{"id":4089,"date":"2024-09-13T18:56:27","date_gmt":"2024-09-13T18:56:27","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4089"},"modified":"2026-03-09T17:28:01","modified_gmt":"2026-03-09T17:28:01","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%b8%b8%e9%9d%92%e5%86%85%e5%ae%b9","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%b8%b8%e9%9d%92%e5%86%85%e5%ae%b9\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5e38\u9752\u5185\u5bb9\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-some-examples-of-evergreen-content-for-websites\">\u7f51\u7ad9\u5e38\u9752\u5185\u5bb9\u6709\u54ea\u4e9b\u4f8b\u5b50\uff1f<\/a><\/li><li><a href=\"#what-is-the-best-evergreen-content-format-for-a-website\">\u4ec0\u4e48\u662f\u7f51\u7ad9\u6700\u4f73\u7684\u5e38\u9752\u5185\u5bb9\u683c\u5f0f\uff1f<\/a><\/li><li><a href=\"#how-do-you-find-evergreen-content-online\">\u5982\u4f55\u5728\u7f51\u4e0a\u627e\u5230\u5e38\u9752\u5185\u5bb9\uff1f<\/a><\/li><li><a href=\"#how-do-you-create-evergreen-content-for-websites\">\u5982\u4f55\u4e3a\u7f51\u7ad9\u521b\u5efa\u5e38\u9752\u5185\u5bb9\uff1f<\/a><\/li><li><a href=\"#how-do-you-update-and-maintain-evergreen-content\">\u5982\u4f55\u66f4\u65b0\u548c\u7ef4\u62a4\u5e38\u9752\u5185\u5bb9\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-examples-of-evergreen-content-for-websites\" style=\"font-size:32px\"><strong>\u7f51\u7ad9\u5e38\u9752\u5185\u5bb9\u6709\u54ea\u4e9b\u4f8b\u5b50\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4ee5\u4e0b\u5217\u4e3e\u4e86\u56db\u4e2a\u5e38\u9752\u5185\u5bb9\u7684\u4f8b\u5b50\uff0c\u4ee5\u4fdd\u6301\u5728\u7ebf\u76f8\u5173\u6027\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u64cd\u4f5c\u6307\u5357\u548c\u6559\u7a0b\uff1a <\/strong>\u8fd9\u4e9b\u662f\u5173\u4e8e\u5982\u4f55\u5b8c\u6210\u7279\u5b9a\u4efb\u52a1\u6216\u5982\u4f55\u89e3\u51b3\u95ee\u9898\u7684\u8be6\u7ec6\u8bf4\u660e\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5217\u8868\u6587\u7ae0\uff1a<\/strong> \u8fd9\u4e9b\u5408\u96c6\u901a\u5e38\u547d\u540d\u4e3a\u201c\u5341\u5927\u201d\u6216\u201c\u6700\u4f73\u201d\uff0c\u5e76\u4ee5\u6613\u4e8e\u7406\u89e3\u7684\u65b9\u5f0f\u5448\u73b0\u6709\u7528\u4fe1\u606f\uff0c\u4f46\u5b83\u4eec\u5e76\u672a\u5168\u9762\u6db5\u76d6\u8be5\u4e3b\u9898\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6848\u4f8b\u7814\u7a76\u548c\u771f\u5b9e\u6545\u4e8b\uff1a <\/strong>\u8fd9\u4e9b\u662f\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4ef7\u503c\u7684\u5177\u4f53\u4f8b\u8bc1\uff0c\u5b83\u4eec\u53ef\u80fd\u4f1a\u63d0\u5347\u4fe1\u4efb\u5ea6\uff1b\u6d88\u8d39\u8005\u901a\u5e38\u4e0d\u4f1a\u76f2\u76ee\u8d2d\u4e70\u5546\u54c1\u6216\u670d\u52a1\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4f1a\u5148\u5bfb\u6c42\u5176\u4ed6\u4eba\u7684\u7ecf\u9a8c\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54 (FAQ): <\/strong>\u5728\u8fd9\u91cc\u60a8\u53ef\u4ee5\u627e\u5230\u5176\u4ed6\u670d\u52a1\u6216\u4ea7\u54c1\u7528\u6237\u63d0\u51fa\u7684\u95ee\u9898\u7684\u7b54\u6848\u3002 \u6210\u4e3a\u5728\u7ebf\u77e5\u8bc6\u7684\u6765\u6e90\u53ef\u80fd\u4f1a\u8ba9\u793e\u533a\u5c06\u60a8\u89c6\u4e3a\u8be5\u4e3b\u9898\u7684\u6743\u5a01\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e13\u6ce8\u4e8e\u521b\u4f5c\u80fd\u591f\u54cd\u5e94\u76ee\u6807\u53d7\u4f17\u57fa\u672c\u9700\u6c42\u548c\u95ee\u9898\u7684\u5e38\u9752\u5185\u5bb9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-best-evergreen-content-format-for-a-website\" style=\"font-size:32px\"><strong>\u4ec0\u4e48\u662f\u7f51\u7ad9\u6700\u4f73\u7684\u5e38\u9752\u5185\u5bb9\u683c\u5f0f\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5408\u9002\u7684\u683c\u5f0f\u53d6\u51b3\u4e8e\u60a8\u7684\u53d7\u4f17\u548c\u4e3b\u9898\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u60a8\u53ef\u4ee5\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u63a2\u7d22\u7684\u683c\u5f0f\u793a\u4f8b\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u535a\u5ba2\u6587\u7ae0&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6587\u7ae0&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u89c6\u9891<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4fe1\u606f\u56fe&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u64ad\u5ba2<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u63a2\u7d22\u5404\u79cd\u53ef\u80fd\u6027\uff0c\u6d4b\u8bd5\u548c\u5c1d\u8bd5\u4e0d\u540c\u7684\u4e3b\u9898\uff0c\u6700\u91cd\u8981\u7684\u662f\uff1a\u5173\u6ce8\u60a8\u7684\u8bfb\u8005\u6700\u559c\u6b22\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-find-evergreen-content-online\" style=\"font-size:32px\"><strong>\u5982\u4f55\u5728\u7f51\u4e0a\u627e\u5230\u5e38\u9752\u5185\u5bb9\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u8bf7\u6309\u7167\u4ee5\u4e0b\u53ef\u64cd\u4f5c\u6b65\u9aa4\u7f29\u5c0f\u641c\u7d22\u8303\u56f4\uff0c\u627e\u5230\u53ef\u7528\u7684\u5e38\u9752\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5173\u952e\u8bcd\u7814\u7a76\uff1a<\/strong> \u4f7f\u7528 Google Keyword Planner \u7b49\u5de5\u5177\u67e5\u627e\u6301\u7eed\u641c\u7d22\u4f46\u7ade\u4e89\u8f83\u5c11\u7684\u5173\u952e\u8bcd\u77ed\u8bed\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff1a <\/strong>\u89c2\u5bdf\u7ade\u4e89\u5bf9\u624b\u521b\u5efa\u7684\u5e38\u9752\u5185\u5bb9\uff0c\u5e76\u627e\u5230\u66f4\u597d\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u53d7\u4f17\u7814\u7a76\uff1a<\/strong> \u8fdb\u884c\u8c03\u67e5\u548c\u53c2\u4e0e\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u53ef\u4ee5\u5e2e\u52a9\u6df1\u5165\u4e86\u89e3\u53d7\u4f17\u53ca\u5176\u75db\u70b9\u548c\u5174\u8da3\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e13\u6ce8\u4e8e\u5e38\u9752\u4e3b\u9898\uff0c\u4e0d\u4f9d\u8d56\u4e8e\u7279\u5b9a\u4e8b\u4ef6\u6216\u7279\u5b9a\u5b63\u8282\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-create-evergreen-content-for-websites\" style=\"font-size:32px\"><strong>\u5982\u4f55\u4e3a\u7f51\u7ad9\u521b\u5efa\u5e38\u9752\u5185\u5bb9\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u521b\u5efa\u5e38\u9752\u5185\u5bb9\u65f6\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9009\u62e9\u6c38\u6052\u7684\u4e3b\u9898\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u4e0d\u4f1a\u5728\u77ed\u671f\u5185\u8fc7\u65f6\u7684\u57fa\u672c\u601d\u60f3\u548c\u7406\u8bba\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u64b0\u5199\u9ad8\u8d28\u91cf\u5185\u5bb9\uff1a<\/strong> \u63d0\u4f9b\u5168\u9762\u7684\u5185\u5bb9\u3001\u6709\u7528\u7684\u5efa\u8bae\u548c\u539f\u521b\u7684\u89c2\u70b9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u4f18\u5316\uff1a <\/strong>\u878d\u5165\u9002\u5f53\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u6539\u8fdb\u5185\u5bb9\u88ab\u8bbf\u95ee\u548c\u4e0e\u4ed6\u4eba\u5206\u4eab\u7684\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-update-and-maintain-evergreen-content\" style=\"font-size:32px\"><strong>\u5982\u4f55\u66f4\u65b0\u548c\u7ef4\u62a4\u5e38\u9752\u5185\u5bb9\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4fdd\u6301\u5e38\u9752\u5185\u5bb9\u7684\u66f4\u65b0\u9700\u8981\u9002\u5f53\u7684\u76d1\u63a7\u548c\u5b9a\u671f\u5e72\u9884\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5b9a\u671f\u5ba1\u67e5\u548c\u66f4\u65b0\uff1a<\/strong> \u914c\u60c5\u4fee\u6539\u7edf\u8ba1\u6570\u636e\u3001\u793a\u4f8b\u548c\u4fe1\u606f\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u4fdd\u6301\u6700\u65b0\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u91cd\u65b0\u5229\u7528\u5185\u5bb9\uff1a<\/strong> \u5c06\u539f\u59cb\u5185\u5bb9\u4fee\u6539\u4e3a\u89c6\u9891\u548c\u5176\u4ed6\u793e\u4ea4\u5a92\u4f53\u5f62\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u63a8\u5e7f\uff1a <\/strong>\u6301\u7eed\u63a8\u5e7f\u60a8\u521b\u5efa\u7684\u5e38\u9752\u5185\u5bb9\uff0c\u4ee5\u83b7\u5f97\u66f4\u5927\u7684\u53d7\u4f17\u5e76\u4fdd\u6301\u7f51\u7ad9\u6d41\u91cf\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u5e38\u9752\u5185\u5bb9\u6700\u521d\u53ef\u80fd\u4f1a\u5f88\u7e41\u7410\uff0c\u56e0\u4e3a\u5b83\u5728\u5f00\u59cb\u65f6\u9700\u8981\u5927\u91cf\u8d44\u6e90\u548c\u65f6\u95f4\uff0c\u4f46\u662f\uff0c\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u52aa\u529b\u7684\u7ed3\u679c\u901a\u5e38\u662f\u503c\u5f97\u7684\u3002<br><br>\n\u2022 \u8bbf\u95ee BuzzSumo \u548c Ahrefs \u7b49\u7f51\u7ad9\uff0c\u4ee5\u8ddf\u8e2a\u60a8\u6240\u5728\u9886\u57df\u6d41\u884c\u7684\u5e38\u9752\u8bdd\u9898\u3002<br><br>\n\u2022 \u5c1d\u8bd5\u4e0d\u540c\u7684\u683c\u5f0f\u548c\u4e3b\u9898\u5bf9\u4e8e\u4e86\u89e3\u4ec0\u4e48\u5185\u5bb9\u80fd\u591f\u89e6\u52a8\u53d7\u4f17\u81f3\u5173\u91cd\u8981\u3002\n\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5e38\u9752\u5185\u5bb9\u5bf9\u4e8e\u5728\u4efb\u4f55\u884c\u4e1a\u4e2d\u5efa\u7acb\u6301\u4e45\u4e14\u72ec\u7279\u7684\u5728\u7ebf\u5f62\u8c61\u81f3\u5173\u91cd\u8981\u3002\u63d0\u4f9b\u9ad8\u8d28\u91cf\u4fe1\u606f\u7684\u76f8\u5173\u5185\u5bb9\uff0c\u5e76\u4e14\u8db3\u591f\u6218\u7565\u6027\uff0c\u8db3\u4ee5\u8ba9\u53d7\u4f17\u4f9d\u8d56\u60a8\u63d0\u4f9b\u7684\u5185\u5bb9\uff0c\u8fd9\u5c06\u4f7f\u4ed6\u4eec\u7559\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\uff1b\u540c\u65f6\uff0c\u63d0\u4f9b\u9519\u8bef\u6216\u590d\u6742\u7684\u4fe1\u606f\u4f1a\u8ba9\u4ed6\u4eec\u671b\u800c\u5374\u6b65\u3002\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\uff0c\u5e76\u63d0\u4f9b\u4ed6\u4eec\u60f3\u8981\u548c\u9700\u8981\u7684\u5185\u5bb9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are some examples of evergreen content for websites? Here you can find four examples of evergreen content for a relevant presence online: Pro Tip: Concentrate on producing evergreen content that responds to the fundamental needs and problems of the chosen target audience. What is the best evergreen content format for a website? The appropriate [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4090,"template":"","answers_category":[27],"class_list":["post-4089","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-content"],"acf":{"image":8083,"card_image":4090,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5e38\u9752\u5185\u5bb9\uff1f","descriptions":"Evergreen content can be defined as that type of content that does not become obsolete over time due to fashionable or topical views, news, or events.\r\n\r\nAny blog that is regularly updated will invariably need evergreen content to make sure that it gets steady search engine traffic, and enhances its credibility in its field, as well as revenue long after the post has been made.","tip_label":"Deep Dive","tip":"The production of evergreen content supports a long-lasting and successful blog while ostracism is a possibility if the blog's topics revolve around fads.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Integrating evergreen content into a website's strategy is one of many factors that may impact its organic traffic and authority","body":""},{"label":"Come up with evergreen content and try out many forms until you find out which one the audience loves the most","body":""},{"label":"Updating or reusing content regularly may help preserve its relevance and prevent it from becoming outdated","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4090"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4089"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}