{"id":3455,"date":"2024-07-18T17:06:32","date_gmt":"2024-07-18T17:06:32","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3455"},"modified":"2025-12-05T15:31:49","modified_gmt":"2025-12-05T15:31:49","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e8%af%84%e4%bb%b7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e6%94%b6%e9%9b%86%e5%ae%83%e4%bb%ac","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e8%af%84%e4%bb%b7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e6%94%b6%e9%9b%86%e5%ae%83%e4%bb%ac\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5ba2\u6237\u8bc4\u4ef7\uff1f\u5982\u4f55\u6536\u96c6\u5ba2\u6237\u8bc4\u4ef7\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#how-do-i-ask-customers-for-testimonials\">\u6211\u8be5\u5982\u4f55\u5411\u5ba2\u6237\u5bfb\u6c42\u8bc4\u4ef7\uff1f<\/a><\/li><li><a href=\"#what-if-customers-dont-want-to-give-a-full-name-or-photo\">\u5982\u679c\u5ba2\u6237\u4e0d\u60f3\u63d0\u4f9b\u5168\u540d\u6216\u7167\u7247\u600e\u4e48\u529e\uff1f<\/a><\/li><li><a href=\"#can-i-use-testimonials-from-social-media-on-my-website\">\u6211\u53ef\u4ee5\u5728\u6211\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u6765\u81ea\u793e\u4ea4\u5a92\u4f53\u7684\u8bc4\u4ef7\u5417\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"tips-for-better-customer-testimonials\" style=\"color:#422b82;font-size:22px\"><strong>\u83b7\u5f97\u66f4\u597d\u5ba2\u6237\u8bc4\u4ef7\u7684\u6280\u5de7<\/strong><\/h3>\n\n\n\n<p style=\"font-size:18px\">\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u6539\u8fdb\u5ba2\u6237\u8bc4\u4ef7\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u793c\u54c1\u3001\u6298\u6263\u6216\u5956\u54c1\u4f5c\u4e3a\u5956\u52b1\uff08\u4f8b\u5982\uff0c\u5982\u679c\u4ed6\u4eec\u5728\u622a\u6b62\u65e5\u671f\u524d\u586b\u5199\u5e76\u63d0\u4ea4\u60a8\u7684\u8868\u5355\uff0c\u5c31\u6709\u673a\u4f1a\u8d62\u53d6\u4e00\u4e2a\u6708\u7684\u514d\u8d39\u8ba2\u9605\uff09\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4e3a\u4e86\u9075\u5b88\u6570\u636e\u9690\u79c1\u6cd5\uff0c\u5728\u4f7f\u7528\u8bc4\u4ef7\u4e4b\u524d\u52a1\u5fc5\u5f81\u5f97\u8bb8\u53ef\uff08\u6216\u5728\u60a8\u7684\u9690\u79c1\u653f\u7b56\u4e2d\u660e\u786e\u8bf4\u660e\u7528\u6237\u540c\u610f\u60a8\u4f7f\u7528\uff09\u3002\u60a8\u8fd8\u5e94\u786e\u4fdd\u5728\u53d1\u5e03\u4e4b\u524d\u60a8\u53ef\u4ee5\u4f7f\u7528\u4efb\u4f55\u59d3\u540d\u3001\u7167\u7247\u3001\u516c\u53f8\u8be6\u7ec6\u4fe1\u606f\u7b49\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5982\u679c\u60a8\u6ca1\u6709\u65f6\u95f4\u76f4\u63a5\u8054\u7cfb\u5ba2\u6237\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u6536\u96c6\u8bc4\u8bba\u3002\u9f13\u52b1\u4eba\u4eec\u901a\u8fc7\u60a8\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u8868\u5355\u7559\u4e0b\u8bc4\u8bba\uff0c\u5e76\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u9080\u8bf7\u53cd\u9988\u3002\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7 Mailchimp \u7b49\u65b0\u95fb\u5e73\u53f0\u81ea\u52a8\u53d1\u9001\u5916\u8054\u8bf7\u6c42\uff0c\u6216\u4f7f\u7528 Hocoos \u8bbe\u7f6e\u8425\u9500\u6d3b\u52a8\u3002<br><br>\n\u9664\u4e86\u60a8\u7684\u7f51\u7ad9\u4e4b\u5916\uff0c\u8fd8\u53ef\u4ee5\u8ba9\u5176\u4ed6\u4eba Trustpilot \u548c Google Reviews \u7b49\u5e73\u53f0\u4e0a\u7559\u4e0b\u5bf9\u60a8\u4e1a\u52a1\u7684\u8bc4\u8bba\u3002&nbsp;\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-i-ask-customers-for-testimonials\" style=\"font-size:32px\"><strong>\u6211\u8be5\u5982\u4f55\u5411\u5ba2\u6237\u5bfb\u6c42\u8bc4\u4ef7\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5728\u60a8\u5b8c\u6210\u9879\u76ee\u3001\u89e3\u51b3\u95ee\u9898\u6216\u89e3\u51b3\u51b2\u7a81\uff08\u6216\u4efb\u4f55\u7c7b\u4f3c\u60c5\u51b5\uff09\u540e\u7acb\u5373\u7d22\u53d6\u8bc4\u4ef7\u3002\u5f53\u5ba2\u6237\u7684\u4f53\u9a8c\u8bb0\u5fc6\u72b9\u65b0\u65f6\uff0c\u4ed6\u4eec\u4f1a\u63d0\u4f9b\u53cd\u9988\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5f15\u5bfc\u5ba2\u6237\u56de\u7b54\u95ee\u9898\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u4e0d\u5fc5\u601d\u8003\u8981\u5305\u542b\u54ea\u4e9b\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u8ba9\u4ed6\u4eec\u63d0\u4f9b\u4e00\u4e9b\u7ec6\u8282\uff0c\u6bd4\u5982\u662f\u8c01\u5e2e\u52a9\u4e86\u4ed6\u4eec\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u83b7\u5f97\u4e86\u79ef\u6781\u7684\u4f53\u9a8c\u3002&nbsp;\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-if-customers-dont-want-to-give-a-full-name-or-photo\" style=\"font-size:32px\"><strong>\u5982\u679c\u5ba2\u6237\u4e0d\u60f3\u63d0\u4f9b\u5168\u540d\u6216\u7167\u7247\u600e\u4e48\u529e\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u672a\u7ecf\u8bb8\u53ef\uff0c\u5207\u52ff\u4f7f\u7528\u8be6\u7ec6\u4fe1\u606f\u6216\u56fe\u7247\uff1b\u60a8\u53ef\u4ee5\u59cb\u7ec8\u4f7f\u7528\u540d\u5b57\u3001\u9996\u5b57\u6bcd\u6216\u516c\u53f8\u540d\u79f0\u4ee3\u66ff\u3002\u5c0a\u91cd\u5ba2\u6237\u7684\u9690\u79c1\u4f1a\u8ba9\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u518d\u6b21\u4e0e\u60a8\u8fdb\u884c\u4ea4\u6613\uff0c\u800c\u8fdd\u80cc\u4ed6\u4eec\u7684\u610f\u613f\u4f1a\u8feb\u4f7f\u4ed6\u4eec\u53e6\u5bfb\u4ed6\u5904\uff0c\u5e76\u53ef\u80fd\u4f7f\u60a8\u9677\u5165\u76d1\u7ba1\u56f0\u5883\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5ba2\u6237\u8bc4\u4ef7\u6700\u91cd\u8981\u7684\u90e8\u5206\u662f\u6545\u4e8b\u7684\u771f\u5b9e\u6027\u4ee5\u53ca\u5ba2\u6237\u7684\u79ef\u6781\u4f53\u9a8c\uff1b\u5176\u4f59\u7684\u5e76\u975e\u7edd\u5bf9\u5fc5\u8981\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n<strong> \u900f\u660e\u6027<\/strong> \uff1a\u5982\u679c\u60a8\u4f7f\u7528\u90e8\u5206\u8bc4\u4ef7\uff0c\u8bf7\u5728\u60a8\u53d1\u5e03\u8bc4\u4ef7\u7684\u4efb\u4f55\u5730\u65b9\u58f0\u660e\u60a8\u7684\u9690\u79c1\u653f\u7b56\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-i-use-testimonials-from-social-media-on-my-website\" style=\"font-size:32px\"><strong>\u6211\u53ef\u4ee5\u5728\u6211\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u6765\u81ea\u793e\u4ea4\u5a92\u4f53\u7684\u8bc4\u4ef7\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u662f\u7684\uff1b\u793e\u4ea4\u5a92\u4f53\u8bc4\u4ef7\u4e0e\u5176\u4ed6\u8bc4\u4ef7\u4e00\u6837\u6709\u6548\uff08\u6709\u65f6\u751a\u81f3\u611f\u89c9\u66f4\u771f\u5b9e\uff09\u3002\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u53d1\u5e03\u8bc4\u4ef7\u4e4b\u524d\uff0c\u8bf7\u5f81\u5f97\u5ba2\u6237\u7684\u660e\u786e\u8bb8\u53ef\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u6bcf\u6b21\u5206\u4eab\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u5ba2\u6237\u8bc4\u4ef7\u65f6\uff0c\u8bf7\u94fe\u63a5\u5230\u5ba2\u6237\u7684\u4e2a\u4eba\u8d44\u6599\u6216\u6807\u8bb0\u4ed6\u4eec\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u8fd9\u6837\u60a8\u53ef\u4ee5\u7ef4\u62a4\u60a8\u7684\u8bda\u4fe1\u3002 \n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u53ef\u4ee5\u76f4\u63a5\u6536\u96c6\u5ba2\u6237\u8bc4\u4ef7\u3001\u4ece\u793e\u4ea4\u5a92\u4f53\u6536\u96c6\uff0c\u6216\u901a\u8fc7\u53cd\u9988\u8868\u6536\u96c6\u3002\u6765\u6e90\u65e0\u5173\u7d27\u8981\uff0c\u53ea\u8981\u5b83\u4eec\u662f\u771f\u5b9e\u7684\u5373\u53ef\uff1b\u865a\u5047\u7684\u8bc4\u8bba\u4f1a\u5931\u53bb\u7528\u6237\u7684\u4fe1\u4efb\u3002\u8bf7\u5c06\u5b83\u4eec\u7b56\u7565\u6027\u5730\u653e\u7f6e\u5728\u60a8\u7f51\u7ad9\u4e0a\u5176\u4ed6\u5ba2\u6237\u53ef\u4ee5\u770b\u5230\u7684\u5730\u65b9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Tips for better customer testimonials Improving customer testimonials can be done in the following ways:&nbsp; Pro Tips: If you don\u2019t have the time to directly reach out to customers, you can still collect reviews. Encourage people to leave reviews via forms in emails that you send and invite feedback on social media. You can also [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3456,"template":"","answers_category":[18],"class_list":["post-3455","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":7575,"card_image":3456,"content":[{"acf_fc_layout":"header_section","title":"What Are Customer Testimonials, and How Do I Collect Them?","descriptions":"Customer testimonials are reviews from people who've bought your products or services. They highlight experiences that your customer has had with you, such as:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u2022 <strong>How your product or service solved their problems.<\/strong><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u2022 <strong>Their experiences with your customer support or sales teams.<\/strong><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<ul>\r\n \t<li>\u2022 <strong>Your product or service\u2019s standout features.<\/strong><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nTestimonials offer social proof and highlight what you can do for your customers, but not having these on your site can keep skeptical potential buyers wary and force them elsewhere. You should ask for testimonials while enthusiasm is still high after a recent experience for authenticity and detail.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Testimonials showcase positive experiences from real people","body":"As you build trust and credibility with customers, you should collect testimonials and allow others to make a purchasing decision based on what they read."},{"label":"Timing and simplicity are key for collecting testimonials","body":"Ask customers for testimonials as soon as they have a positive experience. Offer more than one option (i.e. forms and surveys) and you'll get more responses to choose from."},{"label":"Respect customer privacy and foster transparency","body":"You can use partial testimonials, miss out pictures, or use initials, but you should state your privacy policy to ensure your audience knows these are real."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3456"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3455"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}