{"id":3899,"date":"2024-08-15T18:55:42","date_gmt":"2024-08-15T18:55:42","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3899"},"modified":"2025-12-18T16:26:42","modified_gmt":"2025-12-18T16:26:42","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e8%b4%ad%e7%89%a9%e8%bd%a6%e6%94%be%e5%bc%83%e5%8f%ac%e5%9b%9e","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%b4%ad%e7%89%a9%e8%bd%a6%e6%94%be%e5%bc%83%e5%8f%ac%e5%9b%9e\/","title":{"rendered":"\u4ec0\u4e48\u662f\u8d2d\u7269\u8f66\u633d\u56de\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#why-is-abandoned-cart-recovery-important\">\u4e3a\u4ec0\u4e48\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\u5f88\u91cd\u8981\uff1f<\/a><\/li><li><a href=\"#what-are-the-benefits-of-recovering-abandoned-carts\">\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/a><\/li><li><a href=\"#how-can-i-recover-abandoned-carts-through-email-marketing\">\u5982\u4f55\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\uff1f<\/a><ul><li><a href=\"#what-types-of-automated-messages-are-effective-for-abandoned-cart-recovery\">\u54ea\u4e9b\u7c7b\u578b\u7684\u81ea\u52a8\u5316\u6d88\u606f\u5bf9\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\u6709\u6548\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#what-role-do-retargeting-ads-play-in-abandoned-cart-recovery\">\u91cd\u5b9a\u5411\u5e7f\u544a\u5728\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\u4e2d\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f<\/a><\/li><li><a href=\"#what-are-some-best-practices-for-abandoned-cart-recovery-strategies\">\u5e9f\u5f03\u8d2d\u7269\u8f66\u633d\u56de\u7b56\u7565\u7684\u4e00\u4e9b\u6700\u4f73\u5b9e\u8df5\u662f\u4ec0\u4e48\uff1f<\/a><ul><li><a href=\"#how-can-i-track-the-success-of-my-abandoned-cart-recovery-efforts\">\u5982\u4f55\u8ddf\u8e2a\u6211\u7684\u5e9f\u5f03\u8d2d\u7269\u8f66\u633d\u56de\u5de5\u4f5c\u7684\u6210\u529f\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-abandoned-cart-recovery-important\" style=\"font-size:32px\">\u4e3a\u4ec0\u4e48\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u8d2d\u7269\u8f66\u53ec\u56de\u7b56\u7565\u5e94\u8be5\u7528\u4e8e\u5438\u5f15\u90a3\u4e9b\u5148\u524d\u5bf9\u60a8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u8868\u73b0\u51fa\u5174\u8da3\u7684\u5ba2\u6237\u3002\u7814\u7a76\u8868\u660e\uff0c\u60a8\u53ef\u4ee5\u633d\u56de\u5f88\u5927\u4e00\u90e8\u5206\u653e\u5f03\u7684\u8d2d\u7269\u8f66\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u9700\u8981\u5236\u5b9a\u8d2d\u7269\u8f66\u53ec\u56de\u7b56\u7565\u4ee5\u63d0\u9ad8\u6536\u5165\u3002\u6295\u8d44\u56de\u62a5\u7387\u901a\u5e38\u9ad8\u4e8e\u5176\u4ed6\u7b56\u7565\uff1b\u8ffd\u9010\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u76f8\u5bf9\u8017\u65f6\u4e14\u4ee4\u4eba\u6cae\u4e27\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u60a8\u7684\u5e02\u573a\u7b56\u7565\u4e2d\u8003\u8651\u8d2d\u7269\u8f66\u53ec\u56de\u7b56\u7565\uff0c\u5e76\u8003\u8651\u5c06\u5176\u7f6e\u4e8e\u6bd4\u5438\u5f15\u65b0\u5ba2\u6237\u66f4\u9ad8\u7684\u4f18\u5148\u7ea7\u3002\u67e5\u770b\u60a8\u7684\u9884\u7b97\u5e76\u6839\u636e\u60a8\u7684\u9700\u6c42\u5206\u914d\u8d44\u6e90\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u60a8\u8fd8\u5e94\u8be5\u8ddf\u8e2a\u60a8\u7684\u7ed3\u679c\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-benefits-of-recovering-abandoned-carts\" style=\"font-size:32px\">\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u516c\u53f8\u4f7f\u7528\u8d2d\u7269\u8f66\u53ec\u56de\u7b56\u7565\u7684\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6536\u5165\uff1a <\/strong>\u60a8\u5e94\u8be5\u5c06\u8d2d\u7269\u8f66\u53ec\u56de\u7b56\u7565\u7528\u4f5c\u6f5c\u5728\u7684\u6536\u5165\u9014\u5f84\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e92\u52a8\uff1a <\/strong>\u4f7f\u7528\u8d2d\u7269\u8f66\u53ec\u56de\u7b56\u7565\u65f6\uff0c\u60a8\u5e94\u8be5\u8003\u8651\u5982\u4f55\u5efa\u7acb\u957f\u671f\u7684\u5ba2\u6237\u5173\u7cfb\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6d1e\u5bdf\uff1a<\/strong> \u4f7f\u7528\u60a8\u7684\u6570\u636e\u6765\u5206\u6790\u5ba2\u6237\u8d8b\u52bf\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8bc6\u522b\u8d8b\u52bf\u548c\u884c\u4e3a\u6a21\u5f0f\u3002\u67e5\u770b\u987e\u5ba2\u672a\u5b8c\u6210\u8d2d\u4e70\u7684\u4ea7\u54c1\uff0c\u5e76\u68c0\u67e5\u5728\u4e00\u5929\u3001\u4e00\u5468\u6216\u4e00\u5e74\u7684\u4e0d\u540c\u65f6\u95f4\u662f\u5426\u66f4\u6210\u529f\u3002\u60a8\u8fd8\u5e94\u8be5 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e7%83%ad%e5%8a%9b%e5%9b%be\/\">\u4f7f\u7528\u70ed\u529b\u56fe\u7b49\u6570\u636e<\/a> \u6765\u4e86\u89e3\u7528\u6237\u5728\u60a8\u7684\u7f51\u9875\u4e0a\u7684\u884c\u4e3a\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-i-recover-abandoned-carts-through-email-marketing\" style=\"font-size:32px\">\u5982\u4f55\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5f53\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6e20\u9053\u8fdb\u884c\u8d2d\u7269\u8f66\u53ec\u56de\u65f6\uff0c\u8bf7\u4f7f\u7528\u4ee5\u4e0b\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ol style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u83b7\u53d6\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff1a<\/strong> \u8003\u8651\u5982\u4f55\u5728\u7528\u6237\u7ed3\u8d26\u65f6\u83b7\u53d6\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u4e00\u4e9b\u5956\u52b1\uff0c\u5982\u72ec\u5bb6\u4ea7\u54c1\u8bbf\u95ee\u6743\u3002\u786e\u4fdd\u60a8\u6709\u9690\u79c1\u514d\u8d23\u58f0\u660e\u4ee5\u4fdd\u8bc1\u5b8c\u5168\u900f\u660e\u3002<\/li>\n\n\n\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\uff1a <\/strong>\u5f53\u7528\u6237\u653e\u5f03\u8d2d\u7269\u8f66\u65f6\uff0c\u53d1\u9001\u81ea\u52a8\u7535\u5b50\u90ae\u4ef6\uff1b\u60a8\u53ef\u4ee5\u4f7f\u7528\u8f6f\u4ef6\u6765\u5b8c\u6210\u6b64\u64cd\u4f5c\u3002\u63d0\u9192\u987e\u5ba2\u4ed6\u4eec\u8d2d\u7269\u8f66\u4e2d\u7684\u5546\u54c1\uff0c\u5e76\u6307\u5bfc\u4ed6\u4eec\u5982\u4f55\u5b8c\u6210\u8d2d\u4e70\u3002\u5728\u51e0\u5c0f\u65f6\u6216\u51e0\u5929\u5185\u53d1\u9001\u8fd9\u4e9b\u7535\u5b50\u90ae\u4ef6\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u4fe1\u606f\u4e2a\u6027\u5316\uff1a <\/strong>\u53c2\u8003\u987e\u5ba2\u8d2d\u7269\u8f66\u4e2d\u7684\u5546\u54c1\uff0c\u5e76\u4f7f\u7528\u6240\u8ff0\u4ea7\u54c1\u7684\u56fe\u7247\u3002\u8fd8\u53ef\u4ee5\u8003\u8651\u6839\u636e\u7528\u6237\u7684\u6d4f\u89c8\u5386\u53f2\u63d0\u4f9b\u63a8\u8350\u3002<\/li>\n\n\n\n<li><strong>\u6fc0\u52b1\u63aa\u65bd\uff1a 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style=\"color:#422b82;font-size:22px\"><strong>\u54ea\u4e9b\u7c7b\u578b\u7684\u81ea\u52a8\u5316\u6d88\u606f\u5bf9\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\u6709\u6548\uff1f<\/strong><\/h3>\n\n\n\n<p style=\"font-size:18px\">\u4e0d\u540c\u7684\u81ea\u52a8\u5316\u4fe1\u606f\u4f1a\u6709\u4e0d\u540c\u7684\u7ed3\u679c\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u793a\u4f8b\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u63d0\u9192\u90ae\u4ef6\uff1a<\/strong> \u60a8\u53ef\u4ee5\u5728\u8d2d\u7269\u8f66\u88ab\u5e9f\u5f03\u540e\u7684\u51e0\u4e2a\u5c0f\u65f6\u5185\u53d1\u9001\u6b64\u90ae\u4ef6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6fc0\u52b1\u90ae\u4ef6\uff1a <\/strong>\u7ed9\u987e\u5ba2\u4e00\u4e2a\u5b8c\u6210\u8d2d\u4e70\u7684\u7406\u7531\uff0c\u4f8b\u5982\u63d0\u4f9b\u9650\u65f6\u6298\u6263\u7801\u6216\u514d\u8fd0\u8d39\u3002\u6fc0\u52b1\u63aa\u65bd\u5e94\u4e0e\u60a8\u7684\u4f18\u60e0\u4fdd\u6301\u4e00\u81f4\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7d27\u6025\u90ae\u4ef6\uff1a <\/strong>\u6982\u8ff0\u9650\u65f6\u4f18\u60e0\u6216\u4ea7\u54c1\u5373\u5c06\u552e\u7f44\uff0c\u4ee5\u6f5c\u5728\u5730\u9f13\u52b1\u9500\u552e\u3002\u60a8\u8fd8\u53ef\u4ee5\u5728\u90ae\u4ef6\u4e2d\u6dfb\u52a0\u4e00\u4e2a\u8ba1\u65f6\u5668\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e2a\u6027\u5316\u90ae\u4ef6\uff1a <\/strong>\u4f7f\u7528\u5ba2\u6237\u7684\u59d3\u540d\uff0c\u5e76\u8003\u8651\u4ed6\u4eec\u4e4b\u524d\u7684\u6d4f\u89c8\u6216\u8d2d\u4e70\u5386\u53f2\u3002\u6839\u636e\u8fd9\u4e9b\u6570\u636e\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5bf9\u7535\u5b50\u90ae\u4ef6\u4e3b\u9898\u884c\u548c\u6b63\u6587\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u3002\u5728\u60a8\u7684\u884c\u4e1a\u6709\u6548\u7684\u505a\u6cd5\u53ef\u80fd\u4e0e\u5176\u4ed6\u884c\u4e1a\u4e0d\u540c\uff0c\u56e0\u6b64\u60a8\u5e94\u8be5\u8fdb\u884c\u8bd5\u9a8c\u5e76\u89c2\u5bdf\u7ed3\u679c\u3002\u4e5f\u8003\u8651\u4f7f\u7528\u5176\u4ed6\u65b9\u9762\uff0c\u4f8b\u5982\u8868\u60c5\u7b26\u53f7\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-role-do-retargeting-ads-play-in-abandoned-cart-recovery\" style=\"font-size:32px\">\u91cd\u5b9a\u5411\u5e7f\u544a\u5728\u633d\u56de\u5e9f\u5f03\u8d2d\u7269\u8f66\u4e2d\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u5e94\u8be5\u8003\u8651\u5728\u5e9f\u5f03\u8d2d\u7269\u8f66\u6062\u590d\u4e2d\u4f7f\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u6765\u5c55\u793a\u5ba2\u6237\u4e4b\u524d\u611f\u5174\u8da3\u7684\u4ea7\u54c1\u3002\u4f01\u4e1a\u4f7f\u7528\u5b83\u6765\u63d0\u9192\u6f5c\u5728\u5ba2\u6237\u4ed6\u4eec\u7684\u8d2d\u7269\u8f66\uff0c\u60a8\u5e94\u8be5\u6839\u636e\u60a8\u7684\u6570\u636e\u9009\u62e9\u7528\u6237\u53ef\u80fd\u8bbf\u95ee\u7684\u7f51\u7ad9\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u516c\u53f8\u901a\u8fc7\u5c55\u793a\u5e7f\u544a\uff08\u4f8b\u5982 Google Ads\uff09\u548c\u793e\u4ea4\u5a92\u4f53\uff08\u4f8b\u5982 X \u548c Instagram\uff09\u4f7f\u7528\u91cd\u5b9a\u5411\u3002\u6587\u6848\u5e94\u6839\u636e\u53d1\u5e03\u6e20\u9053\u8fdb\u884c\u4f18\u5316\uff0c\u5e76\u4e14\u60a8\u8fd8\u5fc5\u987b\u9009\u62e9\u76f8\u5173\u7684\u89c6\u89c9\u6548\u679c\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f7f\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u4ee5\u53ca\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002\u6839\u636e\u60a8\u53d1\u5e03\u7684\u5e73\u53f0\u8c03\u6574\u60a8\u7684\u6d88\u606f\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-best-practices-for-abandoned-cart-recovery-strategies\" style=\"font-size:32px\">\u5e9f\u5f03\u8d2d\u7269\u8f66\u633d\u56de\u7b56\u7565\u7684\u4e00\u4e9b\u6700\u4f73\u5b9e\u8df5\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6ca1\u6709\u4e07\u80fd\u7684\u8d2d\u7269\u8f66\u633d\u56de\u7b56\u7565\uff0c\u4f46\u60a8\u53ef\u4ee5\u5c1d\u8bd5\u4ee5\u4e0b\u65b9\u6cd5\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5feb\u901f\u884c\u52a8\uff1a<\/strong> \u5728\u51e0\u4e2a\u5c0f\u65f6\u5185\u53d1\u9001\u60a8\u7684\u7b2c\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\u3002\u60a8\u7684\u5e7f\u544a\u4e5f\u5e94\u8be5\u5728\u51e0\u5929\u5185\u51fa\u73b0\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e2a\u6027\u5316\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u548c\u5e7f\u544a\uff1a<\/strong> \u5c3d\u53ef\u80fd\u4f7f\u7528\u5ba2\u6237\u7684\u540d\u5b57\uff0c\u5e76\u63d0\u53ca\u4ed6\u4eec\u8d2d\u7269\u8f66\u4e2d\u7684\u5546\u54c1\u6216\u7c7b\u4f3c\u5546\u54c1\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6d4b\u8bd5\u548c\u4f18\u5316\uff1a<\/strong> \u60a8\u9700\u8981\u5c1d\u8bd5\u4e0d\u540c\u7684\u5e7f\u544a\u548c\u7535\u5b50\u90ae\u4ef6\uff0c\u4e86\u89e3\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002\u5bf9\u60a8\u7684\u521b\u610f\u7d20\u6750\uff08\u4f8b\u5982\u56fe\u50cf\u548c\u6587\u6848\uff09\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4f7f\u7528\u591a\u4e2a\u6e20\u9053\uff1a<\/strong> \u5229\u7528\u5e7f\u544a\u548c\u7535\u5b50\u90ae\u4ef6\uff0c\u540c\u65f6\u8003\u8651\u5176\u4ed6\u6e20\u9053\uff0c\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u8003\u8651\u9875\u9762\u5185\u63a8\u9001\u901a\u77e5\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8ddf\u8e2a\u5e76\u5206\u6790\u7ed3\u679c\uff1a <\/strong>\u67e5\u770b\u60a8\u7684\u8d2d\u7269\u8f66\u633d\u56de\u6d3b\u52a8\u7684\u6548\u679c\u3002\u5b9a\u671f\u627e\u51fa\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u67e5\u770b\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u548c\u5ba2\u6237\u884c\u4e3a\u3002\u5982\u6709\u9700\u8981\uff0c\u8bf7\u521b\u5efa\u5355\u72ec\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u5e76\u5bf9\u9700\u8981\u91cd\u65b0\u5b9a\u4f4d\u7684\u8054\u7cfb\u4eba\u8fdb\u884c\u7ec6\u5206\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"how-can-i-track-the-success-of-my-abandoned-cart-recovery-efforts\" style=\"color:#422b82;font-size:22px\">\u5982\u4f55\u8ddf\u8e2a\u6211\u7684\u5e9f\u5f03\u8d2d\u7269\u8f66\u633d\u56de\u5de5\u4f5c\u7684\u6210\u529f\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u5e94\u8be5\u4f7f\u7528\u60a8\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u7684\u5206\u6790\u5de5\u5177\u6765\u8ddf\u8e2a\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u3002\u60a8\u5728\u5206\u6790\u4e2d\u5e94\u8be5\u8003\u8651\u7684\u6307\u6807\u662f\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6253\u5f00\u7387\uff1a<\/strong> \u8fd9\u6307\u7684\u662f\u6253\u5f00\u60a8\u7684\u6062\u590d\u90ae\u4ef6\u7684\u4eba\u6570\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u70b9\u51fb\u7387 (CTR)\uff1a <\/strong>\u8fd9\u6307\u7684\u662f\u70b9\u51fb\u7535\u5b50\u90ae\u4ef6\u94fe\u63a5\uff08\u4f8b\u5982\uff0c\u5230\u60a8\u7684\u7f51\u7ad9\uff09\u7684\u4eba\u6570\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8f6c\u5316\u7387\uff1a <\/strong>\u8fd9\u6307\u7684\u662f\u9605\u8bfb\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u540e\u5b8c\u6210\u8d2d\u4e70\u7684\u4eba\u6570\uff1b\u60a8\u9700\u8981\u5c06\u5176\u89c6\u4e3a\u60a8\u7684\u4e3b\u8981\u6307\u6807\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6062\u590d\u7684\u6536\u5165\uff1a <\/strong>\u8fd9\u6307\u7684\u662f\u60a8\u4ece\u4ee5\u524d\u88ab\u653e\u5f03\u7684\u8d2d\u7269\u8f66\u4e2d\u8d5a\u53d6\u7684\u6536\u5165\u3002\u5c06\u6b64\u4e0e\u5176\u4ed6\u6765\u6e90\u7684\u6536\u5165\u8fdb\u884c\u6bd4\u8f83\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u88ab\u9057\u5f03\u7684\u8d2d\u7269\u8f66\u662f\u4e0d\u53ef\u907f\u514d\u7684\uff0c\u8fd9\u610f\u5473\u7740\u5236\u5b9a\u6062\u590d\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u60a8\u9700\u8981\u4e86\u89e3\u5ba2\u6237\u4e3a\u4f55\u653e\u5f03\u60a8\u7f51\u7ad9\u4e0a\u7684\u8d2d\u7269\u8f66\uff0c\u5e76\u76f8\u5e94\u5730\u4f18\u5316\u60a8\u7684\u7f51\u7ad9\u548c\u7ed3\u8d26\u6d41\u7a0b\uff1b\u8fd9\u6837\u505a\u53ef\u4ee5\u589e\u52a0\u6536\u5165\u3002\u4f46\u662f\uff0c\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\u60a8\u7684\u91cd\u65b0\u5b9a\u4f4d\u5e7f\u544a\u548c\u7535\u5b50\u90ae\u4ef6\u6587\u6848\uff1b\u5982\u679c\u9700\u8981\uff0c\u5bf9\u60a8\u7684\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u5e76\u521b\u5efa\u4e0d\u540c\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4e3a\u4e86\u4e86\u89e3\u54ea\u4e9b\u6709\u6548\u3001\u54ea\u4e9b\u65e0\u6548\uff0c\u8bf7\u5bf9\u60a8\u7684\u6d88\u606f\u4f20\u9012\u548c\u521b\u610f\u7d20\u6750\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u3002\u60a8\u53ef\u80fd\u8fd8\u9700\u8981\u8003\u8651\u5728\u54ea\u4e9b\u6e20\u9053\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u4e14\u60a8\u5e94\u8be5\u4f7f\u7528\u591a\u4e2a\u6e20\u9053\u3002\u5b8c\u6210\u6b64\u64cd\u4f5c\u540e\uff0c\u901a\u8fc7\u7535\u5b50\u5546\u52a1\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u4e0a\u7684\u6307\u6807\u6765\u8861\u91cf\u60a8\u7684\u7ed3\u679c\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Why is abandoned cart recovery important? Abandoned cart recovery should be used to engage customers who&#8217;ve previously shown an interest in your products and services. Studies have shown that you can recover a large percentage of abandoned carts, meaning that you need a cart recovery strategy for revenue purposes. The ROI is typically higher than [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3900,"template":"","answers_category":[20],"class_list":["post-3899","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-ecommerce-for-small-businesses"],"acf":{"image":7703,"card_image":3900,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u8d2d\u7269\u8f66\u633d\u56de\uff1f","descriptions":"Abandoned cart recovery is when you aim to re-engage shoppers that have visited your site and filled their cart, but not finalized the purchase.\r\n\r\nSince average shopping cart abandonment rates can be 70% in many industries, having a cart recovery strategy may drive more sales.\r\n\r\nWhen you create a strategy, you\u2019ll consider different marketing strategies \u2013 such as retargeting emails.\r\n\r\nThink about the channels that your target audience is on.","tip_label":"Pro Tip","tip":"Understand why users abandon their shopping carts; doing so will make it much easier to re-engage them. Aspects to consider include website functionality and pricing transparency.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Reclaim lost sales","body":"Use abandoned cart recovery in your customer re-engagement strategy."},{"label":"Online channels","body":"Utilize multiple marketing channels, such as retargeting ads and pop-up notifications."},{"label":"Optimization","body":"Look at your metrics to identify where you may need to tweak your recovery strategy."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3900"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3899"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}