{"id":3887,"date":"2024-08-15T11:20:49","date_gmt":"2024-08-15T11:20:49","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3887"},"modified":"2025-12-18T16:24:20","modified_gmt":"2025-12-18T16:24:20","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e7%83%ad%e5%8a%9b%e5%9b%be","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e7%83%ad%e5%8a%9b%e5%9b%be\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7f51\u7ad9\u70ed\u529b\u56fe\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-the-benefits-of-using-website-heatmaps\">\u4f7f\u7528\u7f51\u7ad9\u70ed\u529b\u56fe\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/a><\/li><li><a href=\"#how-to-use-website-heatmaps-to-improve-your-product\">\u5982\u4f55\u4f7f\u7528\u7f51\u7ad9\u70ed\u529b\u56fe\u6765\u6539\u8fdb\u60a8\u7684\u4ea7\u54c1\uff1f<\/a><\/li><li><a href=\"#can-heatmaps-be-used-for-other-applications-besides-web-design\">\u70ed\u529b\u56fe\u9664\u4e86\u7f51\u9875\u8bbe\u8ba1\u4e4b\u5916\uff0c\u8fd8\u53ef\u4ee5\u7528\u4e8e\u5176\u4ed6\u5e94\u7528\u7a0b\u5e8f\u5417\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-type-of-data-do-website-heatmaps-typically-track\" style=\"color:#422b82;font-size:22px\">\u7f51\u7ad9\u70ed\u529b\u56fe\u901a\u5e38\u8ddf\u8e2a\u54ea\u4e9b\u7c7b\u578b\u7684\u6570\u636e\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u7f51\u7ad9\u70ed\u529b\u56fe\u901a\u5e38\u8ddf\u8e2a\u4ee5\u4e0b\u6570\u636e\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u9f20\u6807\u79fb\u52a8&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u9875\u9762\u70b9\u51fb&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4ea4\u4e92\u70b9&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6ce8\u610f\u529b\uff0c\u5373\u7528\u6237\u662f\u5426\u70b9\u51fb\u4e86\u4f60\u5e0c\u671b\u4ed6\u4eec\u70b9\u51fb\u7684\u4f4d\u7f6e<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u7528\u6237\u770b\u5230\u7684\u9875\u9762\u90e8\u5206\uff08\u5373\u4ed6\u4eec\u6eda\u52a8\u5230\u7684\u4f4d\u7f6e\uff09<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 <strong>\u4f7f\u7528\u773c\u52a8\u8ffd\u8e2a\u70ed\u529b\u56fe<\/strong> \u4ee5\u786e\u5b9a\u7528\u6237\u5728\u5176\u79fb\u52a8\u8bbe\u5907\u548c\u684c\u9762\u8bbe\u5907\u4e0a\u67e5\u770b\u60a8\u9875\u9762\u7684\u4f4d\u7f6e\u3002\u7136\u540e\uff0c\u4f7f\u7528\u6b64\u6570\u636e\u67e5\u770b\u60a8\u53ef\u80fd\u9700\u8981\u8c03\u6574\u5e03\u5c40\u3001\u5185\u5bb9\u7b49\u7684\u4f4d\u7f6e\u3002<br><br> \n\n\u2022 <strong>\u8003\u8651\u7ec6\u5206\u70ed\u529b\u56fe<\/strong> \u4ee5\u67e5\u770b\u667a\u80fd\u624b\u673a\u3001\u5e73\u677f\u7535\u8111\u548c\u8ba1\u7b97\u673a\u4e4b\u95f4\u7684\u4ea4\u4e92\u3002\u60a8\u53ef\u80fd\u8fd8\u9700\u8981\u6839\u636e\u6d41\u91cf\u6765\u6e90\uff08\u4f8b\u5982\uff0c\u641c\u7d22\u5f15\u64ce\u6216\u793e\u4ea4\u5a92\u4f53\uff09\u8fdb\u884c\u7ec6\u5206\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-benefits-of-using-website-heatmaps\" style=\"font-size:32px\">\u4f7f\u7528\u7f51\u7ad9\u70ed\u529b\u56fe\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u516c\u53f8\u548c\u535a\u4e3b\u53ef\u80fd\u51fa\u4e8e\u4ee5\u4e0b\u539f\u56e0\u5728\u5176\u7f51\u7ad9\u4e0a\u4f7f\u7528\u70ed\u529b\u56fe\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u786e\u5b9a\u6539\u8fdb\u7a7a\u95f4\uff1a <\/strong>\u4f7f\u7528\u7f51\u7ad9\u70ed\u529b\u56fe\u4e2d\u7684\u989c\u8272\u4ee3\u7801\u6765\u786e\u5b9a\u60a8\u53ef\u80fd\u9700\u8981\u66f4\u6539\u7f51\u7ad9\u7684\u4f4d\u7f6e\u3002\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6237\u672a\u6eda\u52a8\u5230\u5e95\u90e8\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7bad\u5934\u66f4\u6e05\u6670\u5e76\u6dfb\u52a0\u9875\u9762\u5143\u7d20\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5c3d\u53ef\u80fd\u89e3\u51b3\u95ee\u9898\u533a\u57df\uff1a<\/strong> \u4f7f\u7528\u70ed\u529b\u56fe\u67e5\u770b\u7528\u6237\u5728\u9875\u9762\u4e0a\u7684\u5361\u987f\u4f4d\u7f6e\uff0c\u5e76\u601d\u8003\u6f5c\u5728\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u8003\u8651\u662f\u5426\u9700\u8981\u66f4\u6539\u914d\u8272\u65b9\u6848\u6216\u8c03\u6574\u6a2a\u5e45\u5e7f\u544a\u5c3a\u5bf8\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5bfc\u822a\uff1a<\/strong> \u8bc4\u4f30\u7528\u6237\u5728\u60a8\u7f51\u7ad9\u4e0a\u7684\u79fb\u52a8\u4f4d\u7f6e\u4ee5\u53ca\u6700\u70ed\u95e8\u7684\u533a\u57df\u3002\u7136\u540e\uff0c\u4f7f\u7528\u6b64\u6570\u636e\u6765\u8003\u8651\u662f\u5426\u9700\u8981\u66f4\u6539\u83dc\u5355\u548c\u5176\u4ed6\u5bfc\u822a\u65b9\u9762\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8f6c\u5316\uff1a<\/strong> \u4f7f\u7528\u70ed\u529b\u56fe\u786e\u5b9a\u653e\u7f6e\u201c\u53f7\u53ec\u6027\u7528\u8bed\u201d\u7684\u4f4d\u7f6e\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u53d1\u73b0\u9875\u9762\u9876\u90e8\u64cd\u4f5c\u66f4\u591a\uff0c\u5219\u53ef\u80fd\u503e\u5411\u4e8e\u5c06\u5b83\u4eec\u653e\u7f6e\u5728\u66f4\u9760\u8fd1\u9876\u90e8\u7684\u4f4d\u7f6e\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u4f53\u9a8c\uff1a <\/strong>\u4f7f\u7528\u70ed\u529b\u56fe\u67e5\u770b\u7528\u6237\u884c\u4e3a\uff0c\u627e\u51fa\u4ed6\u4eec\u6b63\u5728\u4e0e\u54ea\u4e9b\u5185\u5bb9\u4e92\u52a8\uff0c\u4ee5\u53ca\u54ea\u4e9b\u5185\u5bb9\u9700\u8981\u66f4\u6539\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4e0d\u65ad\u8fed\u4ee3\uff0c\u5e76\u6d4b\u8bd5\u60a8\u6240\u505a\u7684\u4efb\u4f55\u4fee\u6539\uff0c\u770b\u770b\u5b83\u4eec\u662f\u5426\u6709\u6548\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 <strong>\u8bc6\u522b\u70ed\u529b\u56fe\u4e2d\u7684\u95ee\u9898\u3002<\/strong> \u4f8b\u5982\uff0c\u6309\u94ae\u7684\u4f4d\u7f6e\u662f\u5426\u4f1a\u5f71\u54cd\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\uff1f<br><br>\n\u2022 <strong>A\/B \u6d4b\u8bd5\uff1a<\/strong> \u5bf9\u60a8\u7f51\u7ad9\u7684\u4e0d\u540c\u7248\u672c\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\uff0c\u4ee5\u4e86\u89e3\u5ba2\u6237\u7684\u4e92\u52a8\u60c5\u51b5\uff0c\u5e76\u5728\u6b64\u8fc7\u7a0b\u4e2d\u6536\u96c6\u53cd\u9988\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-website-heatmaps-to-improve-your-product\" style=\"font-size:32px\">\u5982\u4f55\u4f7f\u7528\u7f51\u7ad9\u70ed\u529b\u56fe\u6765\u6539\u8fdb\u60a8\u7684\u4ea7\u54c1\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u5e94\u8be5\u5c06\u7f51\u7ad9\u70ed\u529b\u56fe\u7528\u4e8e\u7f51\u7ad9\u5206\u6790\u7684\u4e0d\u540c\u65b9\u9762\uff0c\u5e76\u4e14\u8fd8\u5e94\u8be5\u8003\u8651\u5c06\u5b83\u4eec\u4e0e\u5206\u6790\u5de5\u5177\u4e00\u8d77\u4f7f\u7528\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u4f7f\u7528\u7f51\u7ad9\u70ed\u529b\u56fe\u7684\u4e00\u4e9b\u65b9\u6cd5\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u8bc6\u522b\u4e0d\u540c\u9875\u9762\u4e0a\u7684\u70b9\u51fb\u884c\u4e3a\u548c\u6a21\u5f0f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u67e5\u770b\u7528\u6237\u7684\u6ce8\u610f\u529b\u6240\u5728\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u5426\u5728\u67d0\u4e9b\u5185\u5bb9\u4e0a\u505c\u7559&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6d4b\u8bd5\u7f51\u7ad9\u5e03\u5c40\u3001\u83dc\u5355\u7b49&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6839\u636e\u7528\u6237\u7684\u4e92\u52a8\u4f4d\u7f6e\uff0c\u5411\u4e0a\u6216\u5411\u4e0b\u79fb\u52a8\u60a8\u7684 CTA&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6839\u636e\u9700\u8981\u8c03\u6574\u7f51\u7ad9\u7684\u5404\u4e2a\u65b9\u9762<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u8003\u8651\u4f7f\u7528 Hotjar \u548c Glassbox \u7b49\u5de5\u5177\u6765\u8ddf\u8e2a\u60a8\u7684\u7f51\u7ad9\u70ed\u529b\u56fe\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 <strong>\u5c06\u70ed\u529b\u56fe\u4e0e\u5176\u4ed6\u6307\u6807\u7ed3\u5408\u4f7f\u7528<\/strong>\uff0c\u4f8b\u5982\u8df3\u51fa\u7387\u3001\u9875\u9762\u603b\u505c\u7559\u65f6\u95f4\u4ee5\u53ca <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\">\u8f6c\u5316\u7387<\/a>.<br><br>  \n\u2022 <strong>\u8bbe\u5b9a\u76ee\u6807<\/strong>\uff1a\u786e\u5b9a\u60a8\u5728\u67e5\u770b\u70ed\u529b\u56fe\u65f6\u60f3\u8981\u8fbe\u5230\u7684\u76ee\u6807\uff0c\u5e76\u76f8\u5e94\u5730\u8861\u91cf\u60a8\u7684\u7ed3\u679c\u3002\u70b9\u51fb\u4e0d\u540c\u7684\u6309\u94ae\u662f\u4e00\u4e2a\u53ef\u4ee5\u8ddf\u8e2a\u7684\u6f5c\u5728\u6307\u6807\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"how-to-create-a-website-heatmap\" style=\"color:#422b82;font-size:22px\">\u5982\u4f55\u521b\u5efa\u7f51\u7ad9\u70ed\u529b\u56fe\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u9996\u5148\uff0c\u60a8\u9700\u8981\u9009\u62e9\u4e00\u6b3e\u5177\u6709\u7f51\u7ad9\u70ed\u529b\u56fe\u529f\u80fd\u7684\u8f6f\u4ef6\u3002 \u901a\u8fc7\u67e5\u770b\u53ef\u7528\u529f\u80fd\u5e76\u5728\u8d2d\u4e70\u524d\u5c3d\u53ef\u80fd\u5c1d\u8bd5\u4e0d\u540c\u7684\u9009\u9879\uff0c\u6765\u9009\u62e9\u4e00\u6b3e\u6ee1\u8db3\u60a8\u9700\u6c42\u7684\u8f6f\u4ef6\u3002Hotjar\u3001Fullstory\u3001Heap \u548c Lucky Orange \u90fd\u662f\u4e00\u4e9b\u5728\u7ebf\u8425\u9500\u4eba\u5458\u7528\u4e8e\u70ed\u529b\u56fe\u5206\u6790\u7684\u5de5\u5177\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u8981\u4f7f\u7528\u7f51\u7ad9\u70ed\u529b\u56fe\uff0c\u60a8\u901a\u5e38\u9700\u8981\u5c06\u4ee3\u7801\u5d4c\u5165\u5230\u7f51\u7ad9\u7684\u5934\u90e8\u3002\u5728\u505a\u51b3\u5b9a\u4e4b\u524d\uff0c\u8bf7\u8003\u8651\u9884\u7b97\u4ee5\u53ca\u60a8\u62e5\u6709\u7684\u6280\u672f\u77e5\u8bc6\u6c34\u5e73\u3002\u6d4b\u8bd5\u4e0d\u540c\u5de5\u5177\u65f6\uff0c\u8fd8\u8981\u8003\u8651\u53ef\u7528\u6027\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>\u514d\u8d39\u8bd5\u7528<\/strong>\uff1a\u5728\u60a8\u51b3\u5b9a\u8d2d\u4e70\u4e4b\u524d\uff0c\u8bf7\u5148\u8bd5\u7528\u7f51\u7ad9\u70ed\u529b\u56fe\u8f6f\u4ef6\u3002&nbsp;<br><br>\n<strong>\u6ce8\u610f\u4e8b\u9879<\/strong>\uff1a\u5728\u9009\u62e9\u7f51\u7ad9\u70ed\u529b\u56fe\u89e3\u51b3\u65b9\u6848\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u8003\u8651\u53ef\u7528\u6027\u3001\u5ba2\u6237\u652f\u6301\u548c\u53ef\u7528\u529f\u80fd\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-heatmaps-be-used-for-other-applications-besides-web-design\" style=\"font-size:32px\">\u70ed\u529b\u56fe\u9664\u4e86\u7f51\u9875\u8bbe\u8ba1\u4e4b\u5916\uff0c\u8fd8\u53ef\u4ee5\u7528\u4e8e\u5176\u4ed6\u5e94\u7528\u7a0b\u5e8f\u5417\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u53ef\u80fd\u5e0c\u671b\u4f7f\u7528\u70ed\u529b\u56fe\u6765\u8fdb\u884c\u5185\u5bb9\u521b\u5efa\uff1b\u4f01\u4e1a\u4e5f\u5c06\u5176\u7528\u4e8e\u7535\u5b50\u5546\u52a1\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u9700\u8981\u5728\u7f51\u7ad9\u4e0a\u8fdb\u884c\u54ea\u4e9b\u66f4\u6539\u3002\u8425\u9500\u662f\u7f51\u7ad9\u70ed\u529b\u56fe\u7684\u53e6\u4e00\u4e2a\u5e94\u7528\u9886\u57df\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u8fd8\u4f1a\u5728 UX \u548c UI \u8bbe\u8ba1\u4e2d\u770b\u5230\u7f51\u7ad9\u70ed\u529b\u56fe\uff0c\u9500\u552e\u670d\u52a1\u800c\u975e\u4ea7\u54c1\u7684\u4f01\u4e1a\u4e5f\u53ef\u80fd\u4f1a\u4f7f\u7528\u5b83\u4eec\u3002\u5b83\u66f4\u591a\u5730\u4e0e\u6307\u6807\u6709\u5173\uff0c\u800c\u4e0d\u662f\u5177\u4f53\u884c\u4e1a\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>\u7535\u5b50\u5546\u52a1<\/strong>\uff1a\u4f7f\u7528\u70ed\u529b\u56fe\u67e5\u770b\u7528\u6237\u5728\u4ea7\u54c1\u9875\u9762\u4e0a\u7684\u884c\u4e3a\uff0c\u5e76\u67e5\u770b\u4ed6\u4eec\u4e92\u52a8\u7684\u4f4d\u7f6e\u3002\u5982\u6709\u9700\u8981\uff0c\u60a8\u5e94\u8be5\u4f7f\u7528\u8fd9\u4e9b\u6307\u6807\u6765\u66f4\u6539\u6309\u94ae\u7b49\u3002<br><br>\n<strong>\u8425\u9500<\/strong>\uff1a\u4f7f\u7528\u70ed\u529b\u56fe\u67e5\u770b\u60a8\u7684\u767b\u5f55\u9875\u9762\u3002\u5982\u6709\u9700\u8981\uff0c\u8bf7\u66f4\u6539\u5e03\u5c40\u548c\u526f\u672c\u3002\u60a8\u8fd8\u5e94\u8be5\u5728\u5e7f\u544a\u6d3b\u52a8\u548c\u5b9a\u4ef7\u9875\u9762\u4e0a\u4f7f\u7528\u70ed\u529b\u56fe\u3002&nbsp;\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u867d\u7136\u60a8\u53ef\u80fd\u9996\u5148\u60f3\u5230\u7684\u662f\u7f51\u7ad9\u5206\u6790\uff0c\u4f46\u4e5f\u5e94\u8be5\u8003\u8651\u4f7f\u7528\u70ed\u529b\u56fe\u3002\u70ed\u529b\u56fe\u53ef\u8861\u91cf\u4e0d\u540c\u7684\u6307\u6807\u548c\u7528\u6237\u884c\u4e3a\u65b9\u9762\uff0c\u4f8b\u5982\u4eba\u4eec\u5982\u4f55\u5728\u7279\u5b9a\u9875\u9762\u4e0a\u8fdb\u884c\u4e92\u52a8 \u2013 \u4f7f\u7528\u989c\u8272\u7f16\u7801\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u67e5\u770b\u54ea\u4e9b\u4f4d\u7f6e\u70ed\u95e8\uff0c\u54ea\u4e9b\u4f4d\u7f6e\u8f83\u51b7\u3002\u5b83\u7528\u4e8e\u5185\u5bb9\u521b\u5efa\u3001\u8425\u9500\u3001\u7535\u5b50\u5546\u52a1\u548c\u5176\u4ed6\u9886\u57df\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4f7f\u7528\u70ed\u529b\u56fe\u67e5\u770b\u7528\u6237\u4e0e\u60a8\u7f51\u7ad9\u7684\u4e92\u52a8\u4f4d\u7f6e\uff0c\u5e76\u67e5\u627e\u60a8\u53ef\u80fd\u9700\u8981\u66f4\u6539\u7684\u5185\u5bb9\u3002\u786e\u5b9a\u60a8\u662f\u5426\u9700\u8981\u8c03\u6574 CTA\u3001\u66f4\u6539\u7f51\u7ad9\u5e03\u5c40\uff0c\u5e76\u786e\u5b9a\u8bbf\u95ee\u8005\u6700\u5173\u6ce8\u7684\u4f4d\u7f6e\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What type of data do website heatmaps typically track? Website heatmaps normally track the following data:&nbsp; Pro Tips: \u2022 Use eye-tracking heatmaps to determine where users are looking at your pages on their mobile and desktop devices. Then, use this data to see where you may need to adjust layout, content, etc. \u2022 Consider segmenting [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3892,"template":"","answers_category":[25],"class_list":["post-3887","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-analytics-and-tracking"],"acf":{"image":7701,"card_image":3892,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7f51\u7ad9\u70ed\u529b\u56fe\uff1f","descriptions":"Website heatmaps show where users click and how they interact on a website. It\u2019s different from analytics, which focus on the raw numbers but don\u2019t necessarily show you where people interact on a page.\r\n\r\nYou can use heatmaps to determine where your site visitors draw more of their attention to. If you\u2019re experimenting with different calls to action (CTAs), use heatmaps to figure out where you need improvements. You should use both heatmaps and analytics where possible.\r\n\r\nYou may sometimes hear website heatmaps referred to as mouse-tracking heatmaps, hover maps, or attention maps. They are color-coded, with red meaning that more users interact in this are and blue\/green meaning that there is less interaction.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Hidden Behavior","body":"Use heatmaps to look at how users interact with your website and its pages."},{"label":"Data-Driven","body":"You should analyze the data in heatmaps and consider where to optimize your sites."},{"label":"Versatility","body":"Use heatmaps to find insights in eCommerce, blogging, marketing, and other industries."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3892"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3887"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}