{"id":3917,"date":"2024-08-16T19:50:22","date_gmt":"2024-08-16T19:50:22","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3917"},"modified":"2025-12-18T17:44:54","modified_gmt":"2025-12-18T17:44:54","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e4%bc%9a%e5%91%98%e7%bd%91%e7%ab%99","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%bc%9a%e5%91%98%e7%bd%91%e7%ab%99\/","title":{"rendered":"\u4ec0\u4e48\u662f\u4f1a\u5458\u7f51\u7ad9\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-things-to-consider-before-starting-a-membership-website\">\u5728\u521b\u5efa\u4f1a\u5458\u7f51\u7ad9\u4e4b\u524d\u9700\u8981\u8003\u8651\u54ea\u4e9b\u4e8b\u9879\uff1f<\/a><ul><li><a href=\"#what-are-the-different-types-of-membership-website-models\">\u4f1a\u5458\u7f51\u7ad9\u6709\u54ea\u4e9b\u4e0d\u540c\u7684\u6a21\u5f0f\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#what-are-the-elements-of-a-successful-membership-site\">\u6210\u529f\u7684\u4f1a\u5458\u7f51\u7ad9\u6709\u54ea\u4e9b\u8981\u7d20\uff1f<\/a><\/li><li><a href=\"#how-do-i-manage-memberships-and-subscriptions-on-my-website\">\u5982\u4f55\u5728\u7f51\u7ad9\u4e0a\u7ba1\u7406\u4f1a\u5458\u8d44\u683c\u548c\u8ba2\u9605\uff1f<\/a><\/li><li><a href=\"#how-can-i-measure-the-success-of-my-membership-website\">\u5982\u4f55\u8861\u91cf\u6211\u7684\u4f1a\u5458\u7f51\u7ad9\u7684\u6210\u529f\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-things-to-consider-before-starting-a-membership-website\" style=\"font-size:32px\"><strong>\u5728\u521b\u5efa\u4f1a\u5458\u7f51\u7ad9\u4e4b\u524d\u9700\u8981\u8003\u8651\u54ea\u4e9b\u4e8b\u9879\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u521b\u5efa\u4f1a\u5458\u7f51\u7ad9\u4e4b\u524d\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u4e8b\u9879\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u76ee\u6807\u53d7\u4f17\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u5229\u57fa\uff1b&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u5185\u5bb9\u91cd\u70b9\uff1b&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6536\u5165\u76ee\u6807\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6280\u672f\u80fd\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u82b1\u4e00\u4e9b\u65f6\u95f4\u5236\u5b9a\u8be6\u7ec6\u7684\u8ba1\u5212\uff0c\u5e76\u4e3a\u60a8\u7684\u7279\u5b9a\u53d7\u4f17\u63d0\u4f9b\u76f8\u5173\u5185\u5bb9\u3002<br><br>\u4e3a\u4e86\u83b7\u5f97\u66f4\u591a\u57fa\u4e8e\u6570\u636e\u7684\u51b3\u7b56\uff0c\u8bf7\u5206\u6790\u4ee5\u4e0b\u9644\u52a0\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9009\u62e9\u5b9a\u4ef7\u7b56\u7565\uff1a <\/strong>\u65e0\u8bba\u662f\u6708\u5ea6\u3001\u5e74\u5ea6\u8fd8\u662f\u5206\u5c42\uff0c\u8bf7\u9009\u62e9\u4e0e\u60a8\u7684\u5185\u5bb9\u548c\u76ee\u6807\u53d7\u4f17\u9884\u7b97\u76f8\u7b26\u7684\u6a21\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\u521b\u4f5c\uff1a<\/strong> \u5236\u5b9a\u5185\u5bb9\u65e5\u5386\uff0c\u4ee5\u5438\u5f15\u4f1a\u5458\u5e76\u63d0\u4f9b\u6301\u7eed\u7684\u4ef7\u503c\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6280\u672f\u6ce8\u610f\u4e8b\u9879\uff1a <\/strong>\u7814\u7a76\u5e76\u9009\u62e9\u4e00\u4e2a\u7528\u4e8e\u6784\u5efa\u548c\u8fd0\u8425\u60a8\u7684\u4f1a\u5458\u7f51\u7ad9\u7684\u5e73\u53f0\u6216\u63d2\u4ef6\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8425\u9500\u7b56\u7565\uff1a<\/strong> \u5236\u5b9a\u4e00\u4e2a\u63a8\u5e7f\u7f51\u7ad9\u7684\u8ba1\u5212\uff0c\u5728\u4fdd\u7559\u73b0\u6709\u4f1a\u5458\u7684\u540c\u65f6\u5438\u5f15\u65b0\u4f1a\u5458\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6cd5\u5f8b\u6ce8\u610f\u4e8b\u9879\uff1a <\/strong>\u786e\u4fdd\u9075\u5b88 GDPR \u7b49\u9690\u79c1\u6cd5\u89c4\u3002\u5411\u5ba2\u6237\u63d0\u4f9b\u60a8\u7684\u670d\u52a1\u6761\u6b3e\u6982\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-are-the-different-types-of-membership-website-models\" style=\"color:#422b82;font-size:22px\"><strong>\u4f1a\u5458\u7f51\u7ad9\u6709\u54ea\u4e9b\u4e0d\u540c\u7684\u6a21\u5f0f\uff1f<\/strong><\/h3>\n\n\n\n<p style=\"font-size:18px\">\u4f1a\u5458\u7f51\u7ad9\u6709\u591a\u79cd\u6a21\u5f0f\uff0c\u6bcf\u79cd\u6a21\u5f0f\u90fd\u6709\u4e0d\u540c\u7684\u5185\u5bb9\u63d0\u4f9b\u548c\u4f1a\u5458\u4ef7\u503c\u5b9e\u73b0\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4e00\u9879 <strong>\u9010\u6ef4\u5185\u5bb9<\/strong> <strong>\u6a21\u5f0f<\/strong> \u5c06\u9010\u6b65\u5411\u4f1a\u5458\u63d0\u4f9b\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5b8c\u5168\u8bbf\u95ee\u6a21\u5f0f<\/strong> \u63d0\u4f9b\u5bf9\u53ef\u7528\u5185\u5bb9\u7684\u5b8c\u6574\u8bbf\u95ee\u6743\u9650\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4e00\u9879 <strong>\u5206\u7ea7\u6a21\u5f0f<\/strong> \u63d0\u4f9b\u4e0d\u540c\u7684\u4f1a\u5458\u7ea7\u522b\uff0c\u8bbf\u95ee\u6743\u9650\u548c\u798f\u5229\u7ea7\u522b\u5404\u4e0d\u76f8\u540c\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u8be5 <strong>\u56fa\u5b9a\u671f\u9650\u6a21\u5f0f<\/strong> \u5728\u56fa\u5b9a\u671f\u9650\u5185\uff08\u4f8b\u5982\u516d\u4e2a\u6708\uff09\u63d0\u4f9b\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u6bcf\u79cd\u4f1a\u5458\u7f51\u7ad9\u6a21\u5f0f\u90fd\u6709\u5176\u72ec\u7279\u7684\u4f18\u7f3a\u70b9\u3002<br>\u9009\u62e9\u53d6\u51b3\u4e8e\u60a8\u7684\u5185\u5bb9\u7c7b\u578b\u3001\u53d7\u4f17\u504f\u597d\u548c\u6536\u5165\u76ee\u6807\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-elements-of-a-successful-membership-site\" style=\"font-size:32px\"><strong>\u6210\u529f\u7684\u4f1a\u5458\u7f51\u7ad9\u6709\u54ea\u4e9b\u8981\u7d20\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6210\u529f\u7684\u4f1a\u5458\u7f51\u7ad9\u7684\u8981\u7d20\u662f\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\uff1a<\/strong> \u6301\u7eed\u63d0\u4f9b\u4ef7\u503c\u7684\u7f51\u7ad9\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u793e\u533a\uff1a<\/strong> \u60a8\u9700\u8981\u786e\u4fdd\u5185\u5bb9\u7684\u76f8\u5173\u6027\uff0c\u4ee5\u4fbf\u6f5c\u5728\u7684\u4e92\u52a8\u5f97\u4ee5\u53d1\u751f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8425\u9500\uff1a <\/strong>\u5236\u5b9a\u63a8\u5e7f\u7f51\u7ad9\u7684\u7b56\u7565\uff0c\u5728\u4fdd\u7559\u73b0\u6709\u4f1a\u5458\u7684\u540c\u65f6\uff0c\u83b7\u5f97\u65b0\u4f1a\u5458\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u4f53\u9a8c\uff1a<\/strong> \u786e\u4fdd\u5b83\u662f\u4e00\u4e2a\u4e0d\u4f1a\u7ed9\u7528\u6237\u5e26\u6765\u4efb\u4f55\u95ee\u9898\u7684\u754c\u9762\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u66f4\u65b0\uff1a<\/strong> \u6301\u7eed\u4e3a\u60a8\u7684\u4f1a\u5458\u7f51\u7ad9\u63d0\u4f9b\u5fc5\u8981\u7684\u66f4\u65b0\u3002<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u4f1a\u5458\u6ee1\u610f\u5ea6\u3001\u53ef\u80fd\u7684\u7eed\u8ba2\u3001\u5438\u5f15\u65b0\u4f1a\u5458\u4ee5\u53ca\u7f51\u7ad9\u7684\u589e\u957f\u7b49\u8bf8\u591a\u65b9\u9762\uff0c\u53ea\u6709\u5f53\u60a8\u7684\u4e1a\u52a1\u4e0d\u62d8\u6ce5\u4e8e\u65e7\u7684\u6d41\u7a0b\u548c\u8fc7\u65f6\u7684\u65b9\u6cd5\u65f6\u624d\u6709\u53ef\u80fd\u5b9e\u73b0\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-i-manage-memberships-and-subscriptions-on-my-website\" style=\"font-size:32px\"><strong>\u5982\u4f55\u5728\u7f51\u7ad9\u4e0a\u7ba1\u7406\u4f1a\u5458\u8d44\u683c\u548c\u8ba2\u9605\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4f7f\u7528\u5404\u79cd\u4f1a\u5458\u5e73\u53f0\u548c\u63d2\u4ef6\u6765\u7ba1\u7406\u60a8\u7f51\u7ad9\u4e0a\u7684\u4f1a\u5458\u8d44\u683c\u548c\u8ba2\u9605\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u4f1a\u5458\u7ba1\u7406\u5de5\u5177 \u2013 \u4e3b\u8981\u529f\u80fd\uff1a<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u8ba2\u9605\u7ba1\u7406\uff1a<\/strong> \u5904\u7406\u4f1a\u5458\u7684\u7eed\u8ba2\u3001\u652f\u4ed8\u6d41\u7a0b\u3001\u964d\u7ea7\u3001\u5347\u7ea7\u548c\u6700\u7ec8\u53d6\u6d88\u7b49\u4e1a\u52a1\u65b9\u9762\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u4f1a\u5458\u8bbf\u95ee\u63a7\u5236\uff1a<\/strong> \u8c03\u6574\u4ed8\u8d39\u4f1a\u5458\u7684\u5185\u5bb9\u53ef\u7528\u6027\uff0c\u5e76\u63d0\u4f9b\u5177\u6709\u4e0d\u540c\u8bbf\u95ee\u7ea7\u522b\u7684\u5404\u79cd\u4f1a\u5458\u7b49\u7ea7\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u6c9f\u901a\u5de5\u5177\uff1a<\/strong> \u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u6216\u76f4\u63a5\u901a\u77e5\u4f1a\u5458\u5373\u5c06\u5230\u6765\u7684\u7eed\u8ba2\u3001\u65b0\u5185\u5bb9\u6216\u4ed6\u4eec\u9700\u8981\u8003\u8651\u7684\u7279\u522b\u4f18\u60e0\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u62a5\u544a\u548c\u5206\u6790\uff1a<\/strong> \u52fe\u52d2\u51fa\u5173\u952e\u6307\u6807\uff0c\u4f8b\u5982\u4f1a\u5458\u589e\u957f\u7387\u3001\u6d41\u5931\u7387\u548c\u6536\u5165\uff0c\u4ee5\u4e86\u89e3\u60a8\u7f51\u7ad9\u7684\u6027\u80fd\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>\u627e\u5230\u5408\u9002\u7684\u5de5\u5177<\/strong>\uff1a\u8fdb\u884c\u7814\u7a76\u5e76\u9009\u62e9\u9002\u5408\u60a8\u4e2a\u4eba\u9700\u6c42\u548c\u9884\u7b97\u7684\u5e73\u53f0\u6216\u63d2\u4ef6\u3002<br><br>\n<strong>\u4f18\u5148\u8003\u8651\u7528\u6237\u4f53\u9a8c<\/strong>\uff1a\u63d0\u4f9b\u4e00\u4e2a\u73af\u5883\uff0c\u8ba9\u4f1a\u5458\u53ef\u4ee5\u5feb\u901f\u6ce8\u518c\u3001\u7ba1\u7406\u8ba2\u9605\u548c\u8bbf\u95ee\u5185\u5bb9\uff0c\u800c\u4e0d\u4f1a\u9047\u5230\u4efb\u4f55\u95ee\u9898\u6216\u9ebb\u70e6\u3002<br><br>\n<strong>\u63d0\u4f9b\u4f18\u8d28\u7684\u5ba2\u6237\u652f\u6301<\/strong>\uff1a\u53ca\u65f6\u56de\u590d\u4f1a\u5458\u7684\u7591\u95ee\u548c\u987e\u8651\uff0c\u4ee5\u4fdd\u6301\u6ee1\u610f\u5ea6\u5e76\u786e\u4fdd\u4ed6\u4eec\u62e5\u6709\u826f\u597d\u7684\u4f53\u9a8c\uff1b\u4e0d\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u53ef\u80fd\u4f1a\u635f\u5bb3\u60a8\u7684\u54c1\u724c\u5f62\u8c61\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-i-measure-the-success-of-my-membership-website\" style=\"font-size:32px\"><strong>\u5982\u4f55\u8861\u91cf\u6211\u7684\u4f1a\u5458\u7f51\u7ad9\u7684\u6210\u529f\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u8ddf\u8e2a\u4e0b\u5217\u5173\u952e\u6307\u6807\uff0c\u4ee5\u8bc4\u4f30\u60a8\u4f1a\u5458\u7f51\u7ad9\u7684\u6210\u529f\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4f1a\u5458\u589e\u957f\uff1a<\/strong> \u8861\u91cf\u4e00\u6bb5\u65f6\u95f4\u5185\u6709\u591a\u5c11\u65b0\u4f1a\u5458\u52a0\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6d41\u5931\u7387\uff1a <\/strong>\u6307\u505c\u6b62\u8ba2\u9605\u7684\u4f1a\u5458\u767e\u5206\u6bd4\u3002&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e92\u52a8\uff1a<\/strong> \u8861\u91cf\u4f1a\u5458\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\u7684\u9891\u7387\uff0c\u4f8b\u5982\u53d1\u8868\u8bc4\u8bba\u3001\u9875\u9762\u6d4f\u89c8\u91cf\u548c\u4e0b\u8f7d\u91cf\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6536\u5165\uff1a <\/strong>\u901a\u8fc7\u4f1a\u5458\u9500\u552e\u4ea7\u751f\u7684\u6536\u76ca\uff0c\u65e0\u8bba\u662f recurring subscriptions \u8fd8\u662f\u4e00\u6b21\u6027\u8d2d\u4e70\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\">\u4ee5\u4e0b\u6307\u6807\u5bf9\u4e8e <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%b7%b3%e5%87%ba%e7%8e%87\/\" data-type=\"URL\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-bounce-rate\/\">\u4e86\u89e3\u60a8\u7f51\u7ad9\u7684\u6027\u80fd <\/a>\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4eec\u4f7f\u60a8\u80fd\u591f\u786e\u5b9a\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3001\u5ba1\u67e5\u7b56\u7565\u5e76\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u6765\u6269\u5927\u4f1a\u5458\u57fa\u7840\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u5176\u4ed6\u9700\u8981\u8003\u8651\u7684\u6307\u6807\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>Customer Lifetime Value (CLTV)<\/strong>\uff1a\u4f30\u7b97\u6bcf\u4e2a\u4f1a\u5458\u5728\u6574\u4e2a\u4f1a\u5458\u671f\u5185\u4ea7\u751f\u7684\u6536\u5165\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>Member Acquisition Cost (MAC)\uff1a<\/strong> \u6b64\u6210\u672c\u662f\u6307\u901a\u8fc7\u8425\u9500\u548c\u5e7f\u544a\u6d3b\u52a8\u62db\u52df\u65b0\u4f1a\u5458\u6240\u6d89\u53ca\u7684\u8d39\u7528\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>Net Promoter Score (NPS<\/strong>)\uff1a\u8861\u91cf\u73b0\u6709\u5ba2\u6237\u63a8\u8350\u60a8\u4e1a\u52a1\u7684\u53ef\u80fd\u6027\uff0c\u8868\u660e\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u7528\u4e8e\u8ddf\u8e2a\u6307\u6807\u7684\u5de5\u5177\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>Google Analytics\uff1a<\/strong> \u7528\u4e8e\u8ddf\u8e2a\u7f51\u7ad9\u6d41\u91cf\u3001\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u4f1a\u5458\u5e73\u53f0\u5206\u6790\uff1a<\/strong> \u5927\u591a\u6570\u5e73\u53f0\u90fd\u914d\u5907\u4e86\u7528\u4e8e\u8ddf\u8e2a\u4f1a\u5458\u6570\u636e\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u8c03\u67e5\u5de5\u5177\uff1a<\/strong> \u6536\u96c6\u4f1a\u5458\u53cd\u9988\uff0c\u8bc4\u4f30\u4ed6\u4eec\u7684\u6ee1\u610f\u5ea6\u5e76\u627e\u51fa\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u96c6\u601d\u5e7f\u76ca\uff0c\u5236\u5b9a\u8ba1\u5212\uff0c\u5e76\u6301\u7eed\u8bc4\u4f30\u60a8\u7f51\u7ad9\u7684\u7ee9\u6548\uff0c\u4ee5\u53d1\u5c55\u5e76\u5b9e\u73b0\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u3002\u4e0d\u8ddf\u4e0a\u65b0\u8d8b\u52bf\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684\u4e1a\u52a1\u975e\u5e38\u4e0d\u5229\uff1b\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\u548c\u589e\u5f3a\u7684\u670d\u52a1\u4ea4\u4ed8\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u5b9e\u73b0\u60a8\u81ea\u5df1\u7684\u4e1a\u52a1\u76ee\u6807\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What things to consider before starting a membership website? Consider the following items before creating a membership website: Dedicate some time to develop a detailed plan and provide relevant content to your specific audience. For even more data-based decision analyze these additional factors: What are the different types of membership website models? There are various [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3919,"template":"","answers_category":[28],"class_list":["post-3917","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-design"],"acf":{"image":7709,"card_image":3919,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u4f1a\u5458\u7f51\u7ad9\uff1f","descriptions":"A membership website refers to private online platforms that provide exclusive content or services to subscribers in exchange for payments.\r\n\r\nMembership websites are a means of converting knowledge or expertise into possible recurring revenue.\r\n\r\nSetting up membership websites that contain exclusive content may be effective, yet the effort is required to sustain such communities by constantly producing high-quality material worthy of its exclusivity.","tip_label":"Deep Dive","tip":"<strong>Membership websites examples<\/strong>: Online learning platforms, blog communities, wellness programs, and exclusive news sites.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Model Matters","body":"Mind your audience and type of content you are creating while choosing a membership website model."},{"label":"Track Metrics","body":"Make informed decisions by monitoring website data."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3919"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3917"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}