{"id":3460,"date":"2024-07-01T17:25:14","date_gmt":"2024-07-01T17:25:14","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3460"},"modified":"2025-01-27T13:08:41","modified_gmt":"2025-01-27T13:08:41","slug":"%e6%9c%80%e4%bd%b3%e8%af%84%e4%bb%b7%e5%b1%95%e7%a4%ba%e5%bd%a2%e5%bc%8f","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e6%9c%80%e4%bd%b3%e8%af%84%e4%bb%b7%e5%b1%95%e7%a4%ba%e5%bd%a2%e5%bc%8f\/","title":{"rendered":"\u5c55\u793a\u8bc4\u4ef7\u7684\u6700\u4f73\u683c\u5f0f\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#should-i-have-a-dedicated-testimonials-page\">\u6211\u5e94\u8be5\u6709\u4e00\u4e2a\u4e13\u95e8\u7684\u8bc4\u4ef7\u9875\u9762\u5417\uff1f<\/a><\/li><li><a href=\"#how-long-should-testimonials-be\">\u8bc4\u4ef7\u5e94\u8be5\u591a\u957f\uff1f<\/a><\/li><li><a href=\"#can-i-edit-testimonials-for-clarity\">\u6211\u53ef\u4ee5\u7f16\u8f91\u8bc4\u4ef7\u4ee5\u4fbf\u66f4\u6e05\u6670\u5417\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"should-i-have-a-dedicated-testimonials-page\" style=\"font-size:32px\"><strong>\u6211\u5e94\u8be5\u6709\u4e00\u4e2a\u4e13\u95e8\u7684\u8bc4\u4ef7\u9875\u9762\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5efa\u8bae\u60a8\u521b\u5efa\u4e00\u4e2a\u4e13\u95e8\u7684 testimonial \u9875\u9762\uff0c\u5e76\u4ece\u4e3b\u5bfc\u822a\u9875\u9762\u6e05\u6670\u5730\u94fe\u63a5\u5230\u8be5\u9875\u9762\u3002Testimonial \u9875\u9762\u662f\u793e\u4f1a\u8ba4\u540c\u7684\u4e2d\u5fc3\uff0c\u53ef\u4ee5\u8ba9\u5ba2\u6237\u8bc4\u4f30\u4ed6\u4eec\u662f\u5426\u613f\u610f\u5728\u60a8\u8fd9\u91cc\u6d88\u8d39\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">Testimonial \u4e5f\u5e94\u8be5\u51fa\u73b0\u5728\u60a8\u7f51\u7ad9\u7684\u9996\u9875\u548c\u767b\u5f55\u9875\u9762\u4e0a\u3002\u5c06\u5b83\u4eec\u653e\u7f6e\u5728\u60a8\u7684\u4ea7\u54c1\u9644\u8fd1\uff0c\u4ee5\u4fbf\u5ba2\u6237\u53ef\u4ee5\u786e\u5b9a\u4ed6\u4eec\u662f\u5426\u51c6\u5907\u597d\u8d2d\u4e70\u3002&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5982\u679c\u60a8\u6ca1\u6709\u4e13\u95e8\u7684 testimonial \u9875\u9762\uff0c\u60a8\u81f3\u5c11\u5e94\u8be5\u5728 Google Reviews \u7b49\u8bc4\u8bba\u5e73\u53f0\u4e0a\u8bbe\u7f6e\u60a8\u7684\u5546\u5bb6\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-long-should-testimonials-be\" style=\"font-size:32px\"><strong>\u8bc4\u4ef7\u5e94\u8be5\u591a\u957f\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u529b\u6c42\u7b80\u6d01\u4e14 impactful\u3002\u63a8\u8350\u4fe1\u7684\u957f\u5ea6\u6ca1\u6709\u786c\u6027\u89c4\u5b9a\u3002\u5c3d\u53ef\u80fd\u76f4\u63a5\uff0c\u4e0d\u8981\u51b2\u6de1\u4f60\u7684\u4fe1\u606f\uff1b\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u4f60\u53ea\u9700\u8981\u51e0\u53e5\u8bdd\u5c31\u80fd\u8868\u8fbe\u4f60\u7684\u89c2\u70b9\uff08\u5c24\u5176\u662f\u5728\u4f7f\u7528\u6587\u672c\u65f6\uff09\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u957f\u7bc7\u63a8\u8350\u4fe1\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u53ef\u80fd\u6709\u6548\uff0c\u4f46\u4f60\u9700\u8981\u6709\u4e00\u4e2a\u8db3\u591f\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u6765\u8bc1\u660e\u5176\u5408\u7406\u6027\u3002\u8003\u8651\u5728\u9876\u90e8\u6dfb\u52a0 TL;DR\uff08\u592a\u957f\uff0c\u4e0d\u770b\uff09\u6458\u8981\u6216\u6dfb\u52a0\u5b57\u5e55\uff0c\u4ee5\u4fdd\u6301\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\u5e76\u6fc0\u52b1\u4ed6\u4eec\u8d2d\u4e70\u3002<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-i-edit-testimonials-for-clarity\" style=\"font-size:32px\"><strong>\u6211\u53ef\u4ee5\u7f16\u8f91\u8bc4\u4ef7\u4ee5\u4fbf\u66f4\u6e05\u6670\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u53ef\u4ee5\u7f16\u8f91\u8bed\u6cd5\u548c\u62fc\u5199\u9519\u8bef\uff0c\u5e76\u8fdb\u884c\u4e00\u4e9b\u7ec6\u5fae\u7684\u8c03\u6574\u4ee5\u63d0\u9ad8\u6e05\u6670\u5ea6\uff0c\u4f46\u4e0d\u80fd\u6539\u53d8\u6574\u4e2a\u542b\u4e49\u3002\u4fdd\u6301\u4e2d\u7acb\u7684\u8bed\u6c14\u5e76\u4fdd\u6301\u900f\u660e\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5c55\u793a\u63a8\u8350\u4fe1\u65f6\u9700\u8981\u8003\u8651\u7684\u5176\u4ed6\u6838\u5fc3\u56e0\u7d20\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6570\u91cf\uff1a<\/strong> \u66f4\u591a\u7684\u63a8\u8350\u4fe1\u610f\u5473\u7740\u60a8\u6709\u66f4\u591a\u9009\u62e9\uff0c\u5e76\u80fd\u63d0\u9ad8\u53ef\u4fe1\u5ea6\uff0c\u4f46\u5982\u679c\u63a8\u8350\u4fe1\u4e0e\u5f00\u59cb\u65f6\u76f8\u540c\uff0c\u5bf9\u67d0\u4e9b\u4e70\u5bb6\u6765\u8bf4\u53ef\u80fd\u662f\u4e00\u4e2a\u5371\u9669\u4fe1\u53f7\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5177\u4f53\u6027\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u7ed3\u679c\u4f1a\u8ba9\u5ba2\u6237\u66f4\u76f8\u4fe1\u60a8\u53ef\u4ee5\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\uff0c\u800c\u542b\u7cca\u5176\u8f9e\u7684\u8d5e\u7f8e\u770b\u8d77\u6765\u5c31\u50cf\u81ea\u6211\u9676\u9189\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u6765\u6e90\uff1a<\/strong> \u77e5\u540d\u4eba\u58eb\u6216\u516c\u53f8\u7684\u63a8\u8350\u5177\u6709\u66f4\u9ad8\u7684\u4fe1\u8a89\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6ca1\u6709\u5ba2\u6237\u8bc4\u4ef7\u4e0d\u5229\u4e8e\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u53ef\u80fd\u5bfc\u81f4\u4e1a\u52a1\u635f\u5931\uff0c\u4f46\u5728\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/products\/ai-website\/\" data-type=\"URL\" data-id=\"https:\/\/hocoos.com\/products\/ai-website\">\u7f51\u7ad9\u4e0a\u5c55\u793a\u8fd9\u4e9b\u8bc4\u4ef7\u53ef\u4ee5\u5efa\u7acb\u4fe1\u8a89<\/a>\u3002\u4e13\u6ce8\u4e8e\u683c\u5f0f\u3001\u53ef\u89c1\u6027\u548c\u7a81\u51fa\u60a8\u4e3a\u5ba2\u6237\u5e26\u6765\u7684\u6210\u679c\uff0c\u800c\u4e0d\u662f\u8fc7\u5ea6\u5ba3\u4f20\u3002\u4ed4\u7ec6\u9009\u62e9\u5e03\u5c40\u548c\u7f51\u7ad9\u4e0a\u663e\u793a\u7684\u5185\u5bb9\u53ef\u4ee5\u5c06\u8bc4\u4ef7\u8f6c\u5316\u4e3a\u5f3a\u5927\u7684\u8425\u9500\u8d44\u4ea7\uff0c\u800c\u5ffd\u7565\u8fd9\u4e9b\u5219\u4f1a\u5bfc\u81f4\u60a8\u9700\u8981\u66f4\u52a0\u52aa\u529b\u5730\u8bf4\u670d\u5ba2\u6237\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Should I have a dedicated testimonials page? A dedicated testimonial page that links clearly from your main navigation pages is recommended. Testimonial pages are a hub of social proof and allow customers to assess whether they want to spend their money with you. Testimonials should also feature on your website\u2019s homepage and landing pages. Place [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3472,"template":"","answers_category":[18],"class_list":["post-3460","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":null,"card_image":3472,"content":[{"acf_fc_layout":"header_section","title":"What is the Best Format for Displaying Testimonials?","descriptions":"Each testimonial format has its advantages, and what you choose will depend on your audience\u2019s preferences. Here\u2019s a quick overview of each format:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u2022 <strong>Text:<\/strong> The lowest barrier to entry can help highlight outcomes and key points; use text testimonials on your homepage, as well as on specific pages.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u2022 <strong>Video:<\/strong> Works for complex products or in-depth stories but can be harder to implement on websites than text, depending on your developers and the tools you use. You can also use video testimonials on social media (e.g. Instagram, TikTok, and Facebook).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<ul>\r\n \t<li>\u2022 <strong>Carousel:<\/strong> Used on social media and website areas with less space. The carousel rotates through several testimonials, adding a visual element.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nTo determine which formats you should use, you should experiment with each and test how your users engage. For example, B2B companies can explain complex software and topics in video testimonials. But for a food company, text could be enough.","tip_label":"Tip","tip":"Use more than one format to ensure variety and that you don't put off some parts of your audience. ","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Variety enhances effectiveness","body":"Engage different audiences by presenting your testimonials as carousels, text, video, and audio."},{"label":"Consolidated proof builds trust","body":"Make a testimonials page on your website so that you can put everything in one place. Include a clear menu item on your site so that customers can navigate to this page."},{"label":"Impact lies in specificity","body":"Highlight specific outcomes based on your customers' initial goals and encourage these people to share any initial pains they had elsewhere."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3472"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3460"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}