{"id":3430,"date":"2024-07-01T17:42:19","date_gmt":"2024-07-01T17:42:19","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3430"},"modified":"2025-01-27T13:08:25","modified_gmt":"2025-01-27T13:08:25","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%86%85%e5%ae%b9","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%86%85%e5%ae%b9\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7f51\u7ad9\u5185\u5bb9\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#how-is-creating-content-for-a-website-different-from-other-content-types\">\u521b\u5efa\u7f51\u7ad9\u5185\u5bb9\u4e0e\u5176\u4ed6\u5185\u5bb9\u7c7b\u578b\u6709\u4f55\u4e0d\u540c\uff1f<\/a><\/li><li><a href=\"#what-makes-website-copy-effective\">\u662f\u4ec0\u4e48\u8ba9\u7f51\u7ad9\u6587\u6848\u6709\u6548\uff1f<\/a><\/li><li><a href=\"#how-long-should-my-website-content-be\">\u6211\u7684\u7f51\u7ad9\u5185\u5bb9\u5e94\u8be5\u591a\u957f\uff1f<\/a><\/li><li><a href=\"#do-i-need-professional-web-content\">\u6211\u9700\u8981\u4e13\u4e1a\u7684\u7f51\u7ad9\u5185\u5bb9\u5417\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-is-creating-content-for-a-website-different-from-other-content-types\" style=\"font-size:32px\">\u521b\u5efa\u7f51\u7ad9\u5185\u5bb9\u4e0e\u5176\u4ed6\u5185\u5bb9\u7c7b\u578b\u6709\u4f55\u4e0d\u540c\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4e13\u95e8\u4e3a\u7f51\u7ad9\u521b\u5efa\u7684\u7f51\u9875\u5185\u5bb9\u4f20\u64ad\u4e0e\u5176\u4ed6\u5f62\u5f0f\u7684\u5185\u5bb9\u5728\u4ee5\u4e0b 4 \u4e2a\u65b9\u9762\u6709\u6240\u4e0d\u540c\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9ad8\u5ea6\u7b80\u6d01\uff1a<\/strong> \u7f51\u7ad9\u8bbf\u95ee\u8005\u503e\u5411\u4e8e\u6d4f\u89c8\u5185\u5bb9\uff0c\u800c\u4e0d\u662f\u9010\u5b57\u9605\u8bfb\u6587\u7ae0\u3002\u901a\u8fc7\u4fdd\u6301\u5199\u4f5c\u6e05\u6670\u7b80\u6d01\u6765\u907f\u514d\u5197\u957f\u7684\u6587\u672c\uff0c\u4ee5\u786e\u4fdd\u7528\u6237\u80fd\u591f\u9605\u8bfb\u66f4\u591a\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\u4ef7\u503c\u7ed3\u6784\uff08\u524d\u7f6e\u4fe1\u606f\uff09\uff1a<\/strong> \u64b0\u5199\u7f51\u7ad9\u5185\u5bb9\u65f6\uff0c\u60a8\u9700\u8981\u91c7\u7528\u5012\u91d1\u5b57\u5854\u7ed3\u6784\uff0c\u9996\u5148\u4ecb\u7ecd\u6700\u91cd\u8981\u7684\u7ec6\u8282\uff0c\u7136\u540e\u518d\u8fdb\u884c\u5c55\u5f00\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO)\uff1a<\/strong> \u4e0e\u7ebf\u4e0b\u5185\u5bb9\u4e0d\u540c\uff0c\u5728\u4e3a\u7f51\u7ad9\u64b0\u5199\u5185\u5bb9\u65f6\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u5185\u5bb9\u4f1a\u88ab Google \u548c Bing \u7b49\u641c\u7d22\u5f15\u64ce\u6536\u5f55\u3002\u6574\u5408\u5173\u952e\u8bcd\u548c\u5176\u4ed6 SEO \u6700\u4f73\u5b9e\u8df5\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u5185\u5bb9\uff0c\u5e76\u5c06\u5176\u63a8\u8350\u7ed9\u5408\u9002\u7684\u53d7\u4f17\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u89c6\u89c9\u5438\u5f15\u529b\u5f88\u91cd\u8981\uff1a<\/strong> \u4f7f\u7528\u56fe\u7247\u3001\u89c6\u9891\u548c\u683c\u5f0f\u6765\u5212\u5206\u6587\u672c\uff0c\u4ee5\u589e\u5f3a\u53ef\u8bfb\u6027\u548c\u7528\u6237\u4e92\u52a8\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u521b\u5efa\u5185\u5bb9\u5e76\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u540e\uff0c\u6301\u7eed\u8ddf\u8e2a\u5176\u6548\u679c\u4ee5\u53ca\u7528\u6237\u4e0e\u5176\u7684\u4e92\u52a8\u60c5\u51b5\u3002Google Analytics \u5c31\u662f\u4e3a\u6b64\u76ee\u7684\u800c\u8bbe\u8ba1\u7684\u5de5\u5177\u7684\u4e00\u4e2a\u4f8b\u5b50\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-website-copy-effective\" style=\"font-size:32px\">\u662f\u4ec0\u4e48\u8ba9\u7f51\u7ad9\u6587\u6848\u6709\u6548\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6709\u6548\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%be%ae%e6%96%87%e6%a1%88\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-microcopy\/\">\u7f51\u7ad9\u6587\u6848<\/a> \u53ef\u4ee5\u5f71\u54cd\u8bbf\u5ba2\u884c\u4e3a\u5e76\u9f13\u52b1\u4ed6\u4eec\u91c7\u53d6\u7279\u5b9a\u884c\u52a8\uff0c\u4f8b\u5982\u8ba2\u9605\u7b80\u62a5\u3001\u5b89\u6392\u9884\u7ea6\u6216\u8d2d\u4e70\u4ea7\u54c1\/\u670d\u52a1\u3002\u901a\u8fc7\u4ee5\u4e0b\u56e0\u7d20\u4e86\u89e3\u5982\u4f55\u64b0\u5199\u66f4\u597d\u7684\u7f51\u7ad9\u6587\u672c\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\uff1a<\/strong> \u901a\u8fc7\u4e86\u89e3\u53d7\u4f17\u7684\u75db\u70b9\u548c\u5174\u8da3\u6765\u8ba4\u8bc6\u4ed6\u4eec\u3002\u8fdb\u884c\u7814\u7a76\u4ee5\u4e86\u89e3\u53d7\u4f17\u7684\u9700\u6c42\uff0c\u5e76\u6839\u636e\u7ed3\u679c\u5b9a\u5236\u60a8\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u63d0\u4f9b\u4ef7\u503c\uff1a<\/strong> \u63d0\u4f9b <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%b7%a5%e5%85%b7%e6%8f%90%e7%a4%ba\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-website-tooltip\/\">\u7528\u6237\u6280\u5de7<\/a>\u3001\u89c1\u89e3\uff0c\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\uff0c\u5e76\u56de\u7b54\u4ed6\u4eec\u53ef\u80fd\u6709\u7684\u7591\u95ee\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4fdd\u6301\u8bed\u8a00\u6e05\u6670\u7b80\u6d01\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u9009\u62e9\u7b80\u77ed\u7684\u7ed3\u6784\uff0c\u907f\u514d\u5185\u5bb9\u4e2d\u5145\u65a5\u590d\u6742\u7684\u672f\u8bed\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u5f15\u4eba\u6ce8\u76ee\u7684\u53f7\u53ec\u6027\u7528\u8bed (CTA)\uff1a<\/strong> \u4ee5\u5438\u5f15\u7f51\u7ad9\u8bbf\u95ee\u8005\u7684\u65b9\u5f0f\u64b0\u5199\u5185\u5bb9\uff0c\u9f13\u52b1\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\uff08\u8ba2\u9605\u3001\u4e0b\u8f7d\u3001\u8d2d\u4e70\u7b49\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-long-should-my-website-content-be\" style=\"font-size:32px\">\u6211\u7684\u7f51\u7ad9\u5185\u5bb9\u5e94\u8be5\u591a\u957f\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u7406\u60f3\u7684\u7f51\u7ad9\u5185\u5bb9\u957f\u5ea6\u5e94\u6839\u636e\u5176\u76ee\u7684\u548c\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\u8fdb\u884c\u8bbe\u8ba1\u3002\u867d\u7136\u6ca1\u6709\u6807\u51c6\u5316\u6216\u795e\u5947\u7684\u516c\u5f0f\uff0c\u4f46\u60a8\u53ef\u4ee5\u5728\u4e0b\u65b9\u627e\u5230\u4e00\u4e9b\u6709\u7528\u7684\u5efa\u8bae\uff0c\u4f5c\u4e3a\u5236\u4f5c\u7f51\u7ad9\u5185\u5bb9\u7684\u6307\u5357\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u535a\u5ba2\u6587\u7ae0\uff1a<\/strong> \u867d\u7136\u77ed\u7bc7\u5e45\u5185\u5bb9\u6709\u65f6\u5f88\u6709\u6548\uff0c\u4f46\u8bc4\u4f30\u6240\u9700\u7ec6\u8282\u7a0b\u5ea6\u5e76\u9488\u5bf9\u590d\u6742\u4e3b\u9898\u8bbe\u5b9a 1,000 \u5b57\u6216\u4ee5\u4e0a\u7684\u76ee\u6807\u4ecd\u7136\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4ea7\u54c1\/\u670d\u52a1\u9875\u9762\uff1a<\/strong> \u60a8\u7684\u4fe1\u606f\u7bc7\u5e45\u53ef\u957f\u53ef\u77ed\uff0c\u53ea\u8981\u80fd\u63d0\u4f9b\u6240\u6709\u5fc5\u8981\u4fe1\u606f\u5373\u53ef\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u9996\u9875\uff1a<\/strong> \u4fdd\u6301\u7b80\u6d01\u6709\u529b\u7684\u5199\u4f5c\u98ce\u683c\uff0c\u7a81\u51fa\u60a8\u7684\u72ec\u7279\u4ef7\u503c\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-i-need-professional-web-content\" style=\"font-size:32px\">\u6211\u9700\u8981\u4e13\u4e1a\u7684\u7f51\u7ad9\u5185\u5bb9\u5417\uff1f<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u63d0\u4f9b\u4e13\u4e1a\u7684\u7f51\u7ad9\u5185\u5bb9\u53d6\u51b3\u4e8e\u51e0\u4e2a\u5173\u952e\u56e0\u7d20\u3002\u4ee5\u4e0b\u662f\u5728\u4e13\u4e1a\u7f51\u7ad9\u5185\u5bb9\u4e2d\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u8981\u70b9\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4fe1\u8a89\u5ea6\uff1a<\/strong> \u4e3a\u53d7\u4f17\u63d0\u4f9b\u53ef\u4fe1\u7684\u5185\u5bb9\u81f3\u5173\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u4f01\u4e1a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u51b3\u5b9a\u4f1a\u53d7\u5230\u7f51\u7ad9\u5c55\u793a\u6548\u679c\u7684\u5f71\u54cd\u3002\u4fe1\u4efb\u59cb\u4e8e\u7b2c\u4e00\u5370\u8c61\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong>\u4e92\u52a8\uff1a<\/strong> \u76ee\u6807\u9700\u8981\u8fbe\u6210\u3002\u4e13\u4e1a\u7684\u7f51\u7ad9\u5185\u5bb9\u80fd\u591f\u5438\u5f15\u8bfb\u8005\uff0c\u5f15\u5bfc\u4ed6\u4eec\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u6d4f\u89c8\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u91c7\u53d6\u6240\u9700\u7684\u884c\u52a8\uff08\u4f8b\u5982\uff0c\u8d2d\u4e70\u4ea7\u54c1\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afseo\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-seo\/\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO)<\/a>: <\/strong>\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u4e13\u4e1a\u7684\u5185\u5bb9\u4f1a\u901a\u8fc7\u63d0\u5347\u641c\u7d22\u6392\u540d\u6765\u5438\u5f15\u66f4\u591a\u81ea\u7136\u6d41\u91cf\u3002\u4e13\u4e1a\u7684\u7f51\u7ad9\u5185\u5bb9\u4f1a\u81ea\u7136\u800c\u7136\u5730\u5438\u5f15\u66f4\u591a\u8bbf\u5ba2\uff0c\u56e0\u4e3a\u5b83\u7684\u5185\u5bb9\u662f\u6839\u636e\u53d7\u4f17\u7684\u7814\u7a76\u65b9\u5411\u91cf\u8eab\u5b9a\u5236\u7684\uff0c\u6240\u4ee5\u8bf7\u5bc6\u5207\u5173\u6ce8\u8fd9\u4e00\u70b9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06\u7f51\u7ad9\u5185\u5bb9\u60f3\u8c61\u6210\u5546\u5e97\u6a71\u7a97\u3002\u5b83\u5fc5\u987b\u5177\u6709\u5438\u5f15\u529b\uff0c\u6e05\u6670\u5730\u4f20\u8fbe\u5185\u90e8\u4fe1\u606f\uff0c\u5e76\u5438\u5f15\u987e\u5ba2\u5165\u5185\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u7cbe\u5fc3\u5236\u4f5c\u7684\u7f51\u7ad9\u5185\u5bb9\u53ef\u4ee5\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u63d0\u9ad8\u5438\u5f15\u3001\u544a\u77e5\u5e76\u5c06\u7f51\u9875\u8bbf\u5ba2\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u673a\u4f1a\u3002\u901a\u8fc7\u7406\u89e3\u548c\u5e94\u7528SEO\u6700\u4f73\u5b9e\u8df5\uff0c\u4f60\u8bbe\u8ba1\u7684\u5185\u5bb9\u5c06\u6210\u4e3a\u4f60\u7684\u7f51\u9875\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u7f51\u7edc\u4e16\u754c\u4e2d\u83b7\u5f97\u66f4\u591a\u6210\u529f\u673a\u4f1a\u7684\u9014\u5f84\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How is creating content for a website different from other content types? Web content communication specifically made for websites is different in the 4 following ways from other forms of content: Pro Tip: After creating content and optimizing it for search engines, keep tracking how it performs and how users engage with it. Google Analytics [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3432,"template":"","answers_category":[27],"class_list":["post-3430","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-content"],"acf":{"image":null,"card_image":3432,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7f51\u7ad9\u5185\u5bb9\uff1f","descriptions":"Web content is a term that refers to all the text, images, videos, as well as other components that are used to build a website. When visitors visit your website, the web content elements mentioned are what they see, read, and interact with during their visit. Website content, when strategically structured and with comprehensive information, influences engagement. This can even impact your website visitors' decision to take a particular action.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Diverse content is essential for a successful website","body":"To create a captivating user experience and meet the needs of a diverse profile of visitors, make sure to use a mix of text, visuals, and potentially video or audio."},{"label":"Certain pages are fundamental to your website","body":"The foundation of your website is key, thus, give priority to your homepage, about us section, product\/service descriptions, and a clear contact page."},{"label":"Invest time in crafting polished writing","body":"Dedicate time to develop well-written product descriptions, consider the importance of a blog, use an FAQ section to ensure the user experience has flow."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3432"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3430"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}