{"id":3836,"date":"2024-08-01T20:22:48","date_gmt":"2024-08-01T20:22:48","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3836"},"modified":"2025-12-18T16:07:48","modified_gmt":"2025-12-18T16:07:48","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%bc%95%e4%ba%ba%e6%b3%a8%e7%9b%ae%e7%9a%84%e6%a0%87%e9%a2%98","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%bc%95%e4%ba%ba%e6%b3%a8%e7%9b%ae%e7%9a%84%e6%a0%87%e9%a2%98\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5f15\u4eba\u6ce8\u76ee\u7684\u6807\u9898\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#how-important-is-a-compelling-headline\">\u4e00\u4e2a\u5f15\u4eba\u5165\u80dc\u7684\u6807\u9898\u6709\u591a\u91cd\u8981\uff1f\u00a0<\/a><ul><li><a href=\"#is-there-an-average-number-of-words-or-characters-that-work-best\">\u662f\u5426\u6709\u6700\u4f73\u7684\u5e73\u5747\u5b57\u6570\u6216\u5b57\u7b26\u6570\uff1f\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#what-are-the-different-types-of-headlines\">\u4e0d\u540c\u7c7b\u578b\u7684\u6807\u9898\u6709\u54ea\u4e9b\uff1f<\/a><ul><li><a href=\"#where-are-compelling-headlines-used\">\u5f15\u4eba\u5165\u80dc\u7684\u6807\u9898\u7528\u5728\u54ea\u4e9b\u5730\u65b9\uff1f\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#how-can-you-make-great-headlines\">\u5982\u4f55\u64b0\u5199\u51fa\u4f18\u79c0\u7684\u6807\u9898\uff1f\u00a0<\/a><\/li><li><a href=\"#how-can-i-test-my-headlines\">\u6211\u8be5\u5982\u4f55\u6d4b\u8bd5\u6211\u7684\u6807\u9898\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-important-is-a-compelling-headline\" style=\"font-size:32px\">\u4e00\u4e2a\u5f15\u4eba\u5165\u80dc\u7684\u6807\u9898\u6709\u591a\u91cd\u8981\uff1f&nbsp;<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u7531\u4e8e\u6807\u9898\u662f\u5927\u591a\u6570\u4eba\u5728\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\u65f6\u9996\u5148\u770b\u5230\u7684\u5185\u5bb9\uff0c\u56e0\u6b64\u60a8\u5fc5\u987b\u4f7f\u5176\u8db3\u591f\u6709\u8da3\u624d\u80fd\u5438\u5f15\u70b9\u51fb\u3002\u5373\u4f7f\u60a8\u7684\u6587\u7ae0\u662f\u5173\u4e8e\u7279\u5b9a\u4e3b\u9898\u7684\u6700\u4f73\u6587\u7ae0\uff0c\u60a8\u4ecd\u7136\u9700\u8981\u4e00\u79cd\u65b9\u5f0f\u8ba9\u4eba\u4eec\u770b\u5230\u5b83\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u7684\u6807\u9898\u5e94\u8be5\u544a\u8bc9\u8bfb\u8005\u70b9\u51fb\u60a8\u7684\u5185\u5bb9\u540e\u4f1a\u770b\u5230\u4ec0\u4e48\uff0c\u4f46\u5b83\u8fd8\u9700\u8981\u8425\u9020\u4e00\u79cd\u795e\u79d8\u611f\u3002\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\u5982\u4f55\u878d\u5165\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u9700\u8981\u7684\u5173\u952e\u8bcd\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"is-there-an-average-number-of-words-or-characters-that-work-best\" style=\"color:#422b82;font-size:22px\">\u662f\u5426\u6709\u6700\u4f73\u7684\u5e73\u5747\u5b57\u6570\u6216\u5b57\u7b26\u6570\uff1f&nbsp;<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u6807\u9898\u957f\u5ea6\u5e94\u6700\u591a\u4e3a 60 \u4e2a\u5b57\u7b26\u6216 6 \u5230 12 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\u5236\u4f5c\u7b80\u77ed\u3001\u6709\u529b\u7684\u6807\u9898\uff0c\u5e76\u601d\u8003\u5982\u4f55\u4f7f\u5176\u5f15\u4eba\u6ce8\u76ee\u3002<br><br> \n\u2022 \u8003\u8651\u4f7f\u7528\u6570\u5b57\u548c\u7edf\u8ba1\u6570\u636e\uff0c\u4f46\u786e\u4fdd\u5176\u51c6\u786e\u6027\u3002<br><br>\n\u2022 \u907f\u514d\u4f7f\u7528\u6807\u9898\u515a\uff1b\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\u5e76\u5efa\u7acb\u60a8\u7684\u4fe1\u8a89\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-different-types-of-headlines\" style=\"font-size:32px\">\u4e0d\u540c\u7c7b\u578b\u7684\u6807\u9898\u6709\u54ea\u4e9b\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4e0d\u540c\u7684\u884c\u4e1a\u3001\u516c\u53f8\u548c\u51fa\u7248\u7269\u4f1a\u4f7f\u7528\u6307\u5357\u3001\u7591\u95ee\u53e5\u548c\u76f4\u63a5\u6807\u9898\u7b49\u7c7b\u578b\u7684\u6807\u9898\u3002\u5982\u679c\u60a8\u662f\u5185\u5bb9\u521b\u4f5c\u65b0\u624b\uff0c\u4ee5\u4e0b\u662f\u4e00\u4e9b\u53ef\u4f9b\u53c2\u8003\u7684\u6458\u8981\u3002&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u76f4\u63a5\u6807\u9898\uff1a<\/strong> \u8fd9\u4e9b\u6807\u9898\u70b9\u660e\u6587\u7ae0\u4e3b\u9898\uff08\u4f8b\u5982\uff1a\u51b0\u5c9b\u5357\u6d77\u5cb8\u516b\u65e5\u6e38\u884c\u7a0b\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7591\u95ee\u53e5\u6807\u9898\uff1a<\/strong> \u8fd9\u4e9b\u6807\u9898\u63d0\u51fa\u8bfb\u8005\u53ef\u80fd\u6b63\u5728\u601d\u8003\u7684\u95ee\u9898\uff08\u4f8b\u5982\uff1a\u60a8\u77e5\u9053 2025 \u5e74\u7684\u62a5\u7a0e\u622a\u6b62\u65e5\u671f\u5417\uff1f\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6307\u5357\u6807\u9898\uff1a<\/strong> \u8fd9\u4e9b\u6807\u9898\u7528\u4e8e\u6280\u672f\u548c\u5176\u4ed6\u9886\u57df\u7684\u6307\u5357\uff08\u4f8b\u5982\uff1a\u201c\u5982\u4f55\u4e0b\u8f7d iOS 18\u201d\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5217\u8868\u6807\u9898\uff1a<\/strong> \u8fd9\u4e9b\u6807\u9898\u7528\u4e8e\u201c\u5217\u8868\u6587\u7ae0\u201d\uff0c\u5373\u6587\u7ae0\u6bd4\u8f83\u6216\u5305\u542b\u7279\u5b9a\u6570\u91cf\u7684\u90e8\u5206\uff08\u4f8b\u5982\uff1a\u201c10 \u4e2a Adobe Lightroom \u7684\u66ff\u4ee3\u54c1\u201d\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5f15\u53d1\u597d\u5947\u5fc3\u7684\u6807\u9898\uff1a 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<\/strong>\u7531\u516c\u53f8\u3001\u535a\u5ba2\u3001\u6742\u5fd7\u548c\u5728\u7ebf\u65b0\u95fb\u7f51\u7ad9\u4f7f\u7528\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\uff1a<\/strong> \u5c24\u5176\u7528\u4e8e\u57fa\u4e8e\u6587\u672c\u7684\u5e73\u53f0\uff0c\u5982 X\uff08Twitter\uff09\u548c LinkedIn\uff0c\u4f46\u60a8\u4e5f\u4f1a\u5728 Instagram \u8f6e\u64ad\u5e7f\u544a\u4e2d\u770b\u5230\u5b83\u4eec\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u4e3b\u9898\u884c\uff1a<\/strong> \u7528\u4e8e\u65b0\u95fb\u901a\u8baf\u548c\u4e2a\u4eba\u7535\u5b50\u90ae\u4ef6\uff0c\u76ee\u7684\u662f\u4e3a\u4e86\u8ba9\u4eba\u6253\u5f00\u90ae\u4ef6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\uff1a<\/strong> 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style=\"font-size:32px\">\u5982\u4f55\u64b0\u5199\u51fa\u4f18\u79c0\u7684\u6807\u9898\uff1f&nbsp;<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4ee5\u4e0b\u662f\u5728\u521b\u5efa\u6807\u9898\u65f6\u5e94\u9075\u5faa\u7684\u4e00\u4e9b\u6280\u5de7\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\uff1a<\/strong> \u4f7f\u7528\u76ee\u6807\u53d7\u4f17\u4f1a\u4f7f\u7528\u7684\u8bed\u8a00\uff0c\u5e76\u8003\u8651\u4ed6\u4eec\u4f1a\u641c\u7d22\u7684\u5185\u5bb9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4f7f\u7528\u6709\u529b\u7684\u8bcd\u8bed\uff1a<\/strong> \u8003\u8651\u4f7f\u7528\u52a8\u8bcd\u4ee5\u53ca\u80fd\u591f\u5524\u8d77\u60c5\u611f\u7684\u5143\u7d20\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u7a81\u51fa\u4f18\u52bf\uff1a<\/strong> 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style=\"font-size:18px\">\u60a8\u8fd8\u5e94\u8be5\u4ece\u4e00\u5f00\u59cb\u5c31\u575a\u6301\u5b57\u6570\u548c\u8bcd\u6570\u9650\u5236\uff1b\u53ea\u6709\u4e86\u89e3\u57fa\u672c\u89c4\u5219\u540e\uff0c\u624d\u80fd\u53d1\u6325\u521b\u610f\u3002\u4f7f\u7528\u672c\u6307\u5357\u4e2d\u63d0\u5230\u7684\u6280\u5de7\uff0c\u5e76\u89c2\u5bdf\u90a3\u4e9b\u80fd\u591f\u5728\u7f51\u4e0a\u5e26\u6765\u8f6c\u5316\u7684\u6807\u9898\u793a\u4f8b\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How important is a compelling headline?&nbsp; Since the headline is what most people will first see when they interact with your content, you must make it interesting enough to click on. Even if your article is the best about your specific topic, you still need a way for people to see it.&nbsp; Your headline should [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3838,"template":"","answers_category":[19],"class_list":["post-3836","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":7687,"card_image":3838,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5f15\u4eba\u6ce8\u76ee\u7684\u6807\u9898\uff1f","descriptions":"Compelling headlines are phrases, titles, or sentences that should tell readers to click on your article, video, or podcast. Optimized headlines should tell readers what they can expect when they click on your content; you\u2019ll also have to deliver on your promise when they do.\r\n\r\nHeadlines act as a first impression, and they\u2019re often the only chance you\u2019ll get to draw readers to your pages. So, you need to optimize them in a way that will make a lasting impression.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"First Impressions","body":"You need to create an interesting headline if you want readers to consume your content."},{"label":"Know Your Audience","body":"Tailor headlines that\u2019ll attract your target audience, but keep them concise."},{"label":"Testing and Optimization","body":"A\/B test your headlines and try different variations, before then deciding where you should make changes."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3838"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3836"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}