{"id":4137,"date":"2024-09-19T19:43:07","date_gmt":"2024-09-19T19:43:07","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4137"},"modified":"2026-03-09T17:32:51","modified_gmt":"2026-03-09T17:32:51","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e8%90%bd%e5%9c%b0%e9%a1%b5","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%bd%e5%9c%b0%e9%a1%b5\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7740\u9646\u9875\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-makes-a-landing-page-effective\">\u662f\u4ec0\u4e48\u8ba9\u7740\u9646\u9875\u6709\u6548\uff1f<\/a><\/li><li><a href=\"#how-long-should-a-landing-page-be\">\u7740\u9646\u9875\u5e94\u8be5\u591a\u957f\uff1f<\/a><\/li><li><a href=\"#do-i-need-a-domain-for-a-landing-page\">\u6211\u9700\u8981\u4e3a\u7740\u9646\u9875\u8bbe\u7f6e\u57df\u540d\u5417\uff1f<\/a><\/li><li><a href=\"#what-are-the-different-types-of-landing-pages\">\u7740\u9646\u9875\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\uff1f<\/a><\/li><li><a href=\"#whats-the-best-way-to-get-started-creating-a-landing-page\">\u521b\u5efa\u7740\u9646\u9875\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#how-can-i-optimize-a-landing-page-to-increase-conversion-rates\">\u5982\u4f55\u4f18\u5316\u7740\u9646\u9875\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-are-the-components-of-a-landing-page\" style=\"color:#422b82;font-size:22px\">\u843d\u5730\u9875\u7684\u7ec4\u6210\u90e8\u5206\u662f\u4ec0\u4e48\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u5728\u8f6c\u5316\u7387\u9ad8\u7684\u843d\u5730\u9875\u4e2d\uff0c\u60a8\u901a\u5e38\u4f1a\u6ce8\u610f\u5230\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u8bfb\u8005\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u5230\u54c1\u724c\u9884\u671f\u4ef7\u503c\u4e3b\u5f20\u7684\u6807\u9898\u548c\u526f\u6807\u9898\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u65e8\u5728\u5438\u5f15\u6ce8\u610f\u529b\u7684\u89c6\u89c9\u6548\u679c\uff08\u4f8b\u5982\uff0c\u7167\u7247\u548c\/\u6216\u89c6\u9891\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4e00\u4e2a\u884c\u52a8\u53f7\u53ec (CTA)\uff0c\u544a\u8bc9\u8bbf\u5ba2\u63a5\u4e0b\u6765\u5e94\u8be5\u505a\u4ec0\u4e48\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u7b80\u6d01\u800c\u6709\u8bf4\u670d\u529b\u7684\u6587\u6848\uff0c\u7a81\u51fa\u5b8c\u6210\u9884\u671f\u884c\u52a8\u7684\u597d\u5904\uff08\u4f46\u4fe1\u606f\u5fc5\u987b\u51c6\u786e\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u793e\u4f1a\u8bc1\u660e\uff08\u4f8b\u5982\uff0c\u5ba2\u6237\u8bc4\u8bba\u548c\u771f\u5b9e\u8bc4\u4ef7\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6f5c\u5728\u5ba2\u6237\u6355\u83b7\u8868\u5355\uff1b\u8bbf\u95ee\u8005\u5728\u6b64\u8f93\u5165\u4ed6\u4eec\u7684\u8be6\u7ec6\u4fe1\u606f\uff08\u4f8b\u5982\uff0c\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u611f\u8c22\u9875\u9762\uff0c\u7528\u4e8e\u786e\u8ba4\u5df2\u6267\u884c\u7684\u64cd\u4f5c\uff1b\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u8fd8\u4f1a\u544a\u8bc9\u7528\u6237\u63a5\u4e0b\u6765\u9700\u8981\u505a\u4ec0\u4e48\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a&nbsp;\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8003\u8651\u4f7f\u7528\u5bf9\u6bd4\u8272\u4f7f\u60a8\u7684 CTA \u6309\u94ae\u4ece\u9875\u9762\u5176\u4f59\u90e8\u5206\u8131\u9896\u800c\u51fa\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u843d\u5730\u9875\u662f\u9ec4\u8272\u7684\uff0c\u8bf7\u8003\u8651\u4f7f\u7528\u9ed1\u8272\u6216\u7c7b\u4f3c\u989c\u8272\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-a-landing-page-effective\" style=\"font-size:32px\">\u662f\u4ec0\u4e48\u8ba9\u7740\u9646\u9875\u6709\u6548\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5728\u60a8\u7684\u843d\u5730\u9875\u4e2d\u8fd0\u7528\u4ee5\u4e0b\u7279\u70b9\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6e05\u6670\u5ea6\uff1a<\/strong> \u6e05\u6670\u5730\u4f20\u8fbe\u4f18\u60e0\u4fe1\u606f\uff0c\u5e76\u544a\u8bc9\u7528\u6237\u4e3a\u4ec0\u4e48\u5e94\u8be5\u91c7\u53d6\u884c\u52a8\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u76f8\u5173\u6027\uff1a<\/strong> \u60a8\u7684\u843d\u5730\u9875\u5e94\u4e0e\u7528\u6237\u6700\u521d\u70b9\u51fb\u9875\u9762\u7684\u539f\u56e0\u4fdd\u6301\u4e00\u81f4\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u91cd\u70b9\uff1a<\/strong> \u4f7f\u7528\u4e00\u4e2a CTA\uff0c\u5e76\u79fb\u9664\u4efb\u4f55\u5206\u6563\u7528\u6237\u6ce8\u610f\u529b\u7684\u5185\u5bb9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4fe1\u8a89\u5ea6\uff1a<\/strong> \u5c3d\u53ef\u80fd\u4f7f\u7528\u793e\u4f1a\u8bc1\u660e\uff1b\u8fd9\u5bf9\u4e8e\u5efa\u7acb\u4fe1\u4efb\u81f3\u5173\u91cd\u8981\uff0c\u5c24\u5176\u662f\u5728\u60a8\u662f\u65b0\u54c1\u724c\u7684\u60c5\u51b5\u4e0b\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u4f53\u9a8c\uff1a<\/strong> \u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u4f18\u5316\u60a8\u7684\u843d\u5730\u9875\uff0c\u5e76\u4f7f\u7528 UX \u5b9e\u8df5\uff0c\u4f8b\u5982\u903b\u8f91\u5bfc\u822a\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8003\u8651\u4f7f\u7528 A\/B \u6d4b\u8bd5\u6765\u5c1d\u8bd5\u4e0d\u540c\u7684\u6807\u9898\uff0c\u770b\u770b\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002\u60a8\u8fd8\u5e94\u8be5\u5bf9 CTA \u548c\u9875\u9762\u5e03\u5c40\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u3002&nbsp;\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-long-should-a-landing-page-be\" style=\"font-size:32px\">\u7740\u9646\u9875\u5e94\u8be5\u591a\u957f\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u843d\u5730\u9875\u7684\u957f\u5ea6\u6ca1\u6709\u5355\u4e00\u89c4\u5219\u3002\u8fd9\u53d6\u51b3\u4e8e\u8bf4\u670d\u60a8\u7684\u53d7\u4f17\u9700\u8981\u4ec0\u4e48\uff0c\u4ee5\u53ca\u60a8\u63d0\u4f9b\u7684\u662f\u7b80\u5355\u8fd8\u662f\u590d\u6742\u7684\u4f18\u60e0\u3002\u65e0\u8bba\u5982\u4f55\uff0c\u53ea\u5e94\u5305\u542b\u5fc5\u8981\u7684\u5143\u7d20\u548c\u4fe1\u606f\u2014\u2014\u8fd9\u610f\u5473\u7740\u60a8\u53ef\u80fd\u4f1a\u503e\u5411\u4e8e\u66f4\u77ed\u7684\u843d\u5730\u9875\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u7531\u4e8e\u60a8\u7684\u843d\u5730\u9875\u53ef\u80fd\u4f1a\u6bd4\u8f83\u957f\uff0c\u5982\u679c\u9700\u8981\u4e0e\u53d7\u4f17\u5206\u4eab\u66f4\u591a\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u53ef\u6298\u53e0\u7684\u90e8\u5206\u3002\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5355\u72ec\u7684\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u9875\u9762\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-i-need-a-domain-for-a-landing-page\" style=\"font-size:32px\">\u6211\u9700\u8981\u4e3a\u7740\u9646\u9875\u8bbe\u7f6e\u57df\u540d\u5417\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5373\u4f7f\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b50\u57df\u540d\uff0c\u4e3a\u4e86\u4e13\u4e1a\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u60a8\u4e5f\u5e94\u8be5\u8003\u8651\u4f7f\u7528\u4e13\u5c5e\u7684\u843d\u5730\u9875\u57df\u540d\u3002\u5bf9\u4e8e\u4fc3\u9500\u548c\u6d3b\u52a8\uff0c\u4f7f\u7528\u7279\u5b9a\u57df\u540d\u5219\u66f4\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5982\u679c\u60a8\u6b63\u5728\u8fd0\u884c\u591a\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u8bf7\u8003\u8651\u4f7f\u7528\u5b50\u57df\u540d\u3002\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\u5355\u72ec\u8ddf\u8e2a\u5b83\u4eec\u7684\u7ee9\u6548\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-different-types-of-landing-pages\" style=\"font-size:32px\">\u7740\u9646\u9875\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4e00\u4e9b\u5e38\u89c1\u7684\u843d\u5730\u9875\u7c7b\u578b\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u843d\u5730\u9875\uff1a<\/strong> \u5982\u679c\u60a8\u4e3b\u8981\u76ee\u6807\u662f\u6536\u96c6\u7528\u6237\u4fe1\u606f\uff08\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff09\uff0c\u8bf7\u4f7f\u7528\u6b64\u7c7b\u843d\u5730\u9875\u3002\u63d0\u4f9b\u4e00\u4e9b\u56de\u62a5\uff0c\u4f8b\u5982\u6e05\u5355\u6216\u7535\u5b50\u4e66\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u70b9\u51fb\u578b\u843d\u5730\u9875\uff1a <\/strong>\u5e38\u89c1\u4e8e\u7535\u5546\u9886\u57df\u3002\u60a8\u5e94\u8be5\u5229\u7528\u8fd9\u4e9b\u843d\u5730\u9875\u4e0e\u7528\u6237\u5efa\u7acb\u521d\u6b65\u8054\u7cfb\uff0c\u7136\u540e\u518d\u8fdb\u5165\u7ed3\u8d26\u9875\u9762\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9500\u552e\u843d\u5730\u9875\uff1a <\/strong>\u76f4\u63a5\u63a8\u5e7f\/\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u901a\u5e38\u7528\u4e8e\u4ea7\u54c1\u53d1\u5e03\u548c\u6570\u5b57\u4ea7\u54c1\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u538b\u7f29\u9875\u9762\uff1a <\/strong>\u5982\u679c\u60a8\u53ea\u60f3\u4f20\u8fbe\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff0c\u5c31\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\uff1b\u8fd9\u4e9b\u8bbe\u8ba1\u5e94\u8be5\u662f\u6781\u7b80\u7684\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u9009\u62e9\u7279\u5b9a\u7c7b\u578b\u7684\u767b\u5f55\u9875\u9762\u4e4b\u524d\uff0c\u8bf7\u8003\u8651\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u53ea\u662f\u60f3\u5efa\u7acb\u4e00\u4e2a\u7535\u5b50\u90ae\u4ef6\u5217\u8868\uff0c\u8bf7\u5c1d\u8bd5\u4f7f\u7528\u6324\u538b\u9875\u9762\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-the-best-way-to-get-started-creating-a-landing-page\" style=\"font-size:32px\">\u521b\u5efa\u7740\u9646\u9875\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u6784\u5efa\u767b\u5f55\u9875\u9762\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u767b\u5f55\u9875\u9762\u6784\u5efa\u5668\uff1a <\/strong>\u4f7f\u7528\u4e13\u95e8\u8bbe\u8ba1\u7684\u62d6\u653e\u5de5\u5177\u6765\u6784\u5efa\u57fa\u672c\u7684\u767b\u5f55\u9875\u9762\uff08\u4f8b\u5982 Hocoos\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf (CMS):<\/strong> \u5982\u679c\u60a8\u60f3\u8981\u66f4\u591a\u7684\u81ea\u5b9a\u4e49\u548c\u7075\u6d3b\u6027\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa CMS \u5de5\u5177 - \u4f46\u662f\uff0c\u60a8\u5c06\u9700\u8981\u66f4\u591a\u7684\u6280\u672f\u77e5\u8bc6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u81ea\u5b9a\u4e49\u5f00\u53d1\uff1a <\/strong>\u5982\u679c\u60a8\u60f3\u8981 100% \u63a7\u5236\u8bbe\u8ba1\u548c\u767b\u5f55\u9875\u9762\u7684\u8fd0\u4f5c\u65b9\u5f0f\uff0c\u8bf7\u4f7f\u7528\u6b64\u9009\u9879 - 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style=\"font-size:32px\">\u5982\u4f55\u4f18\u5316\u7740\u9646\u9875\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u8003\u8651\u4ee5\u4e0b\u5efa\u8bae\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6d4b\u8bd5\uff1a <\/strong>\u4f7f\u7528 A\/B \u6d4b\u8bd5\u5c1d\u8bd5\u4e0d\u540c\u7684\u5e03\u5c40\u3001CTA\u3001\u6807\u9898\u7b49\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>CTA\uff1a<\/strong> \u60a8\u7684\u884c\u52a8\u53f7\u53ec (CTA) \u5fc5\u987b\u5728\u9875\u9762\u4e0a\u6e05\u6670\u53ef\u89c1\uff0c\u5e76\u4e14\u7b80\u6d01\u660e\u4e86\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5e72\u6270\u9879\uff1a<\/strong> 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class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u70ed\u529b\u56fe\u548c\u7528\u6237\u5f55\u50cf\u5c06\u663e\u793a\u8bbf\u5ba2\u4e92\u52a8\u70b9\uff0c\u60a8\u5e94\u8be5\u5728\u8bbe\u8ba1\u548c\u6d4b\u8bd5\u767b\u5f55\u9875\u9762\u65f6\u4f7f\u7528\u8fd9\u4e9b\u53d1\u73b0\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"how-can-i-optimize-a-landing-page-for-seo\" style=\"color:#422b82;font-size:22px\">\u5982\u4f55\u9488\u5bf9 SEO \u4f18\u5316\u767b\u5f55\u9875\u9762\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u4ee5\u4e0b\u662f\u5982\u4f55\u5728\u767b\u5f55\u9875\u9762\u4e0a\u4f7f\u7528SEO\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5173\u952e\u8bcd\uff1a <\/strong>\u4f7f\u7528\u5173\u952e\u8bcd\u7814\u7a76\u6765\u786e\u5b9a\u60a8\u7684\u53d7\u4f17\u6b63\u5728\u5bfb\u627e\u4ec0\u4e48\uff0c\u5e76\u5c06\u8fd9\u4e9b\u8bcd\u81ea\u7136\u5730\u6dfb\u52a0\u5230\u60a8\u7684\u5185\u5bb9\u4e2d\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9875\u9762\u5143\u7d20\uff1a<\/strong> Meta \u63cf\u8ff0\u3001\u56fe\u7247 alt \u6587\u672c\u3001\u6807\u9898\u6807\u7b7e\u548c\u6807\u9898\u6807\u7b7e\u90fd\u5e94\u8be5\u8fdb\u884c\u8c03\u6574\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9ad8\u8d28\u91cf\u5185\u5bb9\uff1a <\/strong>\u60a8\u7684\u5185\u5bb9\u5fc5\u987b\u6839\u636e\u7528\u6237\u6b63\u5728\u5bfb\u627e\u7684\u5185\u5bb9\u6765\u544a\u77e5\u548c\u5438\u5f15\u7528\u6237\u3002 \u5982\u679c\u60a8\u9700\u8981\u8bc6\u522b\u5185\u5bb9\u7f3a\u53e3\uff0c\u8bf7\u4f7f\u7528 SEO \u5de5\u5177\uff08\u4f8b\u5982 Ahrefs\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u53cd\u5411\u94fe\u63a5\uff1a <\/strong>Google \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u5728 SEO \u4e2d\u4f1a\u8003\u8651\u53cd\u5411\u94fe\u63a5\u3002\u60a8\u5e94\u8be5\u5c1d\u8bd5\u4ece\u4fe1\u8a89\u826f\u597d\u7684\u7f51\u7ad9\u81ea\u7136\u5730\u83b7\u53d6\u8fd9\u4e9b\u94fe\u63a5\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5982\u679c\u60a8\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u7740\u9646\u9875\u5e76\u4e86\u89e3\u5176\u53ef\u80fd\u7684\u5c40\u9650\u6027\uff0c\u5b83\u4eec\u5c31\u53ef\u4ee5\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\/\u5ba2\u6237\u3002\u5b83\u4eec\u72ec\u7acb\u4e8e\u60a8\u7684\u7f51\u7ad9\uff0c\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u8fdb\u884c\u7279\u5b9a\u64cd\u4f5c\u3002\u786e\u4fdd\u60a8\u4e86\u89e3\u5e94\u8be5\u4f7f\u7528\u54ea\u4e00\u4e2a\uff0c\u4ee5\u53ca\u5728\u521b\u5efa\u65f6\u5e94\u8be5\u8003\u8651\u54ea\u4e9b\u56e0\u7d20\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5229\u7528\u7740\u9646\u9875\u8fdb\u884c\u4ea7\u54c1\u53d1\u5e03\u3001\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u589e\u957f\u3001\u6d3b\u52a8\u548c\u5176\u4ed6\u8425\u9500\u76ee\u7684\u3002\u5728\u8bbe\u8ba1\u597d\u7740\u9646\u9875\u540e\uff0c\u8bf7\u786e\u4fdd\u5c3d\u53ef\u80fd\u5bf9\u5176\u8fdb\u884c\u4e86\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the components of a landing page? You will normally notice these aspects in landing pages with high conversion rates:&nbsp; Pro Tip:&nbsp; Consider making your CTA button stand out from the rest of the page by using contrasting colors. For example, if you have a yellow landing page, consider using black or something similar. [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4138,"template":"","answers_category":[28],"class_list":["post-4137","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-design"],"acf":{"image":8088,"card_image":4138,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7740\u9646\u9875\uff1f","descriptions":"Landing pages are standalone web pages designed for lead\/customer conversion. Businesses commonly use them in their ad clickthrough links, and they may also feature in emails or on social media.\r\n\r\nThe main difference between landing pages and larger websites is that landing pages are typically designed for one specific product or campaign. Their aim is to encourage an action (e.g. buying a new product or signing up for an introductory call). Messaging in landing pages must be clear and compel the visitor to move down the funnel.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Businesses use landing pages with the primary aim of lead conversion","body":""},{"label":"You need a strong call to action (CTA) on your landing page; it must also be clear and relevant","body":""},{"label":"Alter the landing page based on your business goals","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4138"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4137"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}