{"id":4121,"date":"2024-09-13T19:11:20","date_gmt":"2024-09-13T19:11:20","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4121"},"modified":"2026-03-09T17:29:51","modified_gmt":"2026-03-09T17:29:51","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%8e%9f%e7%94%9f%e5%b9%bf%e5%91%8a","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%8e%9f%e7%94%9f%e5%b9%bf%e5%91%8a\/","title":{"rendered":"\u4ec0\u4e48\u662f\u539f\u751f\u5e7f\u544a\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-the-types-of-native-advertising\">\u539f\u751f\u5e7f\u544a\u7684\u7c7b\u578b\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li><a href=\"#who-benefits-from-native-ads\">\u8c01\u4f1a\u4ece\u539f\u751f\u5e7f\u544a\u4e2d\u53d7\u76ca\uff1f<\/a><\/li><li><a href=\"#how-much-does-native-advertising-cost\">\u539f\u751f\u5e7f\u544a\u7684\u6210\u672c\u662f\u591a\u5c11\uff1f<\/a><\/li><li><a href=\"#what-are-native-advertising-growth-areas\">\u539f\u751f\u5e7f\u544a\u7684\u589e\u957f\u9886\u57df\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li><a href=\"#how-do-you-measure-roi-on-native-advertising\">\u5982\u4f55\u8861\u91cf\u539f\u751f\u5e7f\u544a\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1f<\/a><\/li><li><a href=\"#what-are-some-examples-of-successful-native-advertising-campaigns\">\u6709\u54ea\u4e9b\u6210\u529f\u7684\u539f\u751f\u5e7f\u544a\u6848\u4f8b\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>\u5176\u4ed6\u9700\u8981\u8003\u8651\u7684\u65b9\u9762\uff1a<\/strong><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u793a\u4f8b\uff1a<\/strong> \u539f\u751f\u5e7f\u544a\u9009\u62e9\u6295\u653e subtle \u7684\u4fe1\u606f\uff0c\u5e76\u91c7\u7528\u4e00\u79cd\u4fb5\u5165\u6027\u8f83\u5c0f\u7684\u65b9\u6cd5\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u88ab\u8ba4\u4e3a\u8fc7\u5ea6\u63a8\u5e7f\u7684\u53ef\u80fd\u6027\u3002\u5b83\u4eec\u901a\u5e38\u4ee5\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u8d5e\u52a9\u5e16\u5b50\u3001\u65b0\u95fb\u7f51\u7ad9\u4e0a\u63a8\u8350\u7684\u6587\u7ae0\uff0c\u751a\u81f3\u662f\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u4e2d\u7684\u8d5e\u52a9\u94fe\u63a5\u7684\u5f62\u5f0f\u5c55\u793a\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u539f\u751f\u5e7f\u544a x \u6a2a\u5e45\u5e7f\u544a\uff1a<\/strong> \u6570\u636e\u8868\u660e\uff0c\u539f\u751f\u5e7f\u544a\u683c\u5f0f\u5f80\u5f80\u4f18\u4e8e <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%b1%95%e7%a4%ba%e5%b9%bf%e5%91%8a\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-display-advertising\/\">\u6a2a\u5e45\u5e7f\u544a<\/a> \u5728\u53c2\u4e0e\u5ea6\u65b9\u9762\uff0c\u8868\u660e\u5b83\u4eec\u4f5c\u4e3a\u4e00\u79cd\u5f15\u4eba\u6ce8\u76ee\u7684\u5e7f\u544a\u9009\u9879\u7684\u4ef7\u503c\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6210\u529f\u7684\u5173\u952e\uff1a<\/strong> \u5236\u4f5c\u5b9a\u5236\u7684\u3001\u6709\u4ef7\u503c\u7684\u548c\u9ad8\u7aef\u7684\u5185\u5bb9\u662f\u539f\u751f\u5e7f\u544a\u6210\u529f\u7684\u5173\u952e\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u63a8\u5e7f\u539f\u751f\u5e7f\u544a\u65f6\uff0c\u59cb\u7ec8\u8981\u660e\u786e\u8868\u660e\u8fd9\u4e9b\u6750\u6599\u5c06\u88ab\u6807\u8bb0\u4e3a\u5e7f\u544a\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-types-of-native-advertising\" style=\"font-size:32px\"><strong>\u539f\u751f\u5e7f\u544a\u7684\u7c7b\u578b\u6709\u54ea\u4e9b\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u539f\u751f\u5e7f\u544a\u7684\u5f62\u5f0f\u591a\u79cd\u591a\u6837\uff0c\u5b83\u4eec\u4f1a\u6839\u636e\u7279\u5b9a\u7684\u573a\u666f\u6216\u5e73\u53f0\u8fdb\u884c\u8c03\u6574\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4fe1\u606f\u6d41\u5e7f\u544a<\/strong>\uff1a\u8fd9\u4e9b\u4fe1\u606f\u6d41\u5e7f\u544a\u51fa\u73b0\u5728\u793e\u4ea4\u5a92\u4f53\u6216\u5185\u5bb9Feed\u7684\u5e38\u89c4\u5e16\u5b50\u4e4b\u95f4\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u641c\u7d22\u5e7f\u544a<\/strong>\uff1a\u4f4d\u4e8e\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u7684\u5f00\u5934\uff0c\u901a\u5e38\u4ee5\u8d5e\u52a9\u5e16\u5b50\u7684\u5f62\u5f0f\u6807\u8bb0\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u63a8\u8350\u5185\u5bb9\u5c0f\u90e8\u4ef6<\/strong>\uff1a\u6b64\u529f\u80fd\u63a8\u8350\u7f51\u7ad9\u4e0a\u5173\u4e8e\u7c7b\u4f3c\u4e3b\u9898\u7684\u66f4\u591a\u5185\u5bb9\u6216\u6587\u7ae0\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u63a8\u5e7f\u5217\u8868<\/strong>\uff1a\u5b83\u4eec\u81ea\u7136\u5730\u51fa\u73b0\u5728\u5df2\u5efa\u7acb\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u7684\u4ea7\u54c1\u5217\u8868\u65c1\u8fb9\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a&nbsp;\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u62d3\u5c55\u89c6\u91ce\uff1a\u6311\u6218\u81ea\u6211\uff0c\u5728\u5404\u4e2a\u6e20\u9053\u4e0a\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u5c1d\u8bd5\u4e0d\u540c\u7684\u539f\u751f\u5e7f\u544a\u683c\u5f0f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-benefits-from-native-ads\" style=\"font-size:32px\"><strong>\u8c01\u4f1a\u4ece\u539f\u751f\u5e7f\u544a\u4e2d\u53d7\u76ca\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u539f\u751f\u5e7f\u544a\u901a\u5e38\u4f1a\u5bf9\u5728\u7ebf\u751f\u6001\u7cfb\u7edf\u4e2d\u6d89\u53ca\u7684\u591a\u4e2a\u65b9\u4ea7\u751f\u5f71\u54cd\u3002<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u4e3b\uff1a<\/strong> 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class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-much-does-native-advertising-cost\" style=\"font-size:32px\"><strong>\u539f\u751f\u5e7f\u544a\u7684\u6210\u672c\u662f\u591a\u5c11\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5f3a\u70c8\u5efa\u8bae\u6295\u8d44\u539f\u751f\u5e7f\u544a\uff0c\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u8d39\u7528\u5e76\u975e\u4e00\u6210\u4e0d\u53d8\uff0c\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002\u4ee5\u4e0b\u4e09\u4e2a\u56e0\u7d20\u4f1a\u5f71\u54cd\u5e7f\u544a\u8d2d\u4e70\u6210\u672c\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5e73\u53f0\uff1a <\/strong>\u4e0d\u540c\u5e73\u53f0\uff08\u4f8b\u5982\uff0c\u793e\u4ea4\u7f51\u7edc\u3001\u641c\u7d22\u5f15\u64ce\u3001\u5185\u5bb9\u63a8\u8350\u63d2\u4ef6\uff09\u7684\u6210\u672c\u7ed3\u6784\u53ef\u80fd\u4e0d\u540c\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5730\u7406\u4f4d\u7f6e\u5b9a\u4f4d\uff1a <\/strong>\u76ee\u6807\u5b9a\u4f4d\uff08\u4f8b\u5982\uff0c\u4eba\u53e3\u7edf\u8ba1\u3001\u5174\u8da3\u3001\u884c\u4e3a\uff09\u8d8a\u6e05\u6670\uff0c\u6240\u9700\u7684\u6295\u5165\u5c31\u8d8a\u591a\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7c7b\u578b\uff1a <\/strong>\u4e0d\u540c\u539f\u751f\u5e7f\u544a\u683c\u5f0f\uff08\u4fe1\u606f\u6d41\u5e7f\u544a\u3001\u8d5e\u52a9\u5e16\u5b50\u3001\u63a8\u5e7f\u5217\u8868\u7b49\uff09\u7684\u6210\u672c\u4e5f\u5404\u4e0d\u76f8\u540c\u3002<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u8054\u7cfb\u5e7f\u544a\u5e73\u53f0\u6216\u4e13\u5bb6\u83b7\u53d6\u5b9a\u4ef7\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u5173\u4e8e\u9884\u7b97\u5206\u914d\uff0c\u9996\u5148\u6d4b\u8bd5\u4ec0\u4e48\u5bf9\u60a8\u7684\u4e1a\u52a1\u6709\u6548\uff0c\u5728\u7ed3\u679c\u5de9\u56fa\u60a8\u7684\u8425\u9500\u7b56\u7565\u4e4b\u540e\uff0c\u518d\u52a0\u5927\u6295\u5165\u3002<br><br>\n\u2022 \u5206\u6790\u539f\u751f\u5e7f\u544a\u6210\u672c\u65f6\uff0c\u52a1\u5fc5\u8003\u8651\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\u3002\u8003\u8651\u5230\u6210\u672c\u6548\u76ca\u7684\u6743\u8861\uff0c\u53ef\u80fd\u503c\u5f97\u4ee5\u66f4\u9ad8\u7684\u4ef7\u683c\u70b9\u8003\u8651\u5ba2\u6237\u7559\u5b58\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-native-advertising-growth-areas\" style=\"font-size:32px\"><strong>\u539f\u751f\u5e7f\u544a\u7684\u589e\u957f\u9886\u57df\u6709\u54ea\u4e9b\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u539f\u751f\u5e7f\u544a\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u67d0\u4e9b\u65b9\u9762\u6bd4\u5176\u4ed6\u65b9\u9762\u66f4\u5177\u6d3b\u529b\u3002\u8fd9\u4e9b\u66f4\u5177\u6d3b\u529b\u7684\u9886\u57df\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u79fb\u52a8\u539f\u751f<\/strong>\uff1a\u968f\u7740\u667a\u80fd\u624b\u673a\u548c\u5e73\u677f\u7535\u8111\u4f7f\u7528\u91cf\u7684\u6fc0\u589e\uff0c\u539f\u751f\u5e7f\u544a\u5728\u8fd9\u4e9b\u8bbe\u5907\u4e0a\u83b7\u5f97\u4e86\u663e\u8457\u7684\u5438\u5f15\u529b\u3002\u5e7f\u544a\u5546\u6b63\u5728\u8c03\u6574\u5176\u539f\u751f\u5e7f\u544a\uff0c\u4f7f\u5176\u6210\u4e3a\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7ad9\u7684\u4e00\u90e8\u5206\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u539f\u751f\u89c6\u9891\u5e7f\u544a\uff1a <\/strong>\u89c6\u9891\u5df2\u88ab\u8bc1\u660e\u662f\u4e00\u79cd\u5f15\u4eba\u5165\u80dc\u7684\u6c9f\u901a\u65b9\u5f0f\uff0c\u5d4c\u5165\u5230\u5176\u4ed6\u89c6\u9891\u5185\u5bb9\u4e2d\u7684\u539f\u751f\u89c6\u9891\u5e7f\u544a\u7684\u9700\u6c42\u4e5f\u5728\u4e0d\u65ad\u589e\u957f\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u529f\u80fd\u6765\u4f20\u8fbe\u4ed6\u4eec\u7684\u6545\u4e8b\uff0c\u5e76\u4e0e\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u52a8\u6001\u4e92\u52a8\u3002&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7a0b\u5e8f\u5316\u539f\u751f\u5e7f\u544a<\/strong>\uff1a\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u7279\u70b9\u662f\u5728\u5e7f\u544a\u7684\u8d2d\u4e70\u548c\u6295\u653e\u4e2d\u4f7f\u7528\u6280\u672f\uff0c\u5b83\u5728\u539f\u751f\u9886\u57df\u4e5f\u5728\u4e0d\u65ad\u53d1\u5c55\u3002\u8be5\u529f\u80fd\u4e0e\u539f\u751f\u5e7f\u544a\u6d3b\u52a8\u7684\u5b9a\u4f4d\u6548\u7387\u63d0\u9ad8\u6709\u5173\uff0c\u4f46\u9700\u8981\u8fdb\u4e00\u6b65\u6d4b\u8bd5\u4ee5\u786e\u8ba4\u5176\u6548\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-measure-roi-on-native-advertising\" style=\"font-size:32px\"><strong>\u5982\u4f55\u8861\u91cf\u539f\u751f\u5e7f\u544a\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4e3a\u4e86\u8fdb\u4e00\u6b65\u8861\u91cf\u539f\u751f\u5e7f\u544a\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u540c\u65f6\u76d1\u63a7\u5176\u4ed6\u8d22\u52a1\u6307\u6807\u4e5f\u5f88\u91cd\u8981\u3002\u9700\u8981\u8ddf\u8e2a\u7684\u56db\u4e2a\u5173\u952e\u6307\u6807\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e92\u52a8\u6307\u6807\uff1a <\/strong>\u70b9\u51fb\u6b21\u6570\u3001\u5206\u4eab\u6b21\u6570\u3001\u5e7f\u544a\u505c\u7559\u65f6\u95f4\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8f6c\u5316\u8ddf\u8e2a\uff1a<\/strong> \u6ce8\u518c\u6570\u91cf\u3001\u8d2d\u4e70\u6570\u91cf\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u54c1\u724c\u63d0\u5347\u7814\u7a76\uff1a <\/strong>\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u53d8\u5316\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>A\/B \u6d4b\u8bd5\uff1a <\/strong>\u5e7f\u544a\u7248\u672c\u7684\u6d4b\u8bd5\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a&nbsp;\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5229\u7528\u7f51\u7ad9\u6784\u5efa\u5668\u5185\u7f6e\u7684\u5206\u6790\u5de5\u5177\u6216\u4f7f\u7528\u50cf Google Analytics \u8fd9\u6837\u7684\u7b80\u5355\u5de5\u5177\u6765\u8ddf\u8e2a\u6bcf\u4e2a\u539f\u751f\u5e7f\u544a\u5438\u5f15\u7684\u8bbf\u5ba2\u6570\u91cf\u3002\u8fd9\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\u54ea\u4e9b\u5e7f\u544a\u6548\u679c\u6700\u4f73\u4ee5\u53ca\u60a8\u5e94\u8be5\u5c06\u7cbe\u529b\u96c6\u4e2d\u5728\u54ea\u91cc\u3002\u5176\u4ed6\u65b9\u6cd5\u5305\u62ec\u54c1\u724c\u63d0\u5347\u7814\u7a76\u548c\u8c03\u67e5\u3002&nbsp;\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-examples-of-successful-native-advertising-campaigns\" style=\"font-size:32px\"><strong>\u6709\u54ea\u4e9b\u6210\u529f\u7684\u539f\u751f\u5e7f\u544a\u6848\u4f8b\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u51e0\u5bb6\u5927\u516c\u53f8\u5f00\u5c55\u4e86\u539f\u751f\u5e7f\u544a\u6d3b\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4ee5\u4e0b\u662f\u4e24\u4e2a\u539f\u751f\u5e7f\u544a\u7684\u771f\u5b9e\u6848\u4f8b\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nytimes.com\/paidpost\/netflix\/women-inmates-separate-but-not-equal.html?_r=1#.U5uWtxbYgVf\" rel=\"nofollow noopener\" target=\"_blank\">\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u520a\u767b\u4e86 Netflix \u7684\u5e7f\u544a<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.buzzfeed.com\/jemimaskelley\/tiny-homes-for-rent-airbnb?origin=ssrch\" rel=\"nofollow noopener\" target=\"_blank\">Buzzfeed \u4e0a\u51fa\u73b0\u4e86\u4e00\u7bc7 Airbnb \u7684\u8d5e\u52a9\u5217\u8868\u5f0f\u6587\u7ae0<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6709\u6548\u7684\u539f\u751f\u5e7f\u544a\u65b9\u6cd5\u6709\u52a9\u4e8e\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u5e76\u53ef\u80fd\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u4f7f\u5176\u6210\u4e3a\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u7684\u4e00\u90e8\u5206\u3002 \u7136\u800c\uff0c\u5f71\u54cd\u8fd9\u79cd\u7b56\u7565\u7684\u6700\u5173\u952e\u56e0\u7d20\u4e4b\u4e00\u662f\u5185\u5bb9\u7684\u8d28\u91cf\u53ca\u5176\u4e0e\u76ee\u6807\u53d7\u4f17\u7684\u76f8\u5173\u6027\u3002 \u968f\u7740\u6570\u5b57\u3001\u79fb\u52a8\u3001\u89c6\u9891\u548c\u7a0b\u5e8f\u5316\u539f\u751f\u5e7f\u544a\u9886\u57df\u7684\u6fc0\u70c8\u7ade\u4e89\u548c\u589e\u957f\uff0c\u539f\u751f\u5e7f\u544a\u5728\u672a\u6765\u51e0\u5e74\u5bf9\u8425\u9500\u4eba\u5458\u81f3\u5173\u91cd\u8981\u3002 \u900f\u660e\u5ea6\u548c\u76f4\u89c2\u7684\u7528\u6237\u4f53\u9a8c\u53ef\u80fd\u662f\u6709\u6548\u539f\u751f\u5e7f\u544a\u7684\u5173\u952e\u56e0\u7d20\uff0c\u6709\u52a9\u4e8e\u5b9e\u73b0\u8425\u9500\u76ee\u6807\uff0c\u5e76\u4fc3\u8fdb\u66f4\u79ef\u6781\u7684\u5ba2\u6237\u5173\u7cfb\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Further aspects to consider: Pro Tip: When marketing native advertising, always make it clear that the materials will be branded as advertising. What are the types of native advertising? Native advertising varies in form as they change to match certain contexts or platforms, such as: Deep Dive:&nbsp; Widen your horizons: challenge yourself to try out [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4122,"template":"","answers_category":[19],"class_list":["post-4121","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":8085,"card_image":4122,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u539f\u751f\u5e7f\u544a\uff1f","descriptions":"Native advertising is a form of paid advertising presented with the same or similar structures and functions as that of the platform it is displayed. The purpose is to blend in as part of the whole in a less intrusive way to the viewer but still engaging while providing value or being relevant to the content it is inserted.\r\n\r\nThe native advertising format enables them to integrate with the content they are inserted, decreasing the chances for the audience to perceive their advertising characteristic. Because the approach is subtle, the communication with the intended audience is made in a direct manner and less prone to external distractions.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Native advertising blends into the format and purpose of the medium in which it is displayed","body":""},{"label":"The cost associated with native strategies can vary depending on many factors, such as the platform, the audience, and the ad\u2019s nature","body":""},{"label":"A variety of measures can be taken to determine the impact of native advertising","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4122"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4121"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}