{"id":3346,"date":"2024-07-02T15:31:05","date_gmt":"2024-07-02T15:31:05","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=3346"},"modified":"2025-01-27T13:07:44","modified_gmt":"2025-01-27T13:07:44","slug":"%e7%bd%91%e7%ab%99%e8%ae%be%e8%ae%a1%e4%b8%ad%e7%9a%84%e5%9b%be%e7%89%87%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e8%ae%be%e8%ae%a1%e4%b8%ad%e7%9a%84%e5%9b%be%e7%89%87%e6%98%af%e4%bb%80%e4%b9%88\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7f51\u9875\u8bbe\u8ba1\u4e2d\u7684\u56fe\u7247\uff1f"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-kind-of-images-should-i-use-on-my-website\">\u6211\u5e94\u8be5\u5728\u6211\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u4ec0\u4e48\u6837\u7684\u56fe\u7247\uff1f<\/a><\/li><li><a href=\"#where-can-i-find-free-or-affordable-images-for-my-website\">\u5728\u54ea\u91cc\u53ef\u4ee5\u627e\u5230\u514d\u8d39\u6216\u4ef7\u683c\u5408\u7406\u7684\u7f51\u7ad9\u56fe\u7247\uff1f<\/a><\/li><li><a href=\"#how-do-i-make-sure-my-images-load-quickly\">\u5982\u4f55\u786e\u4fdd\u6211\u7684\u56fe\u7247\u5feb\u901f\u52a0\u8f7d\uff1f<\/a><\/li><li><a href=\"#do-i-need-to-worry-about-image-copyright\">\u6211\u9700\u8981\u62c5\u5fc3\u56fe\u7247\u7248\u6743\u95ee\u9898\u5417\uff1f<\/a><\/li><li><a href=\"#do-i-need-professional-images-for-my-website\">\u6211\u7684\u7f51\u7ad9\u9700\u8981\u4e13\u4e1a\u56fe\u7247\u5417\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"what-kind-of-images-should-i-use-on-my-website\" style=\"color:#231a50;font-size:32px\">\u6211\u5e94\u8be5\u5728\u6211\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u4ec0\u4e48\u6837\u7684\u56fe\u7247\uff1f<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#231a50;font-size:19px\">\u60a8\u7f51\u7ad9\u4e0a\u7684\u56fe\u7247\u5e94\u8be5\u591a\u6837\u5316\uff0c<strong><em> <\/em><\/strong>\u9ad8\u8d28\u91cf\u3001\u76f8\u5173\u4e14\u9488\u5bf9\u7f51\u7edc\u4f7f\u7528\u8fdb\u884c\u4e86\u4f18\u5316\u3002\u786e\u4fdd\u59cb\u7ec8\u4f7f\u7528\u5404\u79cd\u56fe\u7247\u3002\u4f8b\u5982\uff0c\u5728\u9875\u7709\u4e2d\u663e\u793a\u6807\u8bc6\uff0c\u5e76\u5728\u5185\u5bb9\u4e2d\u5305\u542b\u76f8\u5173\u7684\u7167\u7247\u548c\u63d2\u56fe\u3002&nbsp;<\/p>\n\n\n\n<ul style=\"color:#231a50;font-size:18px\" class=\"wp-block-list has-text-color\">\n<li><strong>\u6587\u4ef6\u683c\u5f0f\uff1a <\/strong>\u4f7f\u7528\u9488\u5bf9\u56fe\u50cf\u7c7b\u578b\u548c\u7f51\u9875\u901f\u5ea6\u4f18\u5316\u7684\u683c\u5f0f\u3002\u7167\u7247\u4f7f\u7528 JPG \u683c\u5f0f\uff0c\u56fe\u5f62\u4f7f\u7528 PNG \u683c\u5f0f\uff0c\u52a8\u753b\u4f7f\u7528 GIF \u683c\u5f0f\u3002WebP \u6587\u4ef6\u662f JPG \u548c PNG \u7684\u66ff\u4ee3\u683c\u5f0f\uff0cWebP \u6587\u4ef6\u9488\u5bf9\u7f51\u7ad9\u52a0\u8f7d\u65f6\u95f4\u8fdb\u884c\u4e86\u4f18\u5316\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"color:#231a50;font-size:18px\" class=\"wp-block-list has-text-color\">\n<li><strong>\u66ff\u4ee3\u6587\u672c\uff1a <\/strong>\u4e3a\u4e86\u4fbf\u4e8e\u8bbf\u95ee\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u8bf7\u59cb\u7ec8\u4e3a\u56fe\u50cf\u6dfb\u52a0\u201calt \u6587\u672c\u201d\u3002\u8fd9\u662f\u4e3a\u5c4f\u5e55\u9605\u8bfb\u5668\u548c\u641c\u7d22\u5f15\u64ce\u722c\u866b\u63d0\u4f9b\u7684\u56fe\u50cf\u7b80\u77ed\u63cf\u8ff0\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"where-can-i-find-free-or-affordable-images-for-my-website\" style=\"color:#231a50;font-size:32px\">\u5728\u54ea\u91cc\u53ef\u4ee5\u627e\u5230\u514d\u8d39\u6216\u4ef7\u683c\u5408\u7406\u7684\u7f51\u7ad9\u56fe\u7247\uff1f<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#231a50;font-size:18px\">\u6709\u8bb8\u591a\u514d\u8d39\u7684\u5728\u7ebf\u5e93\u5b58\u56fe\u7247\u5e93\u3002\u8fd9\u4e9b\u7f51\u7ad9\u4e0a\u7684\u56fe\u7247\u5927\u591a\u53ef\u4ee5\u514d\u8d39\u4f7f\u7528\uff0c\u4f46\u5728\u4f7f\u7528\u524d\u8bf7\u52a1\u5fc5\u67e5\u770b\u8bb8\u53ef\u6761\u6b3e\u3002\u70ed\u95e8\u9009\u9879\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul style=\"font-size:18px\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/unsplash.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pexels.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Pexels<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pixabay.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Pixabay<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shutterstock.com\/discover\/image-packs-0224?cr=bc&amp;ds_ag=FF%3DBrand-Shutterstock-Core_AU%3DProspecting&amp;ds_agid=58700002482196332&amp;ds_cid=71700000023504488&amp;ds_eid=700000001400247&amp;gad_source=1&amp;gclid=CjwKCAjw5ImwBhBtEiwAFHDZxzQt7L67VxzqNook7FjX_95Xd2Gt6_D-aMCwYe1F3jmA_7_ASwdlZBoCJRMQAvD_BwE&amp;gclsrc=aw.ds&amp;kw=shutterstock&amp;pl=PPC_GOO_CA_BD-691117038468&amp;utm_campaign=CO%3DCA_LG%3DEN_BU%3DIMG_AD%3DBRAND_TS%3Dlggeneric_RG%3DAMER_AB%3DACQ_CH%3DSEM_OG%3DCONV_PB%3DGoogle&amp;utm_medium=cpc&amp;utm_source=GOOGLE\" rel=\"nofollow noopener\" target=\"_blank\">Shutterstock<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.istockphoto.com\/?utm_medium=cpc&amp;utm_source=GOOGLE&amp;utm_campaign=CA_Pure-Brand_iStock_EN_Exact&amp;utm_content=iStock_Exact&amp;utm_term=istock&amp;gad_source=1&amp;gclid=CjwKCAjw5ImwBhBtEiwAFHDZxxHHlwOacUHVlxknT7DMWyn8drHIIJOBRO6nsSvqAf7u7Tfnz8CWvBoCjaAQAvD_BwE&amp;gclsrc=aw.ds\" rel=\"nofollow noopener\" target=\"_blank\">iStock<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color\" style=\"color:#231a50;font-size:18px\">\u867d\u7136\u5e93\u5b58\u56fe\u7247\u5f88\u6709\u7528\uff0c\u4f46 AI \u56fe\u50cf\u751f\u6210\u662f\u53e6\u4e00\u79cd\u9009\u62e9\u3002\u4f8b\u5982\uff0c\u50cf <a href=\"http:\/\/wix.com\" rel=\"nofollow noopener\" target=\"_blank\">Wix<\/a> \u548c <a href=\"https:\/\/hocoos.com\/zh\/\">Hocoos<\/a> \u8fd9\u6837\u7684\u7f51\u7ad9\u6784\u5efa\u5668\u63d0\u4f9b\u7528\u4e8e\u56fe\u50cf\u751f\u6210\u548c\u7f16\u8f91\u7684 AI \u5de5\u5177\u3002<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"how-do-i-make-sure-my-images-load-quickly\" style=\"color:#231a50;font-size:32px\">\u5982\u4f55\u786e\u4fdd\u6211\u7684\u56fe\u7247\u5feb\u901f\u52a0\u8f7d\uff1f<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#231a50;font-size:18px\">\u4f7f\u7528\u8f83\u5c0f\u7684\u56fe\u50cf\u53ef\u4ee5\u7f29\u77ed\u52a0\u8f7d\u65f6\u95f4\u3002\u8bf7\u52a1\u5fc5\u538b\u7f29\u56fe\u50cf\uff0c\u5e76\u8003\u8651\u4f7f\u7528\u5176\u4ed6\u6587\u4ef6\u7c7b\u578b\uff0c\u4f8b\u5982\u201cWebP\u201d\u3002\u56fe\u50cf\u52a0\u8f7d\u65f6\u95f4\u5bf9\u4e8e\u7528\u6237\u4f53\u9a8c\u548c\u6027\u80fd\u6307\u6807\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<ul style=\"color:#231a50;font-size:18px\" class=\"wp-block-list has-text-color\">\n<li><strong>\u57fa\u672c CMS \u7f51\u7ad9\u6784\u5efa\u5668\uff1a <\/strong>\u8003\u8651\u4f7f\u7528\u63d2\u4ef6\u6765\u63d0\u9ad8\u9875\u9762\u901f\u5ea6\u548c\u56fe\u50cf\u52a0\u8f7d\u901f\u5ea6\u3002\u8bb8\u591a\u7f51\u7ad9\u6784\u5efa\u5668\u5df2\u7ecf\u5185\u7f6e\u4e86\u8fd9\u4e9b\u529f\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul style=\"color:#231a50;font-size:18px\" class=\"wp-block-list has-text-color\">\n<li><strong>AI \u7f51\u7ad9\u6784\u5efa\u5668\uff1a <\/strong>\u50cf Hocoos \u8fd9\u6837\u7684\u9ad8\u7ea7 AI \u7f51\u7ad9\u6784\u5efa\u5668\u4f1a\u81ea\u52a8\u8c03\u6574\u56fe\u50cf\u5927\u5c0f\u5e76\u8f6c\u6362\u56fe\u50cf\u683c\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"do-i-need-to-worry-about-image-copyright\" style=\"color:#231a50;font-size:32px\">\u6211\u9700\u8981\u62c5\u5fc3\u56fe\u7247\u7248\u6743\u95ee\u9898\u5417\uff1f<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#231a50;font-size:18px\">\u662f\u7684\uff0c\u8bf7\u52a1\u5fc5\u9075\u5b88\u60a8\u7f51\u7ad9\u4e0a\u7684\u56fe\u7247\u7248\u6743\u6cd5\u3002\u4ed4\u7ec6\u68c0\u67e5\u60a8\u662f\u5426\u6709\u6743\u4f7f\u7528\u7f51\u7ad9\u4e0a\u5305\u542b\u7684\u6240\u6709\u56fe\u7247\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u514d\u8d39\u56fe\u5e93\u3001\u4ed8\u8d39\u56fe\u7247\u6216\u60a8\u81ea\u5df1\u521b\u4f5c\u7684\u56fe\u7247\u3002\u5bfb\u627e\u5141\u8bb8\u6539\u7f16\u548c\u5206\u53d1\u56fe\u7247\u7684\u77e5\u8bc6\u5171\u4eab\u8bb8\u53ef\u3002\u4e86\u89e3\u56fe\u7247\u7248\u6743\u5c06\u907f\u514d\u672a\u6765\u53ef\u80fd\u51fa\u73b0\u7684\u6cd5\u5f8b\u95ee\u9898\u3002<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"do-i-need-professional-images-for-my-website\" style=\"color:#231a50;font-size:32px\">\u6211\u7684\u7f51\u7ad9\u9700\u8981\u4e13\u4e1a\u56fe\u7247\u5417\uff1f<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#231a50;font-size:18px\">\u4e0d\uff0c\u867d\u7136\u4e13\u4e1a\u56fe\u7247\u6709\u5176\u4f18\u52bf\uff0c\u4f46\u5bf9\u8bb8\u591a\u4f01\u4e1a\u6765\u8bf4\u5e76\u975e\u5fc5\u9700\u3002\u5bf9\u4e8e\u8bb8\u591a\u7f51\u7ad9\u800c\u8a00\uff0c\u4f7f\u7528\u56fe\u5e93\u7167\u7247\u548cAI\u56fe\u50cf\u5de5\u5177\u5c31\u8db3\u591f\u4e86\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u66f4\u72ec\u7279\u3001\u66f4\u7b26\u5408\u54c1\u724c\u5f62\u8c61\u7684\u56fe\u7247\uff0c\u53ef\u80fd\u9700\u8981\u4e13\u4e1a\u7684\u6444\u5f71\u3002\u5bf9\u4e8e\u6807\u8bc6\u6216\u4fe1\u606f\u56fe\u8868\u7b49\u5143\u7d20\uff0c\u53ef\u4ee5\u8003\u8651\u8058\u8bf7\u8bbe\u8ba1\u5e08\u3002\u60a8\u662f\u5426\u9700\u8981\u4e13\u4e1a\u56fe\u7247\u53d6\u51b3\u4e8e\u60a8\u7684\u4f01\u4e1a\u9884\u7b97\u3002<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"conclusion\" style=\"color:#231a50;font-size:32px\">\u603b\u7ed3<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#231a50;font-size:18px\">\u901a\u8fc7\u7cbe\u5fc3\u6311\u9009\u548c\u4f18\u5316\u56fe\u7247\uff0c\u540c\u65f6\u5c0a\u91cd\u7248\u6743\uff0c\u60a8\u5c06\u521b\u5efa\u4e00\u4e2a\u89c6\u89c9\u6548\u679c\u60ca\u8273\u4e14\u7528\u6237\u53cb\u597d\u7684\u7f51\u7ad9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What kind of images should I use on my website? The images on your website should be varied, high-quality, relevant, and optimized for web use. Be sure to always use a variety of images. For example, have a logo in your header, and relevant photos and illustrations in your content.&nbsp; Where can I find free [&hellip;]<\/p>","protected":false},"author":39,"featured_media":3365,"template":"","answers_category":[28],"class_list":["post-3346","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-design"],"acf":{"image":null,"card_image":3365,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7f51\u9875\u8bbe\u8ba1\u4e2d\u7684\u56fe\u7247\uff1f","descriptions":"<span style=\"font-weight: 400;\">Images in web design are all visual elements on a website that enhance appearance and functionality, including photos, illustrations, infographics, and icons. They are primarily used to enhance the appearance and user experience of a website by breaking up text and communicating ideas. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">While images are mainly used to keep users engaged, they can also be a tool for branding. Infographics can also be used in blog posts to convey data and other complex information. Only use images that fit well with your content and match your brand's aesthetic identity. Be sure you always have the rights to images you're using as well.<\/span>\r\n\r\n<b>Resources: <\/b><span style=\"font-weight: 400;\">Use free stock photo platforms like <\/span><a href=\"https:\/\/unsplash.com\/\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.pexels.com\/\"><span style=\"font-weight: 400;\">Pexels<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/pixabay.com\/\"><span style=\"font-weight: 400;\">Pixabay<\/span><\/a><span style=\"font-weight: 400;\"> to source images. Check out our article <\/span><a href=\"https:\/\/hocoos.com\/blog\/mastering-website-image-best-practices-a-visual-guide\/\"><span style=\"font-weight: 400;\">How To Choose Images For Your Website<\/span><\/a><span style=\"font-weight: 400;\"> for more ideas. <\/span>","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Images are essential for effective website design","body":"Images make up most visual elements of a website. Use images to break up text, create visual appeal, and communicate information."},{"label":"Image selection and optimization matter","body":"Only use images that are relevant to your brand and content. Choose image formats that are optimized for websites. Image selection and quality have a large impact on user experience."},{"label":"Respect image copyright","body":"The use of copyrighted images without permission is illegal. Choose images that you have the right to use. Use free stock photo libraries, or use images with Creative Commons licenses."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/3346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/3365"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=3346"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=3346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}