{"id":3427,"date":"2024-07-01T17:26:55","date_gmt":"2024-07-01T17:26:55","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3427"},"modified":"2025-02-10T16:21:59","modified_gmt":"2025-02-10T16:21:59","slug":"%e4%ba%ba%e4%bb%ac%e4%bf%a1%e4%bb%bb%e5%9c%a8%e7%ba%bf%e8%af%84%e4%bb%b7%e5%90%97","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%ba%ba%e4%bb%ac%e4%bf%a1%e4%bb%bb%e5%9c%a8%e7%ba%bf%e8%af%84%e4%bb%b7%e5%90%97\/","title":{"rendered":"\u4eba\u4eec\u4fe1\u4efb\u5728\u7ebf\u8bc4\u4ef7\u5417\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"how-do-testimonials-help-with-sales\" style=\"font-size:32px\"><strong>\u5ba2\u6237\u8bc4\u4ef7\u5982\u4f55\u4fc3\u8fdb\u9500\u552e\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u8bc4\u4ef7\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u5f71\u54cd\u9500\u552e\u989d\uff0c\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u793e\u4f1a\u8ba4\u540c&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4fe1\u8a89&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u5b9e\u9645\u6848\u4f8b&nbsp;<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u73b0\u5728\u8ba9\u6211\u4eec\u9010\u4e00\u770b\u770b\u8fd9\u4e9b\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"social-proof\" style=\"color:#422b82;font-size:22px\"><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a4%be%e4%bc%9a%e8%ae%a4%e5%90%8c%ef%bc%9f%e5%ae%83%e4%b8%8e%e8%af%84%e4%bb%b7%e6%9c%89%e4%bb%80%e4%b9%88%e5%85%b3%e7%b3%bb%ef%bc%9f\/\">\u793e\u4f1a\u8ba4\u540c<\/a><\/h3>\n\n\n\n<p 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style=\"font-size:18px\">\u867d\u7136\u7ecf\u5546\u603b\u662f\u5145\u6ee1\u6311\u6218\uff0c\u4f46\u4e00\u65e6\u60a8\u4ea4\u4ed8\u4e86\u6210\u679c\uff0c\u5c31\u4f1a\u53d8\u5f97\u66f4\u5bb9\u6613\u3002\u6709\u4e9b\u4eba\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684\u4e1a\u52a1\u6301\u6000\u7591\u6001\u5ea6\uff0c\u7279\u522b\u662f\u5982\u679c\u4ed6\u4eec\u4ee5\u524d\u4ece\u672a\u542c\u8bf4\u8fc7\u60a8\u2014\u2014\u4f46\u5728\u7ebf\u8bc4\u4ef7\u53ef\u4ee5\u5efa\u7acb\u4fe1\u8a89\u3002<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"real-world-evidence\" style=\"color:#422b82;font-size:22px\">\u5b9e\u9645\u6848\u4f8b<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u6211\u4eec\u6bcf\u5929\u90fd\u4f1a\u770b\u5230\u5927\u91cf\u7684\u5e7f\u544a\uff0c\u4ee5\u81f3\u4e8e\u4eba\u4eec\u73b0\u5728\u5bf9\u5f88\u591a\u5e7f\u544a\u5df2\u7ecf\u9ebb\u6728\uff08\u6216\u6301\u6000\u7591\u6001\u5ea6\uff09\uff0c\u4f46\u5728\u7ebf\u8bc4\u4ef7\u53ef\u4ee5\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u3002\u5982\u679c\u5176\u4ed6\u4eba\u5df2\u7ecf\u5c1d\u8bd5\u8fc7\u60a8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u90a3\u4e48\u5c1d\u8bd5\u60a8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u611f\u89c9\u98ce\u9669\u5c31\u66f4\u5c0f\uff0c\u4f46\u7f3a\u4e4f\u5b9e\u9645\u8bc1\u636e\u603b\u662f\u4f1a\u5bfc\u81f4\u6000\u7591\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f7f\u7528\u7a81\u51fa\u7279\u5b9a\u5356\u70b9\u7684\u5ba2\u6237\u8bc4\u4ef7\uff0c\u4f8b\u5982\u6548\u7387\u6216\u7ec6\u8282\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"can-testimonials-help-my-websites-seo\" style=\"color:#422b82;font-size:22px\"><strong>\u5ba2\u6237\u8bc4\u4ef7\u80fd\u5e2e\u52a9\u6211\u7684\u7f51\u7ad9\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5417\uff1f<\/strong><\/h3>\n\n\n\n<p 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class=\"wp-block-list\">\n<li>\u8fc7\u5ea6\u8d5e\u626c<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u4e0e\u5176\u4ed6\u8bc4\u8bba\u63aa\u8f9e\u76f8\u4f3c&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li>\u7ec6\u8282\u6709\u9650&nbsp;<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">\u73b0\u5728\u8ba9\u6211\u4eec\u6765\u8ba8\u8bba\u4e00\u4e0b\u8fd9\u4e9b\u5185\u5bb9\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"generic-language\" style=\"color:#422b82;font-size:22px\">\u901a\u7528\u8bed\u8a00<\/h3>\n\n\n\n<p 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class=\"wp-block-heading has-text-color\" id=\"are-there-different-types-of-testimonials\" style=\"color:#422b82;font-size:22px\"><strong>\u662f\u5426\u6709\u4e0d\u540c\u7c7b\u578b\u7684\u63a8\u8350\u4fe1\uff1f<\/strong><\/h3>\n\n\n\n<p style=\"font-size:18px\">\u5f53\u7136\uff01\u4e0d\u540c\u7c7b\u578b\u7684\u63a8\u8350\u4fe1\u5305\u62ec\u7b80\u77ed\u7684\u5f15\u8a00\u3001\u6848\u4f8b\u7814\u7a76\u548c\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u3002\u540c\u884c\u8bc4\u5ba1\u4e5f\u662f\u4e00\u79cd\u63a8\u8350\u4fe1\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"short-quotes\" style=\"color:#422b82;font-size:22px\">\u7b80\u77ed\u5f15\u8a00<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u7b80\u77ed\u5f15\u8a00\u901a\u5e38\u53ea\u6709\u4e00\u5230\u4e09\u53e5\u8bdd\uff0c\u5b83\u4eec\u4f1a\u51fa\u73b0\u5728\u7f51\u9875\u4e0a\u3002\u8fd9\u4e9b\u5f15\u8a00\u53ef\u80fd\u662f\u76f4\u63a5\u7d22\u53d6\u7684\uff0c\u4f46\u4e5f\u53ef\u80fd\u6765\u81eaGoogle Reviews\u548c\u5176\u4ed6\u7f51\u7ad9\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"case-studies\" style=\"color:#422b82;font-size:22px\">\u6848\u4f8b\u7814\u7a76<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u6848\u4f8b\u7814\u7a76\u901a\u5e38\u4ee5\u6587\u7ae0\u6216\u53ef\u4e0b\u8f7d PDF \u7684\u5f62\u5f0f\u5448\u73b0\uff0c\u6db5\u76d6\u8425\u9500\u6d3b\u52a8\u3002\u516c\u53f8\u901a\u5e38\u4f1a\u957f\u671f\u6536\u96c6\u6848\u4f8b\u7814\u7a76\uff0c\u5e76\u8ba8\u8bba\u5ba2\u6237\u6ce8\u518c\u4e4b\u524d\u9047\u5230\u7684\u95ee\u9898\u3002B2B \u884c\u4e1a\u4e2d\u7ecf\u5e38\u53ef\u4ee5\u770b\u5230\u6848\u4f8b\u7814\u7a76\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"social-media-posts\" style=\"color:#422b82;font-size:22px\">\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u5ba2\u6237\u4f1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u8c08\u8bba\u4ed6\u4eec\u4e0e\u4e0d\u540c\u4f01\u4e1a\u7684\u4f53\u9a8c\u3002\u516c\u53f8\u6709\u65f6\u4f1a\u5728\u5176\u5e16\u5b50\u7684\u56de\u590d\u4e2d\u627e\u5230\u8fd9\u4e9b\u5185\u5bb9\uff0c\u5728\u641c\u7d22\u680f\u4e2d\u4f7f\u7528\u5173\u952e\u8bcd\u4e5f\u53ef\u4ee5\u663e\u793a\u4eba\u4eec\u7684\u8bc4\u4ef7\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" id=\"peer-reviews\" style=\"color:#422b82;font-size:22px\">\u540c\u884c\u8bc4\u5ba1<\/h3>\n\n\n\n<p style=\"font-size:18px\">\u540c\u884c\u8bc4\u5ba1\u662f\u4e00\u79cd\u4e0d\u592a\u5e38\u89c1\u7684\u63a8\u8350\u5f62\u5f0f\uff0c\u901a\u5e38\u5305\u542b\u535a\u5ba2\u6587\u7ae0\u6216\u89c6\u9891\u3002\u516c\u53f8\u6709\u65f6\u4f1a\u4e3b\u52a8\u8981\u6c42\u8fdb\u884c\u540c\u884c\u8bc4\u5ba1\uff0c\u4f46\u5176\u4ed6\u4e00\u4e9b\u5219\u662f\u81ea\u53d1\u7684\u3002\u8bc4\u5ba1\u5458\u4f1a\u8ba8\u8bba\u4ea7\u54c1\u7684\u4f18\u7f3a\u70b9\u4ee5\u53ca\u4ef7\u683c\u548c\u529f\u80fd\u7b49\u7ec6\u8282\u3002\u540c\u884c\u8bc4\u5ba1\u5e94\u8be5\u8ba9\u8bc4\u5ba1\u5458\u8bd5\u7528\u4ea7\u54c1\u6216\u670d\u52a1\uff1b\u8bf7\u52a1\u5fc5\u9a8c\u8bc1\u8fd9\u4e00\u70b9\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f7f\u60a8\u7684\u63a8\u8350\u591a\u6837\u5316\uff0c\u5e76\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\u60f3\u8981\u4ec0\u4e48\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p style=\"font-size:18px\">\u4eba\u4eec\u76f8\u4fe1\u5728\u7ebf\u8bc4\u4ef7\uff0c\u4f46\u524d\u63d0\u662f\u8fd9\u4e9b\u8bc4\u4ef7\u5fc5\u987b\u771f\u5b9e\u3002\u7b56\u7565\u6027\u5730\u4f7f\u7528\u8bc4\u4ef7\u5e76\u8bc6\u522b\u865a\u5047\u8bc4\u8bba\uff0c\u4ee5\u5efa\u7acb\u4fe1\u8a89\u3002 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8e%a8%e8%8d%90%e7%9a%84%e7%90%86%e6%83%b3%e4%bd%8d%e7%bd%ae%e6%98%af%e4%bb%80%e4%b9%88\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-the-ideal-placement-of-testimonials-on-a-website\/\">\u9009\u62e9\u4e0d\u540c\u7684\u8bc4\u4ef7\u5e76\u5c06\u5b83\u4eec\u653e\u5728\u4e0d\u540c\u7684\u5730\u65b9<\/a> \u4e3a\u4e86\u66f4\u6709\u6548\u5730\u4f7f\u7528\u5b83\u4eec\uff0c\u4f46\u5207\u52ff\u64b0\u5199\u865a\u5047\u8bc4\u4ef7\u3002\u00a0<\/p>\n\n\n\n<p style=\"font-size:18px\">\u60a8\u8fd8\u5e94\u8be5\u8bb0\u4f4f\uff0c\u8bc4\u4ef7\u7c7b\u578b\u591a\u79cd\u591a\u6837\uff0c\u6bcf\u79cd\u8bc4\u4ef7\u90fd\u6709\u4e0d\u540c\u7684\u7528\u9014\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How do testimonials help with sales? Testimonials can impact sales in several ways, including:&nbsp; Let\u2019s now look at each of these.&nbsp; Social proof You build a business by providing value, and testimonials are proof that you do what you say; in the same way, negative reviews can lose lots of sales. Consider getting online testimonials [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3434,"template":"","answers_category":[18],"class_list":["post-3427","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":null,"card_image":3434,"content":[{"acf_fc_layout":"header_section","title":"\u4eba\u4eec\u4fe1\u4efb\u5728\u7ebf\u8bc4\u4ef7\u5417\uff1f","descriptions":"<span style=\"font-weight: 400;\">People trust online testimonials, but only with a grain of salt. <\/span><span style=\"font-weight: 400;\">Online testimonials are basically digital word-of-mouth recommendations and can be powerful business growth tools, but people can spot fake reviews and will not listen to them. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Online testimonials help buyers determine whether your products and services are what they\u2019re looking for when done correctly, but they\u2019ll put people off if they don\u2019t look legitimate. It\u2019s your job to curate testimonials for your website.<\/span>","tip_label":"Pro Tip","tip":"Look for testimonials from verified buyers and reputable sources, such as TrustPilot, Tripadvisor, and Google Reviews. Set up pages across review site.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Influence","body":"Online testimonials can impact purchasing decisions, but you must verify their authenticity."},{"label":"Detail","body":"Some testimonials are better than others, so you should look for detailed reviews from verified buyers or reputable sources."},{"label":"Leverage","body":"Showcase and collect genuine feedback for SEO, sales, and trust; this takes a long time."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3434"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3427"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}