{"id":4221,"date":"2024-09-27T16:45:14","date_gmt":"2024-09-27T16:45:14","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4221"},"modified":"2026-03-09T17:54:46","modified_gmt":"2026-03-09T17:54:46","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-the-advantages-and-disadvantages-of-email-marketing\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u4f18\u7f3a\u70b9\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#how-much-does-email-marketing-cost\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u6210\u672c\u662f\u591a\u5c11\uff1f\u00a0<\/a><\/li><li><a href=\"#how-do-you-choose-an-email-service-provider\">\u5982\u4f55\u9009\u62e9\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u63d0\u4f9b\u5546\uff1f\u00a0<\/a><\/li><li><a href=\"#how-do-you-build-an-email-list\">\u5982\u4f55\u5efa\u7acb\u7535\u5b50\u90ae\u4ef6\u5217\u8868\uff1f<\/a><\/li><li><a href=\"#how-important-is-the-email-subject-line\">\u7535\u5b50\u90ae\u4ef6\u4e3b\u9898\u884c\u7684\u91cd\u8981\u6027\u5982\u4f55\uff1f<\/a><\/li><li><a href=\"#what-email-metrics-should-i-track\">\u6211\u5e94\u8be5\u8ddf\u8e2a\u54ea\u4e9b\u7535\u5b50\u90ae\u4ef6\u6307\u6807\uff1f<\/a><\/li><li><a href=\"#can-i-combine-email-marketing-with-other-types-of-marketing\">\u6211\u53ef\u4ee5\u5c06\u90ae\u4ef6\u8425\u9500\u4e0e\u5176\u4ed6\u7c7b\u578b\u7684\u8425\u9500\u65b9\u5f0f\u7ed3\u5408\u8d77\u6765\u5417\uff1f<\/a><\/li><li><a href=\"#how-can-i-set-my-emails-apart-from-spam\">\u5982\u4f55\u4f7f\u6211\u7684\u90ae\u4ef6\u4e0e\u5783\u573e\u90ae\u4ef6\u533a\u5206\u5f00\u6765\uff1f\u00a0<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>\u60a8\u5e94\u8be5\u8003\u8651\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u5404\u4e2a\u65b9\u9762\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u5411\u6c9f\u901a\uff1a<\/strong> \u7ec6\u5206\u60a8\u7684\u53d7\u4f17\uff0c\u5e76\u6839\u636e\u4e0d\u540c\u7684\u56e0\u7d20\uff08\u4f8b\u5982\u4ee5\u524d\u7684\u8d2d\u4e70\u884c\u4e3a\u3001\u4eba\u53e3\u7edf\u8ba1\u3001\u5174\u8da3\u548c\u4f4d\u7f6e\uff09\u53d1\u9001\u6d88\u606f\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2a\u6027\u5316\u5185\u5bb9<\/strong>\uff1a\u4f7f\u7528\u6b64\u4eba\u7684\u59d3\u540d\u5e76\u6dfb\u52a0\u5176\u4ed6\u4fe1\u606f\uff0c\u4f8b\u5982\u4ee5\u524d\u4e0e\u60a8\u7684\u4f01\u4e1a\u7684\u4e92\u52a8\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53ef\u8861\u91cf\u7684\u7ed3\u679c\uff1a<\/strong> \u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u7684\u76f8\u5173\u5206\u6790\u6570\u636e\u6765\u786e\u5b9a\u60a8\u53ef\u80fd\u9700\u8981\u8c03\u6574\u7684\u5730\u65b9\u3002\u60a8\u5e94\u8be5\u8861\u91cf\u7684\u6307\u6807\u5305\u62ec\u8f6c\u5316\u7387\u3001\u70b9\u51fb\u7387\u3001\u6253\u5f00\u7387\u548c\u53d6\u6d88\u8ba2\u9605\u6570\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u542f\u52a8\u8d39\u7528<\/strong> \u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u542f\u52a8\u8d39\u7528\u5305\u62ec\u8f6f\u4ef6\u8ba2\u9605\uff1b\u53ef\u4ee5\u5c06\u5176\u4f5c\u4e3a\u4ed8\u8d39\u5e7f\u544a\u7684\u66ff\u4ee3\u65b9\u6848\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u81ea\u52a8\u5316<\/strong>\uff1a\u6839\u636e\u60a8\u8bbe\u7f6e\u7684\u6761\u4ef6\u53d1\u9001\u89e6\u53d1\u5f0f\u7535\u5b50\u90ae\u4ef6\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u5728\u6709\u4eba\u6ce8\u518c\u514d\u8d39\u8bd5\u7528\u6216\u6700\u521d\u52a0\u5165\u60a8\u7684\u65b0\u95fb\u90ae\u4ef6\u5217\u8868\u65f6\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u60a8\u5e94\u8be5\u8003\u8651\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u5728\u4e00\u4e2a\u6bd4\u793e\u4ea4\u5a92\u4f53\u66f4\u5b89\u9759\u7684\u73af\u5883\u4e2d\u8054\u7cfb\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002\u4fe1\u606f\u4f20\u9012\u4f1a\u5f71\u54cd\u9500\u552e\uff1b\u786e\u5b9a\u60a8\u7684\u4fe1\u606f\u4f20\u9012\u76ee\u6807\u5e76\u7ec6\u5206\u60a8\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-advantages-and-disadvantages-of-email-marketing\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u4f18\u7f3a\u70b9\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u662f\u4e00\u79cd\u7ecf\u6d4e\u9ad8\u6548\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8986\u76d6\u60a8\u7684\u53d7\u4f17\u5e76\u8ddf\u8e2a\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u6210\u529f\u4e0e\u5426\uff0c\u4f46\u8fd9\u5e76\u975e\u603b\u662f\u5b8c\u7f8e\u7684\uff0c\u60a8\u9700\u8981\u8003\u8651\u4e24\u65b9\u9762\u3002\u60a8\u9700\u8981\u5efa\u7acb\u90ae\u4ef6\u5217\u8868\uff0c\u8003\u8651\u589e\u52a0\u8ba2\u9605\u8005\u7fa4\u4f53\u6240\u9700\u7684\u65f6\u95f4\uff0c\u5e76\u8003\u8651\u54ea\u4e9b\u5bf9\u60a8\u7684\u53d7\u4f17\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e0e\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u76f8\u5173\u7684\u4e00\u4e9b\u4f18\u70b9\u548c\u7f3a\u70b9\uff1a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u4f18\u70b9<\/strong><\/td><td><strong>\u7f3a\u70b9<\/strong><\/td><\/tr><tr><td>\u6709\u65f6\u6bd4\u5176\u4ed6\u8425\u9500\u6e20\u9053\u66f4\u4fbf\u5b9c<\/td><td>\u53ef\u80fd\u4f1a\u8ba9\u4eba\u4e0d\u582a\u91cd\u8d1f\uff1b\u91cd\u8981\u7684\u662f\u5728\u60a8\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u6570\u91cf\u4e0a\u53d6\u5f97\u5e73\u8861<\/td><\/tr><tr><td>\u6f5c\u5728\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI)<\/td><td>\u5982\u679c\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u8d28\u91cf\u4f4e\u4e0b\u6216\u5185\u5bb9\u7a7a\u6d1e\uff0c\u53ef\u80fd\u4f1a\u60f9\u607c\u5ba2\u6237<\/td><\/tr><tr><td>\u4e0e\u793e\u4ea4\u5a92\u4f53\u548cSEO \u4e0d\u540c\uff0c\u60a8\u53ef\u4ee5\u62e5\u6709\u81ea\u5df1\u7684\u53d7\u4f17<\/td><td>\u9700\u8981\u4fdd\u6301\u4e00\u81f4\u6027&nbsp;<\/td><\/tr><tr><td>\u5404\u79cd\u81ea\u52a8\u5316\u5de5\u5177&nbsp;<\/td><td>\u60a8\u9996\u5148\u9700\u8981\u4e00\u4e2a\u5f3a\u5927\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\uff1b\u6784\u5efa\u53ef\u80fd\u5f88\u8017\u65f6&nbsp;<\/td><\/tr><tr><td>\u51e0\u4e2a\u53ef\u8ddf\u8e2a\u7684\u6307\u6807\uff08\u4f8b\u5982\u70b9\u51fb\u7387\uff09&nbsp;<\/td><td>\u8425\u9500\u6d3b\u52a8\u6240\u9700\u7684\u65f6\u95f4\u6295\u5165<\/td><\/tr><tr><td>\u4e2a\u6027\u5316\u6c9f\u901a\uff1b\u611f\u89c9\u4e0d\u50cf\u7fa4\u53d1\u6d88\u606f\u90a3\u6837\u5343\u7bc7\u4e00\u5f8b&nbsp;<\/td><td>\u5982\u679c\u60a8\u7684\u8ba2\u9605\u7528\u6237\u6570\u91cf\u5e9e\u5927\uff0c\u8f6f\u4ef6\u8d39\u7528\u53ef\u80fd\u4f1a\u53d8\u5f97\u6602\u8d35&nbsp;<\/td><\/tr><tr><td>\u8ba9\u7528\u6237\u5728\u4ed6\u4eec\u60f3\u8981\u7684\u65f6\u5019\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8&nbsp;<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u6ce8\u518c\u63d0\u793a\u4e2d\u4f7f\u7528\u53cc\u91cd\u9009\u62e9\u52a0\u5165\u3002\u8fd9\u6837\u505a\u53ef\u4ee5\u5254\u9664\u90a3\u4e9b\u4e0d\u60f3\u63a5\u6536\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u7684\u4eba\uff0c\u5e76\u53ef\u80fd\u5f71\u54cd\u53c2\u4e0e\u5ea6\/\u70b9\u51fb\u7387\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-much-does-email-marketing-cost\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u6210\u672c\u662f\u591a\u5c11\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6210\u672c\u53ef\u80fd\u4f1a\u56e0\u591a\u79cd\u56e0\u7d20\u800c\u5f02\uff0c\u4f8b\u5982\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u5927\u5c0f\uff1a<\/strong> \u4e00\u4e9b\u8f6f\u4ef6\u5de5\u5177\u5177\u6709\u5b9a\u4ef7\u7b49\u7ea7\uff0c\u968f\u7740\u60a8\u7684\u90ae\u4ef6\u5217\u8868\u8ba2\u9605\u8005\u6570\u91cf\u589e\u52a0\uff0c\u60a8\u7684\u8ba2\u9605\u4ef7\u683c\u4e5f\u4f1a\u4e0a\u6da8\uff08\u4f8b\u5982 Mailchimp\uff09\u3002\u60a8\u53ef\u4ee5\u5728\u6ce8\u518c\u4e4b\u524d\u67e5\u770b\u8fd9\u4e00\u70b9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6240\u9700\u529f\u80fd\uff1a <\/strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u63d0\u4f9b\u7684\u529f\u80fd\u5404\u4e0d\u76f8\u540c\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u63d0\u4f9b\u5546\uff1a<\/strong> \u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u63d0\u4f9b\u5546\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e0d\u540c\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6210\u672c\uff0c\u5c24\u5176\u662f\u5728\u60a8\u62e5\u6709\u4e13\u4e1a\u5730\u5740\u7684\u60c5\u51b5\u4e0b\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5458\u5de5\uff1a<\/strong> \u51b3\u5b9a\u60a8\u662f\u60f3\u8058\u8bf7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e13\u5bb6\u8fd8\u662f\u66f4\u901a\u7528\u7684\u8425\u9500\u52a9\u7406\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-choose-an-email-service-provider\">\u5982\u4f55\u9009\u62e9\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u63d0\u4f9b\u5546\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u5728\u9009\u62e9\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u63d0\u4f9b\u5546\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u9996\u5148\u8003\u8651\u60a8\u7684\u76ee\u6807\u548c\u9700\u6c42\u3002\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6613\u7528\u6027<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u662f\u5426\u9700\u8981\u81ea\u52a8\u5316\u5de5\u5177&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5206\u6790\/\u5206\u6790\u96c6\u6210&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9884\u7b97<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u90ae\u4ef6\u5236\u4f5c\u529f\u80fd&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53d7\u4f17\u7ec6\u5206\u5de5\u5177&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u5bfb\u627e\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u63d0\u4f9b\u5546\u65f6\uff0c\u8bf7\u8003\u8651\u5ba2\u6237\u652f\u6301\uff0c\u7279\u522b\u662f\u5982\u679c\u60a8\u662f\u65b0\u624b\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-build-an-email-list\">\u5982\u4f55\u5efa\u7acb\u7535\u5b50\u90ae\u4ef6\u5217\u8868\uff1f<\/h2>\n\n\n\n<p>\u60a8\u5e94\u8be5\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u6dfb\u52a0\u4e00\u4e2a\u533a\u5757\u548c\/\u6216\u5f39\u51fa\u7a97\u53e3\uff0c\u544a\u8bc9\u4eba\u4eec\u8ba2\u9605\uff0c\u5e76\u4e14\u6fc0\u52b1\u63aa\u65bd\uff08\u4f8b\u5982\u6e05\u5355\u548c\u7535\u5b50\u4e66\uff09\u4e5f\u503c\u5f97\u8003\u8651\u3002\u5411\u793e\u4ea4\u5a92\u4f53\u53d7\u4f17\u63d0\u53ca\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u5e76\u63d0\u4f9b\u6298\u6263\u662f\u4f01\u4e1a\u5efa\u7acb\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u7684\u5176\u4ed6\u65b9\u5f0f\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06\u4f60\u7684\u7b80\u62a5\u6ce8\u518c\u8868\u5355\u653e\u5728\u5ba2\u6237\u53ef\u4ee5\u770b\u5230\u7684\u5730\u65b9\u3002 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data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-compelling-headline\/\">\u64b0\u5199\u6807\u9898<\/a> \u5e76\u6d4b\u8bd5\u4e0d\u540c\u7684\u6807\u9898\u5982\u4f55\u4e0e\u4f60\u7684\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f60\u7684\u4e3b\u9898\u884c\u5fc5\u987b\u7b80\u77ed\u3001\u5f15\u4eba\u5165\u80dc\u4e14\u76f8\u5173\uff0c\u540c\u65f6\u907f\u514d\u6ca6\u4e3a\u70b9\u51fb\u8bf1\u9975\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u4e3b\u9898\u884c\u4e2d\u5305\u542b\u8ba2\u9605\u8005\u7684\u59d3\u540d\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-email-metrics-should-i-track\">\u6211\u5e94\u8be5\u8ddf\u8e2a\u54ea\u4e9b\u7535\u5b50\u90ae\u4ef6\u6307\u6807\uff1f<\/h2>\n\n\n\n<p>\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u90fd\u9700\u8981\u8ddf\u8e2a\u3002\u60a8\u8fd8\u5e94\u8be5\u67e5\u770b\u6709\u591a\u5c11\u4eba\u53d6\u6d88\u8ba2\u9605\u4e86\u60a8\u7684\u90ae\u4ef6\uff0c\u4ee5\u4fbf\u83b7\u5f97\u91cd\u8981\u7684\u8425\u9500\u6d3b\u52a8\u6d1e\u5bdf\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u5f00\u59cb\u8425\u9500\u6d3b\u52a8\u4e4b\u524d\u8bbe\u5b9a\u76ee\u6807\uff0c\u5e76\u786e\u5b9a\u54ea\u4e9b\u6307\u6807\u4e0e\u8fd9\u4e9b\u76ee\u6807\u6700\u76f8\u5173\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-i-combine-email-marketing-with-other-types-of-marketing\">\u6211\u53ef\u4ee5\u5c06\u90ae\u4ef6\u8425\u9500\u4e0e\u5176\u4ed6\u7c7b\u578b\u7684\u8425\u9500\u65b9\u5f0f\u7ed3\u5408\u8d77\u6765\u5417\uff1f<\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5e76\u5c06\u5e94\u8be5\u7ed3\u5408\u5176\u4ed6\u6e20\u9053\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002 \u8003\u8651\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5728\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e9%94%80%e5%94%ae%e6%bc%8f%e6%96%97\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-sales-funnel\/\">\u9500\u552e\u6f0f\u6597<\/a>\uff1b\u4f7f\u7528\u5176\u4ed6\u5de5\u5177\u751f\u6210\u6f5c\u5728\u5ba2\u6237\uff0c\u7136\u540e\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6765\u57f9\u517b\u4ed6\u4eec\u3002\u4f7f\u7528\u6700\u9002\u5408\u60a8\u54c1\u724c\u7684\u8425\u9500\u6e20\u9053\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u65e0\u8bba\u60a8\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8fd8\u662f\u5176\u4ed6\u6e20\u9053\uff0c\u60a8\u7684\u4fe1\u606f\u90fd\u5e94\u4fdd\u6301\u4e00\u81f4\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-i-set-my-emails-apart-from-spam\">\u5982\u4f55\u4f7f\u6211\u7684\u90ae\u4ef6\u4e0e\u5783\u573e\u90ae\u4ef6\u533a\u5206\u5f00\u6765\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u6e05\u6670\u6c9f\u901a\u7684\u6700\u4f73\u5b9e\u8df5\u5305\u62ec\u907f\u514d\u8fc7\u5ea6\u4f7f\u7528\u5927\u5199\u5b57\u6bcd\u3001\u8bef\u5bfc\u6027\u4e3b\u9898\u884c\u548c\u65e0\u5173\u5185\u5bb9\u7b49\u7b56\u7565\u3002\u76f8\u53cd\uff0c\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u4ef7\u503c\uff0c\u4f7f\u7528 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e4%b8%ad%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac-cta\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-call-to-action-cta-in-marketing\/\">\u6e05\u6670\u7684\u884c\u52a8\u53f7\u53ec<\/a>\uff0c\u5e76\u4e2a\u6027\u5316\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u4ee5\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u5e76\u907f\u5f00\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u3002\u4f8b\u5982\uff0c\u907f\u514d\u4f7f\u7528\u8bef\u5bfc\u6027\u4e3b\u9898\u548c\u4e0d\u4f1a\u5f15\u8d77\u53d7\u4f17\u5174\u8da3\u7684\u5185\u5bb9\u3002\u4e2a\u6027\u5316\u4e5f\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\uff0c\u4e3b\u8981\u5173\u6ce8\u4ef7\u503c\u5e76\u907f\u514d\u8fc7\u5ea6\u4f7f\u7528\u5927\u5199\u5b57\u6bcd\u4e5f\u662f\u5982\u6b64\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e3a\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u8005\u63d0\u4f9b\u53d6\u6d88\u8ba2\u9605\u5217\u8868\u7684\u9000\u51fa\u9009\u9879\u3002\u6d4b\u8bd5\u4ee5\u786e\u4fdd\u5176\u6709\u6548\uff0c\u56e0\u4e3a\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u5b83\u53ef\u80fd\u65e0\u6548\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u603b\u7ed3<\/h2>\n\n\n\n<p>\u5c3d\u7ba1\u6709\u4eba\u8bf4\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5df2\u6b7b\uff0c\u4f46\u4e8b\u5b9e\u662f\u8bb8\u591a\u516c\u53f8\u4ecd\u5728\u4f7f\u7528\u5b83\u3002\u8fd9\u5176\u4e2d\u6709\u51e0\u4e2a\u539f\u56e0\uff0c\u4ece\u6210\u672c\u5230\u7ebf\u7d22\u57f9\u80b2\u548c\u76f4\u63a5\u63a8\u5e7f\u3002\u5728\u5f00\u59cb\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e4b\u524d\uff0c\u4f60\u5e94\u8be5\u6709\u4e00\u4e2a\u660e\u786e\u7684\u76ee\u6807\uff0c\u5e76\u6295\u5165\u5fc5\u8981\u7684\u65f6\u95f4\u6765\u5efa\u7acb\u4f60\u7684\u90ae\u4ef6\u5217\u8868\u3002\u4e86\u89e3\u5982\u4f55\u8861\u91cf\u5206\u6790\u6570\u636e\u5e76\u8fdb\u884c\u76f8\u5e94\u7684\u8c03\u6574\u4e5f\u81f3\u5173\u91cd\u8981\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Aspects of email marketing that you should consider include:&nbsp; You should consider email marketing to reach your target audience in a less noisy room than social media. Messaging can impact sales; identify your messaging goals and segment your audience. What are the advantages and disadvantages of email marketing? Email marketing can be a cost-effective way [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4222,"template":"","answers_category":[19],"class_list":["post-4221","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":8103,"card_image":4222,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f","descriptions":"Email marketing is a strategy where companies use email to communicate with customers. Businesses use email marketing for new\/old customers and for several reasons.\r\n\r\nThese include:\r\n\r\n\u2022 Product\/service promotion\r\n\r\n\u2022 Campaigns\r\n\r\n\u2022 Sending tips on using the company\u2019s products\/services","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Targeting and Personalization","body":"Tailor messages for audience segments if you want better engagement."},{"label":"Measuring","body":"Track your campaign results and analyze your data before making any changes; look for possible faulty areas."},{"label":"Automation\/Nurturing","body":"Automate personalized emails that you need to frequently send (e.g. onboarding messages)."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4222"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4221"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}