{"id":3873,"date":"2024-08-09T17:28:31","date_gmt":"2024-08-09T17:28:31","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3873"},"modified":"2025-12-18T16:23:19","modified_gmt":"2025-12-18T16:23:19","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%a8%a1%e5%9e%8b","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%a8%a1%e5%9e%8b\/","title":{"rendered":"\u4ec0\u4e48\u662f\u8425\u9500\u5f52\u56e0\u6a21\u578b\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#why-is-attribution-modeling-important\">\u5f52\u56e0\u6a21\u578b\u4e3a\u4f55\u91cd\u8981\uff1f<\/a><\/li><li><a href=\"#what-are-the-different-types-of-attribution-models\">\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u5f52\u56e0\u6a21\u578b\uff1f<\/a><ul><li><a href=\"#what-is-first-click-attribution\">\u4ec0\u4e48\u662f\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\uff1f<\/a><\/li><li><a href=\"#what-is-last-click-attribution\">\u4ec0\u4e48\u662f\u6700\u540e\u70b9\u51fb\u5f52\u56e0\uff1f<\/a><\/li><li><a href=\"#what-is-multi-touch-attribution\">\u4ec0\u4e48\u662f\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\uff1f<\/a><\/li><li><a href=\"#what-are-the-common-attribution-models\">\u6709\u54ea\u4e9b\u5e38\u89c1\u7684\u5f52\u56e0\u6a21\u578b\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#what-are-common-attribution-modeling-mistakes-and-pitfalls\">\u5f52\u56e0\u5efa\u6a21\u4e2d\u6709\u54ea\u4e9b\u5e38\u89c1\u7684\u9519\u8bef\u548c\u9677\u9631\uff1f<\/a><\/li><li><a href=\"#what-is-the-best-attribution-model\">\u4ec0\u4e48\u662f\u6700\u4f73\u5f52\u56e0\u6a21\u578b\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-attribution-modeling-important\" style=\"font-size:32px\">\u5f52\u56e0\u6a21\u578b\u4e3a\u4f55\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u5e94\u8be5\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u6765\u4e86\u89e3\u54ea\u4e9b\u56e0\u7d20\u4fc3\u6210\u4e86\u8f6c\u5316\uff0c\u54ea\u4e9b\u56e0\u7d20\u6ca1\u6709\u4fc3\u6210\u8f6c\u5316\u3002\u4f01\u4e1a\u8fd8\u5e94\u8be5\u4f7f\u7528\u4ed6\u4eec\u6536\u96c6\u7684\u4fe1\u606f\u6765\u786e\u5b9a\u662f\u5426\u9700\u8981\u6539\u8fdb\u6216\u79fb\u9664\u4e0d\u540c\u7684\u89e6\u70b9\u3002\u5982\u679c\u60a8\u60f3\u8861\u91cf\u60a8\u7684\u5e7f\u544a\u7cfb\u5217 ROI\uff0c\u60a8\u5e94\u8be5\u8003\u8651\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u65f6\uff0c\u60a8\u5e94\u8be5\u8bc4\u4f30\u6240\u6709\u6e20\u9053\uff0c\u5305\u62ec\u60a8\u7684\u7f51\u7ad9\u3001\u7b80\u62a5\u548c\u793e\u4ea4\u5a92\u4f53\u3002\u9664\u4e86\u5173\u6ce8\u6709\u6548\u7684\u65b9\u9762\u5916\uff0c\u8fd8\u8981\u770b\u770b\u60a8\u662f\u5426\u53ef\u4ee5\u5bf9\u5931\u8d25\u7684\u65b9\u9762\u91c7\u53d6\u4efb\u4f55\u63aa\u65bd\u3002\u60a8\u8fd8\u5e94\u8be5\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u6765\u786e\u5b9a\u6bcf\u4e2a\u6e20\u9053\u5728\u60a8\u7684\u6f0f\u6597\u4e2d\u7684\u4f4d\u7f6e\u3002&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#422b82;font-size:18px\"><strong>\u793a\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u5728\u8861\u91cf\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u65f6\uff0c\u4f60\u53ef\u80fd\u4f1a\u770b\u5230\u6570\u636e\u8868\u660e Google \u5e7f\u544a\u53ef\u4ee5\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\u3002\u4f60\u53ef\u80fd\u8fd8\u4f1a\u53d1\u73b0\uff0c\u4f60\u9700\u8981\u66f4\u52a0\u5173\u6ce8\u4f60\u7684\u535a\u5ba2\u4ee5\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-different-types-of-attribution-models\" style=\"font-size:32px\">\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u5f52\u56e0\u6a21\u578b\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5355\u70b9\u89e6\u63a7\u548c\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u6a21\u578b\u662f\u4f60\u5e94\u8be5\u719f\u6089\u7684\u4e24\u79cd\u7c7b\u578b\u3002\u4ee5\u4e0b\u662f\u4e24\u8005\u7684\u7b80\u8981\u8bf4\u660e\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5355\u70b9\u89e6\u63a7\u5f52\u56e0\uff1a<\/strong> \u5173\u6ce8\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u5355\u4e2a\u89e6\u70b9\u3002\u901a\u5e38\u662f\u8f6c\u5316\u4e4b\u524d\u7684\u7b2c\u4e00\u6b21\u6216\u6700\u540e\u4e00\u6b21\u4e92\u52a8\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\uff1a<\/strong> \u67e5\u770b\u591a\u4e2a\u89e6\u70b9\uff0c\u5e76\u786e\u5b9a\u54ea\u4e9b\u89e6\u70b9\u5bf9\u6700\u7ec8\u7ed3\u679c\u6709\u8d21\u732e\uff0c\u54ea\u4e9b\u6ca1\u6709\u8d21\u732e\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-is-first-click-attribution\" style=\"color:#422b82;font-size:22px\">\u4ec0\u4e48\u662f\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\u5c06\u7b2c\u4e00\u4e2a\u5165\u53e3\u70b9\u89c6\u4e3a\u5bfc\u81f4\u5ba2\u6237\u8f6c\u5316\u7684\u8d77\u70b9\u3002\u4f01\u4e1a\u4f7f\u7528\u5b83\u6765\u67e5\u770b\u5176\u6f0f\u6597\u7684\u9876\u90e8\uff0c\u7136\u540e\u786e\u5b9a\u662f\u5426\u9700\u8981\u5bf9\u5176\u7b56\u7565\u8fdb\u884c\u4efb\u4f55\u66f4\u6539\u3002\u4f46\u8bf7\u6ce8\u610f\uff0c\u5ba2\u6237\u5728\u8d2d\u4e70\u4e4b\u524d\u4e5f\u53ef\u80fd\u4e0e\u4e0d\u540c\u7684\u6e20\u9053\u8fdb\u884c\u8fc7\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#422b82;font-size:18px\"><strong>\u6df1\u5165\u4e86\u89e3\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u4f8b\u5982\uff0c\u5ba2\u6237\u53ef\u80fd\u4f1a\u70b9\u51fb\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u535a\u5ba2\u6587\u7ae0\u3002\u7136\u540e\uff0c\u516c\u53f8\u53ef\u80fd\u4f1a\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u63a8\u5e7f\u4ea7\u54c1\uff0c\u800c\u5ba2\u6237\u4f1a\u8d2d\u4e70\u8be5\u4ea7\u54c1\u3002\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\u4f1a\u8ba4\u4e3a\u6700\u521d\u7684\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u4fc3\u6210\u4e86\u9500\u552e\uff0c\u5373\u4f7f\u5ba2\u6237\u8fd8\u4e0e\u5176\u4ed6\u63a5\u89e6\u70b9\u8fdb\u884c\u4e86\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#422b82;font-size:18px\"><strong>\u6ce8\u610f\u4e8b\u9879\uff1a <\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u867d\u7136\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\u5f88\u5bb9\u6613\u5b9e\u65bd\uff0c\u4f46\u8bf7\u8bb0\u4f4f\uff0c\u5b83\u6ca1\u6709\u8003\u8651\u5176\u4ed6\u63a5\u89e6\u70b9\uff08\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\uff09\u662f\u5426\u66f4\u6709\u6548\u3002<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-is-last-click-attribution\" style=\"color:#422b82;font-size:22px\">\u4ec0\u4e48\u662f\u6700\u540e\u70b9\u51fb\u5f52\u56e0\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u672c\u8d28\u4e0a\u4e0e\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\u76f8\u53cd\u3002\u60a8\u65e0\u9700\u5c06\u529f\u52b3\u5f52\u4e8e\u7b2c\u4e00\u4e2a\u63a5\u89e6\u70b9\uff0c\u800c\u662f\u66f4\u52a0\u91cd\u89c6\u6700\u7ec8\u63a5\u89e6\u70b9\u3002\u5728\u67e5\u770b\u6f0f\u6597\u5e95\u90e8\u7b56\u7565\u65f6\uff0c\u60a8\u5e94\u8be5\u4f7f\u7528\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u3002&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#422b82;font-size:18px\"><strong>\u6df1\u5165\u4e86\u89e3\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u4f8b\u5982\uff0c\u5ba2\u6237\u53ef\u80fd\u9996\u5148\u901a\u8fc7\u5728Instagram\u4e0a\u770b\u5230\u7684\u5e16\u5b50\u4e0e\u60a8\u7684\u516c\u53f8\u4e92\u52a8\u3002\u7136\u540e\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u70b9\u51fb\u8fdb\u5165\u60a8\u7684\u7f51\u7ad9\uff0c\u9605\u8bfb\u4e00\u4e9b\u535a\u5ba2\u6587\u7ae0\uff0c\u5e76\u6ce8\u518cnewsletter\u3002\u5728newsletter\u4e2d\u770b\u5230\u4ea7\u54c1\u4f18\u60e0\u540e\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u8d2d\u4e70\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cnewsletter\u5c06\u83b7\u5f97\u6700\u540e\u70b9\u51fb\u5f52\u56e0\u3002&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#422b82;font-size:18px\"><strong>\u6ce8\u610f\u4e8b\u9879\uff1a<\/strong> <\/p>\n\n\n\n<p style=\"font-size:18px\">\u4e0e\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\u7c7b\u4f3c\uff0c\u60a8\u53ef\u4ee5\u4f5c\u4e3a\u521d\u5b66\u8005\u4f7f\u7528\u6700\u540e\u70b9\u51fb\u5f52\u56e0\u3002\u4e3b\u8981\u533a\u522b\u5728\u4e8e\uff0c\u60a8\u5e94\u8be5\u4f7f\u7528\u5b83\u6765\u8bc4\u4f30\u6f0f\u6597\u5e95\u90e8\u7684\u6d3b\u52a8\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u60f3\u8981\u5168\u9762\u4e86\u89e3\uff0c\u5219\u5e94\u5c06\u5176\u4e0e\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\u7ed3\u5408\u4f7f\u7528\u3002<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-is-multi-touch-attribution\" style=\"color:#422b82;font-size:22px\">\u4ec0\u4e48\u662f\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\uff08\u4e5f\u79f0\u4e3aMTA\uff09\u7740\u773c\u4e8e\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u89e6\u70b9\u3002\u60a8\u5c06\u8bc4\u4f30\u5ba2\u6237\u5728\u8d2d\u4e70\u4e4b\u524d\u4e0e\u60a8\u8fdb\u884c\u7684\u6240\u6709\u4e92\u52a8\uff0c\u7136\u540e\u8861\u91cf\u6bcf\u79cd\u4e92\u52a8\u7684\u6709\u6548\u6027\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5982\u679c\u60a8\u4e0d\u60f3\u53ea\u5173\u6ce8\u5ba2\u6237\u65c5\u7a0b\u7684\u5f00\u59cb\u6216\u7ed3\u675f\uff0c\u5219\u5e94\u4f7f\u7528\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u3002&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#422b82;font-size:18px\"><strong>\u6df1\u5165\u4e86\u89e3\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u518d\u4e3e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u5ba2\u6237\u53ef\u80fd\u9996\u5148\u901a\u8fc7 Google \u641c\u7d22\u6ce8\u610f\u5230\u60a8\u3002\u7136\u540e\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u5e76\u591a\u6b21\u9605\u8bfb\u535a\u5ba2\u6587\u7ae0\uff0c\u4e4b\u540e\u624d\u4f1a\u6ce8\u518c\u60a8\u7684\u7b80\u62a5\u3002\u4e4b\u540e\uff0c\u5ba2\u6237\u53ef\u80fd\u4f1a\u9605\u8bfb\u7535\u5b50\u90ae\u4ef6\u5e76\u8fdb\u884c\u8d2d\u4e70\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u6765\u67e5\u770b\u60a8\u7684 SEO\u3001\u535a\u5ba2\u6587\u7ae0\u548c\u7b80\u62a5\u3002<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#422b82;font-size:18px\"><strong>\u6ce8\u610f\u4e8b\u9879\uff1a <\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u5982\u679c\u60a8\u60f3\u8bc4\u4f30\u8425\u9500\u7b56\u7565\u5e76\u4e86\u89e3\u7528\u6237\u5728\u8d2d\u4e70\u524d\u7684\u4e92\u52a8\u60c5\u51b5\uff0c\u8bf7\u4f7f\u7528\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u3002\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\u4e0d\u540c\u7684\u8425\u9500\u6e20\u9053\u7ec4\u5408\u662f\u5426\u534f\u540c\u5de5\u4f5c\u3002\u786e\u4fdd\u60a8\u62e5\u6709\u6240\u9700\u7684\u6570\u636e\u8ddf\u8e2a\u548c\u5206\u6790\u5de5\u5177\uff0c\u5e76\u5728\u5f00\u59cb\u4e4b\u524d\u8fdb\u884c\u5b66\u4e60\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e86\u89e3\u4e0d\u540c\u7248\u672c\u7684\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u3002\u4f8b\u5982 U 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class=\"wp-block-heading\" id=\"what-are-common-attribution-modeling-mistakes-and-pitfalls\" style=\"font-size:32px\">\u5f52\u56e0\u5efa\u6a21\u4e2d\u6709\u54ea\u4e9b\u5e38\u89c1\u7684\u9519\u8bef\u548c\u9677\u9631\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u65f6\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7ebf\u4e0b\u4e92\u52a8\uff1a<\/strong> \u60a8\u9700\u8981\u8003\u8651\u7ebf\u4e0b\u4e92\u52a8\uff0c\u4f8b\u5982\u5e7f\u544a\u724c\u4e0a\u7684\u5c55\u793a\u5e7f\u544a\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5355\u4e00\u6a21\u578b\uff1a <\/strong>\u5982\u679c\u60a8\u60f3\u83b7\u5f97\u8425\u9500\u7b56\u7565\u7684\u6982\u89c8\uff0c\u5219\u5e94\u4f7f\u7528\u591a\u79cd\u5f52\u56e0\u6a21\u578b\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5b63\u8282\u6027\uff1a<\/strong> \u4e0d\u540c\u5b63\u8282\u4e4b\u95f4\u53ef\u80fd\u4f1a\u51fa\u73b0\u6ce2\u52a8\uff0c\u60a8\u9700\u8981\u8003\u8651\u8fd9\u4e9b\u6ce2\u52a8\u4f1a\u5982\u4f55\u5f71\u54cd\u60a8\u7684\u8f6c\u5316\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u786e\u5b9a\u6570\u636e\u8d28\u91cf\uff1a <\/strong>\u60a8\u9700\u8981\u5173\u6ce8\u6570\u636e\u7684\u8d28\u91cf\u5e76\u4f7f\u7528\u51c6\u786e\u7684\u4fe1\u606f\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-best-attribution-model\" style=\"font-size:32px\">\u4ec0\u4e48\u662f\u6700\u4f73\u5f52\u56e0\u6a21\u578b\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5f52\u56e0\u6a21\u578b\u7684\u9009\u62e9\u5e26\u6709\u4e00\u5b9a\u7684\u4e3b\u89c2\u6027\uff0c\u60a8\u5e94\u8be5\u6839\u636e\u4e1a\u52a1\u9700\u6c42\u548c\u5ba2\u6237\u65c5\u7a0b\u6765\u9009\u62e9\u5408\u9002\u7684\u6a21\u578b\u3002\u5982\u679c\u60a8\u4e0d\u719f\u6089\u5f52\u56e0\u5efa\u6a21\uff0c\u5efa\u8bae\u60a8\u82b1\u4e9b\u65f6\u95f4\u5c1d\u8bd5\u4e0d\u540c\u7684\u6a21\u578b\uff0c\u770b\u770b\u54ea\u4e2a\u6a21\u578b\u6700\u7b26\u5408\u60a8\u7684\u9700\u6c42\u3002\u5982\u6709\u5fc5\u8981\uff0c\u60a8\u8fd8\u53ef\u4ee5\u81ea\u5b9a\u4e49\u6a21\u578b\u57fa\u51c6\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5148\u4ece\u4e00\u4e2a\u5bb9\u6613\u7406\u89e3\u7684\u5f52\u56e0\u6a21\u578b\u5f00\u59cb\uff0c\u4e4b\u540e\u518d\u4e13\u6ce8\u4e8e\u90a3\u4e9b\u9700\u8981\u82b1\u65f6\u95f4\u5b66\u4e60\u7684\u6a21\u578b\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4f01\u4e1a\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u6765\u786e\u5b9a\u54ea\u4e9b\u89e6\u70b9\u662f\u5ba2\u6237\u8f6c\u5316\u5173\u952e\u3002\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u6765\u8bc4\u4f30\u60a8\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u65f6\uff0c\u5148\u4ece\u7b80\u5355\u7684\u9009\u9879\u5f00\u59cb\uff0c\u7136\u540e\u518d\u8f6c\u5411\u66f4\u590d\u6742\u7684\u9009\u9879\u3002\u5728\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u65f6\uff0c\u60a8\u8fd8\u5e94\u8be5\u8bc4\u4f30\u6570\u636e\u7684\u51c6\u786e\u6027\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Why is attribution modeling important? You should use attribution modeling to understand what is and isn\u2019t contributing to your conversions. Businesses should also use the information they gather to determine whether they need to improve or remove different touchpoints. If you want to measure your campaign ROI, you should consider utilizing attribution modeling.&nbsp; When using [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3874,"template":"","answers_category":[19],"class_list":["post-3873","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":7700,"card_image":3874,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u8425\u9500\u5f52\u56e0\u6a21\u578b\uff1f","descriptions":"Attribution models are used to determine how a user converted based on the goals that you set.\r\n\r\nYou should use these models to see which of your touchpoints have influence in the customer journey, such as parts of your website.\r\nWhen using attribution models, you will look at your overall strategy and see how users are getting to the end result.\r\n\r\nOnce you have this information, you should then consider whether you need to adjust your marketing strategy and\/or budget.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Influence","body":"Use attribution models to determine how much your touchpoints influence conversions."},{"label":"Choosing a Model","body":"Since no one-size-fits-all solution exists, you need to think about your goals."},{"label":"Data","body":"Use the data you analyze to measure your marketing strategy."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3874"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3873"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}