{"id":3855,"date":"2024-08-09T17:01:58","date_gmt":"2024-08-09T17:01:58","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3855"},"modified":"2025-12-18T16:21:08","modified_gmt":"2025-12-18T16:21:08","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7f51\u7ad9\u8f6c\u5316\u7387\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#why-does-website-conversion-rate-matter\">\u4e3a\u4ec0\u4e48\u7f51\u7ad9\u8f6c\u5316\u7387\u5f88\u91cd\u8981\uff1f<\/a><\/li><li><a href=\"#how-to-calculate-conversion-rate\">\u5982\u4f55\u8ba1\u7b97\u8f6c\u5316\u7387\uff1f<\/a><ul><li><a href=\"#how-can-i-track-my-conversion-rate\">\u5982\u4f55\u8ddf\u8e2a\u6211\u7684\u8f6c\u5316\u7387\uff1f<\/a><\/li><li><a href=\"#why-is-it-important-to-periodically-revisit-and-redefine-conversion-metrics\">\u4e3a\u4ec0\u4e48\u5b9a\u671f\u91cd\u65b0\u5ba1\u89c6\u548c\u91cd\u65b0\u5b9a\u4e49\u8f6c\u5316\u6307\u6807\u5f88\u91cd\u8981\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#what-factors-impact-website-conversion-rates\">\u54ea\u4e9b\u56e0\u7d20\u4f1a\u5f71\u54cd\u7f51\u7ad9\u8f6c\u5316\u7387\uff1f<\/a><ul><li><a href=\"#what-is-a-good-conversion-rate\">\u4ec0\u4e48\u662f\u597d\u7684\u8f6c\u5316\u7387\uff1f<\/a><\/li><li><a href=\"#what-is-conversion-rate-optimization-cro\">\u4ec0\u4e48\u662f\u8f6c\u5316\u7387\u4f18\u5316 (CRO)\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-does-website-conversion-rate-matter\" style=\"font-size:32px\">\u4e3a\u4ec0\u4e48\u7f51\u7ad9\u8f6c\u5316\u7387\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u662f\u5426\u6709\u8db3\u591f\u7684\u8bbf\u5ba2\u8f6c\u5316\u4e3a\u5ba2\u6237\u6216\u4ed8\u8d39\u7ebf\u7d22\uff0c\u60a8\u9700\u8981\u77e5\u9053\u60a8\u7684\u8f6c\u5316\u7387\u3002\u56e0\u6b64\uff0c\u60a8\u8fd8\u5fc5\u987b\u77e5\u9053\u5982\u4f55\u5206\u6790\u60a8\u7684\u6570\u636e\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4ee5\u4e0b\u662f\u60a8\u9700\u8981\u5728\u66f4\u7ec6\u7c92\u5ea6\u7ea7\u522b\u8861\u91cf\u8f6c\u5316\u7387\u7684\u539f\u56e0\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>ROI \u5f71\u54cd\uff1a<\/strong> <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e6%98%af%e4%bb%80%e4%b9%88\/\" data-type=\"URL\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-roi\/\">ROI \u4ee3\u8868<\/a> \u6295\u8d44\u56de\u62a5\u7387\uff0c\u60a8\u5e94\u8be5\u5173\u6ce8\u5b83\u548c\u8f6c\u5316\u7387\u4f5c\u4e3a\u6709\u6548\u6027\u7684\u8861\u91cf\u6807\u51c6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CPA)\uff1a<\/strong> \u60a8\u9700\u8981\u4e86\u89e3\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u60a8\u5e94\u8be5\u62e5\u6709\u8f83\u4f4e\u7684 CPA\u3002\u8861\u91cf\u60a8\u7684\u8f6c\u5316\u7387\u4ee5\u786e\u5b9a\u60a8\u5f53\u524d\u7684 CPA\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e1a\u52a1\u589e\u957f\u6307\u6807\uff1a<\/strong> \u4f7f\u7528\u8f6c\u5316\u7387\u4f5c\u4e3a\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u6765\u786e\u5b9a\u60a8\u662f\u5426\u9700\u8981\u66f4\u6539\u589e\u957f\u7b56\u7565\u3002\u60a8\u7684\u76ee\u6807\u662f\u4f7f\u7528\u8f6c\u5316\u7387\u6765\u957f\u671f\u589e\u52a0\u6536\u5165\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-calculate-conversion-rate\" style=\"font-size:32px\">\u5982\u4f55\u8ba1\u7b97\u8f6c\u5316\u7387\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u9700\u8981\u5c06\u8f6c\u5316\u6b21\u6570\u9664\u4ee5\u8bbf\u5ba2\u6570\uff1b\u9009\u62e9\u9002\u5408\u60a8\u7684\u65f6\u95f4\u8303\u56f4\uff08\u4f8b\u5982\uff0c\u4e09\u4e2a\u6708\u6216\u516d\u4e2a\u6708\uff09\u3002\u5c06\u8f6c\u5316\u6b21\u6570\u9664\u4ee5\u8bbf\u5ba2\u6570\u540e\uff0c\u60a8\u5fc5\u987b\u518d\u4e58\u4ee5 100\u3002\u60a8\u770b\u5230\u7684\u6570\u5b57\u5c31\u662f\u60a8\u7684\u767e\u5206\u6bd4\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>\u793a\u4f8b\uff1a<\/strong> 1,000 \u4f4d\u8bbf\u5ba2\u4e2d\u6709 20 \u4f4d\u4ed8\u8d39\u5ba2\u6237\uff0c\u5373 20 \u9664\u4ee5 1,000 \u518d\u4e58\u4ee5 100\u3002\u8f6c\u5316\u7387\u4e3a 2%\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u8003\u8651\u4f7f\u7528\u4f8b\u5982 Google Analytics \u7b49\u8f6f\u4ef6\u6765\u8ba1\u7b97\u60a8\u7f51\u9875\u4e0a\u7684\u8f6c\u5316\u7387\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u67e5\u770b\u8f6c\u5316\u7387\u65f6\uff0c\u60a8\u5e94\u8be5\u7ec6\u5206\u5ba2\u6237\u3002\u6839\u636e\u4ed6\u4eec\u7684\u6765\u6e90\uff08\u4f8b\u5982\uff0c\u76f4\u63a5\u8bbf\u95ee\u6216\u641c\u7d22\u5f15\u64ce\uff09\u3001\u4ed6\u4eec\u5728\u5b8c\u6210\u64cd\u4f5c\u4e4b\u524d\u67e5\u770b\u7684\u9875\u9762\u4ee5\u53ca\u4ed6\u4eec\u662f\u4ece\u79fb\u52a8\u8bbe\u5907\u8fd8\u662f\u684c\u9762\u8bbe\u5907\u8bbf\u95ee\u6765\u8fdb\u884c\u7ec6\u5206\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"how-can-i-track-my-conversion-rate\" style=\"color:#422b82;font-size:22px\">\u5982\u4f55\u8ddf\u8e2a\u6211\u7684\u8f6c\u5316\u7387\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u8ddf\u8e2a\u8f6c\u5316\u7387\u7684\u5de5\u5177\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>Google Analytics\uff1a <\/strong>\u5177\u6709\u8f6c\u5316\u8ddf\u8e2a\u548c\u7f51\u7ad9\u6027\u80fd\u529f\u80fd\u7684\u7f51\u7edc\u5206\u6790\u5de5\u5177\u3002\u5728\u5b89\u88c5\u5de5\u5177\u6216\u4f7f\u7528\u63d2\u4ef6\u4e4b\u524d\uff0c\u8bf7\u786e\u4fdd\u9488\u5bf9 GDPR \u548c\u5176\u4ed6\u6cd5\u89c4\u5bf9\u5176\u8fdb\u884c\u4f18\u5316\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>Publift\uff1a<\/strong> \u4f7f\u7528\u6b64\u514d\u8d39\u5728\u7ebf\u8f6c\u5316\u7387\u8ba1\u7b97\u5668\uff0c\u8f93\u5165\u60a8\u7684\u8f6c\u5316\u6b21\u6570\u548c\u8bbf\u95ee\u6b21\u6570\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>Scaleo\uff1a<\/strong> \u4f7f\u7528 Scaleo \u8ddf\u8e2a\u8054\u76df\u76f8\u5173\u7684\u7edf\u8ba1\u6570\u636e\u3002\u7528\u4e8e\u6e38\u620f\u884c\u4e1a\u548c\u5176\u4ed6\u884c\u4e1a\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"why-is-it-important-to-periodically-revisit-and-redefine-conversion-metrics\" style=\"color:#422b82;font-size:22px\">\u4e3a\u4ec0\u4e48\u5b9a\u671f\u91cd\u65b0\u5ba1\u89c6\u548c\u91cd\u65b0\u5b9a\u4e49\u8f6c\u5316\u6307\u6807\u5f88\u91cd\u8981\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u91cd\u65b0\u5b9a\u4e49\u5e76\u67e5\u770b\u60a8\u7684\u8f6c\u5316\u6307\u6807\u662f\u660e\u667a\u4e4b\u4e3e\uff0c\u56e0\u4e3a\u6240\u6709\u884c\u4e1a\u90fd\u5728\u4e0d\u65ad\u53d8\u5316\u3002\u56e0\u6b64\uff0c\u60a8\u5fc5\u987b\u7d27\u8ddf\u4e0d\u65ad\u53d1\u5c55\u7684\u8d8b\u52bf\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u3002\u8fd9\u4e0d\u662f\u60a8\u9700\u8981\u6bcf\u5929\u68c0\u67e5\u7684\u4e8b\u60c5\uff0c\u4f46\u60a8\u5e94\u8be5\u5236\u5b9a\u4e00\u81f4\u7684\u65f6\u95f4\u8868\u6765\u8ddf\u8e2a\u548c\u8fed\u4ee3\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u60a8\u81f3\u5c11\u5e94\u8be5\u6bcf 3-6 \u4e2a\u6708\u91cd\u65b0\u5ba1\u89c6\u8f6c\u5316\u6307\u6807\u3002\u5982\u679c\u53d1\u751f\u91cd\u5927\u4e8b\u4ef6\uff08\u4f8b\u5982\uff0c\u884c\u4e1a\u76db\u4f1a\u6216\u54c1\u724c\u91cd\u5851\uff09\uff0c\u60a8\u9700\u8981\u66f4\u9891\u7e41\u5730\u68c0\u67e5\u6307\u6807\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-factors-impact-website-conversion-rates\" style=\"font-size:32px\">\u54ea\u4e9b\u56e0\u7d20\u4f1a\u5f71\u54cd\u7f51\u7ad9\u8f6c\u5316\u7387\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4e00\u4e9b\u53ef\u80fd\u5f71\u54cd\u60a8\u8f6c\u5316\u7387\uff08\u6b63\u9762\u6216\u8d1f\u9762\uff09\u7684\u56e0\u7d20\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u4f53\u9a8c (UX)\uff1a<\/strong> \u8fdb\u884c\u6d4b\u8bd5\u4ee5\u786e\u4fdd\u7528\u6237\u53ef\u4ee5\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5bfc\u822a\uff0c\u5e76\u5173\u6ce8\u8bbe\u8ba1\u5143\u7d20\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u884c\u52a8\u53f7\u53ec (CTA)\uff1a<\/strong> \u8ba9\u60a8\u7684 CTA \u53ef\u89c1\uff0c\u5e76\u4fc3\u4f7f\u7528\u6237\u70b9\u51fb\u5b83\u4eec\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u53d7\u4f17\u5b9a\u4f4d\uff1a<\/strong> \u5728\u5b8c\u5584\u6587\u6848\u4e4b\u524d\uff0c\u8bf7\u7814\u7a76\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u5e76\u601d\u8003\u4ed6\u4eec\u7684\u9700\u6c42\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u8425\u9500\u7b56\u7565\uff1a<\/strong> \u601d\u8003\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u5e76\u8bc4\u4f30\u6bcf\u4e2a\u6d3b\u52a8\uff0c\u7136\u540e\u786e\u5b9a\u54ea\u4e9b\u65b9\u9762\u9700\u8981\u6539\u8fdb\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4ea7\u54c1\u548c\u670d\u52a1\uff1a<\/strong> \u4e86\u89e3\u4f60\u7684\u53d7\u4f17\u9700\u6c42\uff0c\u5e76\u56f4\u7ed5\u8fd9\u4e9b\u9700\u6c42\u521b\u5efa\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4f46\u8981\u6d4b\u8bd5\u8fed\u4ee3\uff0c\u800c\u4e0d\u662f\u8fc7\u5ea6\u601d\u8003\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u67e5\u770b\u4f60\u7684\u7528\u6237\u884c\u4e3a\u6570\u636e\uff08\u4f8b\u5982\u5728\u7ebf\u7528\u6237\u65c5\u7a0b\uff09\u3002\u4e4b\u540e\uff0c\u4f60\u5e94\u8be5\u5bfb\u627e\u4f60\u7684\u8f6c\u5316\u6f0f\u6597\u9700\u8981\u5fae\u8c03\u7684\u5730\u65b9\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-is-a-good-conversion-rate\" style=\"color:#422b82;font-size:22px\">\u4ec0\u4e48\u662f\u597d\u7684\u8f6c\u5316\u7387\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u8f6c\u5316\u7387\u56e0\u884c\u4e1a\u800c\u5f02\uff0c\u4e5f\u53d6\u51b3\u4e8e\u4f60\u5e0c\u671b\u8f6c\u5316\u7684\u76ee\u6807\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u5206\u6790\u7684\u6307\u6807\u662f\u7b80\u62a5\u6ce8\u518c\u800c\u4e0d\u662f\u9500\u552e\u989d\uff0c\u4f60\u53ef\u80fd\u4f1a\u770b\u5230\u4e0d\u540c\u7684\u7ed3\u679c\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4e00\u822c\u57fa\u51c6\u5728 2% \u5230 5% \u4e4b\u95f4\uff0c10% \u5219\u5c5e\u4e8e\u4f18\u5f02\uff08\u5c3d\u7ba1\u96be\u4ee5\u5b9e\u73b0\uff09\u3002\u5728\u5206\u6790\u60a8\u6240\u5728\u884c\u4e1a\u7684\u5e73\u5747\u7ed3\u679c\u4e4b\u524d\uff0c\u8bf7\u5148\u601d\u8003\u8f6c\u5316\u6307\u6807\u662f\u4ec0\u4e48\u3002\u5b8c\u6210\u8fd9\u4e24\u4ef6\u4e8b\u540e\uff0c\u60a8\u5e94\u8be5\u8003\u8651\u60a8\u5e0c\u671b\u4fdd\u6301\u7684\u8303\u56f4\u3002<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-is-conversion-rate-optimization-cro\" style=\"color:#422b82;font-size:22px\">\u4ec0\u4e48\u662f\u8f6c\u5316\u7387\u4f18\u5316 (CRO)\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">CRO \u662f\u6307\u60a8\u67e5\u770b\u8f6c\u5316\u7387\u5e76\u601d\u8003\u53ef\u4ee5\u8fdb\u884c\u54ea\u4e9b\u8c03\u6574\u7684\u5730\u65b9\u3002\u60a8\u9700\u8981\u5bf9\u7f51\u7ad9\u8bbe\u8ba1\u548c\u6587\u6848\uff08\u5305\u62ec\u60a8\u7684 CTA\uff09\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u5fc5\u987b\u67e5\u770b\u7528\u6237\u5728\u60a8\u7f51\u7ad9\u4e0a\u7684\u505c\u7559\u65f6\u95f4\u4ee5\u53ca\u4ed6\u4eec\u6b63\u5728\u641c\u7d22\u7684\u5185\u5bb9\u7c7b\u578b\u3002CRO \u662f\u8fed\u4ee3\u7684\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u60a8\u5e94\u8be5\u5b9a\u671f\u67e5\u770b\u6307\u6807\u7684\u539f\u56e0\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u786e\u5b9e\u9700\u8981\u8003\u8651\u5176\u4ed6\u7f51\u7ad9\u5143\u7d20\uff08\u4f8b\u5982\uff0c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\uff09\uff0c\u4f46\u8f6c\u5316\u7387\u4f1a\u5f71\u54cd\u8fd9\u4e9b\u5143\u7d20\uff0c\u56e0\u6b64\u5fc5\u987b\u8fdb\u884c\u8bc4\u4f30\u3002\u60a8\u5fc5\u987b\u6839\u636e\u81ea\u5df1\u7684\u76ee\u6807\u9009\u62e9\u8f6c\u5316\u7387\uff0c\u65e0\u8bba\u662f\u5b8c\u6210\u9500\u552e\u8fd8\u662f\u8ba9\u4eba\u4eec\u586b\u5199\u60a8\u7f51\u7ad9\u4e0a\u7684\u8868\u5355\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u5e94\u8be5\u5173\u6ce8\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%b7%b3%e5%87%ba%e7%8e%87\/\" data-type=\"URL\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-bounce-rate\/\">\u7f51\u7ad9\u8df3\u51fa\u7387<\/a>.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u9996\u5148\u7c97\u7565\u4f30\u8ba1\u60a8\u5e0c\u671b\u4fdd\u6301\u7684\u9608\u503c\uff0c\u5e76\u5bf9\u8f6c\u5316\u7387\u6307\u6807\u6709\u6240\u4e86\u89e3\u3002\u60a8\u9700\u8981\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4e0d\u65ad\u8fed\u4ee3\uff0c\u4f46\u4e00\u5f00\u59cb\u53ea\u9700\u8981\u4e00\u4e2a\u5927\u6982\u7684\u6570\u503c\u5373\u53ef\u3002\u6bcf\u6b21\u542f\u52a8\u8425\u9500\u6d3b\u52a8\u6216\u91cd\u65b0\u8bbe\u8ba1\u7f51\u7ad9\u65f6\uff0c\u8bf7\u5148\u67e5\u770b\u60a8\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u7136\u540e\u518d\u8fdb\u884c\u66f4\u6539\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Why does website conversion rate matter? You need to know your conversion rate if you want to understand whether enough visitors are becoming customers or paying leads. For these reasons, you must also know how to analyze your data.&nbsp; Here\u2019s why you need to measure your conversion rates on a more granular level:&nbsp; How to [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3856,"template":"","answers_category":[25],"class_list":["post-3855","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-analytics-and-tracking"],"acf":{"image":7698,"card_image":3889,"content":[{"acf_fc_layout":"header_section","title":"What Is a Conversion Rate?","descriptions":"Conversion rates are how many customers convert on your site, based on the metric that you want to measure.\r\n\r\nThe action they take to \u201cconvert\u201d depends on your needs; some websites might measure trial sign-ups, but others could focus on total purchases.\r\nBlogs might use newsletter sign-ups to determine their conversion rates, meanwhile.\r\n\r\nYou should use conversion rates to measure the effectiveness of your website or marketing campaigns.\r\nUse the data you find to figure out where you should make improvements, regardless of whether conversion rates are high or low.","tip_label":"Pro Tip","tip":"Focus on your website\u2019s design as a starting point. Identify your audience and the messaging they would engage with, and clearly say what they should do in your calls to action.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Measuring ROI","body":"You\u2019ll need to use conversion rates to determine the effectiveness of making site visitors paying customers."},{"label":"Influences","body":"Make sure you know about site design and how to target your messaging."},{"label":"Auditing","body":"Audit your results and customers\u2019 behaviors on a regular basis."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3856"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3855"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}