{"id":4384,"date":"2024-10-25T17:22:34","date_gmt":"2024-10-25T17:22:34","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4384"},"modified":"2025-01-27T12:09:43","modified_gmt":"2025-01-27T12:09:43","slug":"o-que-e-um-post-pilar","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/pt\/respostas\/o-que-e-um-post-pilar\/","title":{"rendered":"O que \u00e9 um Post Pilar?"},"content":{"rendered":"<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u00cdndice<\/h2><nav><ul><li><a href=\"#what-are-the-main-components-of-a-pillar-post\">Quais s\u00e3o os principais componentes de um pillar post?<\/a><\/li><li><a href=\"#what-are-the-different-types-of-pillar-posts\">Quais s\u00e3o os diferentes tipos de pillar posts?<\/a><\/li><li><a href=\"#what-are-some-common-uses-of-pillar-posts\">Quais s\u00e3o alguns usos comuns de pillar posts?<\/a><\/li><li><a href=\"#conclusion\">Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-main-components-of-a-pillar-post\"><strong>Quais s\u00e3o os principais componentes de um pillar post?<\/strong><\/h2>\n\n\n\n<p>Os principais componentes de uma postagem pilar incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma ideia precisa de quem \u00e9 seu p\u00fablico-alvo;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma estrat\u00e9gia organizada;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conte\u00fado aprofundado que explica de forma abrangente um t\u00f3pico espec\u00edfico.<\/li>\n<\/ul>\n\n\n\n<p>Outros componentes potenciais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visuais (imagens ou infogr\u00e1ficos, por exemplo);<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/pt\/respostas\/o-que-e-uma-chamada-para-acao-cta-em-marketing\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-a-call-to-action-cta-in-marketing\/\">Chamadas para a\u00e7\u00e3o (CTAs)<\/a>;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bot\u00f5es de compartilhamento social.<\/li>\n<\/ul>\n\n\n\n<p>Os componentes mencionados s\u00e3o necess\u00e1rios para tornar sua postagem pilar relevante, atraente e \u00fatil, ao mesmo tempo em que constroem a percep\u00e7\u00e3o desejada de autoridade, atraindo visitantes e gerando clientes em potencial.<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\nDica profissional:\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\nAo compor uma postagem pilar, concentre-se em fornecer insights exclusivos e agregar valor aos seus leitores, resolvendo seus problemas e respondendo \u00e0s perguntas do leitor.\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-different-types-of-pillar-posts\"><strong>Quais s\u00e3o os diferentes tipos de pillar posts?<\/strong><\/h2>\n\n\n\n<p>As diferentes estruturas que as postagens pilar podem ter incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guias de instru\u00e7\u00f5es;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guias definitivos;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postagens de gloss\u00e1rio;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estudos de caso;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postagens de compara\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>O t\u00f3pico que voc\u00ea deseja abordar, os objetivos e o p\u00fablico-alvo influenciar\u00e3o amplamente a escolha de um tipo de artigo pilar.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-some-common-uses-of-pillar-posts\"><strong>Quais s\u00e3o alguns usos comuns de pillar posts?<\/strong><\/h2>\n\n\n\n<p>Alguns dos usos comuns de artigos pilares incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estabelecer autoridade;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atrair tr\u00e1fego org\u00e2nico;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facilitar a gera\u00e7\u00e3o de leads;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apoiar o marketing de conte\u00fado;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expans\u00e3o da notoriedade da marca.<\/li>\n<\/ul>\n\n\n\n<p>Qualquer blogueiro ou empresa focada em expandir seu alcance online e atingir metas de marketing pode usar artigos pilares.<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\nDica profissional:\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\nLembre-se de alinhar seu plano de marketing com o formato dos artigos pilares do seu site. Se voc\u00ea deseja gerar leads, pe\u00e7a o e-mail deles e, em troca, ofere\u00e7a algo valioso, como um ebook ou um webinar.\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Blogueiros e empresas interessados em aumentar a autoridade, bem como aumentar o tr\u00e1fego e a gera\u00e7\u00e3o de leads, podem fazer uso de artigos pilares. Com um bom entendimento de como estrutur\u00e1-los e dos prop\u00f3sitos dos artigos pilares, voc\u00ea pode criar com sucesso <a href=\"https:\/\/hocoos.com\/pt\/respostas\/o-que-e-conteudo-de-site\/\" data-type=\"link\" data-id=\"https:\/\/hocoos.com\/answers\/what-is-website-content\/\">conte\u00fado para o seu site<\/a> e os visitantes. Identifique e busque seu mercado-alvo, compartilhe conte\u00fado confi\u00e1vel e otimize suas p\u00e1ginas pilar para m\u00e1ximo impacto e efic\u00e1cia.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>What are the main components of a pillar post? The main components of a pillar post include: Other potential components: The mentioned components are necessary to make your pillar post relevant, appealing, and helpful while building the desired perception of authority, attracting visitors, and generating potential clients. Pro Tip: While composing a pillar post, focus [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4385,"template":"","answers_category":[17],"class_list":["post-4384","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-blogging"],"acf":{"image":null,"card_image":4385,"content":[{"acf_fc_layout":"header_section","title":"O que \u00e9 um Post Pilar?","descriptions":"Pillar posts are complete, detailed articles acting as the foundation of your content strategy. They introduce various areas of interest and present links to pertinent blog posts of your collection that go further into specifics on the subject.\r\n\r\nPillar posts are vital in positioning your business as an expert in a particular area, which will help you acquire organic traffic and leads. Pillar posts become the core of your content by linking niche-related posts.","tip_label":"Pro Tip","tip":"Write about a topic that is broad in scope and interests you and the majority of the target audience. Tools like Google Trends or SEMrush are popular for identifying trendy topics and keywords.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Pillar posts help establish brand authority and website traffic","body":""},{"label":"It is crucial to know your audience when creating targeted content","body":""},{"label":"Pillar posts help with leads, content, and establishing brand awareness","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/pt\/wp-json\/wp\/v2\/answer\/4384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/pt\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/pt\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/pt\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/pt\/wp-json\/wp\/v2\/media\/4385"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/pt\/wp-json\/wp\/v2\/media?parent=4384"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/pt\/wp-json\/wp\/v2\/answers_category?post=4384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}