{"id":3947,"date":"2024-08-23T15:28:16","date_gmt":"2024-08-23T15:28:16","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3947"},"modified":"2025-12-18T17:51:39","modified_gmt":"2025-12-18T17:51:39","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%ae%a1%e6%a0%b8","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%ae%a1%e6%a0%b8\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7f51\u7ad9\u5ba1\u6838\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-is-included-in-a-website-audit\">\u7f51\u7ad9\u5ba1\u8ba1\u5305\u542b\u54ea\u4e9b\u5185\u5bb9\uff1f<\/a><\/li><li><a href=\"#what-is-a-technical-audit-of-a-website\">\u4ec0\u4e48\u662f\u7f51\u7ad9\u6280\u672f\u5ba1\u8ba1\uff1f<\/a><ul><li><a href=\"#what-is-a-content-audit-of-a-website\">\u4ec0\u4e48\u662f\u7f51\u7ad9\u5185\u5bb9\u5ba1\u8ba1\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#who-can-perform-a-website-audit\">\u8c01\u53ef\u4ee5\u6267\u884c\u7f51\u7ad9\u5ba1\u8ba1\uff1f<\/a><\/li><li><a href=\"#does-a-website-audit-improve-rankings\">\u7f51\u7ad9\u5ba1\u8ba1\u4f1a\u63d0\u9ad8\u6392\u540d\u5417\uff1f<\/a><\/li><li><a href=\"#what-are-the-benefits-of-a-website-audit-beyond-seo\">\u9664\u4e86SEO\u4e4b\u5916\uff0c\u7f51\u7ad9\u5ba1\u8ba1\u8fd8\u6709\u54ea\u4e9b\u597d\u5904\uff1f<\/a><\/li><li><a href=\"#how-long-will-a-website-audit-take\">\u7f51\u7ad9\u5ba1\u8ba1\u9700\u8981\u591a\u957f\u65f6\u95f4\uff1f<\/a><\/li><li><a href=\"#how-often-should-i-have-a-site-audit\">\u6211\u5e94\u8be5\u591a\u4e45\u8fdb\u884c\u4e00\u6b21\u7f51\u7ad9\u5ba1\u8ba1\uff1f<\/a><\/li><li><a href=\"#what-should-i-do-after-a-website-audit\">\u7f51\u7ad9\u5ba1\u8ba1\u540e\u6211\u5e94\u8be5\u505a\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-included-in-a-website-audit\" style=\"font-size:32px\">\u7f51\u7ad9\u5ba1\u8ba1\u5305\u542b\u54ea\u4e9b\u5185\u5bb9\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6bcf\u6b21\u7f51\u7ad9\u5ba1\u6838\u90fd\u56e0\u7f51\u7ad9\u6240\u6709\u8005\u548c\u4f01\u4e1a\u7684\u5177\u4f53\u9700\u6c42\u800c\u5f02\u3002\u4f46\u662f\uff0c\u901a\u5e38\u60a8\u4f1a\u6db5\u76d6\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6280\u672f\u5ba1\u6838\uff1a<\/strong> \u68c0\u67e5\u60a8\u7684\u7f51\u7ad9\u4ee3\u7801\u548c\u79fb\u52a8\u8bbe\u5907\u53cb\u597d\u6027\u3002\u60a8\u8fd8\u9700\u8981\u5206\u6790\u7f51\u7ad9\u7684\u6574\u4f53\u901f\u5ea6\u4ee5\u53ca\u6240\u6709\u5176\u4ed6\u5e55\u540e\u8fd0\u4f5c\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>SEO \u5ba1\u6838\uff1a <\/strong>\u8bc4\u4f30\u60a8\u7f51\u7ad9\u5728 Google\u3001Bing \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u53ef\u89c1\u6027\u3002SEO \u5ba1\u6838\u7684\u91cd\u70b9\u5728\u4e8e\u53cd\u5411\u94fe\u63a5\u3001\u5173\u952e\u8bcd\u548c\u9875\u9762\u4f18\u5316\u3002\u9875\u9762\u4f18\u5316\u6db5\u76d6\u7c7b\u522b\u9875\u9762\u3001\u4e3b\u9875\u3001\u4ea7\u54c1\u9875\u9762\u7b49\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\u5ba1\u6838\uff1a <\/strong>\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\u5185\u5bb9\uff0c\u5e76\u786e\u5b9a\u5176\u5f53\u524d\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\u3002\u5982\u6709\u9700\u8981\uff0c\u60a8\u5e94\u8be5\u66f4\u65b0\u65e7\u535a\u5ba2\u6587\u7ae0\u7b49\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u4f53\u9a8c (UX) \u5ba1\u6838\uff1a<\/strong> \u8bc4\u4f30\u60a8\u7684\u7f51\u7ad9\u662f\u5426\u6613\u4e8e\u4f7f\u7528\u3002\u60a8\u8fd8\u9700\u8981\u67e5\u770b\u7528\u6237\u662f\u5426\u559c\u6b22\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-technical-audit-of-a-website\" style=\"font-size:32px\">\u4ec0\u4e48\u662f\u7f51\u7ad9\u6280\u672f\u5ba1\u8ba1\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6280\u672f\u5ba1\u6838\u662f\u5bf9\u60a8\u7f51\u7ad9\u540e\u7aef\u7684\u5206\u6790\u3002\u60a8\u9700\u8981\u6d4b\u8bd5\u5f71\u54cd\u60a8\u7f51\u7ad9\u6027\u80fd\u548c\u529f\u80fd\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7f51\u7ad9\u901f\u5ea6\uff1a <\/strong>\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u3002\u4e3a\u4e86\u7528\u6237\u4f53\u9a8c (UX) \u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO)\uff0c\u60a8\u7684\u9875\u9762\u9700\u8981\u5feb\u901f\u52a0\u8f7d\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u79fb\u52a8\u54cd\u5e94\u5f0f\uff1a <\/strong>\u60a8\u7684\u7f51\u7ad9\u5728\u4e0d\u540c\u5c4f\u5e55\u4e0a\u7684\u8fd0\u884c\u65b9\u5f0f\u3002\u60a8\u7684\u7f51\u7ad9\u5e94\u80fd\u9002\u5e94\u79fb\u52a8\u548c\u684c\u9762\u5c4f\u5e55\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u53ef\u6293\u53d6\u6027\u548c\u53ef\u7d22\u5f15\u6027\uff1a<\/strong> \u5206\u6790\u641c\u7d22\u5f15\u64ce\u662f\u5426\u53ef\u4ee5\u8bbf\u95ee\u548c\u7406\u89e3\u60a8\u7684\u5185\u5bb9\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Google Search Console \u4f5c\u4e3a\u8d77\u70b9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u65e0\u6548\u94fe\u63a5\u548c\u9519\u8bef\uff1a <\/strong>\u5728\u8fd9\u91cc\uff0c\u60a8\u5e94\u8be5\u8bc6\u522b\u8fc7\u65f6\u6216 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af-404-%e9%94%99%e8%af%af%e9%a1%b5%e9%9d%a2\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-404-error-page\/\">\u65e0\u6548\u94fe\u63a5<\/a> \u5e76\u4fee\u590d\u5b83\u4eec\u4ee5\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u6027\u80fd\u3002\u8fd9\u9002\u7528\u4e8e\u60a8\u81ea\u5df1\u7684\u7f51\u7ad9\u94fe\u63a5\u548c\u7b2c\u4e09\u65b9\u7f51\u7ad9\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-is-a-content-audit-of-a-website\" style=\"color:#422b82;font-size:22px\">\u4ec0\u4e48\u662f\u7f51\u7ad9\u5185\u5bb9\u5ba1\u8ba1\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u5728\u5185\u5bb9\u5ba1\u6838\u671f\u95f4\uff0c\u60a8\u5c06\u67e5\u770b\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u76f8\u5173\u6027\uff1a<\/strong> \u786e\u5b9a\u60a8\u7684\u5185\u5bb9\u662f\u5426\u662f\u60a8\u7684\u53d7\u4f17\u6b63\u5728\u5bfb\u627e\u7684\u5185\u5bb9\uff0c\u4ee5\u53ca\u5b83\u662f\u5426\u771f\u6b63\u63d0\u4f9b\u4e86\u4ef7\u503c\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8d28\u91cf\uff1a <\/strong>\u8bc4\u4f30\u60a8\u5185\u5bb9\u7684\u51c6\u786e\u6027\uff08\u4f8b\u5982\uff0c\u6700\u65b0\u7684\u7edf\u8ba1\u6570\u636e\uff09\u3002\u60a8\u8fd8\u5e94\u8be5\u8bc4\u4f30\u4fe1\u606f\u7684\u6df1\u5ea6\u3002\u5982\u6709\u9700\u8981\uff0c\u8bf7\u66f4\u65b0\u60a8\u7684\u5185\u5bb9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6027\u80fd\uff1a <\/strong>\u67e5\u770b\u6d41\u91cf\u3001\u4e92\u52a8\u548c\u8f6c\u5316\u7edf\u8ba1\u6570\u636e\u3002\u601d\u8003\u60a8\u53ef\u4ee5\u5728\u54ea\u4e9b\u65b9\u9762\u627e\u51fa\u8868\u73b0\u4e0d\u4f73\u7684\u5e16\u5b50\u7684\u6539\u8fdb\u7a7a\u95f4\uff0c\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO): <\/strong>\u68c0\u67e5\u60a8\u7684\u5185\u5bb9\u662f\u5426\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u4e86\u4f18\u5316\u3002\u8fd9\u5305\u62ec\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3001\u57fa\u4e8e E-E-A-T \u6307\u5357\u7684\u8bc4\u4f30\u4ee5\u53ca\u5176\u4ed6\u63d0\u9ad8\u53ef\u89c1\u6027\u7684\u505a\u6cd5\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-can-perform-a-website-audit\" style=\"font-size:32px\">\u8c01\u53ef\u4ee5\u6267\u884c\u7f51\u7ad9\u5ba1\u8ba1\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u901a\u5e38\u6709\u4e09\u79cd\u7f51\u7ad9\u5ba1\u6838\u65b9\u6cd5\uff0c\u5b83\u4eec\u5206\u522b\u662f\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u81ea\u884c\u64cd\u4f5c<\/strong>\uff1a\u4f7f\u7528 Screaming Frog \u548c Semrush \u7b49\u5de5\u5177\u81ea\u884c\u5ba1\u6838\u60a8\u7684\u7f51\u7ad9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4ee3\u7406\u673a\u6784<\/strong>\uff1a\u5982\u679c\u60a8\u65f6\u95f4\u7d27\u8feb\uff0c\u6570\u5b57\u8425\u9500\u4ee3\u7406\u673a\u6784\u53ef\u4ee5\u4e3a\u60a8\u8fdb\u884c\u7f51\u7ad9\u5ba1\u6838\uff1b\u5982\u679c\u53ef\u80fd\uff0c\u8bf7\u5bfb\u627e\u5728\u60a8\u7684\u9886\u57df\u5177\u6709\u7279\u5b9a\u7ecf\u9a8c\u7684\u4ee3\u7406\u673a\u6784\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u81ea\u7531\u804c\u4e1a\u8005\uff1a<\/strong> \u4e00\u4e9b\u81ea\u7531\u804c\u4e1a\u8005\u63d0\u4f9b\u7f51\u7ad9\u5ba1\u6838\u670d\u52a1\uff1b\u8bf7\u67e5\u770b Upwork\u3001LinkedIn \u548c\u7c7b\u4f3c\u5e73\u53f0\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-a-website-audit-improve-rankings\" style=\"font-size:32px\">\u7f51\u7ad9\u5ba1\u8ba1\u4f1a\u63d0\u9ad8\u6392\u540d\u5417\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u662f\u7684\uff0c\u53ea\u8981\u60a8\u89e3\u51b3\u4e86\u5ba1\u8ba1\u4e2d\u63d0\u51fa\u7684\u95ee\u9898\u5373\u53ef\u3002\u7f51\u7ad9\u5ba1\u8ba1\u7684\u6240\u6709\u65b9\u9762\u90fd\u4f1a\u5f71\u54cd SEO\uff1b\u5185\u5bb9\u4f18\u5316\u662f\u76f4\u63a5\u56e0\u7d20\uff0c\u800c\u7528\u6237\u4f53\u9a8c\u662f\u95f4\u63a5\u56e0\u7d20\u3002\u9996\u5148\u5173\u6ce8\u60a8\u7684\u4f18\u5148\u9886\u57df\uff0c\u7136\u540e\u518d\u4fee\u590d\u60a8\u7f51\u7ad9\u7684\u5176\u4ed6\u95ee\u9898\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u7f51\u7ad9\u5ba1\u6838\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u60a8\u5e94\u8be5\u6301\u7eed\u76d1\u63a7\u5e76\u5728\u9700\u8981\u65f6\u8c03\u6574\u60a8\u7684\u7f51\u7ad9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-benefits-of-a-website-audit-beyond-seo\" style=\"font-size:32px\">\u9664\u4e86SEO\u4e4b\u5916\uff0c\u7f51\u7ad9\u5ba1\u8ba1\u8fd8\u6709\u54ea\u4e9b\u597d\u5904\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u9700\u8981\u8fdb\u884c\u7f51\u7ad9\u5ba1\u6838\u7684\u5176\u4ed6\u539f\u56e0\u662f\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\uff1a<\/strong> \u7f51\u7ad9\u5ba1\u6838\u5e94\u8be5\u7528\u4e8e\u7b80\u5316\u7f51\u7ad9\u5bfc\u822a\uff1b\u5982\u679c\u60a8\u5e0c\u671b\u7528\u6237\u6d4f\u89c8\u5176\u4ed6\u9875\u9762\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u63d0\u9ad8\u8f6c\u5316\u7387\uff1a <\/strong>\u4f7f\u7528\u7f51\u7ad9\u5ba1\u6838\u6765\u8861\u91cf\u7528\u6237\u662f\u5426\u6b63\u5728\u6267\u884c\u60a8\u671f\u671b\u7684\u64cd\u4f5c\uff0c\u4f8b\u5982\u6ce8\u518c\u65b0\u95fb\u901a\u8baf\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7f51\u7ad9\u6027\u80fd\uff1a <\/strong>\u4f7f\u7528\u60a8\u7684\u5ba1\u6838\u6765\u51cf\u5c11\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u5e76\u63d0\u5347\u529f\u80fd\uff1b\u8fd9\u4e24\u8005\u90fd\u662f\u7528\u6237\u4f53\u9a8c\u7684\u5fc5\u8981\u6761\u4ef6\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7ade\u4e89\u4f18\u52bf\uff1a <\/strong>\u6536\u96c6\u6709\u5173\u7ade\u4e89\u5bf9\u624b\u7684\u89c1\u89e3\uff0c\u5e76\u5bfb\u627e\u60a8\u53ef\u4ee5\u83b7\u5f97\u4f18\u52bf\u7684\u5730\u65b9\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-long-will-a-website-audit-take\" style=\"font-size:32px\">\u7f51\u7ad9\u5ba1\u8ba1\u9700\u8981\u591a\u957f\u65f6\u95f4\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u8fd9\u53d6\u51b3\u4e8e\u60a8\u7f51\u7ad9\u7684\u89c4\u6a21\u548c\u590d\u6742\u7a0b\u5ea6\u3002\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u8f83\u5c0f\uff0c\u5ba1\u6838\u53ef\u80fd\u9700\u8981\u51e0\u5929\u65f6\u95f4\uff1b\u8f83\u5927\u7684\u7f51\u7ad9\u53ef\u80fd\u9700\u8981\u6570\u5468\u65f6\u95f4\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5ba1\u6838\u65f6\u95f4\u4e5f\u53d6\u51b3\u4e8e\u60a8\u7684\u5ba1\u6838\u7c7b\u578b\u3002\u57fa\u672c\u5ba1\u6838\u4e0d\u4f1a\u50cf\u6db5\u76d6\u591a\u4e2a\u7f51\u7ad9\u65b9\u9762\u7684\u5ba1\u6838\u90a3\u6837\u8017\u65f6\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u7ecf\u9a8c\u548c\u8d44\u6e90\u4e5f\u53ef\u80fd\u51b3\u5b9a\u5ba1\u6838\u7684\u65f6\u957f\u3002\u5982\u679c\u60a8\u81ea\u5df1\u8fdb\u884c\u5ba1\u6838\uff0c\u5219\u53ef\u80fd\u9700\u8981\u66f4\u957f\u7684\u65f6\u95f4\uff1b\u62e5\u6709\u5927\u91cf\u4eba\u5458\u7684\u4ee3\u7406\u673a\u6784\u53ef\u4ee5\u66f4\u5feb\u5730\u5b8c\u6210\u5ba1\u6838\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e0e\u60a8\u7684\u5ba1\u6838\u5458\u6216\u4ee3\u7406\u673a\u6784\u6c9f\u901a\uff0c\u5e76\u8bbe\u5b9a\u65f6\u95f4\u8868\u548c\u4ea4\u4ed8\u6210\u679c\u7684\u9884\u671f\u3002&nbsp;\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-often-should-i-have-a-site-audit\" style=\"font-size:32px\">\u6211\u5e94\u8be5\u591a\u4e45\u8fdb\u884c\u4e00\u6b21\u7f51\u7ad9\u5ba1\u8ba1\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u81f3\u5c11\u6bcf\u5e74\u8fdb\u884c\u4e00\u6b21\u7f51\u7ad9\u5ba1\u6838\u3002\u5982\u679c\u60a8\u6700\u8fd1\u8fdb\u884c\u4e86\u91cd\u5927\u66f4\u6539\uff08\u4f8b\u5982\u54c1\u724c\u91cd\u5851\uff09\u6216\u6ce8\u610f\u5230\u51fa\u73b0\u6027\u80fd\u6311\u6218\uff0c\u5219\u5e94\u66f4\u9891\u7e41\u5730\u8fdb\u884c\u5ba1\u6838\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-should-i-do-after-a-website-audit\" style=\"font-size:32px\">\u7f51\u7ad9\u5ba1\u8ba1\u540e\u6211\u5e94\u8be5\u505a\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6536\u5230\u5ba1\u6838\u62a5\u544a\u540e\uff0c\u8bf7\u6839\u636e\u6f5c\u5728\u7684\u7f51\u7ad9\u5f71\u54cd\u786e\u5b9a\u4f18\u5148\u7ea7\u3002\u5728\u89e3\u51b3\u4e86\u6700\u5173\u952e\u7684\u95ee\u9898\uff08\u4f8b\u5982\u6280\u672f\u540e\u7aef\u95ee\u9898\uff09\u4e4b\u540e\uff0c\u8bf7\u5173\u6ce8\u5176\u4ed6\u5efa\u8bae\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e00\u6b21\u4e13\u6ce8\u4e8e\u4e00\u4ef6\u4e8b\uff0c\u5e76\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u5b9a\u671f\u76d1\u63a7\u60a8\u7684\u7f51\u7ad9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u7f51\u7ad9\u5ba1\u6838\u5bf9\u4e8e\u8bc6\u522b\u5173\u952e\u6280\u672f\u95ee\u9898\u548c\u6f5c\u5728\u63d0\u5347 SERP \u53ef\u89c1\u6027\u81f3\u5173\u91cd\u8981\u3002\u6839\u636e\u60a8\u7684\u7279\u5b9a\u76ee\u6807\u8fdb\u884c\u5206\u6790\uff0c\u5e76\u8003\u8651\u60a8\u662f\u60f3\u81ea\u5df1\u8fdb\u884c\u5ba1\u6838\u8fd8\u662f\u5c06\u5176\u5916\u5305\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5f53\u60a8\u83b7\u5f97\u5ba1\u6838\u4fe1\u606f\u540e\uff0c\u8bf7\u5148\u5173\u6ce8\u91cd\u70b9\u9886\u57df\uff0c\u7136\u540e\u518d\u4fee\u590d\u5176\u4ed6\u95ee\u9898\u3002\u81ea\u59cb\u81f3\u7ec8\uff0c\u4e86\u89e3\u60a8\u7684\u65f6\u95f4\u8868\u90fd\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\uff1b\u8fd9\u5c06\u53d6\u51b3\u4e8e\u60a8\u7684\u5ba1\u6838\u7c7b\u578b\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What is included in a website audit? Each website audit is different because it\u2019s about the site owner and the business\u2019s specific needs. However, you\u2019ll normally cover these areas:&nbsp; What is a technical audit of a website? Technical audits are an analysis of your website\u2019s backend. You test aspects that impact how your site performs [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3955,"template":"","answers_category":[19],"class_list":["post-3947","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":7718,"card_image":3955,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7f51\u7ad9\u5ba1\u6838\uff1f","descriptions":"A website audit is when you analyze your website across several performance-related metrics. These include user experience and page speed, and you can also use site audits to identify potential technical issues that need fixing.\r\n\r\nWhen performing a website audit, you also assess your website\u2019s search engine visibility. After completing the audit, you should have data to assess where you need to make adjustments.","tip_label":"Pro Tip","tip":"Your website audit should be used as a preventative measure. It\u2019s the same as going to the doctor to identify a small problem and address the issues before they grow.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"When performing a website audit, you analyze performance across all pages and detect potential issues","body":""},{"label":"You can use tools like Semrush to audit, while some businesses outsource to agencies or freelancers","body":""},{"label":"Away from SEO, you should perform website audience for UX, conversions, and performance","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3955"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3947"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}