What does an SEO audit cover?
An SEO audit covers the factors that influence the search engine ranking position of a website and tries to identify areas for improvement, including the following factors:
- The amount and quality of content available;
- Technical elements;
- What other sites say about your brand or products in online mentions.
An SEO audit allows you to identify strengths and weaknesses in your search engine optimization strategies and focus your improvements on the areas that can increase search engine rankings and traffic.
Example: Mobile website loading speed might be a crucial factor in determining ranking, and an SEO audit could point out any potential areas for improvement.
What are the different types of SEO audits?
SEO audits can be more general but can also have a narrower focus such as:
- Technical SEO;
- On-page optimization;
- Off-page factors like backlinks;
- Local SEO for businesses with physical locations.
Selecting the appropriate kind of audit allows you to focus on areas of your website that are crucial for its SEO, according to what you need and wish to achieve.
Who should conduct an SEO audit?
Technically, you can perform basic SEO audit processes yourself using free online tools. However, if you want a more detailed analysis and unique solutions, it is better to call in an SEO specialist. SEO specialists rely on advanced skills and resources for website performance analysis and improvement strategies.
• Finding an SEO expert: Locate a professional with a reputable background and good reviews.
How can I prepare for an SEO audit?
Start by collecting important information, including:
- Access to your website’s backend;
- List of keywords you want to rank for.
This preparation helps the auditor know your website and its purposes, thus saving time and effort.
What happens after an SEO audit?
You will be provided with a report containing the audit results, with the issues found as well as suggestions for resolution. After, you (or your SEO specialist) will carry out those recommendations. To accomplish your online goals, it is necessary to implement the recommendations derived from the audit.
• Continuous follow-up: Observe your changes and how they are affecting your website.
How often should you conduct an SEO audit?
Consider the following factors when deciding when to conduct an SEO audit:
- If the last time you had an SEO audit was 6-12 months ago;
- If your website had considerable changes;
- You’re in a competitive industry.
Periodic evaluations can help you anticipate potential adjustments in algorithms and make necessary adaptations to sustain a positive online presence.
Example: As a news website where countless stories are posted daily, the number of audits conducted for such pages might be more than those done for web pages on small business sites.
How much does an SEO audit cost?
The cost may vary from some hundreds up to several thousands of dollars, based on:
- The extent of the audit;
- The complexity of the website;
- The level of expertise of the provider.
Knowing the costs is very useful in creating a plan and also allowing you to find an audit that corresponds to your budget and requirements.
• Consider long-term value: Audits are important for long-term traffic and income growth.
Conclusion
An SEO Audit is an important investment for any website owner. It helps identify areas for improvement and provides a clear way forward, which in turn helps enhance search engine rankings, attract more organic traffic, and achieve the general objectives. However, do not let your website be just another member of the big crowded digital world, take away control of your online activities by using an effective SEO audit.
