{"id":4312,"date":"2024-10-11T13:58:01","date_gmt":"2024-10-11T13:58:01","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4312"},"modified":"2025-01-27T12:11:13","modified_gmt":"2025-01-27T12:11:13","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%b1%bb%e5%88%ab%e9%a1%b5%e9%9d%a2","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%b1%bb%e5%88%ab%e9%a1%b5%e9%9d%a2\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7c7b\u522b\u9875\u9762\uff1f\u00a0"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#how-does-content-on-category-pages-impact-seo-and-the-user-experience\">\u5206\u7c7b\u9875\u9762\u4e0a\u7684\u5185\u5bb9\u5982\u4f55\u5f71\u54cd SEO \u548c\u7528\u6237\u4f53\u9a8c\uff1f\u00a0<\/a><\/li><li><a href=\"#what-are-the-steps-to-creating-effective-and-optimized-category-pages\">\u521b\u5efa\u6709\u6548\u4e14\u4f18\u5316\u7684\u5206\u7c7b\u9875\u9762\u7684\u6b65\u9aa4\u662f\u4ec0\u4e48\uff1f\u00a0<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-content-on-category-pages-impact-seo-and-the-user-experience\"><strong>\u5206\u7c7b\u9875\u9762\u4e0a\u7684\u5185\u5bb9\u5982\u4f55\u5f71\u54cd SEO \u548c\u7528\u6237\u4f53\u9a8c\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u5411\u7c7b\u522b\u9875\u9762\u6dfb\u52a0\u5185\u5bb9\u53ef\u80fd\u4f1a\u5f71\u54cd SEO \u548c\u7528\u6237\u4f53\u9a8c\u7b49\u56e0\u7d20\u3002\u901a\u8fc7\u4f18\u5316\u7c7b\u522b\u9875\u9762\uff0c\u50cf Google \u8fd9\u6837\u7684\u641c\u7d22\u5f15\u64ce\u66f4\u6709\u53ef\u80fd\u5c06\u7279\u5b9a\u5173\u952e\u8bcd\u4e0e\u60a8\u7684\u54c1\u724c\u5173\u8054\u8d77\u6765\u3002\u7c7b\u522b\u9875\u9762\u5f71\u54cd SEO \u7684\u5176\u4ed6\u65b9\u5f0f\u662f\u901a\u8fc7\u9875\u9762\u76f8\u5173\u6027\u548c\u6f5c\u5728\u7684\u8f6c\u5316\u7387\u5f71\u54cd\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e3a\u4e86\u4f18\u5316\u60a8\u7684\u7c7b\u522b\u9875\u9762\uff0c\u60a8\u5e94\u8be5\u5728\u9875\u9762\u5185\u5bb9\u4e2d\u4f7f\u7528\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002\u7136\u800c\uff0c\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u60a8\u9700\u8981\u5c06\u63d0\u4f9b\u4ef7\u503c\u653e\u5728\u6218\u7565\u7684\u9996\u4f4d\uff0c\u540c\u65f6\u63d0\u9ad8\u4ea7\u54c1\u548c\u4fe1\u606f\u7684\u53ef\u89c1\u6027\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ea7\u54c1\u53ef\u89c1\u6027\uff1a\u901a\u8fc7\u6dfb\u52a0\u6307\u5411\u76f8\u5173\u4ea7\u54c1\u9875\u9762\/\u5185\u5bb9\u7684\u94fe\u63a5\uff0c\u5728\u4ea7\u54c1\u548c\u7c7b\u522b\u4e4b\u95f4\u521b\u5efa\u5173\u8054\u3002\u91cd\u8981\u7684\u662f\u8981\u6ce8\u610f\u6b64\u64cd\u4f5c\u5982\u4f55\u5f71\u54cd\u60a8\u7684\u9500\u552e\u6f5c\u529b\u548c\u53ef\u89c1\u6027\uff0c\u5efa\u8bae\u60a8\u5c06\u5176\u4f5c\u4e3a\u4f18\u5148\u4e8b\u9879\u8ba4\u771f\u8003\u8651\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5185\u5bb9\u4f18\u5316\uff1a\u867d\u7136\u4f7f\u7528\u76f8\u5173\u5173\u952e\u8bcd\u5bf9\u4e8e\u53ef\u89c1\u6027\u5f88\u91cd\u8981\uff0c\u4f46\u907f\u514d\u8fc7\u5ea6\u4f7f\u7528\uff0c\u56e0\u4e3a\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u548c\u53ef\u8bfb\u6027\u3002 <a href=\"https:\/\/hocoos.com\/zh\/products\/ai-store-builder\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/products\/ai-store-builder\/\">Hocoos\u7684\u5546\u5e97\u5efa\u8bbe\u529f\u80fd<\/a> \u53ef\u80fd\u6709\u52a9\u4e8e\u6784\u5efa\u5185\u5bb9\u548c\u5143\u7d20\uff0c\u4ece\u800c\u6f5c\u5728\u5730\u5f71\u54cd\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u76f8\u5173\u7684\u5185\u5bb9\uff1a\u4e13\u6ce8\u4e8e\u4e0e\u7c7b\u522b\u4e00\u81f4\u7684\u5185\u5bb9\u3002\u5982\u679c\u60a8\u60f3\u907f\u514d\u8ba9\u7f51\u7ad9\u8bbf\u95ee\u8005\u611f\u5230\u56f0\u60d1\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5e73\u8861\u5173\u952e\u8bcd\u4f18\u5316\u4e0e\u6ee1\u8db3\u6f5c\u5728\u5ba2\u6237\u7684\u9700\u6c42\u3002\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u6613\u4e8e\u7406\u89e3\uff0c\u5e76\u80fd\u89e3\u7b54\u53d7\u4f17\u7684\u95ee\u9898\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-steps-to-creating-effective-and-optimized-category-pages\"><strong>\u521b\u5efa\u6709\u6548\u4e14\u4f18\u5316\u7684\u5206\u7c7b\u9875\u9762\u7684\u6b65\u9aa4\u662f\u4ec0\u4e48\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u4ece\u5f3a\u5927\u7684\u54c1\u724c\u5143\u7d20\u5165\u624b\uff0c\u4f8b\u5982\u5b57\u4f53\u3001\u6807\u8bc6\u548c\u989c\u8272\uff0c\u8fd9\u4e9b\u5143\u7d20\u5fc5\u987b\u4e0e\u60a8\u7684\u54c1\u724c\u660e\u786e\u4e00\u81f4\u3002\u8fd9\u6837\u505a\u5bf9\u4e8e\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u7684\u7c7b\u522b\u4e5f\u5fc5\u987b\u53cd\u6620\u60a8\u7684\u54c1\u724c\u6807\u8bc6\u3002\u6e05\u6670\u5730\u8868\u660e\u60a8\u9500\u552e\u7684\u4ea7\u54c1\uff0c\u5e76\u4f7f\u7528\u4e2a\u6027\u5316\u4ee5\u53ca\u89e3\u91ca\u7528\u6237\u9884\u671f\u7684\u4ea7\u54c1\u4fe1\u606f\u3002\u7ec6\u5206\u3001\u6eda\u52a8\u548c\u5206\u9875\u4ee5\u53ca\u8f6c\u5316\u7387\u90fd\u662f\u5176\u4ed6\u4e00\u4e9b\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u8981\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u60a8\u7684\u7c7b\u522b\u9875\u9762\uff0c\u60a8\u9700\u8981\u5236\u5b9a\u7b56\u7565\u6027\u5185\u5bb9\u521b\u5efa\u8ba1\u5212\u3002\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\u5982\u4f55\u5c06\u9875\u9762\u76f8\u4e92\u94fe\u63a5\uff0c\u4ee5\u4fbf\u5b83\u4eec\u76f8\u4e92\u5173\u8054\uff0c\u5e76\u4e14\u7528\u6237\u53ef\u4ee5\u8f7b\u677e\u627e\u5230\u6240\u9700\u7684\u4e00\u5207\u3002&nbsp;<\/p>\n\n\n\n<p>\u5f53 <a href=\"https:\/\/hocoos.com\/zh\/products\/ai-website\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/products\/ai-website\">\u5f00\u53d1\u60a8\u7684\u7f51\u7ad9<\/a>\u65f6\uff0c\u8bf7\u8003\u8651\u7c7b\u522b\u9875\u9762\u4e0a\u7684\u7528\u6237\u4f53\u9a8c\u3002\u8003\u8651\u5982\u4f55\u901a\u8fc7 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%ae%be%e8%ae%a1%e5%b8%83%e5%b1%80\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-website-design-layout\/\">\u5e03\u5c40\u548c\u8bbe\u8ba1<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f7f\u7528\u5143\u63cf\u8ff0\uff0c\u4ee5\u4fbf\u641c\u7d22\u5f15\u64ce\u7528\u6237\u8ba4\u4e3a\u4ed6\u4eec\u5e94\u8be5\u70b9\u51fb\u4f60\u7684\u9875\u9762\u800c\u4e0d\u662f\u5176\u4ed6\u4eba\u7684\u9875\u9762\u3002\u8fd9\u6837\u505a\u5bf9\u4e8e\u70b9\u51fb\u7387\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u76ee\u5f55\u9875\u9762\u5728\u7535\u5546\u4e2d\u662f\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u8003\u8651\u56e0\u7d20\uff0c\u4f60\u9700\u8981\u4f7f\u7528\u5b83\u4eec\u6765\u8fde\u63a5\u4ea7\u54c1\u9875\u9762\u548c\u4e3b\u9875\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u4f60\u8fd8\u5e94\u8be5\u8003\u8651\u5982\u4f55\u4f7f\u7528\u76ee\u5f55\u9875\u9762\u8fdb\u884cSEO\uff0c\u4f8b\u5982\u6dfb\u52a0\u5173\u952e\u8bcd\uff1b\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u4ea7\u54c1\u66dd\u5149\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<p>\u63d0\u4f9b\u6e05\u6670\u7684\u4fe1\u606f\uff0c\u4f18\u5316\u4f60\u7684\u5185\u5bb9\uff0c\u5e76\u786e\u4fdd\u4f60\u7684\u54c1\u724c\u8db3\u591f\u5f3a\u5927\u3002\u5b9e\u65bd\u8fd9\u4e9b\u66f4\u6539\u53ef\u80fd\u4f1a\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u5e76\u53ef\u80fd\u5f71\u54cd\u9500\u552e\uff0c\u4f46\u8fd9\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u6301\u7eed\u7684\u8bc4\u4f30\u548c\u8c03\u6574\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How does content on category pages impact SEO and the user experience?&nbsp; Adding content to your category pages may have an impact on factors such as SEO and user experience. By optimizing your category pages, search engines like Google may be more likely to associate specific keywords with your brand. Other ways that category pages [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4313,"template":"","answers_category":[20],"class_list":["post-4312","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-ecommerce-for-small-businesses"],"acf":{"image":null,"card_image":4313,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7c7b\u522b\u9875\u9762\uff1f","descriptions":"Category pages bridge homepages and product pages on eCommerce websites. You will also find category pages used on other kinds of websites, such as blogs. Bridging product pages with the homepage, category pages group products belonging to the same topic.\r\n\r\nWhen implemented correctly, category pages should enable users to navigate to specific products and through different parts of the website. You will normally see two types of category pages:\r\n\r\n\u2022 Category Listings Pages (CLPs): These include list subcategories. For example, \u201cHome Electronics\u201d might include blenders, TVs, and sound systems.\r\n\r\n\u2022 Product Listings Pages (PLPs): These list individual products.\r\n\r\nThe two types of category pages will differ on where their use cases make the most sense. You should use whichever one will allow users to find and browse items more efficiently. Website builders, including Hocoos, provide functions for adding pages and customizing their design based on audience segments.","tip_label":"Pro tip","tip":"Create a more intuitive user experience by using clear labels for your website categories. Your navigation structure should also be consistent.\u00a0","additional_tips":null,"key_takeaways_label":"Key Takeaways: ","key_takeaways":[{"label":"You should use category pages on eCommerce websites; they bridge product pages and the homepage","body":""},{"label":"Category pages can potentially affect product discoverability and conversions through targeted content","body":""},{"label":"Use clear information, scroll\/pagination, and brand elements for UX purposes on your category pages","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4313"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4312"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}