{"id":4327,"date":"2024-10-16T19:57:52","date_gmt":"2024-10-16T19:57:52","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4327"},"modified":"2025-01-27T12:10:58","modified_gmt":"2025-01-27T12:10:58","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e8%ae%be%e8%ae%a1%e9%a3%8e%e6%a0%bc%e6%8c%87%e5%8d%97","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%ae%be%e8%ae%a1%e9%a3%8e%e6%a0%bc%e6%8c%87%e5%8d%97\/","title":{"rendered":"\u4ec0\u4e48\u662f\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#why-is-a-design-style-guide-important\">\u4e3a\u4ec0\u4e48\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\u5f88\u91cd\u8981\uff1f<\/a><\/li><li><a href=\"#what-should-you-put-into-a-brand-style-guide\">\u54c1\u724c\u98ce\u683c\u6307\u5357\u4e2d\u5e94\u8be5\u5305\u542b\u54ea\u4e9b\u5185\u5bb9\uff1f<\/a><\/li><li><a href=\"#how-do-you-create-a-brand-style-guide\">\u5982\u4f55\u521b\u5efa\u54c1\u724c\u98ce\u683c\u6307\u5357\uff1f<\/a><\/li><li><a href=\"#what-are-some-examples-of-effective-design-style-guides\">\u6709\u54ea\u4e9b\u6709\u6548\u7684\u200b\u200b\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\u793a\u4f8b\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-a-design-style-guide-important\"><strong>\u4e3a\u4ec0\u4e48\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\u5f88\u91cd\u8981\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\u662f\u4fdd\u6301\u4e00\u81f4\u54c1\u724c\u5f62\u8c61\u7684\u4e00\u4e2a\u8981\u7d20\u3002\u5b83\u5c31\u50cf\u4e00\u4e2a\u6307\u5357\uff0c\u5e2e\u52a9\u521b\u5efa\u54c1\u724c\u5143\u7d20\u548c\u5176\u4ed6\u6750\u6599\u7684\u56e2\u961f\u4fdd\u6301\u4e00\u81f4\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n<p>\u5b83\u8fd8\u6709\u52a9\u4e8e\u901a\u8fc7\u9075\u5faa\u7cbe\u786e\u7684\u6307\u5bfc\u548c\u5b9a\u4e49\u6765\u6d88\u9664\u8bbe\u8ba1\u8fc7\u7a0b\u4e2d\u7684\u4efb\u4f55\u95ee\u9898\uff0c\u540c\u65f6\u5e2e\u52a9\u8282\u7701\u65f6\u95f4\u548c\u8d44\u6e90\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u5c06\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\u89c6\u4e3a\u54c1\u724c\u7684 DNA\u2014\u2014\u5b83\u5b9a\u4e49\u4e86\u89c6\u89c9\u8bc6\u522b\uff0c\u8bbe\u8ba1\u5143\u7d20\u5728\u6bcf\u6b21\u6c9f\u901a\u4e2d\u59cb\u7ec8\u4fdd\u6301\u4e00\u81f4\u3002<br\/><br\/>\n\u2022 \u5b8c\u5584\u7684\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\u5373\u4f7f\u5bf9\u6ca1\u6709\u8bbe\u8ba1\u80cc\u666f\u7684\u4eba\u4e5f\u80fd\u9f13\u52b1\u5176\u521b\u5efa\u54c1\u724c\u5316\u7d20\u6750\uff0c\u4ece\u800c\u589e\u5f3a\u4e00\u81f4\u6027\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-should-you-put-into-a-brand-style-guide\"><strong>\u54c1\u724c\u98ce\u683c\u6307\u5357\u4e2d\u5e94\u8be5\u5305\u542b\u54ea\u4e9b\u5185\u5bb9\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5c06\u6784\u6210\u54c1\u724c\u7684\u6807\u51c6\u89c6\u89c9\u5143\u7d20\u6dfb\u52a0\u5230\u54c1\u724c\u98ce\u683c\u6307\u5357\u4e2d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fbd\u6807\u4f7f\u7528\uff1a<\/strong> \u63d0\u4f9b\u6709\u5173\u5982\u4f55\u5e94\u7528\u5fbd\u6807\u7684\u8bf4\u660e\uff0c\u4f8b\u5982\u4f4d\u7f6e\u548c\u989c\u8272\u66ff\u4ee3\u65b9\u6848\uff0c\u540c\u65f6\u7a81\u51fa\u8bf4\u660e\u4e0d\u8be5\u505a\u4ec0\u4e48\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8c03\u8272\u677f\uff1a<\/strong> \u5efa\u7acb\u4e3b\u8981\u548c\u6b21\u8981<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e9%85%8d%e8%89%b2%e6%96%b9%e6%a1%88\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-website-color-scheme\/\"> \u54c1\u724c\u989c\u8272<\/a> \u5e76\u63d0\u4f9b\u76f8\u5e94\u7684\u4ee3\u7801\uff08\u5341\u516d\u8fdb\u5236\u3001CMYK \u548c\u5176\u4ed6\u53d8\u4f53\uff0c\u5982\u679c\u9002\u7528\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6392\u7248\uff1a<\/strong> \u786e\u5b9a <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e9%a1%b5%e5%ad%97%e4%bd%93\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-are-web-fonts\/\">\u5b57\u4f53\u7684\u8bbe\u8ba1\u6837\u5f0f<\/a> \u4ee5\u53ca\u6807\u9898\u3001\u6b63\u6587\u548c\u5176\u4ed6\u7ec4\u4ef6\u7684\u5b57\u4f53\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u56fe\u50cf\uff1a<\/strong> \u63d0\u4f9b\u56fe\u7247\u548c\u56fe\u5f62\u7684\u51c6\u5219\uff0c\u5305\u62ec\u6837\u5f0f\u3001\u8272\u8c03\u548c\u4e3b\u9898\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bed\u97f3\u548c\u8bed\u6c14\uff1a<\/strong> \u63d0\u4f9b\u5173\u4e8e\u60a8\u7684\u54c1\u724c\u6c9f\u901a\u65b9\u5f0f\u3001\u6027\u8d28\u3001\u6c1b\u56f4\u548c\u8bed\u8a00\u9009\u62e9\u7684\u6307\u5bfc\u65b9\u9488\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>\u54c1\u724c\u4e2a\u6027\u7279\u5f81<\/strong>\uff1a\u60a8\u7684\u54c1\u724c\u662f\u53cb\u597d\u7684\u5417\uff1f\u6743\u5a01\u7684\uff1f\u6709\u8da3\u7684\uff1f<br\/><br\/>\n<strong>\u8bed\u8a00\u7b56\u7565<\/strong>\uff1a\u53ef\u4ee5\u4f7f\u7528\u672f\u8bed\u5417\uff1f\u53ef\u4ee5\u4f7f\u7528\u7f29\u5199\u5417\uff1f\u54c1\u724c\u7684\u8bed\u6c14\u662f\u4ec0\u4e48\uff1f<br\/><br\/>\n<strong>\u793a\u4f8b\u77ed\u8bed\u6216\u6807\u8bed<\/strong>\uff1a\u63d0\u4f9b\u6e05\u6670\u7684\u793a\u4f8b\uff0c\u8bf4\u660e\u54c1\u724c\u58f0\u97f3\u5728\u5b9e\u8df5\u4e2d\u662f\u5982\u4f55\u4f53\u73b0\u7684\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u5728\u54c1\u724c\u624b\u518c\u4e2d\uff0c\u4f7f\u7528\u4e0d\u540c\u573a\u666f\u4e0b\u7684\u5173\u952e\u5143\u7d20\u793a\u4f8b\uff0c\u4f8b\u5982\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u548c\u5370\u5237\u6750\u6599\u3002<br\/><br\/>\n\u2022 \u786e\u8ba4\u6240\u6709\u9700\u8981\u6837\u5f0f\u6307\u5357\u7684\u4eba\u90fd\u53ef\u4ee5\u8f7b\u677e\u8bbf\u95ee\u5b83\u3002\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-create-a-brand-style-guide\"><strong>\u5982\u4f55\u521b\u5efa\u54c1\u724c\u98ce\u683c\u6307\u5357\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5728\u521b\u5efa\u6837\u5f0f\u6307\u5357\u65f6\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6536\u96c6\u73b0\u6709\u54c1\u724c\u8d44\u4ea7\uff1b&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u96c6\u601d\u5e7f\u76ca\uff0c\u5b9a\u4e49\u60a8\u7684\u54c1\u724c\u4e2a\u6027\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8bbe\u5b9a\u56e2\u961f\u5fc5\u987b\u9075\u5b88\u7684\u89c4\u5219\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u968f\u7740\u4e1a\u52a1\u589e\u957f\uff0c\u5b9a\u671f\u8bc4\u4f30\u548c\u4fee\u8ba2\u73b0\u6709\u7684\u6837\u5f0f\u6307\u5357\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-examples-of-effective-design-style-guides\"><strong>\u6709\u54ea\u4e9b\u6709\u6548\u7684\u200b\u200b\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\u793a\u4f8b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8bb8\u591a\u77e5\u540d\u516c\u53f8\u90fd\u516c\u5f00\u63d0\u4f9b\u5176\u6837\u5f0f\u6307\u5357\uff0c\u4ee5\u5c55\u793a\u6700\u4f73\u5b9e\u8df5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple\uff1a\u00a0<\/strong> \u5916\u89c2\u7b80\u6d01\u660e\u4e86\u3002Apple \u6ce8\u91cd\u6e05\u6670\u548c\u7b80\u6d01\uff0c\u8fd9\u4f53\u73b0\u4e86\u5176\u54c1\u724c\u7684\u7cbe\u81f4\u548c\u7528\u6237\u53cb\u597d\u4ef7\u503c\u89c2\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Airbnb\uff1a<\/strong> \u6e29\u6696\u53cb\u597d\uff0c\u5c55\u793a\u4eba\u7269\u6216\u793e\u7fa4\uff0c\u4f7f\u7528\u53cb\u597d\u7684\u8bed\u8a00\uff0c\u8425\u9020\u5f52\u5c5e\u611f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailchimp\uff1a<\/strong> \u6709\u8da3\u4e14\u4e0d\u843d\u4fd7\u5957\uff0c\u5229\u7528\u660e\u4eae\u7684\u63d2\u56fe\u5c55\u793a\u54c1\u724c\u4e2a\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u6df1\u5165\u7814\u7a76\u8fd9\u4e9b\u793a\u4f8b\u53ef\u4ee5\u6fc0\u53d1\u7075\u611f\uff0c\u5e76\u4e3a\u60a8\u7684\u98ce\u683c\u6307\u5357\u63d0\u4f9b\u601d\u8def\u3002<br\/><br\/>\n\u2022 \u67e5\u770b\u60a8\u6240\u5728\u884c\u4e1a\u7684\u98ce\u683c\u6307\u5357\uff0c\u4ee5\u4e86\u89e3\u5982\u4f55\u5904\u7406\u548c\u89e3\u51b3\u7279\u5b9a\u95ee\u9898\u3002<br\/><br\/>\n\u2022 \u6e05\u6670\u3001\u7b80\u6d01\u548c\u6613\u7528\u6027\u662f\u6700\u4f73\u98ce\u683c\u6307\u5357\u7684\u6807\u5fd7\u3002\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\u662f\u60a8 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%93%81%e7%89%8c%e5%a1%91%e9%80%a0\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-branding\/\">\u54c1\u724c\u6807\u8bc6<\/a> \u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u5fc5\u987b\u5f97\u5230\u9002\u5f53\u7684\u5173\u6ce8\u548c\u6295\u5165\u3002\u8be5\u6307\u5357\u662f\u4e00\u79cd\u88ab\u52a8\u652f\u6301\uff0c\u4efb\u4f55\u6c9f\u901a\uff0c\u65e0\u8bba\u662f\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u3001\u8425\u9500\u6750\u6599\u8fd8\u662f\u4ea7\u54c1\u5305\u88c5\uff0c\u90fd\u5fc5\u987b\u4f53\u73b0\u54c1\u724c\u7cbe\u9ad3\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e00\u4efd\u597d\u7684\u98ce\u683c\u6307\u5357\u662f\u4e00\u9879\u6781\u4f73\u7684\u6295\u8d44\uff0c\u5b83\u80fd\u786e\u4fdd\u4f60\u7684\u7f51\u7ad9\u98ce\u683c\u4e00\u81f4\uff0c\u8d4b\u4e88\u56e2\u961f\u81ea\u4e3b\u6027\uff0c\u7b80\u5316\u8bbe\u8ba1\u6d41\u7a0b\uff0c\u5e76\u6253\u9020\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u7edf\u4e00\u54c1\u724c\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u7acb\u5373\u7740\u624b\u521b\u5efa\u4f60\u7684\u98ce\u683c\u6307\u5357\uff0c\u4eab\u53d7\u4e00\u81f4\u4e14\u5f3a\u5927\u7684\u54c1\u724c\u5e26\u6765\u7684\u597d\u5904\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Why is a design style guide important? A design style guide is a factor in maintaining a consistent brand identity. It acts like a guide that helps the team who creates brand elements and other materials to maintain a consistent brand image. It also helps eliminate any problems in the design process while helping save [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4328,"template":"","answers_category":[28],"class_list":["post-4327","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-design"],"acf":{"image":null,"card_image":4328,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u8bbe\u8ba1\u98ce\u683c\u6307\u5357\uff1f","descriptions":"A design style guide acts as a rulebook that helps define the brand's visual identity. It provides consistent rules for all visual elements, from how to use the logo and its colors to fonts and pictures; it is an effort to ensure a harmonious brand experience across all touchpoints.\r\n\r\nBrand recognition and trust largely depend on this consistency. When consumers notice the same look and feel of the brand everywhere, it creates a lasting impression in the audience's minds.\r\n\r\n<strong>Deep Dive<\/strong>:\r\n\r\n\u2022 A style guide optimizes the design process, eliminating the time and effort spent on guess and error.","tip_label":"Pro Tip","tip":"\u2022 Consider making a digital version of your style guide as it is convenient and easy to use.","additional_tips":[{"tip":"\u2022 If it is your first time creating a style guide, there are various templates that you can use as a guide when crafting your own."}],"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Design style guide = memorable brand","body":"A design style guide is the central reference for all brand materials."},{"label":"Develop clear guidelines","body":"Cover core visual elements like logos, colors, and typography."},{"label":"Boost effectiveness","body":"A design style guide helps save time and resources."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4328"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4327"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}