{"id":3895,"date":"2024-08-15T18:28:43","date_gmt":"2024-08-15T18:28:43","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3895"},"modified":"2025-12-18T16:25:41","modified_gmt":"2025-12-18T16:25:41","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%95%86%e4%b8%ad%e7%9a%84%e8%b4%ad%e7%89%a9%e8%bd%a6%e6%94%be%e5%bc%83","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%95%86%e4%b8%ad%e7%9a%84%e8%b4%ad%e7%89%a9%e8%bd%a6%e6%94%be%e5%bc%83\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7535\u5546\u4e2d\u7684\u8d2d\u7269\u8f66\u653e\u5f03\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-is-the-main-cause-of-shopping-cart-abandonment\">\u5bfc\u81f4\u8d2d\u7269\u8f66\u653e\u5f03\u7684\u4e3b\u8981\u539f\u56e0\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#what-is-shopping-cart-syndrome\">\u4ec0\u4e48\u662f\u8d2d\u7269\u8f66\u7efc\u5408\u75c7\uff1f<\/a><\/li><li><a href=\"#what-is-a-good-cart-abandonment-rate\">\u4ec0\u4e48\u662f\u597d\u7684\u8d2d\u7269\u8f66\u653e\u5f03\u7387\uff1f<\/a><\/li><li><a href=\"#what-are-some-common-strategies-to-reduce-shopping-cart-abandonment\">\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03\u7684\u4e00\u4e9b\u5e38\u89c1\u7b56\u7565\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#what-tools-can-help-me-reduce-shopping-cart-abandonment\">\u54ea\u4e9b\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u6211\u51cf\u5c11\u7535\u5b50\u5546\u52a1\u4e2d\u7684\u8d2d\u7269\u8f66\u653e\u5f03\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-main-cause-of-shopping-cart-abandonment\" style=\"font-size:32px\">\u5bfc\u81f4\u8d2d\u7269\u8f66\u653e\u5f03\u7684\u4e3b\u8981\u539f\u56e0\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u53ef\u4ee5\u901a\u8fc7\u900f\u660e\u5730\u8bf4\u660e\u8fd0\u8d39\u3001\u7a0e\u8d39\u548c\u5361\u652f\u4ed8\u7b49\u8d39\u7528\u6765\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03\u3002\u8fd9\u4e9b\u901a\u5e38\u662f\u4e3b\u8981\u56e0\u7d20\uff0c\u56e0\u6b64\u503c\u5f97\u63d0\u524d\u544a\u77e5\u5ba2\u6237\uff0c\u8ba9\u4ed6\u4eec\u77e5\u9053\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u67e5\u770b\u60a8\u7684\u7ed3\u8d26\u6d41\u7a0b\u5e76\u8bc6\u522b\u6f5c\u5728\u7684\u74f6\u9888\u4e5f\u5f88\u91cd\u8981\u3002\u67e5\u770b\u60a8\u7684\u52a0\u8f7d\u65f6\u95f4\uff0c\u83b7\u53d6\u5b89\u5168\u5957\u63a5\u5b57\u5c42 (SSL) \u8bc1\u4e66\uff0c\u5e76\u5728\u9700\u8981\u65f6\u4f18\u5316\u60a8\u7684\u7528\u6237\u754c\u9762\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 <strong>\u900f\u660e\u6027<\/strong>\uff1a\u60a8\u5fc5\u987b\u6e05\u695a\u5730\u5217\u51fa\u8d39\u7528\uff0c\u4f8b\u5982\u8fd0\u5f80\u4e0d\u540c\u76ee\u7684\u5730\u7684\u8fd0\u8d39\uff0c\u4ee5\u786e\u4fdd\u7528\u6237\u5b8c\u6210\u8d2d\u4e70\u3002\u60a8\u53ef\u4ee5\u5c06\u5176\u4f5c\u4e3a\u5907\u6ce8\u6dfb\u52a0\u5230\u5546\u54c1\u4e2d\u3001FAQ \u90e8\u5206\u6216\u901a\u8fc7\u5e2e\u52a9\u53f0\u8bf4\u660e\u3002<br><br>\n\u2022 <strong>\u7ed3\u8d26\u6d41\u7a0b<\/strong>\uff1a\u786e\u4fdd\u7ed3\u8d26\u6309\u94ae\u4ee5\u53ca\u60a8\u63a5\u53d7\u7684\u4ed8\u6b3e\u65b9\u5f0f\u6e05\u6670\u53ef\u89c1\uff0c\u4ee5\u4fbf\u5ba2\u6237\u7ee7\u7eed\u64cd\u4f5c\u3002\u8003\u8651\u7528\u6237\u5728\u60a8\u7f51\u7ad9\u4e0a\u7684\u65c5\u7a0b\uff1b\u901a\u8fc7\u70ed\u529b\u56fe\u3001\u9762\u5305\u5c51\u5bfc\u822a\u548c\u5176\u4ed6\u5206\u6790\u5de5\u5177\u5bf9\u6b64\u8fdb\u884c\u5206\u6790\u3002<br><br>\n\u2022 <strong>\u4fe1\u4efb<\/strong>\uff1a\u5c55\u793a\u4ea7\u54c1\u7684\u5ba2\u6237\u8bc4\u8bba\uff1b\u53ef\u4ee5\u4ece Trustpilot \u7b49\u7f51\u7ad9\u83b7\u53d6\u8bc4\u8bba\u3002\u63d0\u4f9b\u6e05\u6670\u7684\u9000\u6b3e\u548c\u9000\u8d27\u653f\u7b56\u8bf4\u660e\uff0c\u5e76\u6982\u8ff0\u5ba2\u6237\u53ef\u4ee5\u8054\u7cfb\u8c01\u3002\u60a8\u8fd8\u5e94\u8be5\u4e3a\u60a8\u7684\u7f51\u7ad9\u548c\u4ed8\u6b3e\u65b9\u5f0f\u914d\u5907\u5b89\u5168\u5fbd\u7ae0\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-shopping-cart-syndrome\" style=\"font-size:32px\">\u4ec0\u4e48\u662f\u8d2d\u7269\u8f66\u7efc\u5408\u75c7\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u8fd9\u4e0d\u662f\u4e00\u4e2a\u5b98\u65b9\u672f\u8bed\uff0c\u4f46\u4f60\u4f1a\u542c\u5230\u5b83\u5728\u5404\u4e2a\u884c\u4e1a\u7684\u7535\u5546\u9886\u57df\u4f7f\u7528\uff0c\u5c24\u5176\u662f\u5728\u65f6\u5c1a\u754c\u3002\u5b83\u6307\u7684\u662f\u6ca1\u6709\u8ba1\u5212\u8d2d\u4e70\uff0c\u4f46\u5728\u8d2d\u7269\u8f66\u4e2d\u6dfb\u52a0\u5404\u79cd\u5546\u54c1\uff1b\u6709\u65f6\uff0c\u7528\u6237\u662f\u4e3a\u4e86\u65b9\u4fbf\u65e5\u540e\u67e5\u770b\u800c\u4fdd\u5b58\u5546\u54c1\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5728\u5176\u4ed6\u60c5\u51b5\u4e0b\uff0c\u8fd9\u53ef\u80fd\u662f\u56e0\u4e3a\u7528\u6237\u7a81\u7136\u60f3\u8981\u8d2d\u4e70\u67d0\u79cd\u5546\u54c1\u3002\u4ed6\u4eec\u4e5f\u53ef\u80fd\u5728\u505a\u51b3\u5b9a\u4e4b\u524d\u6bd4\u8f83\u4e0d\u540c\u7f51\u7ad9\u7684\u4ef7\u683c\u3002\u4e5f\u53ef\u80fd\u4ed6\u4eec\u60f3\u53bb\u5176\u4ed6\u7f51\u7ad9\u770b\u770b\u6709\u4ec0\u4e48\u5176\u4ed6\u4f18\u60e0\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 <strong>\u91cd\u65b0\u5b9a\u4f4d<\/strong>\uff1a\u5728\u4e0d\u540c\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u3002<br><br> \n\u2022 <strong>\u613f\u671b\u6e05\u5355<\/strong>\uff1a\u5982\u679c\u5ba2\u6237\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u5b8c\u6210\u8d2d\u4e70\uff0c\u8ba9\u4ed6\u4eec\u521b\u5efa\u613f\u671b\u6e05\u5355\uff0c\u4ee5\u4fbf\u65e5\u540e\u53c2\u8003\u3002&nbsp;\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-good-cart-abandonment-rate\" style=\"font-size:32px\">\u4ec0\u4e48\u662f\u597d\u7684\u8d2d\u7269\u8f66\u653e\u5f03\u7387\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5e73\u5747\u8d2d\u4e70\u5b8c\u6210\u7387\u7ea6\u4e3a 30%\u3002\u4f46\u662f\uff0c\u60a8\u9700\u8981\u67e5\u770b\u7279\u5b9a\u884c\u4e1a\u7684\u767e\u5206\u6bd4\u6765\u786e\u5b9a\u57fa\u51c6\uff1b\u653e\u5f03\u7387\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4e00\u65e6\u60a8\u4e86\u89e3\u4e86\u6240\u5728\u884c\u4e1a\u7684\u5e73\u5747\u6bd4\u7387\uff0c\u5c31\u8bbe\u5b9a\u4f4e\u4e8e\u8be5\u6570\u5b57\u7684\u76ee\u6807\uff0c\u5e76\u8003\u8651\u5982\u4f55\u76f8\u5e94\u5730\u4f18\u5316\u60a8\u7684\u7f51\u7ad9\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 <strong>\u57fa\u51c6<\/strong>\uff1a\u5728\u8bbe\u5b9a\u76ee\u6807\u4e4b\u524d\uff0c\u4e86\u89e3\u60a8\u6240\u5728\u884c\u4e1a\u7684\u8f6c\u5316\u7387\u3002\u8bda\u5b9e\u5730\u8bc4\u4f30\u60a8\u5f53\u524d\u7684\u6c34\u5e73\uff0c\u5e76\u4e13\u6ce8\u4e8e\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4e0d\u65ad\u8fed\u4ee3\u3002\u5c1d\u8bd5\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u770b\u770b\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002<br><br> \n\u2022 <strong>\u8ddf\u8e2a<\/strong>\uff1a\u4f7f\u7528\u8f6f\u4ef6\u8ddf\u8e2a\u60a8\u7684\u8d2d\u7269\u8f66\u7684\u8868\u73b0\u3002\u5bfb\u627e\u60a8\u53ef\u4ee5\u6539\u8fdb\u7684\u9886\u57df\uff0c\u5e76\u6536\u96c6\u5ba2\u6237\u7684\u53cd\u9988\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-common-strategies-to-reduce-shopping-cart-abandonment\" style=\"font-size:32px\">\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03\u7684\u4e00\u4e9b\u5e38\u89c1\u7b56\u7565\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u53ef\u4ee5\u7528\u6765\u964d\u4f4e\u8d2d\u7269\u8f66\u653e\u5f03\u7387\u7684\u4e00\u4e9b\u7b56\u7565\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u66f4\u6539\u7ed3\u8d26\u6d41\u7a0b\uff1a <\/strong>\u63d0\u4f9b\u8bbf\u5ba2\u7ed3\u8d26\u9009\u9879\u5e76\u7b80\u5316\u7ed3\u8d26\u9636\u6bb5\uff0c\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u5e76\u4ea7\u751f\u66f4\u591a\u6536\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6210\u672c\u900f\u660e\u5ea6\uff1a<\/strong> \u786e\u4fdd\u7528\u6237\u9884\u5148\u4e86\u89e3\u8fd0\u8d39\u3001\u589e\u503c\u7a0e\u7b49\u8d39\u7528\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4ed8\u6b3e\u65b9\u5f0f\uff1a<\/strong> \u5141\u8bb8\u7528\u6237\u901a\u8fc7\u501f\u8bb0\u5361\uff08VISA\/MasterCard\uff09\u3001\u6570\u5b57\u94b1\u5305\uff08\u4f8b\u5982 PayPal\/Skrill\uff09\u3001\u5148\u4e70\u540e\u4ed8\u670d\u52a1\uff08\u4f8b\u5982 Klarna\uff09\u4ee5\u53ca\u5176\u4ed6\u9002\u5408\u60a8\u5e02\u573a\u7684\u65b9\u5f0f\u4ed8\u6b3e\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7f51\u7ad9\u6027\u80fd\uff1a <\/strong>\u67e5\u770b\u60a8\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\u548c\u5b89\u5168\u8bc1\u4e66\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4fe1\u4efb\uff1a <\/strong>\u60a8\u9700\u8981\u6ce8\u610f\u8bed\u6cd5\u51c6\u786e\u6027\uff0c\u5e76\u6dfb\u52a0\u5ba2\u6237\u8bc4\u8bba\u3002\u5176\u4ed6\u9700\u8981\u8003\u8651\u7684\u4e8b\u9879\u5305\u62ec\u8054\u7cfb\u65b9\u5f0f\u3001\u653f\u7b56\u548c\u4efb\u4f55\u5fc5\u8981\u7684\u8ba4\u8bc1\u3002\u8fd8\u53ef\u4ee5\u8003\u8651\u5305\u542b\u8d35\u516c\u53f8\u7684\u589e\u503c\u7a0e\u53f7\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6062\u590d\u90ae\u4ef6\uff1a <\/strong>\u81ea\u52a8\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff0c\u63d0\u9192\u5ba2\u6237\u5b8c\u6210\u8d2d\u4e70\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-tools-can-help-me-reduce-shopping-cart-abandonment\" style=\"font-size:32px\">\u54ea\u4e9b\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u6211\u964d\u4f4e\u8d2d\u7269\u8f66\u653e\u5f03\u7387\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u53ef\u80fd\u9700\u8981\u8003\u8651\u7684\u5de5\u5177\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8d2d\u7269\u8f66\u653e\u5f03\u8f6f\u4ef6\uff1a<\/strong> \u4f7f\u7528\u6b64\u8f6f\u4ef6\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u5e76\u67e5\u770b\u5ba2\u6237\u884c\u4e3a\u8d8b\u52bf\u3002Rejoiner \u548c Meteorik \u662f\u4e24\u4e2a\u4f8b\u5b50\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>A\/B \u6d4b\u8bd5\u5de5\u5177\uff1a<\/strong> \u5bf9\u4e0d\u540c\u7684\u9875\u9762\u5e03\u5c40\u548c\u5ba2\u6237\u7ed3\u8d26\u6d41\u7a0b\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u3002AB Tasty \u548c Optimizely \u5c31\u662f\u4e24\u4e2a\u8fd9\u6837\u7684\u5de5\u5177\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7f51\u7ad9\u5206\u6790\uff1a<\/strong> \u67e5\u770b\u7528\u6237\u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u4f4d\u7f6e\u4ee5\u53ca\u4ed6\u4eec\u7684\u6765\u6e90\u3002\u4f8b\u5982 Google Analytics \u548c Semrush\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3&nbsp;<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u9700\u8981\u4e86\u89e3\u54ea\u4e9b\u56e0\u7d20\u4f1a\u5f71\u54cd\u5ba2\u6237\u8d2d\u4e70\uff0c\u5e76\u601d\u8003\u5728\u54ea\u91cc\u8fdb\u884c\u4f18\u5316\u3002\u4f7f\u7528\u4e13\u95e8\u8bbe\u8ba1\u7684\u8f6f\u4ef6\u4e86\u89e3\u8fd9\u4e9b\u65b9\u9762\uff0c\u5e76\u4e86\u89e3\u60a8\u6240\u5728\u884c\u4e1a\u7684\u5e73\u5747\u8f6c\u5316\u7387\u3002\u7136\u540e\uff0c\u60a8\u5e94\u8be5\u8003\u8651\u5982\u4f55\u63d0\u9ad8\u8f6c\u5316\u7387\u5e76\u8fdb\u884c\u76f8\u5e94\u7684A\/B\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u8fd8\u8981\u8003\u8651\u5176\u4ed6\u65b9\u9762\uff0c\u4f8b\u5982 <a href=\"https:\/\/hocoos.com\/zh\/products\/ai-website\/\" data-type=\"URL\" data-id=\"https:\/\/hocoos.com\/products\/ai-website\">\u8ba9\u60a8\u7684\u7f51\u7ad9<\/a> \u770b\u8d77\u6765\u503c\u5f97\u4fe1\u8d56\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\u8981\u8003\u8651\u7528\u6237\u5728\u8d2d\u7269\u8f66\u4e2d\u6dfb\u52a0\u5546\u54c1\u65f6\u662f\u5426\u6709\u8d2d\u4e70\u610f\u56fe\uff0c\u4ee5\u53ca\u5982\u4f55\u9002\u5f53\u5730\u8fdb\u884c\u518d\u8425\u9500\u3002&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What is the main cause of shopping cart abandonment? You can mitigate shopping cart abandonment by being transparent about fees such as shipping, taxes, and card payments. These are usually the primary contributors, and it\u2019s worth telling customers up front so they know what to expect. It\u2019s also important to look at your checkout processes [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3896,"template":"","answers_category":[20],"class_list":["post-3895","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-ecommerce-for-small-businesses"],"acf":{"image":7702,"card_image":3896,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7535\u5546\u4e2d\u7684\u8d2d\u7269\u8f66\u653e\u5f03\uff1f","descriptions":"Shopping cart abandonment involves a user adding an item to their cart and leaving the web without completing their purchase; it is salvageable if you know how to appeal to the customer.\r\n\r\nReasons why this happens can include VAT and shipping costs; in some cases, the customer will buy at a later point.\r\n\r\nCheckout processes and factors surrounding your website can also play a role, as can item stocks.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Solutions","body":"Consider the role of brand trust and streamline your checkout process. Leverage recovery tools and marketing software to minimize shopping cart abandonment."},{"label":"Try to avoid shopping cart abandonment","body":"Since shopping cart abandonment leads to lost revenue, it's a good idea to be proactive in engaging customers."},{"label":"Root causes","body":"Focus on what can influence shopping cart abandonment, such as website usability."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3896"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3895"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}