u65f6\u66f4\u5feb\u5730\u589e\u957f\uff0c\u4f46 SEO \u624d\u662f\u6301\u7eed\u589e\u957f\u7684\u5173\u952e\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u601d\u8003\u5982\u4f55\u5c06 SEM \u548c SEO \u6574\u5408\u5230\u60a8\u7684\u8425\u9500\u7b56\u7565\u4e2d\u3002<br\/><br\/> \n\u2022 \u867d\u7136 SEM \u53ef\u8ba9\u60a8\u5b9a\u4f4d\u7279\u5b9a\u7684\u5173\u952e\u8bcd\u548c\u4eba\u7fa4\uff0c\u4f46\u60a8\u4ecd\u5e94\u5c3d\u53ef\u80fd\u5c06\u91cd\u8981\u7684\u5173\u952e\u8bcd\u878d\u5165\u5230\u60a8\u7684 SEO \u7b56\u7565\u4e2d\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-sem-important\">SEM \u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u60a8\u5e94\u8be5\u4f7f\u7528SEM\u6765\u5b9a\u4f4d\u7279\u5b9a\u4eba\u7fa4\uff0c\u5e76\u4ea7\u751f\u4e0e\u60a8\u7684\u54c1\u724c\u76f8\u5173\u7684\u6d41\u91cf\u3002\u4e00\u65e6\u4ed6\u4eec\u70b9\u51fb\u8bbf\u95ee\uff0c\u91cd\u8981\u7684\u662f\u60a8\u8981\u5151\u73b0\u60a8\u627f\u8bfa\u7684\u4fe1\u606f\uff0c\u5e76\u4e14\u60a8\u7f51\u7ad9\u3001\u767b\u5f55\u9875\u9762\u7b49\u7684\u5176\u5b83\u65b9\u9762\u662f\u76f8\u5173\u7684\u3002&nbsp;<\/p>\n\n\n\n<p>\u7531\u4e8eSEM\u5c06\u60a8\u7f6e\u4e8eSERP\u9876\u90e8\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u7684\u4e0a\u65b9\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\uff1b\u4f46\u662f\uff0c\u60a8\u7684\u6587\u6848\u4ecd\u7136\u9700\u8981\u5438\u5f15\u7528\u6237\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-key-components-of-an-sem-strategy\">SEM \u7b56\u7565\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u5728\u96c6\u601d\u5e7f\u76ca\u5e76\u5236\u5b9a\u60a8\u7684SEM\u7b56\u7565\u65f6\uff0c\u9700\u8981\u8bb0\u4f4f\u7684\u4e00\u4e9b\u65b9\u9762\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5173\u952e\u8bcd\u7814\u7a76\uff1a<\/strong> \u83b7\u53d6\u4e0e\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u76f8\u5173\u7684\u5173\u952e\u8bcd\u5217\u8868\uff0c\u5e76\u786e\u5b9a\u60a8\u5e0c\u671b\u5b9a\u4f4d\u7684\u5173\u952e\u8bcd\u3002\u8bf7\u8bb0\u4f4f\uff0c\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u4f1a\u6709\u4e0d\u540c\u7684\u6bcf\u6b21\u70b9\u51fb\u6210\u672c (CPC) \u8d39\u7387\uff0c\u5e76\u76f8\u5e94\u5730\u5236\u5b9a\u9884\u7b97\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u521b\u5efa\u5e7f\u544a\uff1a<\/strong> \u64b0\u5199\u7b80\u6d01\u7684\u6587\u6848\uff0c\u8bf4\u660e\u7528\u6237\u70b9\u51fb\u8bbf\u95ee\u60a8\u5e7f\u544a\u7684\u660e\u786e\u7406\u7531\u3002\u4f18\u5148\u8003\u8651\u6700\u91cd\u8981\u7684\u4fe1\u606f\uff0c\u5e76\u4e86\u89e3\u60a8\u641c\u7d22\u5f15\u64ce\u7684\u5b57\u7b26\u9650\u5236\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u767b\u5f55\u9875\u9762\u4f18\u5316\uff1a<\/strong> \u4e00\u65e6\u7528\u6237\u70b9\u51fb\u8bbf\u95ee\uff0c\u60a8\u9700\u8981\u5151\u73b0\u5e7f\u544a\u7684\u627f\u8bfa\u3002\u786e\u4fdd\u60a8\u7684\u7740\u9646\u9875\u505a\u5230\u8fd9\u4e00\u70b9\uff1b\u5e76\u50cf\u5e7f\u544a\u4e00\u6837\uff0c\u4f18\u5148\u663e\u793a\u60a8\u60f3\u8981\u5206\u4eab\u7684\u5173\u952e\u4fe1\u606f\uff1b\u4fdd\u6301\u8fd9\u4e00\u70b9\u201c\u5728\u9996\u5c4f\u201d\uff08\u5373\u5728\u7528\u6237\u5f00\u59cb\u6eda\u52a8\u4e4b\u524d\u7684\u9875\u9762\u4e0a\uff09\u3002\u4e13\u6ce8\u4e8e\u4e00\u4e2a\u7279\u5b9a\u7684\u884c\u52a8\u53f7\u53ec (CTA)\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51fa\u4ef7\u7ba1\u7406\uff1a<\/strong> \u4e3a\u60a8\u8ba1\u5212\u5b9a\u4f4d\u7684\u5173\u952e\u8bcd\u8bbe\u5b9a\u60a8\u8ba4\u4e3a\u5408\u9002\u7684\u51fa\u4ef7\uff1b\u8fd9\u5bf9 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e6%98%af%e4%bb%80%e4%b9%88\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-roi\/\">\u8861\u91cf ROI \u81f3\u5173\u91cd\u8981<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8ddf\u8e2a\u548c\u5206\u6790\u6548\u679c\uff1a<\/strong> \u7ed9\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u4e00\u4e9b\u65f6\u95f4\u6765\u53d1\u6325\u4f5c\u7528\u3002\u5f53\u60a8\u6709\u8db3\u591f\u7684\u6570\u636e\u65f6\uff0c\u4f7f\u7528\u5b83\u6765\u786e\u5b9a\u60a8\u53ef\u80fd\u9700\u8981\u8fdb\u884c\u54ea\u4e9b\u8c03\u6574\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0a\u6240\u6709\u5185\u5bb9\u5bf9\u4e8e SEM \u7684\u4e0d\u540c\u9636\u6bb5\u90fd\u5f88\u91cd\u8981\uff1b\u60a8\u9700\u8981\u5408\u9002\u7684\u5173\u952e\u8bcd\u6765\u5b9a\u4f4d\u60a8\u7684\u53d7\u4f17\uff0c\u5e76\u4e14\u6587\u6848\u9700\u8981\u8ba9\u7528\u6237\u505c\u4e0b\u6765\u70b9\u51fb\u3002\u4e00\u65e6\u60a8\u5c06\u4ed6\u4eec\u5f15\u5bfc\u81f3\u60a8\u7684\u7740\u9646\u9875\uff0c\u5151\u73b0\u60a8\u7684\u627f\u8bfa\u5e76\u4f20\u8fbe\u60a8\u7684\u6838\u5fc3\u4fe1\u606f\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u65f6\u95f4\u624d\u80fd\u505a\u5230\u4f4d\uff0c\u56e0\u6b64\u8bf7\u52a1\u5fc5\u91c7\u7528\u5b9e\u9a8c\u6027\u601d\u7ef4\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u4e0d\u8981\u53ea\u5bf9\u5e7f\u544a\u521b\u610f\u8fdb\u884c A\/B \u6d4b\u8bd5\uff1b\u8fd8\u8981\u5bf9\u4e0d\u540c\u7684\u843d\u5730\u9875\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u3002<br\/><br\/>\n\u2022 \u8bbe\u7f6e Google Keyword Planner \u548c Google Analytics \u6765\u8ddf\u8e2a\u6548\u679c\uff1b\u540e\u8005\u4e0e Hocoos \u96c6\u6210\u3002\u00a0\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-measure-sem-success\">\u5982\u4f55\u8861\u91cf SEM \u7684\u6210\u529f\uff1f<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4f60\u5e94\u8be5\u76d1\u63a7\u7684\u4e00\u4e9b\u6307\u6807\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u70b9\u51fb\u7387\uff1a<\/strong> \u4e5f\u79f0\u4e3a\u70b9\u51fb\u7387 (CTR)\uff1b\u6307\u67e5\u770b\u5e7f\u544a\u540e\u70b9\u51fb\u5e7f\u544a\u7684\u4eba\u6570\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-website-conversion-rate\/\">\u8f6c\u5316\u7387\uff1a<\/a><\/strong> \u6267\u884c\u4f60\u5e0c\u671b\u4ed6\u4eec\u6267\u884c\u7684\u64cd\u4f5c\uff08\u4f8b\u5982\u6ce8\u518c\u514d\u8d39\u8bd5\u7528\uff09\u7684\u4eba\u5458\u7ec6\u5206\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff1a<\/strong> \u4e5f\u79f0\u4e3a\u6bcf\u6b21\u70b9\u51fb\u6210\u672c (CPC)\u3002\u53d6\u51b3\u4e8e\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u65f6\u4f60\u652f\u4ed8\u7684\u91d1\u989d\uff0c\u5e76\u4e14\u4f1a\u56e0\u5173\u952e\u5b57\u800c\u5f02\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff1a<\/strong> \u4f60\u7684\u6536\u5165\u4e0e\u652f\u51fa\u7684\u91d1\u989d\u7684\u6bd4\u8f83\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-common-sem-tactics-and-strategies\">\u4e00\u4e9b\u5e38\u89c1\u7684 SEM \u7b56\u7565\u548c\u6280\u5de7\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u641c\u7d22\u5f15\u64ce\u8425\u9500\u6709\u591a\u79cd\u5f62\u5f0f\uff0c\u4ee5\u4e0b\u662f\u5728\u8425\u9500\u4f60\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u65f6\u4f1a\u9047\u5230\u7684\u4e00\u4e9b\u4e3b\u8981\u7b56\u7565\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u641c\u7d22\u5e7f\u544a\uff1a<\/strong> \u8fd9\u4e9b\u662f\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u7eaf\u6587\u5b57\u5e7f\u544a\u3002\u4f60\u53ef\u4ee5\u5728\u9875\u9762\u9876\u90e8\u6216\u5e95\u90e8\u770b\u5230\u5b83\u4eec\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u5e7f\u544a\uff1a<\/strong> \u5728\u7f51\u7ad9\u4e0a\u5c55\u793a\u7684\u5305\u542b\u9759\u6001\u56fe\u7247\u6216\u89c6\u9891\u7684\u89c6\u89c9\u5e7f\u544a\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%8d%9a%e5%ae%a2\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-blog\/\">\u4f8b\u5982\u535a\u5ba2<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%86%8d%e8%90%a5%e9%94%80\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-remarketing\/\">\u518d\u8425\u9500<\/a>:<\/strong> \u8ddf\u8e2a\u8bbf\u95ee\u8fc7\u60a8\u7f51\u7ad9\u7684\u7528\u6237\uff0c\u5e76\u5411\u4ed6\u4eec\u53d1\u9001\u91cd\u65b0\u5b9a\u4f4d\u7684\u5e7f\u544a\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8d2d\u7269\u5e7f\u544a\uff1a<\/strong> \u8fd9\u4e9b\u5e7f\u544a\u5305\u542b\u4ea7\u54c1\u53ca\u5176\u4ef7\u683c\uff0c\u5e76\u4f1a\u663e\u793a\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u4e2d\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u5e7f\u544a\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u60c5\u51b5\uff0c\u60a8\u9700\u8981\u5148\u786e\u5b9a\u4e1a\u52a1\u76ee\u6807\uff0c\u7136\u540e\u518d\u9009\u62e9\u6295\u653e\u6e20\u9053\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e00\u65e6\u660e\u786e\u4e86\u8425\u9500\u76ee\u6807\uff0c\u5c31\u53ef\u4ee5\u6d4b\u8bd5\u4e0d\u540c\u7684 SEM \u65b9\u6cd5\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u603b\u7ed3<\/h2>\n\n\n\n<p>\u4e0e\u666e\u904d\u7684\u770b\u6cd5\u76f8\u53cd\uff0cSEM \u548c SEO \u5e76\u975e\u76f8\u540c\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u60a8\u4ecd\u5e94\u5c3d\u53ef\u80fd\u5730\u7528 SEM \u6765\u8865\u5145\u81ea\u7136 SEO\u3002\u5982\u679c\u60a8\u6709\u9884\u7b97\uff0c\u4f46\u8fd8\u6ca1\u6709\u770b\u5230 SEO \u7684\u597d\u5904\uff0c\u90a3\u4e48 SEM \u503c\u5f97\u8003\u8651\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8ba9\u60a8\u5b9a\u4f4d\u7279\u5b9a\u53d7\u4f17\u2014\u2014\u7136\u800c\uff0c\u9009\u62e9\u5408\u9002\u7684\u5173\u952e\u8bcd\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u4ee5\u53ca\u54ea\u4e9b SEM \u6e20\u9053\u9002\u7528\u4e8e\u60a8\u7684\u4e1a\u52a1\u975e\u5e38\u91cd\u8981\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u8fd8\u5fc5\u987b\u5fae\u8c03\u5e7f\u544a\u521b\u610f\u5e76\u786e\u4fdd\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%bd%e5%9c%b0%e9%a1%b5\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-landing-page\/\">\u7740\u9646\u9875 <\/a>\u8ba9\u7528\u6237\u89c9\u5f97\u70b9\u51fb\u60a8\u7684\u5e7f\u544a\u662f\u6b63\u786e\u7684\u51b3\u5b9a\u3002&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>How does SEM differ from SEO? SEM and search engine optimization (SEO) are often used interchangeably, but while both aim to increase search engine presence, they are not the same thing. SEM involves paid advertising as a primary growth lever, whereas SEO is about producing content (e.g. blog posts and podcasts) and optimizing website pages, [&hellip;]<\/p>","protected":false},"author":39,"featured_media":0,"template":"","answers_category":[19],"class_list":["post-4425","answer","type-answer","status-publish","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":4426,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u8425\u9500 (SEM)\uff1f","descriptions":"Search engine marketing, also known as SEM, is when a business uses paid advertising to make its site more visible. These paid ads are used within search engines, and you usually see a \u201cSponsored\u201d disclaimer next to them.\r\n\r\nCompanies use paid advertising to find customers who are already looking for products\/services similar to what they offer. Paid ads typically appear at the top of search engine results pages (SERPs), which might lead to higher clickthrough rates.","tip_label":"Deep Dive","tip":"\u2022 SEM platforms include Bing Ads and Google Ads, and there are different ad spaces available within search results. ","additional_tips":[{"tip":"\u2022 Before running paid ads, you should consume information from multiple resources. Hocoos has a knowledge hub, for example, and you might also want to read different blogs\/publications within the SEO industry. "}],"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Visibility","body":"Paid ads are used to target specific audiences and exacerbate reach."},{"label":"Complementing organic SEO","body":"While paid ads can boost online presence and speed up growth, they should not replace organic SEO."},{"label":"Data","body":"Track performances and test ads to see how they perform with different assets\/segmentation."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4425"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}