{"id":4384,"date":"2024-10-25T17:22:34","date_gmt":"2024-10-25T17:22:34","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4384"},"modified":"2025-01-27T12:09:43","modified_gmt":"2025-01-27T12:09:43","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%94%af%e6%9f%b1%e6%96%87%e7%ab%a0","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e6%94%af%e6%9f%b1%e6%96%87%e7%ab%a0\/","title":{"rendered":"\u4ec0\u4e48\u662f\u652f\u67f1\u6587\u7ae0\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-the-main-components-of-a-pillar-post\">\u652f\u67f1\u6587\u7ae0\u7684\u4e3b\u8981\u7ec4\u6210\u90e8\u5206\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#what-are-the-different-types-of-pillar-posts\">\u6838\u5fc3\u6587\u7ae0\u6709\u54ea\u4e9b\u4e0d\u540c\u7684\u7c7b\u578b\uff1f<\/a><\/li><li><a href=\"#what-are-some-common-uses-of-pillar-posts\">\u6838\u5fc3\u6587\u7ae0\u7684\u4e00\u4e9b\u5e38\u89c1\u7528\u9014\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-main-components-of-a-pillar-post\"><strong>\u652f\u67f1\u6587\u7ae0\u7684\u4e3b\u8981\u7ec4\u6210\u90e8\u5206\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e00\u7bc7\u652f\u67f1\u6587\u7ae0\u7684\u4e3b\u8981\u6784\u6210\u90e8\u5206\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u51c6\u786e\u4e86\u89e3\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u662f\u8c01\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u4e2a\u6709\u6761\u7406\u7684\u7b56\u7565\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6df1\u5165\u7684\u5185\u5bb9\uff0c\u5168\u9762\u89e3\u91ca\u7279\u5b9a\u4e3b\u9898\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5176\u4ed6\u53ef\u80fd\u7684\u6784\u6210\u90e8\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u89c6\u89c9\u6548\u679c\uff08\u4f8b\u5982\u56fe\u50cf\u6216\u4fe1\u606f\u56fe\u8868\uff09\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e4%b8%ad%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac-cta\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-call-to-action-cta-in-marketing\/\">\u884c\u52a8\u53f7\u53ec (CTA)<\/a>;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u793e\u4ea4\u5206\u4eab\u6309\u94ae\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8ff0\u6784\u6210\u90e8\u5206\u5bf9\u4e8e\u4f7f\u4f60\u7684\u652f\u67f1\u6587\u7ae0\u5177\u6709\u76f8\u5173\u6027\u3001\u5438\u5f15\u529b\u548c\u5b9e\u7528\u6027\uff0c\u540c\u65f6\u5efa\u7acb\u6240\u9700\u7684\u6743\u5a01\u8ba4\u77e5\u3001\u5438\u5f15\u8bbf\u5ba2\u5e76\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u64b0\u5199\u652f\u67f1\u6587\u7ae0\u65f6\uff0c\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u7684\u89c1\u89e3\uff0c\u4e3a\u8bfb\u8005\u589e\u52a0\u4ef7\u503c\uff0c\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\uff0c\u5e76\u56de\u7b54\u8bfb\u8005\u7684\u7591\u95ee\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-different-types-of-pillar-posts\"><strong>\u6838\u5fc3\u6587\u7ae0\u6709\u54ea\u4e9b\u4e0d\u540c\u7684\u7c7b\u578b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u652f\u67f1\u6587\u7ae0\u53ef\u4ee5\u91c7\u7528\u7684\u4e0d\u540c\u7ed3\u6784\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u64cd\u4f5c\u6307\u5357\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7ec8\u6781\u6307\u5357\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u672f\u8bed\u8868\u6587\u7ae0\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6848\u4f8b\u7814\u7a76\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bd4\u8f83\u6587\u7ae0\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u60a8\u60f3\u8981\u6db5\u76d6\u7684\u4e3b\u9898\u3001\u76ee\u6807\u548c\u76ee\u6807\u53d7\u4f17\u5c06\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f71\u54cd\u652f\u67f1\u6587\u7ae0\u7c7b\u578b\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-common-uses-of-pillar-posts\"><strong>\u6838\u5fc3\u6587\u7ae0\u7684\u4e00\u4e9b\u5e38\u89c1\u7528\u9014\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u652f\u67f1\u6587\u7ae0\u7684\u4e00\u4e9b\u5e38\u89c1\u7528\u9014\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5efa\u7acb\u6743\u5a01\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5438\u5f15\u81ea\u7136\u6d41\u91cf\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4fc3\u8fdb\u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u652f\u6301\u5185\u5bb9\u8425\u9500\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4efb\u4f55\u4e13\u6ce8\u4e8e\u6269\u5927\u5728\u7ebf\u5f71\u54cd\u529b\u548c\u5b9e\u73b0\u8425\u9500\u76ee\u6807\u7684\u535a\u4e3b\u6216\u4f01\u4e1a\u90fd\u53ef\u4ee5\u4f7f\u7528\u652f\u67f1\u6587\u7ae0\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8bb0\u4f4f\u8981\u4f7f\u4f60\u7684\u8425\u9500\u8ba1\u5212\u4e0e\u4f60\u7f51\u7ad9\u652f\u67f1\u6587\u7ae0\u7684\u683c\u5f0f\u76f8\u4e00\u81f4\u3002\u5982\u679c\u4f60\u60f3\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\uff0c\u8bf7\u6c42\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u5e76\u4f5c\u4e3a\u4ea4\u6362\uff0c\u63d0\u4f9b\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\uff0c\u4f8b\u5982\u7535\u5b50\u4e66\u6216\u7f51\u7edc\u7814\u8ba8\u4f1a\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u5bf9\u63d0\u5347\u6743\u5a01\u6027\u3001\u589e\u52a0\u6d41\u91cf\u548c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u611f\u5174\u8da3\u7684\u535a\u4e3b\u548c\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u7528\u652f\u67f1\u6587\u7ae0\u3002\u901a\u8fc7\u5145\u5206\u4e86\u89e3\u5982\u4f55\u6784\u5efa\u5b83\u4eec\u4ee5\u53ca\u652f\u67f1\u6587\u7ae0\u7684\u76ee\u7684\uff0c\u60a8\u53ef\u4ee5\u6210\u529f\u5730\u64b0\u5199 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%86%85%e5%ae%b9\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-content\/\">\u7f51\u7ad9\u5185\u5bb9<\/a> \u4ee5\u53ca\u8bbf\u5ba2\u3002\u8bc6\u522b\u5e76\u5b9a\u4f4d\u60a8\u7684\u76ee\u6807\u5e02\u573a\uff0c\u5206\u4eab\u53ef\u9760\u7684\u5185\u5bb9\uff0c\u5e76\u4f18\u5316\u60a8\u7684\u652f\u67f1\u9875\u9762\uff0c\u4ee5\u8fbe\u5230\u6700\u5927\u7684\u5f71\u54cd\u529b\u548c\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>What are the main components of a pillar post? The main components of a pillar post include: Other potential components: The mentioned components are necessary to make your pillar post relevant, appealing, and helpful while building the desired perception of authority, attracting visitors, and generating potential clients. Pro Tip: While composing a pillar post, focus [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4385,"template":"","answers_category":[17],"class_list":["post-4384","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-blogging"],"acf":{"image":null,"card_image":4385,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u652f\u67f1\u6587\u7ae0\uff1f","descriptions":"Pillar posts are complete, detailed articles acting as the foundation of your content strategy. They introduce various areas of interest and present links to pertinent blog posts of your collection that go further into specifics on the subject.\r\n\r\nPillar posts are vital in positioning your business as an expert in a particular area, which will help you acquire organic traffic and leads. Pillar posts become the core of your content by linking niche-related posts.","tip_label":"Pro Tip","tip":"Write about a topic that is broad in scope and interests you and the majority of the target audience. Tools like Google Trends or SEMrush are popular for identifying trendy topics and keywords.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Pillar posts help establish brand authority and website traffic","body":""},{"label":"It is crucial to know your audience when creating targeted content","body":""},{"label":"Pillar posts help with leads, content, and establishing brand awareness","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4385"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4384"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}