{"id":4123,"date":"2024-09-19T21:45:04","date_gmt":"2024-09-19T21:45:04","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4123"},"modified":"2026-03-09T17:33:30","modified_gmt":"2026-03-09T17:33:30","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%b1%95%e7%a4%ba%e5%b9%bf%e5%91%8a","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%b1%95%e7%a4%ba%e5%b9%bf%e5%91%8a\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5c55\u793a\u5e7f\u544a\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"what-are-examples-of-display-ads\" style=\"font-size:32px\"><strong>\u5c55\u793a\u5e7f\u544a\u6709\u54ea\u4e9b\u793a\u4f8b\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5e38\u89c1\u7684\u5c55\u793a\u5e7f\u544a\u793a\u4f8b\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6a2a\u5e45\u5e7f\u544a<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u5f39\u51fa\u5f0f\u5e7f\u544a<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u5728\u7ebf\u89c6\u9891<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u5e7f\u544a\u5e16\u5b50<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u5927\u591a\u6570\u4eba\u5728\u4f7f\u7528\u4e92\u8054\u7f51\u6216\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u65f6\u90fd\u4f1a\u770b\u5230\u5b83\u4eec\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a&nbsp;\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\uff0c\u8bf7\u89c2\u5bdf\u60a8\u5728\u7f51\u4e0a\u770b\u5230\u7684\u5c55\u793a\u5e7f\u544a\uff0c\u91cd\u70b9\u5173\u6ce8\u662f\u4ec0\u4e48\u8ba9\u5e7f\u544a\u53d8\u5f97\u7279\u522b\u6216\u5438\u5f15\u60a8\u7684\u6ce8\u610f\u529b\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-different-types-of-basic-display-campaigns\" style=\"font-size:32px\"><strong>\u201c\u57fa\u672c\u201d\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4e00\u822c\u6765\u8bf4\uff0c\u6709\u51e0\u79cd\u5e38\u89c1\u7684\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u54c1\u724c awareness campaigns\uff1a<\/strong> \u8fd9\u79cd\u5e7f\u544a\u4fa7\u91cd\u4e8e\u8ba9\u4eba\u4eec\u610f\u8bc6\u5230\u54c1\u724c\u7684\u5b58\u5728\u5e76\u63d0\u9ad8\u54c1\u724c\u7684\u719f\u6089\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>Remarketing campaigns\uff1a<\/strong> \u8fd9\u4e9b\u5e7f\u544a\u7684\u76ee\u6807\u7528\u6237\u662f\u5df2\u7ecf\u8bbf\u95ee\u8fc7\u7f51\u7ad9\/\u5e94\u7528\u7a0b\u5e8f\u7684\u7528\u6237\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u518d\u6b21\u8bbf\u95ee\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>Acquisition campaigns\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u83b7\u53d6\u4e0d\u540c\u5ba2\u6237\u7fa4\u6216\u6f5c\u5728\u5ba2\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-benefits-of-display-advertising\" style=\"font-size:32px\"><strong>\u5c55\u793a\u5e7f\u544a\u6709\u54ea\u4e9b\u597d\u5904\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5c55\u793a\u5e7f\u544a\u53ef\u4ee5\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u8986\u76d6\u4e0d\u540c\u7684\u53d7\u4f17<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u652f\u6301\u54c1\u724c\u5f62\u8c61<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u5141\u8bb8\u5c06\u5e7f\u544a\u6295\u653e\u5230\u76ee\u6807\u7528\u6237<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u5438\u5f15\u89c6\u89c9\u6ce8\u610f\u529b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u6709\u5173\u5e7f\u544a\u6548\u679c\u548c\u8868\u73b0\u7684\u62a5\u544a<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-good-click-through-rate-ctr-for-display-advertising\" style=\"font-size:32px\"><strong>\u5c55\u793a\u5e7f\u544a\u7684\u826f\u597d\u70b9\u51fb\u7387 (CTR) \u662f\u591a\u5c11\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5c55\u793a\u5e7f\u544a\u7684\u5e73\u5747\u70b9\u51fb\u7387\u5728 0.1% \u5230 0.3% \u4e4b\u95f4\u3002\u8fd9\u610f\u5473\u7740\u6bcf 1,000 \u4e2a\u5e7f\u544a\u6d4f\u89c8\u8005\u4e2d\uff0c\u6709 1-3 \u4e2a\u70b9\u51fb\u3002\u4f46\u662f\uff0c\u5177\u4f53\u60c5\u51b5\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u5c24\u5176\u662f\u5728\u60a8\u7684\u884c\u4e1a\u3001\u5e7f\u544a\u4f4d\u7f6e\u3001\u521b\u610f\u7684\u76f8\u5173\u6027\u548c\u76ee\u6807\u53d7\u4f17\u65b9\u9762\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5982\u679c\u60a8\u7684\u70b9\u51fb\u7387\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\uff0c\u8bf7\u91cd\u8bd5\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u8fd0\u884c\u4e0d\u540c\u7684\u6d4b\u8bd5\u5e76\u5b9a\u671f\u4f18\u5316\u6765\u63d0\u9ad8\u5e7f\u544a\u6548\u679c\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-you-need-to-analyze-display-advertising-transparently\" style=\"font-size:32px\"><strong>\u4e3a\u4ec0\u4e48\u9700\u8981\u900f\u660e\u5730\u5206\u6790\u5c55\u793a\u5e7f\u544a\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u900f\u660e\u7684\u5206\u6790\u5c55\u793a\u4e86\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\uff0c\u5e76\u4fc3\u6210\u51c6\u786e\u7684\u51b3\u7b56\u3002\u76d1\u63a7\u6307\u6807\u4ee5\u4fbf\u91c7\u53d6\u6539\u8fdb\u63aa\u65bd\uff0c\u4ece\u800c\u964d\u4f4e\u5e7f\u544a\u6210\u672c\u5e76\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-4-key-features-of-successful-display-campaigns\" style=\"font-size:32px\"><strong>\u6210\u529f\u7684\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u7684 4 \u4e2a\u4e3b\u8981\u7279\u5f81\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4f7f\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u5b9e\u73b0\u76ee\u6807\u7684\u5e38\u89c4\u56e0\u7d20\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u5408\u9002\u7684 CTA<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u660e\u786e\u7684\u76ee\u6807\u53d7\u4f17<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u9891\u7e41\u4f18\u5316<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u80fd\u591f\u4f20\u8fbe\u4fe1\u606f\u5e76\u5438\u5f15\u773c\u7403\u7684\u89c6\u89c9\u6548\u679c<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-common-challenges-and-pitfalls-of-display-advertising\" style=\"font-size:32px\"><strong>\u5c55\u793a\u5e7f\u544a\u7684\u4e00\u4e9b\u5e38\u89c1\u6311\u6218\u548c\u9677\u9631\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4f01\u4e1a\u9700\u8981\u4e0d\u65ad\u8bc4\u4f30\u8fd9\u4e9b\u56e0\u7d20\u4ee5\u786e\u4fdd\u5176\u6709\u6548\u6027\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6a2a\u5e45\u76f2\u89c6\uff1a<\/strong> \u8fd9\u6307\u7684\u662f\u90a3\u4e9b\u4e0d\u5173\u6ce8\u5e7f\u544a\u7684\u4eba\uff1b\u4f7f\u7528\u5177\u6709\u521b\u610f\u4e14\u76f8\u5173\u7684\u5e7f\u544a\u683c\u5f0f\u4ee5\u53ca\u7cbe\u5fc3\u6784\u601d\u7684\u4fe1\u606f\u975e\u5e38\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u6b3a\u8bc8\uff1a<\/strong> \u8fd9\u662f\u6307\u63d0\u4f9b\u65e0\u6548\u7684\u70b9\u51fb\u3001\u53cd\u5e94\u6216\u5c55\u793a\uff0c\u53ef\u4ee5\u901a\u8fc7\u4e0e\u503c\u5f97\u4fe1\u8d56\u4e14\u7ecf\u8fc7\u6d4b\u8bd5\u7684\u5e7f\u544a\u7f51\u7edc\u548c\u5e73\u53f0\u5408\u4f5c\u6765\u907f\u514d\uff0c\u8fd9\u4e9b\u7f51\u7edc\u548c\u5e73\u53f0\u5177\u6709\u5185\u7f6e\u7684\u9632\u6b62\u5e7f\u544a\u6b3a\u8bc8\u7684\u529f\u80fd\u3002\u4fdd\u6301\u8b66\u60d5\u5e76\u8ddf\u8e2a\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u4ee5\u8bc6\u522b\u5f02\u5e38\u4e8b\u4ef6\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u62e6\u622a\u5668\uff1a <\/strong>\u8fd9\u4e9b\u529f\u80fd\u4f1a\u963b\u6b62\u5e7f\u544a\u7684\u663e\u793a\uff1b\u8bf7\u4f7f\u7528\u4e0d\u592a\u53ef\u80fd\u88ab\u5c4f\u853d\u7684\u5e7f\u544a\u6280\u672f\u3002\u4f8b\u5982\u539f\u751f\u5e7f\u544a\u6216\u5185\u5bb9\u8425\u9500\uff0c\u800c\u4e0d\u662f\u666e\u901a\u7684\u5e7f\u544a\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5c55\u793a\u5e7f\u544a\u88ab\u8ba4\u4e3a\u662f\u4f01\u4e1a\u5728\u6570\u5b57\u7a7a\u95f4\u4e2d\u5438\u5f15\u76ee\u6807\u5ba2\u6237\u7684\u5e38\u7528\u7b56\u7565\u3002\u60a8\u53ef\u80fd\u5e0c\u671b\u901a\u8fc7\u4f7f\u7528\u89c6\u89c9\u6548\u679c\u3001\u5f15\u4eba\u6ce8\u76ee\u7684\u53f7\u53ec\u6027\u7528\u8bed\u548c\u7cbe\u51c6\u7684\u5b9a\u4f4d\u6765\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\u5e76\u5b9e\u73b0\u60a8\u7684\u5e7f\u544a\u76ee\u6807\u3002\u8bf7\u8bb0\u4f4f\uff1a\u6301\u7eed\u7ba1\u7406\u7ed3\u679c\u3001\u8bc4\u4f30\u7edf\u8ba1\u6570\u636e\u5e76\u6539\u8fdb\u5e7f\u544a\u6d3b\u52a8\u975e\u5e38\u91cd\u8981\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are examples of display ads? Common examples of display ads are: Most people will see them in the course of using the internet or mobile applications. Deep Dive:&nbsp; For better understanding observe the display ads that you see online, focus on what makes the ad special or catches your attention. What are the different [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4124,"template":"","answers_category":[19],"class_list":["post-4123","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":8089,"card_image":4124,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5c55\u793a\u5e7f\u544a\uff1f","descriptions":"<p>Display advertising is a kind of online advertisement in which graphical components such as images, video, and animation are used in relation to the marketing of goods and services.<br \/><br \/>These ads are embedded within websites, applications, and social media.<\/p>","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Display advertising utilizes images to reach as many users as possible on the internet","body":""},{"label":"Utilize Custom Codes, aka HTML5, when developing display ads","body":""},{"label":"It is important to analyze as ad performance will determine the success of display advertising","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4124"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}