{"id":4274,"date":"2024-10-09T16:26:05","date_gmt":"2024-10-09T16:26:05","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4274"},"modified":"2026-03-09T18:07:38","modified_gmt":"2026-03-09T18:07:38","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%b0%b8%e4%b9%85%e9%93%be%e6%8e%a5","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e6%b0%b8%e4%b9%85%e9%93%be%e6%8e%a5\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6c38\u4e45\u94fe\u63a5\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#are-permalinks-important-for-seo\">\u6c38\u4e45\u94fe\u63a5\u5bf9 SEO \u91cd\u8981\u5417\uff1f<\/a><\/li><li><a href=\"#how-can-i-create-user-friendly-permalinks\">\u5982\u4f55\u521b\u5efa\u7528\u6237\u53cb\u597d\u7684\u6c38\u4e45\u94fe\u63a5\uff1f<\/a><\/li><li><a href=\"#how-to-change-the-permalink-without-losing-seo\">\u5982\u4f55\u5728\u4e0d\u635f\u5931SEO\u7684\u60c5\u51b5\u4e0b\u66f4\u6539\u6c38\u4e45\u94fe\u63a5\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"are-permalinks-important-for-seo\"><strong>\u6c38\u4e45\u94fe\u63a5\u5bf9 SEO \u91cd\u8981\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>\u662f\u7684\uff0c\u60a8\u5fc5\u987b\u8003\u8651\u6c38\u4e45\u94fe\u63a5\u5728 SEO \u4e2d\u7684\u91cd\u8981\u6027\u3002Google\u3001Bing \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u6c38\u4e45\u94fe\u63a5\u6765\u7406\u89e3\u60a8\u5185\u5bb9\u7684\u76f8\u5173\u6027\u53ca\u5176\u7ed3\u6784\u3002\u8fd9\u4e24\u8005\u90fd\u4f1a\u76f4\u63a5\u5f71\u54cd\u60a8\u7684\u641c\u7d22\u5f15\u64ce\u6392\u540d\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f18\u5316\u826f\u597d\u7684\u6c38\u4e45\u94fe\u63a5\u5e94\u8be5\u5305\u542b\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002\u4f8b\u5982\uff0c\u5982\u679c\u5185\u5bb9\u662f\u201c\u9762\u5411\u5c0f\u578b\u4f01\u4e1a\u7684\u7f51\u7ad9\u6784\u5efa\u5668\u201d\uff0c\u8bf7\u8003\u8651\u4f7f\u7528\u201csmall-business-site-builder\u201d\u6216\u7c7b\u4f3c\u7684\u8bcd\u3002\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u4f1a\u5229\u7528\u4ece\u8be5\u64cd\u4f5c\u4e2d\u6536\u96c6\u7684\u4fe1\u606f\u6765\u8bc4\u4f30\u9875\u9762\u7684\u76f8\u5173\u6027\uff0c\u5e76\u6709\u53ef\u80fd\u63d0\u9ad8\u5176\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>\u7528\u6237\u4f53\u9a8c\u4e5f\u5f88\u91cd\u8981<\/strong>\uff1a\u60a8\u53ef\u4ee5\u4f7f\u6c38\u4e45\u94fe\u63a5\u7b80\u6d01\u660e\u4e86\uff0c\u4ee5\u4fbf\u7528\u6237\u77e5\u9053\u70b9\u51fb\u540e\u5e94\u8be5\u671f\u5f85\u4ec0\u4e48\uff1b\u91cd\u8981\u7684\u662f\uff0c\u60a8\u7684\u5185\u5bb9\u8981\u5151\u73b0\u8fd9\u4e9b\u627f\u8bfa\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-i-create-user-friendly-permalinks\"><strong>\u5982\u4f55\u521b\u5efa\u7528\u6237\u53cb\u597d\u7684\u6c38\u4e45\u94fe\u63a5\uff1f<\/strong><\/h2>\n\n\n\n<p>\u521b\u5efa\u6c38\u4e45\u94fe\u63a5\u65f6\uff0c\u8bf7\u6ce8\u91cd\u6e05\u6670\u5ea6\u3001\u7b80\u6d01\u6027\u548c\u76f8\u5173\u6027\u3002\u4f7f\u7528\u4ee5\u4e0b\u6280\u5de7\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7b80\u77ed\u4e14\u5177\u6709\u63cf\u8ff0\u6027\uff1a<\/strong> \u4f7f\u7528\u6237\u4e00\u770b\u5230\u6c38\u4e45\u94fe\u63a5\u5c31\u6613\u4e8e\u9605\u8bfb\/\u7406\u89e3\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76f8\u5173\u5173\u952e\u8bcd\uff1a <\/strong>\u5728\u60a8\u4f7f\u7528\u7684\u5173\u952e\u8bcd\u4e2d\u51c6\u786e\u53cd\u6620\u60a8\u7684\u5185\u5bb9\u3002\u867d\u7136\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\uff0c\u4f46\u8bf7\u9650\u5236\u5176\u4f7f\u7528\uff0c\u4ee5\u514d\u53d7\u5230\u641c\u7d22\u5f15\u64ce\u7684\u5904\u7f5a\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f7f\u7528\u8fde\u5b57\u7b26\u5206\u9694\u5355\u8bcd\uff1a <\/strong>\u5728\u6c38\u4e45\u94fe\u63a5\u4e2d\uff0c\u8fde\u5b57\u7b26\u5145\u5f53\u7a7a\u683c\uff1b\u4f7f\u7528\u5b83\u4eec\u5bf9\u4e8e\u53ef\u8bfb\u6027\u548c\u89c6\u89c9\u5438\u5f15\u529b\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5220\u9664\u4e0d\u5fc5\u8981\u7684\u5143\u7d20\uff1a<\/strong> \u9664\u975e\u4e0a\u4e0b\u6587\u9700\u8981\uff0c\u5426\u5219\u5220\u9664\u65e5\u671f\u548c\u6570\u5b57\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4fdd\u6301\u4e00\u81f4\uff1a<\/strong> \u5728\u6240\u6709\u9875\u9762\u4e0a\u4f7f\u7528\u76f8\u540c\u7684\u6c38\u4e45\u94fe\u63a5\u7ed3\u6784\u3002\u8fd9\u5bf9\u4e8e\u7528\u6237\u4f53\u9a8c\u548c SEO \u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>\u8003\u8651\u4f60\u7684 CMS<\/strong>\uff1a\u67e5\u770b\u6ee1\u8db3\u60a8\u6c38\u4e45\u94fe\u63a5\u9700\u6c42\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf (CMS)\uff0c\u56e0\u4e3a\u5b83\u4eec\u5177\u6709\u4e0d\u540c\u7684\u81ea\u5b9a\u4e49\u529f\u80fd\u3002<br\/><br\/>\n<strong>\u6d4b\u8bd5\u6c38\u4e45\u94fe\u63a5<\/strong>\uff1a\u5728\u6700\u7ec8\u786e\u5b9a\u6c38\u4e45\u94fe\u63a5\u4e4b\u524d\u5bf9\u5176\u8fdb\u884c\u6d4b\u8bd5\uff0c\u4ee5\u786e\u4fdd\u5b83\u4eec\u7b26\u5408\u60a8\u7684\u5ba1\u7f8e\u8981\u6c42\u5e76\u5177\u6709\u8de8\u8bbe\u5907\/\u6d4f\u89c8\u5668\u7684\u529f\u80fd\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-change-the-permalink-without-losing-seo\"><strong>\u5982\u4f55\u5728\u4e0d\u635f\u5931SEO\u7684\u60c5\u51b5\u4e0b\u66f4\u6539\u6c38\u4e45\u94fe\u63a5\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u4e0d\u5c0f\u5fc3\uff0c\u66f4\u6539\u6c38\u4e45\u94fe\u63a5\u53ef\u80fd\u4f1a\u635f\u5bb3 SEO\uff0c\u4f46\u5e78\u8fd0\u7684\u662f\uff0c\u60a8\u53ef\u4ee5\u91c7\u53d6\u63aa\u65bd\u907f\u514d\u51fa\u73b0\u6b64\u95ee\u9898\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u63aa\u65bd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>301 \u91cd\u5b9a\u5411\uff1a <\/strong>\u901a\u8fc7 301 \u91cd\u5b9a\u5411\u5c06\u65e7\u7684\u6c38\u4e45\u94fe\u63a5\u91cd\u5b9a\u5411\u5230\u65b0\u7684\u6c38\u4e45\u94fe\u63a5\u3002\u4fdd\u7559\u4e00\u81f4\u7684 URL \u6a21\u5f0f\u53ef\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u5373\u4f7f\u5728\u66f4\u65b0\u540e\u4ecd\u7136\u53ef\u4ee5\u88ab\u641c\u7d22\u5f15\u64ce\u548c\u7528\u6237\u53d1\u73b0\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u66f4\u65b0\u60a8\u7684\u5185\u90e8\u94fe\u63a5\uff1a<\/strong> \u68c0\u67e5\u60a8\u7684\u5185\u90e8\u94fe\u63a5\uff0c\u5e76\u786e\u4fdd\u5b83\u4eec\u6307\u5411\u6700\u65b0\u7684\u6c38\u4e45\u94fe\u63a5\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76d1\u63a7\u5206\u6790\uff1a <\/strong>\u67e5\u770b\u60a8\u7684<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-analytics\/\"> \u7f51\u7ad9\u5206\u6790<\/a> \u66f4\u6539\u6c38\u4e45\u94fe\u63a5\u540e\uff0c\u8bf7\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\u5206\u6790\uff0c\u4ee5\u786e\u4fddSERP\u6392\u540d\u4e0d\u53d7\u5f71\u54cd\u3002&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>\u4f18\u5148\u8003\u8651\u6c38\u4e45\u94fe\u63a5\u7684\u7a33\u5b9a\u6027<\/strong>\uff1a\u4e3a\u4e86\u4fdd\u6301\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u8bf7\u5c06\u6c38\u4e45\u94fe\u63a5\u7684\u66f4\u6539\u9650\u5236\u5728\u5fc5\u8981\u7684\u60c5\u51b5\u4e0b\uff1b\u9891\u7e41\u7684\u4fee\u6539\u4f1a\u6270\u4e71\u641c\u7d22\u5f15\u64ce\u7d22\u5f15\u3002\u60a8\u53ef\u80fd\u9700\u8981\u66f4\u6539\u6c38\u4e45\u94fe\u63a5\u7684\u60c5\u51b5\u5305\u62ec\u51fa\u73b0\u62fc\u5199\u9519\u8bef\u6216\u5185\u5bb9\u4e0a\u4e0b\u6587\u53d1\u751f\u53d8\u5316\u3002\u00a0\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u6c38\u4e45\u94fe\u63a5\u5bf9\u4e8e\u53ef\u89c1\u6027\u548c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%8f%af%e8%ae%bf%e9%97%ae%e6%80%a7\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-accessibility\/\">\u65e0\u969c\u788d\u8bbf\u95ee<\/a>\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u4eec\u5bf9\u7528\u6237\u548cSEO\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u4f7f\u7528\u5173\u952e\u8bcd\u4f18\u5316\u60a8\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u5e76\u4fdd\u6301\u7b80\u6d01\u3002\u60a8\u8fd8\u5e94\u8be5\u5728\u6574\u4e2a\u7f51\u7ad9\u4e0a\u4f7f\u7528\u4e00\u81f4\u7684\u6c38\u4e45\u94fe\u63a5\u7b56\u7565\u3002&nbsp;<\/p>\n\n\n\n<p>\u901a\u8fc7\u8bbe\u7f6e301\u91cd\u5b9a\u5411\u6765\u8c28\u614e\u7ba1\u7406\u66f4\u6539\uff0c\u5e76\u4e14\u4ec5\u5728100%\u5fc5\u8981\u65f6\u624d\u8c03\u6574\u6c38\u4e45\u94fe\u63a5\u3002\u8bc4\u4f30\u5982\u4f55\u5c06\u4eca\u5929\u7684\u89c1\u89e3\u6574\u5408\u5230\u60a8\u7684\u5b9e\u8df5\u4e2d\uff0c\u4ee5\u5f71\u54cd\u957f\u671f\u7a33\u5b9a\u6027\u548c\u53ef\u53d1\u73b0\u6027\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Are permalinks important for SEO? Yes \u2013 you must consider the importance of permalinks in your SEO. Google, Bing, and other search engines use permalinks so they can understand the relevance of your content \u2013 along with its structure. Both of these have a direct impact on your search engine rankings.&nbsp; Well-optimized permalinks should contain [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4278,"template":"","answers_category":[17],"class_list":["post-4274","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-blogging"],"acf":{"image":8120,"card_image":4278,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u6c38\u4e45\u94fe\u63a5\uff1f","descriptions":"Permalinks are permanent URLs for specific online content forms, such as blog posts and product pages. The aim of using these is so that your content is always visible \u2013 even when your website layout or structure changes. In essence, it\u2019s a digital address.\r\n\r\nYou need permalinks for search engines, and it\u2019s equally as essential for users. Search engines index and rank pages by using permalinks, while users bookmark these so they can access pages and share your content.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Permalinks are permanent web addresses for various content types","body":""},{"label":"When structured well, permalinks can aid user experience\/access and SEO; results will vary depending on implementation","body":""},{"label":"You should be careful when changing permalinks; preserve SEO by using 301 redirects","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4278"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4274"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}