{"id":4307,"date":"2024-10-14T16:17:02","date_gmt":"2024-10-14T16:17:02","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4307"},"modified":"2025-01-27T12:11:04","modified_gmt":"2025-01-27T12:11:04","slug":"%e6%96%b0%e8%ae%bf%e5%ae%a2%e4%b8%8e%e5%9b%9e%e5%a4%b4%e5%ae%a2%e7%9a%84%e5%8c%ba%e5%88%ab","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e6%96%b0%e8%ae%bf%e5%ae%a2%e4%b8%8e%e5%9b%9e%e5%a4%b4%e5%ae%a2%e7%9a%84%e5%8c%ba%e5%88%ab\/","title":{"rendered":"\u4ec0\u4e48\u662f\u65b0\u8bbf\u5ba2\u4e0e\u56de\u8bbf\u5ba2\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-do-new-vs-returning-visitor-ratios-mean-for-customer-loyalty-repeat-business-and-marketing-strategies\">\u65b0\u8bbf\u5ba2\u4e0e\u56de\u8bbf\u5ba2\u6bd4\u7387\u5bf9\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3001\u91cd\u590d\u4e1a\u52a1\u548c\u8425\u9500\u7b56\u7565\u6709\u4f55\u5f71\u54cd\uff1f\u00a0<\/a><\/li><li><a href=\"#what-determines-if-a-website-visitor-is-new-or-returning-in-google-analytics\">\u5728 google analytics \u4e2d\uff0c\u5982\u4f55\u786e\u5b9a\u7f51\u7ad9\u8bbf\u95ee\u8005\u662f\u65b0\u8bbf\u5ba2\u8fd8\u662f\u56de\u8bbf\u5ba2\uff1f\u00a0<\/a><\/li><li><a href=\"#what-is-a-good-new-vs-returning-visitor-ratio\">\u4ec0\u4e48\u662f\u7406\u60f3\u7684\u65b0\u8bbf\u5ba2\u4e0e\u56de\u8bbf\u5ba2\u6bd4\u7387\uff1f\u00a0<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u56de\u8bbf\u7528\u6237\u5df2\u7ecf\u719f\u6089\u60a8\u7684\u54c1\u724c\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u4ea7\u54c1\uff0c\u4e5f\u66f4\u5bb9\u6613\u63a5\u53d7\u5b9a\u5411\u5e7f\u544a\u7cfb\u5217\/\u91cd\u65b0\u5b9a\u4f4d\u3002<\/p>\n\n\n\n<p>\u9664\u4e86 Cookie \u504f\u597d\u8bbe\u7f6e\u4e4b\u5916\uff0c\u8bbe\u5907\u548c\u6d4f\u89c8\u5668\u7684\u53d8\u5316\u4e5f\u610f\u5473\u7740\u60a8\u9700\u8981\u8003\u8651\u786e\u5b9a\u65b0\u8bbf\u5ba2\u548c\u56de\u8bbf\u7528\u6237\u7684\u76f8\u5173\u6311\u6218\u3002\u50cf Google Analytics \u8fd9\u6837\u7684\u9ad8\u7ea7\u5206\u6790\u5de5\u5177\u5bf9\u4e8e\u7528\u6237\u5206\u6790\u81f3\u5173\u91cd\u8981\uff1b\u60a8\u5e94\u8be5\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u6784\u5efa\u5668\u5df2\u96c6\u6210\u6b64\u7c7b\u5de5\u5177\u4ee5\u4fbf\u4e8e\u8bbf\u95ee\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5b9e\u65bd\u5305\u542b\u9ad8\u7ea7\u8ddf\u8e2a\u5de5\u5177\u7684\u7528\u6237\u5206\u6790\u7b56\u7565\u3002\u8fd9\u5bf9\u4e8e\u6839\u636e\u7528\u6237\u9700\u6c42\u5b9a\u5236\u8425\u9500\u5de5\u4f5c\u81f3\u5173\u91cd\u8981\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-do-new-vs-returning-visitor-ratios-mean-for-customer-loyalty-repeat-business-and-marketing-strategies\"><strong>\u65b0\u8bbf\u5ba2\u4e0e\u56de\u8bbf\u5ba2\u6bd4\u7387\u5bf9\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3001\u91cd\u590d\u4e1a\u52a1\u548c\u8425\u9500\u7b56\u7565\u6709\u4f55\u5f71\u54cd\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u5065\u5eb7\u7684\u65b0\u8bbf\u5ba2\u4e0e\u56de\u8bbf\u5ba2\u6bd4\u4f8b\u5bf9\u4e8e\u53ef\u6301\u7eed\u589e\u957f\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u4eec\u4ee3\u8868\u7740\u4e0d\u540c\u7684\u6307\u6807\u3002\u9ad8\u6bd4\u4f8b\u7684\u65b0\u5ba2\u6237\u8868\u660e\uff0c\u8425\u9500\u5de5\u4f5c\u4e0e\u83b7\u53d6\u65b0\u5ba2\u6237\u4e4b\u95f4\u53ef\u80fd\u5b58\u5728\u5173\u8054\u3002\u8fd9\u4e9b\u7279\u5f81\u4e0e\u5e02\u573a\u4efd\u989d\u548c\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u53d8\u5316\u4e4b\u95f4\u4e5f\u53ef\u80fd\u5b58\u5728\u6f5c\u5728\u7684\u5173\u8054\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u4f60\u4e5f\u5e94\u8be5\u4e89\u53d6\u9ad8\u6bd4\u4f8b\u7684\u56de\u8bbf\u5ba2\u3002\u6b64\u7279\u5f81\u53ef\u80fd\u5bf9\u5f71\u54cd\u91cd\u590d\u4e1a\u52a1\u7684\u53ef\u80fd\u6027\u53d1\u6325\u4f5c\u7528\u3002\u56de\u8bbf\u5ba2\u53ef\u80fd\u4f1a\u5e26\u6765\u63a8\u8350\uff0c\u8fd9\u53ef\u80fd\u4f1a\u4fc3\u4f7f\u65b0\u8bbf\u5ba2\u6570\u91cf\u7684\u589e\u52a0\uff0c\u5c3d\u7ba1\u8fd9\u79cd\u5f71\u54cd\u7684\u7a0b\u5ea6\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002\u56de\u8bbf\u5ba2\u6237\u4e5f\u53ef\u80fd\u5f71\u54cd\u54c1\u724c\u8ba4\u77e5\uff1b\u9891\u7e41\u8bbf\u95ee\u53ef\u80fd\u610f\u5473\u7740\u503c\u5f97\u4fe1\u8d56\u3002&nbsp;<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u60a8\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5207\u52ff\u987e\u6b64\u5931\u5f7c\u3002\u5982\u679c\u65b0\u8bbf\u5ba2\u6bd4\u4f8b\u5f88\u9ad8\uff0c\u5219\u6709\u5fc5\u8981\u5ba1\u67e5\u60a8\u7684\u7559\u5b58\u7b56\u7565\u3002\u8bf7\u8bb0\u4f4f\uff0c\u83b7\u5ba2\u6210\u672c\u4f1a\u5bf9\u76c8\u5229\u80fd\u529b\u9020\u6210\u5f71\u54cd\u3002&nbsp;<\/p>\n\n\n\n<p>\u867d\u7136\u5927\u91cf\u7684\u56de\u5934\u5ba2\u662f\u79ef\u6781\u7684\uff0c\u4f46\u8fd9\u53ef\u80fd\u8868\u660e\u60a8\u7684\u83b7\u5ba2\u7b56\u7565\u6709\u5f85\u6539\u8fdb\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-determines-if-a-website-visitor-is-new-or-returning-in-google-analytics\"><strong>\u5728 google analytics \u4e2d\uff0c\u5982\u4f55\u786e\u5b9a\u7f51\u7ad9\u8bbf\u95ee\u8005\u662f\u65b0\u8bbf\u5ba2\u8fd8\u662f\u56de\u8bbf\u5ba2\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p>Google Analytics \u901a\u8fc7 Cookie \u6765\u5224\u65ad\u8bbf\u5ba2\u662f\u65b0\u8bbf\u5ba2\u8fd8\u662f\u56de\u5934\u5ba2\u3002Cookie \u662f\u5728\u7528\u6237\u8bbf\u95ee\u7f51\u7ad9\u65f6\u5b58\u50a8\u5728\u5176\u8ba1\u7b97\u673a\u4e0a\u7684\u6587\u672c\u6587\u4ef6\uff1b\u7f51\u7ad9\u968f\u540e\u53ef\u4ee5 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af-cookie-%e6%94%bf%e7%ad%96\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-cookie-policy\/\">\u8bc6\u522b Cookie<\/a> 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Google Analytics \u4e0e\u5176\u4ed6\u6570\u636e\u6e90\uff08\u4f8b\u5982\uff0c\u7b2c\u4e09\u65b9\u5206\u6790\u548c\u7f51\u7edc\u670d\u52a1\u5668\u65e5\u5fd7\uff09\u8fdb\u884c\u4ea4\u53c9\u6838\u5bf9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-good-new-vs-returning-visitor-ratio\"><strong>\u4ec0\u4e48\u662f\u7406\u60f3\u7684\u65b0\u8bbf\u5ba2\u4e0e\u56de\u8bbf\u5ba2\u6bd4\u7387\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u826f\u597d\u7684\u65b0\u8bbf\u5ba2\u4e0e\u56de\u8bbf\u5ba2\u6bd4\u7387\u53d6\u51b3\u4e8e\u591a\u79cd\u56e0\u7d20\uff0c\u4f8b\u5982\u60a8\u7684\u884c\u4e1a\u548c\u5546\u4e1a\u6a21\u5f0f\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u60a8\u5e94\u8be5\u4e89\u53d6\u8fbe\u5230 30% \u5230 50% \u4e4b\u95f4\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u56de\u5934\u5ba2\u901a\u5e38\u6bd4\u65b0\u5ba2\u6237\u7684\u6210\u672c\u66f4\u4f4e\uff0c\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u60f3\u8981\u63a8\u52a8\u957f\u671f\u589e\u957f\uff0c\u5c31\u5e94\u8be5\u7279\u522b\u5173\u6ce8\u56de\u5934\u5ba2\u6570\u636e\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u65b0\u8bbf\u5ba2\u548c\u56de\u5934\u5ba2\u7684\u533a\u5206\u770b\u4f3c\u663e\u800c\u6613\u89c1\uff0c\u4f46\u5728\u5206\u6790\u8f6f\u4ef6\u4e2d\u8bc6\u522b\u5b83\u4eec\u5e76\u4e0d\u603b\u662f\u90a3\u4e48\u5bb9\u6613\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4e86\u89e3\u5b83\u4eec\u4e4b\u95f4\u7684\u533a\u522b\u4ee5\u53ca\u5206\u6790\u5de5\u5177\u5982\u4f55\u8ffd\u8e2a\u5b83\u4eec\uff0c\u5bf9\u4e8e\u4f18\u5316\u6570\u5b57\u8425\u9500\u5de5\u4f5c\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u6709\u5f88\u591a\u65b0\u8bbf\u5ba2\uff0c\u5219\u8868\u660e\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%93%81%e7%89%8c%e5%a1%91%e9%80%a0\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-branding\/\">\u54c1\u724c\u77e5\u540d\u5ea6<\/a> \u548c\u63a8\u5e7f\u7b56\u7565\u6b63\u5728\u594f\u6548\u2014\u2014\u7136\u800c\uff0c\u8fc7\u591a\u7684\u65b0\u8bbf\u5ba2\u53ef\u80fd\u4f1a\u5bfc\u81f4\u66f4\u9ad8\u7684\u83b7\u5ba2\u6210\u672c\u3002\u56de\u5934\u5ba2\u8868\u660e\u60a8\u8ba9\u5ba2\u6237\u611f\u5230\u6ee1\u610f\uff0c\u4ed6\u4eec\u5e0c\u671b\u91cd\u590d\u8d2d\u4e70\uff1b\u7136\u800c\uff0c\u6bd4\u4f8b\u5931\u8861\u53ef\u80fd\u610f\u5473\u7740\u83b7\u5ba2\u7b56\u7565\u5b58\u5728\u7f3a\u9677\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u9700\u8981\u5e73\u8861\u65b0\u5ba2\u6237\u548c\u56de\u5934\u5ba2\u7684\u5173\u7cfb\uff0c\u4ee5\u5e94\u5bf9\u5e02\u573a\u53d8\u5316\u5e76\u5efa\u7acb\u957f\u671f\u6210\u529f\uff1b\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u60a8\u7684\u9500\u552e\u6e20\u9053\u5e94\u8be5\u59cb\u7ec8\u4fdd\u6301\u5145\u8db3\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Comparatively, returning visitors will already be familiar with your brand. As a result, they might be more likely to buy and receptive to targeted campaigns\/retargeting. Device and browser changes, in addition to cookie preferences, mean that you need to consider the challenges associated with determining who is a new visitor and which users are returning [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4308,"template":"","answers_category":[25],"class_list":["post-4307","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-analytics-and-tracking"],"acf":{"image":null,"card_image":4308,"content":[{"acf_fc_layout":"header_section","title":"What is a New Visitor vs. Returning Visitor?","descriptions":"New visitors are users who have never previously interacted with your website. These visitors might find your site via search engines, social media, or through someone sending a link to your site.\r\n\r\nReturning visitors, meanwhile, have visited your site at least once before; they might find you again via search engines\/social media, but it\u2019s also possible that they directly typed the URL.\r\n\r\nKnowing the differences between these two groups is a necessity if you want to optimize your digital marketing approach. New and returning visitors react differently to various approaches, and it\u2019s primarily because they\u2019re at different customer journey stages.\r\n\r\nNew visitors are in the early stages most of the time and will likely be exploring all of their options.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways: ","key_takeaways":[{"label":"New visitors are users who have never previously interacted with your website. Returning ones, on the other hand, have visited at least once","body":""},{"label":"Consider focusing your re-targeting and targeted campaigns on returning visitors","body":""},{"label":"You should understand the differences between new and returning visitors to tweak your marketing strategy","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4308"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4307"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}