{"id":3875,"date":"2024-08-09T17:19:00","date_gmt":"2024-08-09T17:19:00","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3875"},"modified":"2025-12-18T16:22:12","modified_gmt":"2025-12-18T16:22:12","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e9%94%80%e5%94%ae%e6%bc%8f%e6%96%97","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e9%94%80%e5%94%ae%e6%bc%8f%e6%96%97\/","title":{"rendered":"\u4ec0\u4e48\u662f\u9500\u552e\u6f0f\u6597\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#why-is-the-sales-funnel-important\">\u4e3a\u4ec0\u4e48\u9500\u552e\u6f0f\u6597\u5f88\u91cd\u8981\uff1f<\/a><\/li><li><a href=\"#why-do-you-need-a-sales-funnel\">\u4e3a\u4ec0\u4e48\u4f60\u9700\u8981\u9500\u552e\u6f0f\u6597\uff1f<\/a><\/li><li><a href=\"#what-are-the-sales-funnel-stages\">\u9500\u552e\u6f0f\u6597\u7684\u9636\u6bb5\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li><a href=\"#how-do-i-optimize-my-sales-funnel\">\u5982\u4f55\u4f18\u5316\u6211\u7684\u9500\u552e\u6f0f\u6597\uff1f<\/a><ul><li><a href=\"#what-tools-do-you-need-to-optimize-your-sales-funnel\">\u4f18\u5316\u9500\u552e\u6f0f\u6597\u9700\u8981\u54ea\u4e9b\u5de5\u5177\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#what-is-the-difference-between-a-sales-funnel-and-a-marketing-funnel\">\u9500\u552e\u6f0f\u6597\u548c\u8425\u9500\u6f0f\u6597\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/a><\/li><li><a href=\"#what-is-the-difference-between-a-sales-pipeline-and-a-sales-funnel\">\u9500\u552e\u7ba1\u9053\u548c\u9500\u552e\u6f0f\u6597\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-the-sales-funnel-important\" style=\"font-size:32px\">\u4e3a\u4ec0\u4e48\u9500\u552e\u6f0f\u6597\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u516c\u53f8\u4f7f\u7528\u9500\u552e\u6f0f\u6597\u6765\u67e5\u770b\u5ba2\u6237\u53ef\u80fd\u4f1a\u5728\u54ea\u91cc\u6d41\u5931\uff0c\u5e76\u963b\u6b62\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\u3002\u521b\u5efa\u540e\uff0c\u60a8\u5e94\u8be5\u6e05\u695a\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u65c5\u7a0b\u3002\u5e76\u975e\u6bcf\u4e2a\u5ba2\u6237\u7684\u65c5\u7a0b\u90fd\u4f1a\u5b8c\u5168\u9075\u5faa\u8fd9\u4e00\u70b9\uff0c\u4f46\u60a8\u4ecd\u5e94\u5c06\u5176\u4f5c\u4e3a\u6307\u5bfc\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u4ece\u9500\u552e\u6f0f\u6597\u4e2d\u83b7\u53d6\u7684\u4fe1\u606f\u5e94\u8be5\u7528\u4e8e\u4ee5\u4e0b\u76ee\u7684\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u67e5\u627e\u6f5c\u5728\u7684\u74f6\u9888\uff1a <\/strong>\u601d\u8003\u5ba2\u6237\u53ef\u80fd\u5728\u54ea\u4e9b\u73af\u8282\u6d41\u5931\uff0c\u6216\u8005\u4ed6\u4eec\u76ee\u524d\u5904\u4e8e\u54ea\u4e2a\u73af\u8282\uff0c\u7136\u540e\u8003\u8651\u5982\u4f55\u6539\u53d8\u8fd9\u79cd\u60c5\u51b5\u3002\u4f8b\u5982\uff0c\u5982\u679c\u89c9\u5f97\u6709\u5fc5\u8981\uff0c\u60a8\u53ef\u4ee5\u5728\u67d0\u4e9b\u65f6\u5019\u63d0\u4f9b\u4ea7\u54c1\u6298\u6263\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e2a\u6027\u5316\u60a8\u7684\u8425\u9500\uff1a <\/strong>\u60a8\u5e94\u8be5\u5728\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u4f7f\u7528\u4e0d\u540c\u7684\u8425\u9500\u4fe1\u606f\uff0c\u8fd9\u53d6\u51b3\u4e8e\u60a8\u5e0c\u671b\u6f5c\u5728\u5ba2\u6237\u63a5\u4e0b\u6765\u91c7\u53d6\u7684\u884c\u52a8\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8003\u8651\u8f6c\u5316\u7387\uff1a <\/strong>\u67e5\u770b\u60a8\u5f53\u524d\u7684\u8f6c\u5316\u7387\uff0c\u5e76\u786e\u5b9a\u60a8\u9700\u8981\u5728\u54ea\u91cc\u8fdb\u884c\u66f4\u6539\u3002\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8fd9\u4e9b\u4fe1\u606f\uff0c\u8bf7\u8bbe\u7f6e\u4e00\u4e2a\u6f0f\u6597\u5e76\u8fdb\u884c\u5206\u6790\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u67e5\u770b\u60a8\u7684\u6574\u4f53\u6295\u8d44\u56de\u62a5\u7387\uff1a <\/strong>\u60a8\u5e94\u8be5\u4f7f\u7528\u9500\u552e\u6f0f\u6597\u6765\u8003\u8651\u60a8\u7684\u6574\u4f53\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4ee5\u53ca\u60a8\u53ef\u80fd\u9700\u8981\u5bf9\u7b56\u7565\u8fdb\u884c\u54ea\u4e9b\u8c03\u6574\u3002\u4e86\u89e3\u5f71\u54cd\u5ba2\u6237\u7684\u56e0\u7d20\u5e76\u5f81\u6c42\u53cd\u9988\u610f\u89c1\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-you-need-a-sales-funnel\" style=\"font-size:32px\">\u4e3a\u4ec0\u4e48\u4f60\u9700\u8981\u9500\u552e\u6f0f\u6597\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u9700\u8981\u9500\u552e\u6f0f\u6597\uff0c\u56e0\u4e3a\u5b83\u63d0\u4f9b\u4e86\u4e00\u79cd\u7ed3\u6784\u5316\u7684\u65b9\u6cd5\u6765\u7406\u89e3\u548c\u7ba1\u7406\u5ba2\u6237\u7684\u65c5\u7a0b\uff0c\u4ece\u6700\u521d\u7684\u8ba4\u77e5\u5230\u6700\u7ec8\u8d2d\u4e70\u3002\u8fd9\u6709\u52a9\u4e8e\u60a8\u8bc6\u522b\u74f6\u9888\u3001\u4e2a\u6027\u5316\u8425\u9500\u5de5\u4f5c\uff0c\u5e76\u6700\u7ec8\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5982\u679c\u6ca1\u6709\u9500\u552e\u6f0f\u6597\uff0c\u60a8\u7684\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u53ef\u80fd\u4f1a\u5206\u6563\u4e14\u65e0\u6548\u3002\u9500\u552e\u6f0f\u6597\u4e3a\u60a8\u63d0\u4f9b\u6e05\u6670\u7684\u8def\u7ebf\u56fe\uff0c\u4ee5\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d2d\u4e70\uff0c\u786e\u4fdd\u4e0d\u9519\u8fc7\u4efb\u4f55\u673a\u4f1a\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u9500\u552e\u6f0f\u6597\u5e94\u8be5\u5728\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\u5e2e\u52a9\u60a8\uff1a<br><br>&nbsp;\n<strong>\u2022 \u9884\u6d4b\u6536\u5165<\/strong>\uff1a\u60a8\u5e94\u8be5\u5927\u81f4\u4e86\u89e3\u6709\u591a\u5c11\u5ba2\u6237\u4f1a\u8f6c\u5316\uff0c\u7136\u540e\u6839\u636e\u6b64\u4f30\u7b97\u60a8\u53ef\u4ee5\u8d5a\u591a\u5c11\u94b1\u3002<br><br>&nbsp;\n<strong>\u2022 \u8425\u9500\u6e20\u9053<\/strong>\uff1a\u770b\u770b\u60a8\u5e94\u8be5\u5c06\u66f4\u591a\u7cbe\u529b\u96c6\u4e2d\u5728\u54ea\u4e9b\u8425\u9500\u6e20\u9053\u4e0a\uff0c\u4ee5\u5bfb\u627e\u548c\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\u3002<br><br>&nbsp;\n<strong>\u2022 \u8fde\u63a5<\/strong>\uff1a\u8003\u8651\u4e00\u4e0b\u60a8\u5e94\u8be5\u5982\u4f55\u901a\u8fc7\u9500\u552e\u6f0f\u6597\u4e0e\u60a8\u7684\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-sales-funnel-stages\" style=\"font-size:32px\">\u9500\u552e\u6f0f\u6597\u7684\u9636\u6bb5\u6709\u54ea\u4e9b\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u9500\u552e\u6f0f\u6597\u901a\u5e38\u6709\u56db\u4e2a\u4e3b\u8981\u9636\u6bb5\uff0c\u5076\u5c14\u4f1a\u7565\u6709\u4e0d\u540c\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8ba4\u77e5\u5ea6\uff1a <\/strong>\u8fd9\u662f\u5ba2\u6237\u4e86\u89e3\u60a8\u54c1\u724c\u7684\u65e9\u671f\u9636\u6bb5\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u4ed6\u4eec\u53ef\u80fd\u901a\u8fc7\u53e3\u7891\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u535a\u5ba2\u6587\u7ae0\u6216\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u6765\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5174\u8da3\uff1a <\/strong>\u6f5c\u5728\u5ba2\u6237\u4f1a\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u5e76\u8bbf\u95ee\u4e0d\u540c\u7684\u9875\u9762\u3002\u5728\u8fdb\u5165\u7b2c\u4e09\u9636\u6bb5\u4e4b\u524d\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u591a\u6b21\u8fd9\u6837\u505a\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u51b3\u7b56\uff1a <\/strong>\u5ba2\u6237\u4f1a\u5c06\u60a8\u7684\u4ea7\u54c1\u4e0e\u5176\u4ed6\u4ea7\u54c1\u8fdb\u884c\u6bd4\u8f83\uff0c\u7136\u540e\u8003\u8651\u662f\u5426\u8d2d\u4e70\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u884c\u52a8\uff1a <\/strong>\u901a\u5e38\u4e0e\u8d2d\u4e70\u76f8\u5173\u8054\uff0c\u4f46\u6709\u65f6\u4e5f\u6307\u8bd5\u7528\u671f\u3002\u884c\u52a8\u4e5f\u53ef\u4ee5\u662f\u5176\u4ed6\u884c\u4e3a\uff0c\u4f8b\u5982\u5173\u6ce8\u60a8\u7684\u9875\u9762\u6216\u6ce8\u518c\u65b0\u95fb\u901a\u8baf\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022\u00a0\u5982\u679c\u9700\u8981\uff0c\u8bf7\u8003\u8651\u6dfb\u52a0\u5176\u4ed6\u9636\u6bb5\uff08\u4f8b\u5982\uff0c\u201c\u8bc4\u4f30\u201d\u53ef\u80fd\u5728\u201c\u884c\u52a8\u201d\u4e4b\u540e\uff09\u3002<br><br>\n\u2022\u00a0\u9636\u6bb5\u957f\u5ea6\u4f1a\u56e0\u884c\u4e1a\u800c\u5f02\u3002\u8fd9\u8fd8\u53d6\u51b3\u4e8e\u60a8\u7684\u4ea7\u54c1\u548c\u603b\u9500\u552e\u5468\u671f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-i-optimize-my-sales-funnel\" style=\"font-size:32px\">\u5982\u4f55\u4f18\u5316\u6211\u7684\u9500\u552e\u6f0f\u6597\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u9700\u8981\u957f\u671f\u8bc4\u4f30\u60a8\u7684\u6570\u636e\uff0c\u624d\u80fd\u4f18\u5316\u9500\u552e\u6f0f\u6597\u5e76\u957f\u671f\u6539\u8fdb\u3002\u60a8\u8fd8\u5e94\u8be5\u5728\u6bcf\u4e2a\u6f0f\u6597\u4e2d\u5c1d\u8bd5\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u4f8b\u5982\u5404\u79cd\u7c7b\u578b\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-content-marketing\/\">\u5185\u5bb9\u8425\u9500<\/a>.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u53ef\u80fd\u8fd8\u9700\u8981\u6839\u636e\u60a8\u7684\u53d1\u73b0\u6dfb\u52a0\u6216\u5220\u9664\u4e0d\u540c\u7684\u6f0f\u6597\u9636\u6bb5\u3002\u8003\u8651\u4e00\u4e0b\u60a8\u7684\u8f6c\u5316\u7387\u53ef\u80fd\u5728\u54ea\u91cc\u63d0\u9ad8\uff0c\u5e76\u5728\u518d\u6b21\u6d4b\u91cf\u4e4b\u524d\u5b9e\u65bd\u8fd9\u4e9b\u8c03\u6574\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>\u627e\u51fa\u5dee\u8ddd<\/strong>\uff1a\u601d\u8003\u5982\u4f55\u9650\u5236\u60a8\u53d1\u73b0\u7684\u5ba2\u6237\u6d41\u5931\u70b9\u3002<br><br> \n<strong>\u4e2a\u6027\u5316\u60a8\u7684\u4fe1\u606f<\/strong>\uff1a\u5b9a\u5236\u60a8\u7684\u5185\u5bb9\u5e76\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u4f1a\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u4f7f\u7528\u9500\u552e\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u535a\u5ba2\u6587\u7ae0\u3002<br><br> \n<strong>\u6f5c\u5728\u5ba2\u6237<\/strong>\uff1a\u4f7f\u7528\u4e0d\u540c\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565\uff08\u4f8b\u5982\u91cd\u5b9a\u5411\u5e7f\u544a\uff09\u6765\u63d0\u9ad8\u5bf9\u6f5c\u5728\u5ba2\u6237\u7684\u53ef\u89c1\u5ea6\u3002<br><br>\n<strong>A\/B \u6d4b\u8bd5<\/strong>\uff1a\u5c1d\u8bd5\u4e0d\u540c\u7684\u7f51\u7ad9\u3001\u5185\u5bb9\u7c7b\u578b\u548c\u6d88\u606f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-tools-do-you-need-to-optimize-your-sales-funnel\" style=\"color:#422b82;font-size:22px\">\u4f18\u5316\u9500\u552e\u6f0f\u6597\u9700\u8981\u54ea\u4e9b\u5de5\u5177\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u4e3a\u4e86\u4ece\u60a8\u7684\u9500\u552e\u6f0f\u6597\u4e2d\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\uff0c\u60a8\u5e94\u8be5\u8003\u8651\u4f7f\u7528\u4ee5\u4e0b\u8f6f\u4ef6\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>CRM \u8f6f\u4ef6\uff1a <\/strong>\u67e5\u770b\u5ba2\u6237\u4e92\u52a8\u5e76\u4e86\u89e3\u5ba2\u6237\u6570\u636e\u3002\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u67d0\u4e9b CRM \u5de5\u5177\u83b7\u53d6\u5ba2\u6237\u7684\u6d3b\u8dc3\u5ea6\u8bc4\u5206\u3002CRM \u793a\u4f8b\u5305\u62ec Salesforce \u548c HubSpot\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1a <\/strong>\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8f6f\u4ef6\u5b9e\u73b0\u8425\u9500\u6d3b\u52a8\u81ea\u52a8\u5316\u548c\u53d7\u4f17\u7ec6\u5206\u3002\u76f8\u5173\u5de5\u5177\u5305\u62ec Mailchimp \u548c ConvertKit\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5206\u6790\u8f6f\u4ef6\uff1a <\/strong>\u67e5\u770b\u7f51\u7ad9\u6d41\u91cf\u6765\u6e90\u4ee5\u53ca\u5176\u4ed6\u6307\u6807\uff0c\u4f8b\u5982\u8df3\u51fa\u7387\u3002\u8f6f\u4ef6\u793a\u4f8b\u5305\u62ec Google Analytics \u548c Matomo\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8425\u9500\u81ea\u52a8\u5316\uff1a <\/strong>\u5c06\u81ea\u52a8\u5316\u7528\u4e8e\u5b9a\u671f\u6267\u884c\u7684\u4efb\u52a1\u3002\u793a\u4f8b\u5305\u62ec Zapier \u548c Marketo\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8003\u8651\u60a8\u7684\u9884\u7b97\u548c\u56e2\u961f\u89c4\u6a21\u3002\u4e00\u4e9b\u8f6f\u4ef6\u5de5\u5177\u6309\u7528\u6237\u6bcf\u6708\u6536\u8d39\uff1b\u5176\u4ed6\u5de5\u5177\u5219\u6839\u636e\u4f1a\u8bdd\u6b21\u6570\u6216\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u4e2d\u7684\u4eba\u6570\u6536\u53d6\u56fa\u5b9a\u8d39\u7528\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-difference-between-a-sales-funnel-and-a-marketing-funnel\" style=\"font-size:32px\">\u9500\u552e\u6f0f\u6597\u548c\u8425\u9500\u6f0f\u6597\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4ee5\u4e0b\u662f\u5173\u4e8e\u9500\u552e\u6f0f\u6597\u548c\u8425\u9500\u6f0f\u6597\u4e4b\u95f4\u533a\u522b\u7684\u7b80\u8981\u8bf4\u660e\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8425\u9500\u6f0f\u6597\uff1a <\/strong>\u8fd9\u662f\u5173\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u751f\u6210\uff0c\u800c\u4e0d\u662f\u8f6c\u5316\u5ba2\u6237\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9500\u552e\u6f0f\u6597\uff1a <\/strong>\u4e13\u6ce8\u4e8e\u8f6c\u5316\u9636\u6bb5\u3002\u6b64\u65f6\uff0c\u6f5c\u5728\u5ba2\u6237\u5df2\u7ecf\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u5e94\u8be5\u4e86\u89e3\u8fd9\u79cd\u7ec6\u5fae\u7684\u533a\u522b\uff0c\u4ee5\u4fbf\u5728\u9700\u8981\u65f6\u4f7f\u7528\u6b63\u786e\u7684\u7b56\u7565\u548c\u4fe1\u606f\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-difference-between-a-sales-pipeline-and-a-sales-funnel\" style=\"font-size:32px\">\u9500\u552e\u7ba1\u9053\u548c\u9500\u552e\u6f0f\u6597\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u9500\u552e\u7ba1\u9053\u548c\u9500\u552e\u6f0f\u6597\u662f\u4e24\u4e2a\u4e0d\u540c\u7684\u6982\u5ff5\uff0c\u533a\u522b\u5982\u4e0b\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9500\u552e\u7ba1\u9053\uff1a<\/strong> 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style=\"font-size:18px\">\u5728\u521b\u4e1a\u65f6\uff0c\u9500\u552e\u6f0f\u6597\u662f\u60a8\u5e94\u8be5\u5b66\u4e60\u7684\u9996\u8981\u5185\u5bb9\u4e4b\u4e00\u3002\u5b83\u6d89\u53ca\u4e0d\u540c\u7684\u9636\u6bb5\uff0c\u5e76\u4e14\u60a8\u4f20\u8fbe\u7684\u4fe1\u606f\u5c06\u6839\u636e\u5404\u4e2a\u65b9\u9762\u800c\u53d8\u5316\u3002\u601d\u8003\u60a8\u5e0c\u671b\u5982\u4f55\u8f6c\u5316\u5ba2\u6237\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728\u6574\u4e2a\u65c5\u7a0b\u4e2d\u53ef\u80fd\u4f1a\u4e0e\u54ea\u4e9b\u5185\u5bb9\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u5e94\u8be5\u5c06\u9500\u552e\u6f0f\u6597\u4e0e\u8425\u9500\u6f0f\u6597\u548c\u9500\u552e\u7ba1\u9053\u7ed3\u5408\u4f7f\u7528\u3002\u9009\u62e9\u6ee1\u8db3\u60a8\u9700\u6c42\u7684\u8f6f\u4ef6\uff0c\u5e76\u53cd\u590d\u6d4b\u8bd5\u8fed\u4ee3\uff0c\u76f4\u5230\u627e\u5230\u9002\u5408\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Why is the sales funnel important? Companies use sales funnels to look at where customers will likely drop off and to stop this from happening. You should, once you\u2019ve created it, have a clear visual representation of your customer\u2019s journey. Not every customer journey will exactly follow this, but you should still keep it as [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3878,"template":"","answers_category":[19],"class_list":["post-3875","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":7699,"card_image":3881,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u9500\u552e\u6f0f\u6597\uff1f","descriptions":"Sales funnels are frameworks that businesses use to determine the path that they want customers to take before making a purchase.\r\n\r\nIt often is associated with content marketing and focuses on different conversion aspects, such as brand awareness and influencing a buying decision. Businesses will use visual frameworks that \u2013 as the name suggests \u2013 are typically shaped like a funnel.\r\n\r\nThe funnel normally starts wide at the top and then narrows down to the interested buyers at the end.\r\nIt\u2019s used across multiple industries, such as SaaS and fintech.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Visualization","body":"Use sales funnels to map the purchase path you expect customers to take."},{"label":"Personalization","body":"Create different messages for each part of the funnel."},{"label":"Profit","body":"Analyze your sales funnel results and tweak where necessary."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3878"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3875"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}