{"id":3416,"date":"2024-07-01T18:16:01","date_gmt":"2024-07-01T18:16:01","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3416"},"modified":"2025-02-10T15:50:19","modified_gmt":"2025-02-10T15:50:19","slug":"%e6%9c%aa%e7%bb%8f%e8%ae%b8%e5%8f%af%e5%8f%af%e4%bb%a5%e4%bd%bf%e7%94%a8%e6%8e%a8%e8%8d%90%e4%bf%a1%e5%90%97","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e6%9c%aa%e7%bb%8f%e8%ae%b8%e5%8f%af%e5%8f%af%e4%bb%a5%e4%bd%bf%e7%94%a8%e6%8e%a8%e8%8d%90%e4%bf%a1%e5%90%97\/","title":{"rendered":"\u6211\u53ef\u4ee5\u5728\u672a\u7ecf\u8bb8\u53ef\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u8bc4\u4ef7\u5417\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"do-i-need-a-disclaimer-about-testimonials-on-my-website\" style=\"font-size:32px\"><strong>\u6211\u7684\u7f51\u7ad9\u4e0a\u9700\u8981\u5173\u4e8e\u63a8\u8350\u7684\u514d\u8d23\u58f0\u660e\u5417\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u662f\u7684\u3002\u5f3a\u70c8\u5efa\u8bae\u60a8\u6dfb\u52a0\u514d\u8d23\u58f0\u660e\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u901a\u8fc7\u6f84\u6e05\u63a8\u8350\u4fe1\u4ee3\u8868\u4e2a\u4eba\u7ecf\u9a8c\u4e14\u7ed3\u679c\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u6765\u4e3a\u60a8\u63d0\u4f9b\u6cd5\u5f8b\u4fdd\u62a4\uff1b\u5b83\u8fd8\u53ef\u4ee5\u5efa\u7acb\u60a8\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u4fe1\u4efb\uff0c\u56e0\u4e3a\u5b83\u8868\u660e\u60a8\u7684\u63a8\u8350\u4fe1\u6ca1\u6709\u505a\u51fa\u4e0d\u5207\u5b9e\u9645\u7684\u627f\u8bfa\u3002\u8bf7\u5728\u63a8\u8350\u4fe1\u65c1\u8fb9\u63d0\u4f9b\u7b80\u77ed\u7684\u514d\u8d23\u58f0\u660e\uff0c\u4f8b\u5982\uff1a&#8220;\u63a8\u8350\u4fe1\u4ee3\u8868\u4e2a\u4eba\u7ecf\u9a8c\uff0c\u4e0d\u80fd\u4fdd\u8bc1\u5177\u4f53\u7ed3\u679c\u3002&#8221;<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"are-false-or-paid-testimonials-illegal\" style=\"font-size:32px\"><strong>\u865a\u5047\u6216\u4ed8\u8d39\u7684\u63a8\u8350\u662f\u5426\u8fdd\u6cd5\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u7edd\u5bf9\u662f\u8fd9\u6837\u3002\u4f7f\u7528\u865a\u5047\u6216\u6fc0\u52b1\u6027\u8bc4\u4ef7\u6765\u6b6a\u66f2\u5ba2\u6237\u4f53\u9a8c\u6784\u6210\u6b3a\u9a97\u6027\u5e7f\u544a\uff0c\u5e76\u4e14\u8fdd\u53cd\u4e86\u65e8\u5728\u4fdd\u62a4\u6d88\u8d39\u8005\u514d\u53d7\u865a\u5047\u58f0\u660e\u4fb5\u5bb3\u7684\u6d88\u8d39\u8005\u4fdd\u62a4\u6cd5\u3002\u6b3a\u9a97\u6027\u5e7f\u544a\u53ef\u80fd\u5bfc\u81f4\u6cd5\u5f8b\u8bc9\u8bbc\u5e76\u635f\u5bb3\u60a8\u7684\u54c1\u724c\uff1b\u5e94\u8be5\u4e13\u6ce8\u4e8e\u6536\u96c6\u6765\u81ea\u6ee1\u610f\u5ba2\u6237\u7684\u771f\u5b9e\u8bc4\u4ef7\uff0c\u8fd9\u4e9b\u5ba2\u6237\u4f1a\u63d0\u4f9b\u8bda\u5b9e\u7684\u53cd\u9988\uff0c\u800c\u4e0d\u662f\u63d0\u4f9b <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e6%8f%90%e4%be%9b%e6%8e%a8%e8%8d%90%e7%9a%84%e6%bf%80%e5%8a%b1%e6%98%af%e4%bb%80%e4%b9%88\/\">\u5956\u52b1<\/a> \u4ee5\u6362\u53d6\u6b63\u9762\u8bc4\u4ef7\u3002<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-punishments-for-false-testimonials\" style=\"font-size:32px\"><strong>\u5bf9\u865a\u5047\u63a8\u8350\u7684\u5904\u7f5a\u662f\u4ec0\u4e48\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u865a\u5047\u8bc4\u4ef7\u7684\u5904\u7f5a\u8303\u56f4\u5e7f\u6cdb\uff0c\u4ece\u7f5a\u6b3e\u548c\u6cd5\u9662\u8d23\u4ee4\u5220\u9664\u8bef\u5bfc\u6027\u5185\u5bb9\uff0c\u5230\u6781\u7aef\u60c5\u51b5\u4e0b\u7684\u8bc9\u8bbc\u548c\u58f0\u8a89\u635f\u5bb3\u3002\u6d88\u8d39\u8005\u4fdd\u62a4\u673a\u6784\u975e\u5e38\u91cd\u89c6\u865a\u5047\u5e7f\u544a\uff1b\u5904\u7f5a\u7684\u4e25\u91cd\u7a0b\u5ea6\u53d6\u51b3\u4e8e\u5176\u8303\u56f4\u548c\u5f71\u54cd\uff1b\u56e0\u6b64\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\uff0c\u5305\u62ec\u8bc4\u4ef7\u5728\u5185\u7684\u8425\u9500\u6750\u6599\u5fc5\u987b\u9075\u5b88\u5e7f\u544a\u6cd5\u5f8b\u6cd5\u89c4\uff0c\u4ee5\u907f\u514d\u5728\u8fd9\u65b9\u9762\u51fa\u73b0\u6cd5\u5f8b\u95ee\u9898\u3002<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-my-considerations-regarding-anonymous-testimonials\" style=\"font-size:32px\"><strong>\u5173\u4e8e\u533f\u540d\u8bc4\u4ef7\uff0c\u6211\u9700\u8981\u8003\u8651\u54ea\u4e9b\u65b9\u9762\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5373\u4f7f\u662f\u533f\u540d\u8bc4\u4ef7\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u4e5f\u5e94\u8be5\u83b7\u5f97\u8bb8\u53ef\u3002\u5982\u679c\u65e0\u6cd5\u9a8c\u8bc1\u5176\u6765\u6e90\uff0c\u533f\u540d\u53ef\u80fd\u770b\u8d77\u6765\u98ce\u9669\u8f83\u5c0f\uff1b\u4f46\u5728\u4f7f\u7528\u672a\u7ecf\u9a8c\u8bc1\u7684\u8bc4\u4ef7\u4e4b\u524d\uff0c\u4ecd\u7136\u8981\u5bfb\u6c42\u6279\u51c6\uff0c\u56e0\u4e3a\u8fd9\u662f\u5408\u4e4e\u9053\u5fb7\u7684\u505a\u6cd5\uff0c\u4e5f\u53ef\u4ee5\u907f\u514d\u5bf9\u5176\u771f\u5b9e\u6027\u548c\u51c6\u786e\u6027\u4ea7\u751f\u6000\u7591\u3002\u5f53\u5728\u5185\u5bb9\u8425\u9500\u5de5\u4f5c\u4e2d\u5305\u542b\u533f\u540d\u8bc4\u4ef7\u65f6\uff0c\u8bf7\u6ce8\u660e\u7531\u4e8e\u9690\u79c1\u8003\u8651\uff0c\u5176\u59d3\u540d\u5df2\u88ab\u9690\u53bb\u3002<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"should-i-contact-customers-and-secure-written-permission-before-incorporating-testimonials-into-my-website\" style=\"font-size:32px\"><strong>\u5728\u5c06\u5ba2\u6237\u8bc4\u4ef7\u6dfb\u52a0\u5230\u6211\u7684\u7f51\u7ad9\u4e4b\u524d\uff0c\u6211\u662f\u5426\u5e94\u8be5\u8054\u7cfb\u5ba2\u6237\u5e76\u83b7\u5f97\u4e66\u9762\u8bb8\u53ef\uff1f<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u662f\u7684\u3002\u4e66\u9762\u8bb8\u53ef\u662f\u4f7f\u7528\u8bc4\u4ef7\u7684\u6700\u5b89\u5168\u3001\u6700\u5408\u4e4e\u9053\u5fb7\u7684\u65b9\u6cd5\uff0c\u5b83\u4e0d\u4ec5\u63d0\u4f9b\u6cd5\u5f8b\u4fdd\u62a4\uff0c\u8fd8\u5c0a\u91cd\u5ba2\u6237\u7684\u9690\u79c1\uff0c\u5e76\u4fdd\u7559\u5ba2\u6237\u5bf9\u5176\u8a00\u8bba\u7684\u6240\u6709\u6743\u3002\u53ef\u4ee5\u4f7f\u7528\u7b80\u5355\u7684\u7535\u5b50\u90ae\u4ef6\u6216\u8868\u5355\u6765\u83b7\u53d6 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8e%a8%e8%8d%90%e4%bf%a1%e5%90%8c%e6%84%8f%e4%b9%a6\/\">\u540c\u610f<\/a>\uff1b\u53ea\u9700\u786e\u4fdd\u60a8\u6e05\u695a\u5730\u89e3\u91ca\u4e86\u5b83\u7684\u4f7f\u7528\u65b9\u6cd5\u548c\u5c55\u793a\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u83b7\u53d6\u8bb8\u53ef\u7684\u6280\u5de7\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u4fdd\u6301\u6e05\u6670\uff1a\u51c6\u786e\u5730\u89e3\u91ca\u8bc4\u4ef7\u7684\u4f7f\u7528\u65b9\u5f0f\u548c\u4f4d\u7f6e\uff0c\u5e76\u63d0\u4f9b\u7b80\u5355\u7684\u540c\u610f\u65b9\u5f0f\uff0c\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u56de\u590d\u6216\u5728\u7ebf\u8868\u5355\u3002&nbsp;\n\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u5efa\u7acb\u4fe1\u4efb\uff1a\u83b7\u5f97\u8bb8\u53ef\u540e\uff0c\u901a\u8fc7\u63d0\u4f9b\u7b80\u5355\u7684\u7535\u5b50\u90ae\u4ef6\u56de\u590d\u6216\u5728\u7ebf\u8868\u5355\u9009\u62e9\u52a0\u5165\u7684\u65b9\u5f0f\u6765\u8bc1\u660e\u60a8\u5bf9\u5ba2\u6237\u7684\u5c0a\u91cd\u3002\n\n\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u8868\u793a\u611f\u8c22\uff1a\u611f\u8c22\u60a8\u7684\u5ba2\u6237\u4e0e\u60a8\u548c\u793e\u533a\u5206\u4eab\u4ed6\u4eec\u7684\u6545\u4e8b\u3002 \n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"font-size:32px\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\"><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e8%af%84%e4%bb%b7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e6%94%b6%e9%9b%86%e5%ae%83%e4%bb%ac\/\">\u63a8\u8350<\/a> \u53ef\u4ee5\u6210\u4e3a\u5f3a\u5927\u7684\u8425\u9500\u8d44\u4ea7\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4ecd\u7136\u9700\u8981\u91cd\u7533\u7684\u662f\uff0c\u672a\u7ecf\u8bb8\u53ef\u4f7f\u7528\u8bc4\u4ef7\u901a\u5e38\u98ce\u9669\u592a\u5927\uff0c\u5f97\u4e0d\u507f\u5931\u3002 <\/p>\n\n\n\n<p style=\"font-size:18px\">\u7136\u800c\uff0c\u901a\u8fc7\u4e8b\u5148\u5f81\u5f97\u540c\u610f\uff0c\u60a8\u53ef\u4ee5\u5728\u6cd5\u5f8b\u4e0a\u4fdd\u62a4\u81ea\u5df1\uff0c\u5e76\u5411\u5ba2\u6237\u8868\u793a\u5c0a\u91cd\uff0c\u540c\u65f6\u63d0\u9ad8\u76ee\u6807\u5e02\u573a\u4e2d\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Do I need a disclaimer about testimonials on my website?&nbsp; Yes. It&#8217;s strongly recommended to have a disclaimer as it protects you legally by clarifying that testimonials represent individual experiences and results may vary; it also builds trust among your audience as it shows that your testimonials are making no unrealistic promises. Provide a brief [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3417,"template":"","answers_category":[18],"class_list":["post-3416","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":null,"card_image":3417,"content":[{"acf_fc_layout":"header_section","title":"\u6211\u53ef\u4ee5\u5728\u672a\u7ecf\u8bb8\u53ef\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u8bc4\u4ef7\u5417\uff1f","descriptions":"<span style=\"font-weight: 400;\">No, it's not advised to use testimonials if no permission is granted. Doing so could expose you to legal troubles and damage the brand's reputation. <\/span>\r\n\r\nAlways obtain written permission from customers before sharing their feedback; testimonials are considered intellectual property and using them without proper consent would violate that property.\r\n\r\nThis action potentially jeopardizes their trust in you and drives them away altogether, as they may perceive your brand as unethical.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Always obtain written approval prior to using customer testimonials.","body":""},{"label":"Never fabricate or incentivize testimonials as this is illegal and unethical.","body":""},{"label":"","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3417"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3416"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}