{"id":3822,"date":"2024-08-01T12:00:30","date_gmt":"2024-08-01T12:00:30","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3822"},"modified":"2025-12-18T16:06:23","modified_gmt":"2025-12-18T16:06:23","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%86%8d%e8%90%a5%e9%94%80","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%86%8d%e8%90%a5%e9%94%80\/","title":{"rendered":"\u4ec0\u4e48\u662f\u518d\u8425\u9500\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#how-does-remarketing-work\">\u518d\u8425\u9500\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff1f<\/a><ul><li><a href=\"#what-are-remarketing-pixel-tags\">\u4ec0\u4e48\u662f\u518d\u8425\u9500\u50cf\u7d20\u6807\u7b7e\uff1f<\/a><\/li><li><a href=\"#what-is-a-remarketing-list\">\u4ec0\u4e48\u662f\u518d\u8425\u9500\u5217\u8868\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#whats-the-difference-between-remarketing-and-retargeting\">\u518d\u8425\u9500\u548c\u91cd\u5b9a\u5411\u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/a><\/li><li><a href=\"#why-are-remarketing-campaigns-important\">\u4e3a\u4ec0\u4e48\u518d\u8425\u9500\u6d3b\u52a8\u5f88\u91cd\u8981\uff1f<\/a><\/li><li><a href=\"#how-effective-is-remarketing\">\u518d\u8425\u9500\u7684\u6709\u6548\u6027\u5982\u4f55\uff1f<\/a><ul><li><a href=\"#what-are-the-advantages-of-remarketing-campaigns\">\u518d\u8425\u9500\u6d3b\u52a8\u6709\u54ea\u4e9b\u4f18\u52bf\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#are-there-any-privacy-concerns-with-remarketing\">\u518d\u8425\u9500\u662f\u5426\u5b58\u5728\u4efb\u4f55\u9690\u79c1\u95ee\u9898\uff1f<\/a><\/li><li><a href=\"#how-can-i-opt-out-of-remarketing\">\u5982\u4f55\u9009\u62e9\u9000\u51fa\u518d\u8425\u9500\uff1f<\/a><ul><li><a href=\"#what-are-some-best-practices-for-creating-remarketing-campaigns\">\u521b\u5efa\u518d\u8425\u9500\u5e7f\u544a\u7cfb\u5217\u7684\u6700\u4f73\u5b9e\u8df5\u6709\u54ea\u4e9b\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-remarketing-work\" style=\"font-size:32px\">\u518d\u8425\u9500\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5e7f\u544a\u5546\u4f7f\u7528 Cookie\u3001\u50cf\u7d20\u548c\u5176\u4ed6\u5206\u6790\uff08\u4f8b\u5982\u8bbf\u95ee\u7684\u9875\u9762\uff09\u6765\u6839\u636e\u8fd9\u4e9b\u884c\u4e3a\u5c55\u793a\u5e7f\u544a\u3002\u6bcf\u4e2a\u7528\u6237\u770b\u5230\u7684\u5e7f\u544a\u53ef\u80fd\u5728\u6587\u6848\u3001\u56fe\u50cf\u548c\u7c7b\u4f3c\u65b9\u9762\u6709\u6240\u4e0d\u540c\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5f53\u7528\u6237\u6700\u521d\u4e0e\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u4e92\u52a8\u65f6\uff0c\u4ed6\u4eec\u53ef\u80fd\u611f\u5174\u8da3\u4f46\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u8d2d\u4e70\u3002\u56e0\u6b64\uff0c\u60a8\u5e94\u8be5\u4f7f\u7528\u518d\u8425\u9500\u8ba9\u4ed6\u4eec\u91cd\u65b0\u8003\u8651\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c3d\u53ef\u80fd\u8ddf\u8e2a\u7528\u6237\u5728\u684c\u9762\u548c\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u884c\u4e3a\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-are-remarketing-pixel-tags\" style=\"color:#422b82;font-size:22px\">\u4ec0\u4e48\u662f\u518d\u8425\u9500\u50cf\u7d20\u6807\u7b7e\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u518d\u8425\u9500\u50cf\u7d20\u6807\u7b7e\uff0c\u4e5f\u79f0\u4e3a\u518d\u8425\u9500\u50cf\u7d20\u548c\u5168\u5c40\u7f51\u7ad9\u6807\u7b7e\uff0c\u662f\u8ddf\u8e2a\u7528\u6237\u5982\u4f55\u4e0e\u60a8\u7684\u7f51\u7ad9\u4e92\u52a8\u7684\u4ee3\u7801\u7247\u6bb5\u3002\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u4ee3\u7801\u6bb5\u6765\u521b\u5efa\u5217\u8868\uff0c\u4f46\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\u76d1\u7ba1\u4e49\u52a1\uff08\u4f8b\u5982 GDPR\uff09\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u8d2d\u7269\u8f66\u3001\u4ea7\u54c1\u9875\u9762\u548c\u6ce8\u518c\u9875\u9762\u4e0a\u4f7f\u7528\u518d\u8425\u9500\u50cf\u7d20\u3002\u67e5\u770b\u7528\u6237\u8bbf\u95ee\u6700\u591a\u7684\u9875\u9762\uff0c\u5e76\u8003\u8651\u60a8\u5e0c\u671b\u5c06\u4ed6\u4eec\u5f15\u5bfc\u5230\u54ea\u91cc\u3002  \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-is-a-remarketing-list\" style=\"color:#422b82\">\u4ec0\u4e48\u662f\u518d\u8425\u9500\u5217\u8868\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u518d\u8425\u9500\u5217\u8868\u662f\u516c\u53f8\u7528\u6765\u6839\u636e\u5148\u524d\u6d3b\u52a8\u5c55\u793a\u5e7f\u544a\u7684\u5217\u8868\u3002\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u5b83\u4eec\u7531\u4ee5\u524d\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u548c\u5e94\u7528\u7528\u6237\u7ec4\u6210\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u53ef\u80fd\u89e6\u53d1\u518d\u8425\u9500\u5217\u8868\u7684\u64cd\u4f5c\u793a\u4f8b\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u67e5\u770b\u7279\u5b9a\u4ea7\u54c1\u6216\u670d\u52a1&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u672a\u5b8c\u6210\u8d2d\u4e70\uff0c\u4f46\u901a\u8fc7\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u8868\u73b0\u51fa\u5174\u8da3<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6ce8\u518c\u514d\u8d39\u8bd5\u7528\uff0c\u4f46\u672a\u627f\u8bfa\u4ed8\u8d39\u65b9\u6848<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-the-difference-between-remarketing-and-retargeting\" style=\"font-size:32px\">\u518d\u8425\u9500\u548c\u91cd\u5b9a\u5411\u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u518d\u8425\u9500\u6d89\u53ca\u4e0d\u540c\u7684\u8425\u9500\u65b9\u6cd5\uff0c\u4f8b\u5982\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u4ee5\u53ca\u5728\u641c\u7d22\u5f15\u64ce\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u6295\u653e\u4ed8\u8d39\u5e7f\u544a\u3002\u867d\u7136\u91cd\u5b9a\u5411\u901a\u5e38\u88ab\u8ba4\u4e3a\u662f\u540c\u4e00\u56de\u4e8b\uff0c\u4f46\u5b83\u7565\u6709\u4e0d\u540c\u3002\u91cd\u5b9a\u5411\u4e13\u95e8\u9488\u5bf9\u5c55\u793a\u5e7f\u544a\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06\u91cd\u5b9a\u5411\u7528\u4f5c\u518d\u8425\u9500\u7684\u4e00\u4e2a\u65b9\u9762\u3002\u5982\u679c\u60a8\u4e13\u6ce8\u4e8e\u5c55\u793a\u5e7f\u544a\uff0c\u90a3\u4e48\u60a8\u5c31\u662f\u5728\u8fdb\u884c\u91cd\u5b9a\u5411\uff0c\u4f46\u5982\u679c\u60a8\u540c\u65f6\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u90a3\u4e48\u60a8\u5c31\u662f\u5728\u8fdb\u884c\u518d\u8425\u9500\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-are-remarketing-campaigns-important\" style=\"font-size:32px\">\u4e3a\u4ec0\u4e48\u518d\u8425\u9500\u6d3b\u52a8\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u5e94\u8be5\u4f7f\u7528\u518d\u8425\u9500\u5e7f\u544a\u7cfb\u5217\u6765\u8f6c\u5316\u4e4b\u524d\u672a\u80fd\u5b8c\u6210\u64cd\u4f5c\u7684\u5ba2\u6237\u3002\u60a8\u65e0\u9700\u4ece\u5934\u5f00\u59cb\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5df2\u7ecf\u8868\u73b0\u51fa\u5174\u8da3\uff0c\u4f46\u60a8\u9700\u8981\u786e\u8ba4\u8fd9\u79cd\u5174\u8da3\u662f\u5426\u503c\u5f97\u8fdb\u4e00\u6b65\u8ffd\u6c42\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5bfb\u627e\u518d\u8425\u9500\u6848\u4f8b\u7814\u7a76\uff0c\u5e76\u89c2\u5bdf\u5b83\u4eec\u6210\u529f\u7684\u539f\u56e0\u3002\u7136\u540e\uff0c\u601d\u8003\u5982\u4f55\u5c06\u8fd9\u4e9b\u539f\u5219\u7528\u4e8e\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\uff08\u4f46\u8981\u6dfb\u52a0\u60a8\u81ea\u5df1\u7684\u7279\u8272\uff09\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-effective-is-remarketing\" style=\"font-size:32px\">\u518d\u8425\u9500\u7684\u6709\u6548\u6027\u5982\u4f55\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u518d\u8425\u9500\u53ef\u6709\u6548\u8f6c\u5316\u65b0\u5ba2\u6237\uff0c\u4f46\u524d\u63d0\u662f\u60a8\u5df2\u6b63\u786e\u7ec6\u5206\u5217\u8868\u5e76\u786e\u4fdd\u6f5c\u5728\u5ba2\u6237\u5408\u683c\u3002\u4f7f\u7528\u518d\u8425\u9500\u8fd8\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4f46\u7528\u6237\u6210\u4e3a\u4ed8\u8d39\u5ba2\u6237\u53ef\u80fd\u4ecd\u9700\u8981\u4e00\u4e9b\u65f6\u95f4\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong>A\/B \u6d4b\u8bd5<\/strong>\uff1a\u62c6\u5206\u6d4b\u8bd5\u4e0d\u540c\u7684\u8425\u9500\u7b56\u7565\uff0c\u5e76\u6839\u636e\u60a8\u7684\u53d1\u73b0\u8c03\u6574\u7b56\u7565\u3002\u60a8\u9700\u8981\u8c03\u6574\u5b9a\u4f4d\u3001\u5e7f\u544a\u6587\u6848\u548c\u89c6\u89c9\u6548\u679c\u3002&nbsp;\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"what-are-the-advantages-of-remarketing-campaigns\" style=\"color:#422b82;font-size:22px\">\u518d\u8425\u9500\u6d3b\u52a8\u6709\u54ea\u4e9b\u4f18\u52bf\uff1f<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u518d\u8425\u9500\u6d3b\u52a8\u5177\u6709\u6210\u672c\u6548\u76ca\uff0c\u56e0\u4e3a\u60a8\u65e0\u9700\u4ece\u5934\u5f00\u59cb\u5bfb\u627e\u65b0\u5ba2\u6237 \u2013 \u4f46\u8fd9\u5e76\u4e0d\u80fd 100% 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Cookie \u548c\u6807\u7b7e\u8ddf\u8e2a\u7f51\u7edc\u7528\u6237\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u4f18\u5316\u9690\u79c1\u8bbe\u7f6e\u3002\u4fdd\u6301\u900f\u660e\uff0c\u5e76\u8ba9\u7528\u6237\u548c\u8bbf\u5ba2\u6709\u673a\u4f1a\u9009\u62e9\u9000\u51fa\uff08\u8fd9\u53ef\u4ee5\u901a\u8fc7\u7f51\u7ad9\u4e0a\u7684\u6a2a\u5e45\u6765\u5b8c\u6210\uff09\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u8fd8\u5e94\u8be5\u82b1\u65f6\u95f4\u5236\u5b9a\u9690\u79c1\u653f\u7b56\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e86\u89e3\u60a8\u6240\u670d\u52a1\u5730\u533a\u9002\u7528\u7684\u9690\u79c1\u6cd5\u5f8b\uff08\u4f8b\u5982\u6b27\u76df\u7684 GDPR\u3001\u52a0\u5dde\u7684 CCPA \u548c\u745e\u58eb\u7684 FADP\uff09\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-i-opt-out-of-remarketing\" style=\"font-size:32px\">\u5982\u4f55\u9009\u62e9\u9000\u51fa\u518d\u8425\u9500\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u9009\u62e9\u9000\u51fa\u518d\u8425\u9500\u7684\u65b9\u5f0f\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u6e05\u9664\u6d4f\u89c8\u5668 Cookie \u548c\u7f13\u5b58&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u66f4\u6539\u7f51\u7ad9\u4e0a\u7684\u9690\u79c1\u8bbe\u7f6e&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u62d2\u7edd\u7f51\u7ad9\u4e0a\u7684\u975e\u5fc5\u8981 Cookie&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4f7f\u7528\u6ce8\u91cd\u9690\u79c1\u7684\u7f51\u7edc\u6d4f\u89c8\u5668\uff08\u4f8b\u5982 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style=\"font-size:18px\">\u518d\u8425\u9500\u662f\u5efa\u7acb\u5ba2\u6237\u7fa4\u7684\u5173\u952e\u65b9\u6cd5\uff0c\u4f46\u8fd9\u9700\u8981\u7814\u7a76\u548c\u5b9e\u8df5\u3002\u67e5\u770b\u7528\u6237\u611f\u5174\u8da3\u7684\u4ea7\u54c1\u5e76\u7ec6\u5206\u76ee\u6807\u53d7\u4f17\u3002\u8003\u8651\u900f\u660e\u5ea6\u5e76\u5728\u5fc5\u8981\u65f6\u8c03\u6574\u5e7f\u544a\u3001\u6587\u6848\u548c\u884c\u52a8\u53f7\u53ec\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How does remarketing work? Advertisers use cookies, pixels, and other analytics (e.g. pages visited) to display ads based on these behaviors. The ads each users see may differ in copy, imagery, and similar aspects.&nbsp; When users initially interact with a site or app, they might be interested but not ready to make a purchase. So, [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3823,"template":"","answers_category":[19],"class_list":["post-3822","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":7685,"card_image":3823,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u518d\u8425\u9500\uff1f","descriptions":"Remarketing is used by businesses to try and engage \u2013 and sell to \u2013 users who previously used their app or visited their websites.\r\n\r\nIt involves different aspects, such as ads on third-party websites and (sometimes) emails or newsletters. Remarketing may include selling, but it could also aim to complete another action (e.g. newsletter sign-ups or following on social media).\r\n\r\nThe reason why remarketing can be effective is because it\u2019s not starting from scratch \u2013 however, people must have shown an interest on previous engagements.\r\nCompanies also consider remarketing for cost-effectiveness, and they may also show ads on third-party sites so that others know their brand.\r\n\r\nAway from site visitors, businesses sometimes remarket to:\r\n\r\n\u2022 Users on social media\r\n\r\n\u2022 Email and newsletter subscribers\r\n\r\n\u2022 People subscribed to an SMS list\r\n\r\n\u2022 Users signed up to their apps","tip_label":"Pro Tip","tip":"Look at your site\/app analytics and segment users. Consider their previous interactions and what they showed an interest in to tailor your ads. ","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Recapturing","body":"Use remarketing to target your efforts toward previous visitors and users."},{"label":"ROI","body":"For remarketing to be effective, you need to focus on warm leads."},{"label":"Privacy","body":"You need to be transparent about privacy and data to keep good rapport."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3823"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3822"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}